Browsing Category: "Loud Mouth"

How to Set Up Your First PPC Advertising Campaign

November 18th, 2017 | Posted in Loud Mouth, Uncategorized

Businesses have hundreds of options to advertise their products and services to the public. Of course, many of them are now online, even if some offline methods are still useful. One of the types of advertising that most business owners use to promote their website is pay per click. Using PPC adverts, you can set up a campaign that will only charge you for each click you get on an ad. Although pay per click is fairly straightforward, it can be a bit confusing for a beginner to set up their first campaign. If you’ve never done it before, try using the tips below to create your first PPC advertising campaign.

Planning

Before you go creating any adverts, you need to have a plan of action. First, have a think about what the purpose of your pay per click ads will be. Do you want to increase your traffic or get more people to subscribe to your blog? Perhaps you wish to increase your brand awareness or raise your sales. As well as having goals, you also need to set a budget. If you’re not careful about how much you spend, it could end up getting out of control. It’s best to start off with only a small budget while you experiment.

Choosing Keywords

Next you’re going to have to work out your keywords. You may already have a good idea of the keywords that your website targets. However, it’s always good to do some research and work out what people are searching for. Use the Google Adwords Keyword Planner to come up with ideas for words and phrases for your ads. Don’t forget that it’s not all about going for the ones with huge amounts of monthly searches. A lot of keywords with fewer searches will add up too.

Get Familiar with Adwords

Make sure you’re familiar with Google Adwords before you create your adverts. It isn’t too difficult to use, but you need to understand the different terms and functions. Even if you’re using the services of websitepromoter.co.uk, you still need to understand the campaign. You can have someone else handle it for you, but you need to be able to communicate with them about it.

Create Your Adverts

Once you understand the basics of Google Adwords, you can set up your first ads. You only have a short space to put in the words you want, so think about them carefully. You want your advert to entice people to click on it, but never by being dishonest. Make sure you’re being accurate and sending people to the best landing page.

Monitor Performance

Creating your ads isn’t the last step. You’ll also need to keep an eye on your campaign, watch how it’s doing and make adjustments. To help you watch how it’s doing more closely, you can link your Adwords account to Google Analytics too.

Your first pay per click campaign will be a learning curve, and you’ll be grateful you did it. Once you’ve learned the basics, you’ll be able to do bigger things.

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5 Simple Ways To Make Money Online Now!

November 16th, 2017 | Posted in Loud Mouth, Uncategorized

If you are a savvy businessman, you may want to know how you can make money online. The internet is your best tool when it comes to profits. After all, with just the click of a button, you can have access to a broad range of people online. That means that before you know it, you could make some serious money. So, are you ready to make some cash for yourself? Then, let’s get started.

  1. Promote your business well online

How well do you promote yourself online? If no one knows about your company, you are unlikely to make any profits at all. You need to use social media, content marketing and online adverts to get your message out. Sure, it’s not as easy as you might imagine, but you can do it. If you are new to the world of online marketing, you should do some research. It won’t take you long to learn the basic techniques, and it could be a massive help.

  1. Learn about online profits

If you want to know how to profit online, you need to ask an expert. There are resources online that can help you along the way. If you wish to know about one of the newest resources you can try, you must read the Profit Academy review. Once you know which tutorial is right for you, you can get started. There are many unimaginable ways that you can make money, so why wait?

  1. Use PPC adverts on your site

Do you already get loads of views on your main page? If you have a popular site, you may as well profit from it. All you have to do is apply to take part in a PPC campaign. That means that someone will put adverts on your site. When users click those adverts, you will get a small fee. If you have thousands of views a day, that could mean that you can make hundreds of dollars. Try it for yourself and see whether it works for you.

  1. Take online surveys

Do you have some spare time? Then, why not take some free surveys online? When you start taking surveys, you will find that companies will pay for your opinions. Sign up to one of the primary survey sites and see how well it works for you. Most of these companies pay you a set fee for each survey you complete. If you can fill in a few forms per night, you will have yet another income stream.

