Browsing Category: "Marketing"

Marketing Tips That Will Get Your Business To The Top

December 13th, 2018 | Posted in Marketing, Uncategorized

Is marketing your company online free? No, it’s not and don’t let anyone tell you otherwise. To market your business online successfully, it will cost a small amount of money. However, the services you receive will be of good value. We guarantee that if you use the right online marketing techniques, interest in your business will skyrocket. You will be able to claim a bigger piece of the market, and you might even get to steal a few customers from your competition. So, the question you should now be asking is what type of internet marketing do I need to use to make this happen? We thought you might ask, that’s why we’re recommending these techniques and services.

PPC

Let’s start with the easiest one to understand and that’s PPC or pay by click marketing. When a customer uses the internet, they search for keywords in a search engine like Google or Yahoo. They don’t look for specific companies or businesses unless they have already made up their mind on which one they are going to use. So, if they were searching for used cars, they wouldn’t type in www.carsforsale.com, they would type in “used cars for sale.” Then they’ll select a link from the search results. They will usually only look at a couple, and that’s why you want your website on the first page. Ideally, you want it at the top of the first page and there is one sure fire way to achieve this. You pay a company to add your site as one of the top sponsored links. Adwords is the most popular form of PPC so you should consider in investing. You will be amazed by what it could do for your company.

Video Advertising

Remember, you want your business to be seen as