  1. Accept sponsored content

Again, this trick will only work if you already have a popular page. If you want to make money for your blog posts, you might want to try getting some sponsored posts. For example, a large company may pay you to write something positive about their business. That means that you could make loads of profits just by writing a quick blog for your site.

Try these five simple tips for yourself and see whether they work for you. If you have money on your mind, you can be a massive success.

 

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4 Skills You Need To Run Your Own Business Online

November 14th, 2017 | Posted in Loud Mouth, Uncategorized

For many of us, running our own business online will be a dream that is always just out of reach. But others are willing to take the steps to make it happen. If you are starting your own digital company, you need to realise that it will not be easy. You would certainly benefit from having some skills before you begin. These skills will help you on the road to making your online business a success.

Web Development

It is important that you understand what makes a business website click and how to run it effectively. But we are not just talking about the skin deep features like SEO and Social tidbits. You should also know about what is keeping a website running deep underneath the service. This usually involves some form of Java technology or Oracle. You should learn about this type of web tech because otherwise you will be relying on others do it for you. As a small, new business you want to keep your costs as low as possible, and one way of doing this is ensuring you can handle a lot of the jobs yourself. You can get Java training at Simplilearn before you start your new business. That way if it does have any problems you will be able to fix it yourself and improve on it.

Social Media

Back on the surface the main issue is ensuring that your new business is marketable. A lot of companies pay a lot of money to get this done, but you can do it for free if you know how. All you need to do is set your company up on the major social networks such as Twitter and Facebook. By doing this, you will have a place where your customers can interact with you and a way new consumers can find you. You should try to link these to your company website in subtle ways such as posting links to your company site, related to news tweets. By tweeting news related to your industry you can become a source of knowledge and direct new followers towards your business.

Web Design

You need to know how to make your site an attractive resource for consumers. You can do this by learning about web design and understanding what customers want to see. For instance, they want the site to look professional and be a place that they can trust, particularly if you are asking them to pay money. They will also want it to be easy to use and to navigate through. You can do this by putting links through articles and directing users where you want them to go. For instance, if you have an article your site talking about a product, you may then want to direct the user to your online shop.

SEO

Finally, if you are starting a business online, it is crucial you know how to use SEO effectively. SEO is the way you can make sure customers find you online. It can be done completely for free using organic methods like link building and keyword use. Learn about these methods before you start your new company so you can gain interest straight away.

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SEO: The Best Resources To Learn About SEO

November 4th, 2017 | Posted in Loud Mouth, Uncategorized

We all know that any and every business needs to exploit SEO if they are going to succeed in their particular industry. It doesn’t matter what sort of business you have because without an online presence you are going to fall behind your competitors. Honestly, that is how effective and important SEO has become in the last decade. As a result, learning and understanding SEO has also become more important, which begs the question: where are the best places to learn about SEO? There are plenty of places to turn, but below are the best and most effective.

Seminars

Because SEO has become such big business, there are, inevitably, people willing to take advantage. Thankfully, these people are also professionals within the SEO industry and have a wealth of knowledge on the topic. Not only do they have the experience, but they also have the results to back it up. In a nutshell, they are the cream of the crop that have worked with biggest and best and succeeded. Nowadays, instead of getting their hands dirty, they offer invaluable advice to SEO novices and beginners.

The Library

Some of these professionals don’t just stop there. Oh no, they exploit the situation to their advantage. Although libraries and books might be a dying trade, there are plenty of dead trees that have all the information you require. Books do still sell, which is why authors write and publish them. Luckily for you books are a cheaper alternative than the seminars, which can cost hundreds and sometimes thousands.

Blogs

Do you prefer not to leave the house when you do your research? Who doesn’t?! The Internet is a great tool if you want to learn about anything, and SEO is no different. Again, there are plenty of search engine optimisation blogs and websites out there for you to discover at the click of a button. Just be careful which ones you choose because some are better than others, a lot better. Although the Internet is a mass of information, a lot of the information isn’t relevant or even true. Blogs and websites are not regulated, so anyone can write what they want and put it out into the blogosphere.

Google Webmaster Tools

Webmaster Tools might not tell you how to implement SEO strategies directly, but it does tell you when you are on the right track. If you cannot afford to go to a seminar, you might turn to a search engine optimisation blog or a website. Although you cannot tell which ones are legitimate at the beginning, you can after because Google Webmaster Tools monitors your success. If, all of a sudden, your website is getting more traffic, you know that your strategy works.

Trial And Error

SEO is not as complicated as you might think. As long as you understand a few basic rules, you can transform your business. Instead of forking out money and spending hours doing the research, you can always give it a go yourself.

Sometimes, the best resources are right in front of you and you don’t even realise!

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A Quick Guide To Doubling Your Web Traffic

November 2nd, 2017 | Posted in Loud Mouth, Uncategorized

If you run a website, it’s often heartbreaking when your traffic takes a turn for the worst. You spend hours maintaining your site and creating content. Yet, the traffic just doesn’t reflect your hard work. But, here’s the good news. You don’t have to work harder; you just have to work smarter! There are so many simple tricks that will help you double your web traffic in no time at all. We’ve been in the game for a long time, so we know what works (and what doesn’t work).

All it takes is some clever computer trickery, and a little patience. It’s important to remember that a million visitors don’t appear overnight. It takes time and effort to build that kind of traffic. Eventually, you’ll hit the ‘tipping point’, where everything will suddenly surge forward. The trick is to get there quickly. This post will teach you everything you need know about hitting that tipping point.

Get deep into your analytics

Your website analytics tell you everything you need to know about your existing traffic. Start taking twenty minutes at the end of each week to find out how your website is performing. Google Analytics doesn’t just show you how many people come to your website. It also shows you how they are using it. This is the data you need to extract. Find out what content is working on your site. What’s popular, and what keeps people on the site for long periods of time? Then, look for the negative signs. Look for where you have a high bounce rate and poor conversions. Rooting out the problems and making changes is the first step to higher traffic.

Boost your SEO

Most of the biggest websites get up to 50% of all traffic through search engines. They rank highly on Google which means tons of new traffic is referred to them by the search giant. As a new website, you’ll struggle to take advantage of this. But, that’s where SEO comes in. It’s a series of tricks and techniques that help boost your page ranking. By following the simple methods, you can put yourself on the first page of Google.

Focus on creating compelling content

Creating content is the best way to draw a lot of traffic to your site. Think about the YouTube videos that garner a million views. Or the articles that go viral on social media. This is how you get big numbers to visit your website. Focus your efforts on building highly shareable, delicious content. Capture people’s attention with grabbing headlines and juicy titles. Entertain people, inform them, and encourage them to share it on their social media sites.

Advertise

Of course, there is always a short cut! By using online advertising, you can instantly pull thousands of new visitors to your website. This is surprisingly affordable when done correctly. You can also target the very best customers and consumers. Just make sure you convince them to sign up or buy from you when they arrive.

These tricks and tips will help you double your traffic, but it won’t happen overnight. Take your time, and implement a long-term strategy.

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Corporate Essentials for all Small Business Owners

October 27th, 2017 | Posted in Loud Mouth, Uncategorized

Many people try to launch small businesses every year. But a lot of them overlook how important it is to get the basics right. You need a basic grasp of what it entails running a company. Once you’re au fait with this, it’s a question of putting these into practice. Check out these business essentials, and make sure you’re implementing them.

Money

If you’re serious about wanting to launch your own company you’re going to need capital. It’s no secret that entrepreneurs have to spend a lot of money. There are plenty of startup costs that you’re going to face. So you must make sure you have the money necessary to bankroll your business. And this is something a lot of people get wrong, and that’s why their businesses fail. So you’re going to need to save up and have some cash behind you before you launch. Failing this, you could always apply for a business loan.

Security Tips

As an entrepreneur, your business is your livelihood, so you need to look after it. The problem is, everything’s digital so your company is more susceptible to security risks. There are issues with viruses, hackers and data thieves. You’re going to have a lot of sensitive information running through the business. So you have to make sure you protect this information. This means password protecting all the computers in the company. You also should run antivirus software, and get an excellent IT support team on board.

Marketing Strategy

It’s imperative that you have an excellent marketing strategy for your company. The key to success in business is how well you promote and advertise your brand. These days marketing is much easier than it was thanks to the internet. You have a wealth of avenues you can use to drive the enterprise and generate interest. First off, you need to make sure your website is dynamite! This is going to be the first contact anyone will have with your company. So you need to inform, promote and attract all at once using excellent SEO. It’s also going to be vital to get on social media sites and make sure you have a strong presence there too.

Outsourcing

If you’re new to the business world, you might not be too familiar with outsourcing. This is the practice of sending work outside the company. The idea is that you hire freelancers to complete the projects for you. As a result, you save money, and you make sure the work gets completed faster. There are so many areas of the business that you can outsource. So you need to use it as much as you can. All your rivals will be outsourcing. So if you want an efficient and streamlined brand that keeps up with the times, you need to as well.

When you run a business, you’re in for a lot of hard work and sleepless nights. If you want to realise your vision, it’s going to be hard. But it’s not impossible as long as you put these essentials into action. You need to understand everything that’s involved in the running of a company. Then you can use it to your advantage.

 

 

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Top Tips For Attending Your First Trade Show

October 23rd, 2017 | Posted in Loud Mouth, Uncategorized

If you are looking at marketing your business to new investors, attending a trade show should be your first thought. Or, if your business is fresh on the market you need to get it noticed by the right people as soon as possible. A trade show is your way of doing this, and it doesn’t necessarily have to cost you a lot of money. While we give you the tips on all you need to know about your first trade show, we’re also going to show you how to save some cash. Are you ready to the enter the business world as your own boss?

Tip 1: Book In Advance

If you’re attending a tradeshow, you need to book your spot, approximately one year in advance. The first point to think about here is that this will decrease the cost substantially. The second is that if you do this you are probably going to be booking a trade show before your company is open for business. But, that’s okay, especially if you have a fresh idea that you are preparing to introduce to the industry. Remember, it doesn’t matter if you are only just getting started. With the right idea, you can get the attention of the investors who can get your company to hit the ground running.

Tip 2: Lay Out A Clear Plan

You need to demonstrate to investors that your business is either already a successful venture or that with their help it can be. To do this, it’s important you have a clear plan to show the direction of your company and how their funding could help improve it. You also need to convince them of how investing in their company could be beneficial to them, not just to you. Talk to your colleagues and formulate a plan of attack. Don’t forget there are going to be a lot of start-up companies vying for the same investors as you.

 

Tip 3: Create A Stylish Booth

How much money and investment you put into your stall will depend on the funding you have available. But, if you don’t have a lot of spare funds, you can still have an eye-catching display. Though, it is important that your booth design looks professional. Make sure you pick your exhibit design carefully and choose a style that suits your company.

Tip 4: Personalised Merch

It’s quite easy to order personalised merchandise through an e commerce company online. If you have a logo, you can put it on pens, stress balls or even sweat bands. You can give these out to potential investors for free. It will make a big impression, showing you are already thinking in terms of success. It’s also a great little advertising technique and gives the investors something to hold on to as they consider the value of your pitch..

Tip 5: Take Action

Lastly, soon after the trade show you might get a call from an investor, willing to take the chance on your company. Don’t hesitate and accept the offer as soon as you can. Otherwise, they might move on to a more willing business. Good luck will all your future endeavours.

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Why You Should Use Gorgeous Models to Promote Your New Products

October 5th, 2017 | Posted in Loud Mouth, Uncategorized

We all know that marketing is the cornerstone of any successful business. And we’ve all heard of the common marketing techniques. Things like blogs and social media marketing are popular and effective. But, these are commonplace methods that almost all businesses are going to make use of.

The idea for you is to try to come up with less common methods of marketing. These will give you an extra edge, and help set you apart from your rivals. One of the best suggestions would be to use gorgeous promo models to promote and advertise your products. If you’re looking for reasons why you should do this then read on.

Visual Association

It’s important in business to have visual association. People like to be able to put a name to a face. And with business this is essential when you promote. It’s important to have an actual person to relate to rather than an advert. And this is why it works so well when you have models. People will see them promoting your brand, and this gives you more legitimacy. It’s a fact that human interaction is important. And seeing someone promote something in the flesh always works better than watching an advert.

Sex Sells

The bottom line is that sex sells. If you look at successful marketing campaigns through the years, the majority will have sexual connotations. As a society we like sex, and it’s important in our lives. And what better way to promote your products than using sexy models. Look at the success Lynx have had taking this approach. By having somebody attractive endorsing your products you’re going to attract interest. Psychologically people are more likely to choose something if it’s advertised by someone gorgeous.

Opportunity for More Live Events

By bringing in models, you improve the opportunity for more live events. It’s important to make the most of these because they are an essential part of marketing. Live events create a great atmosphere for customer interaction. And by using models you can improve attendance and the effectiveness of your live events. Check out Marquee Image promotional models and figure out who’d best be suited to your brand. You really need to embrace the live events arena, as this can really benefit you as a company.

You Can Work on Other Things

Another huge advantage of hiring promotional models is that it frees you up. Promoting and advertising take up a lot of time. And you already have a great deal on your plate running your own business. So, by using models you and your staff can focus on getting other things done. And you’ll still have the perfect people to market your products. This is a great form of outsourcing, and helps keep the business running as it should be.

When it comes time to market your business it’s important to think outside the box. There are so many different marketing strategies you’re able to use. And something you might not have thought of before is making use of promo models. As you can see from this post, that is an excellent idea, and one that should be used more.

 

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5 Important Things Every Home Office Needs!

July 26th, 2017 | Posted in Loud Mouth

If you work from home, then you’ll need to set up a home office. Find out the five most important things every home office needs:

1.   Computer

You need a computer to help run your business. In this day and age, computers are essential for the running of any business. But, you’ll need to purchase a computer that has good work performance. A great work computer can perform at high speeds and have multiple programs open without any fuss. You should also get one with plenty of storage as you’ll more than likely be keeping a lot of files on there. Also, I’d recommend that the monitor for your computer comes equipped with a webcam. Webcams can come in handy if you want to Skype clients or carry out meetings online.

2. Desk

You’re going to need somewhere to conduct all your work from home, so purchase a desk. Don’t just buy any old desk, you need to get one that’s good for working on. It has to be a suitable height and have enough room for your computer and other stuff like your business cards and stationery. There should be enough space for you to conduct all your work without any problems. Get something with storage too, like draws or a small cupboard. That way you can store things in there and minimize desk clutter.

3. Chair

Don’t forget about buying a chair when you’re setting up a home office. Seeing as you could be sitting for long periods, acquire a chair that’s high in comfort. Hard chairs, like wood, metal or plastic can be very uncomfortable when sat on for a long time. Buy something that has enough cushion and doesn’t hurt your back. Back problems are common among people who work at desks all day, but you can help prevent this with a comfy chair. The last thing you want to do is develop chronic back pain.

4. Printer

I think I can safely say that here will come a time in your working life where you’ll need to print something off. Logically speaking, if you want to print stuff off your computer, you’ll need a printer. If I were to recommend any printer, it would be one that is incredibly versatile. An ‘all in one’ printer delivers much more than your typical printing services. It can also be used as a scanner and a photocopier. Chances are you’ll need to scan and photocopy documents as well, so this saves you lots of money! Buying a printer that does all three stops you from having to buy the other two separately. Make sure the printer you purchase prints at a high speed and can hold large ink cartridges. You don’t want a slow printer that runs out of ink every two weeks.

5. Shredder

Anyone who’s done any office work will tell you that there will be lots of waste paper lying around. Getting a shredder is a convenient way to get rid of any scrap paper and make it easier to recycle. Pick a shredder that’s big enough to handle multiple sheets of paper at once, so you save time when shredding.

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New study shows that the ‘Zero Day’ on Facebook is closer to being a reality

December 19th, 2016 | Posted in Loud Mouth

Changes in the algorithm that regulates what is seen on the Facebook news feed have made ​​what at first was a theory and a fear of the brands that use the social network to reach consumers is increasingly becoming a unquestionable reality.The Zero Day on Facebook or Faceboocalypse, as have been baptized some other analysts, is increasingly at the door.Brands fear the time when updates are no longer actually visible in their publications reach less likely to feed their followers and which therefore face the feared situation to be preaching in the wilderness (unless you spend per box to position their post).

A recent study has shown that the Zero Day is closer to being a reality of staying in only a fear of brands.An analysis of NewsWhip, you just compare the data of the media in English (usually on the other hand the starring elements and most viral stories) in January and February this year, has shown that its contents were shared much less in the second month in the first: the reason for this decline is that fewer consumers have seen their links in your news feed and, therefore, they have shared (or comparative) less.

What he has discovered the study?The truth is that the decline has been widespread and therefore can not be attributed to contextual elements.As pointed out in the analysis of Newswhip, weekends volume falls shared by netizens on Facebook items, although this decrease in activity is usually temporary and marked by the calendar quickly recomposed once again begins the week.For the month of February, however, there was a fall earlier this month and never recovered.The activity graph of the top ten online media in English on Facebook was maintained throughout the month of February in discrete levels.

In fact, the situation can quickly translate into numbers.According to data NewsWhip, the 100 most shared stories in January 2015 moved 16.4 million shares in Facebook.The 100 who managed to position itself at the same level in February only succeeded, however, 10.2 million shares.

Facebook has come out of these data indicated that the situation was actually due to a bug.”We have experienced a problem with logging in Page Insights in February that affected how they had correct some organic powerful way, “they said in statements submitted to the US media, noting that although the ratio range of publications was not did affected other counts of the same (ie, the contents were far beyond those shares that have been counted). Explanations of Facebook, even giving a key to understanding what happened, not silenced, however, existing widespread fears that the pages lose their organic visibility in the near future.

In the list of affected (considering what the test measures the impact of the news media more viral in English) is very popular headers, and often taken into Facebook a great ally for dissemination, such as BuzzFeed,The New York Times orThe Huffington Post.The study points out, though, that these media continue to have high shares of engagement and have recovered some positions during the first days of March.However, the survey results are used to thinking a lot about how Facebook is affecting the communication of brands and consumers.

A warning to mariners?

The results also can be understood in two ways.The first is the interpretation that has always given this type of analysis: the marks are, to some extent, slaves to the Facebook algorithm changes that make updates more or less visible and have an impact that goes far beyond what they can control.

But on the other hand, the new situation may be a kind of notice to mariners that things have to change, or that the media have to find new levers to reach readers.Some people seek alternatives to Facebook tracks and some are using Facebook in a different way.Buzzfeed, recall from NewsWhip is publishing and content directly on Facebook (see, for example, the video of Barack Obama doing things that everybody does in everyday) life and getting high success rates.Given that Facebook is leveraging content created or published directly to the network, such as the case of video, the situation can also be an early warning of a change in trend and a new gaming environment.Do not forget that the rumor mill (solvent) notes that Facebook wants to publish content directly.

A Brief History of Zero Day

Be the situation of something marked by a failure of an accountant, it is certain that the fears of Facebook Zero Day go far beyond this measurement and have a much longer history means.The alarmist forecasts of analysts have appeared in recent years, noting that high dependence on Facebook as an element to position it to be shown could be a double-edged sword.Facebook could change the rules of the game and what he was seeing and reaching consumers stop.

That is what has been happening over 2014. Facebook has been tweaking its algorithm throughout the year and has been changing playing conditions, making it harder for brands to get positioned to form organic.There are those who already speaks the twilight of the I like and the need to invest in new ways to achieve consumer engagement.An analyst at Forrester noted even that brands should forget about Facebook as a tool to reach their customers.And a study pointed out that the marks come really only2% of his followers on the social network.

The changes have been accumulating throughout the year.First detected loss of range after Facebook said it would make advertising pages were dispenser scope, later than would prevail now and then to penalize the click-baiting.At the same time, Facebook has been promoting other content, such as videos, which are becoming the kings of the organic range.The rules have therefore changed and so have massively.

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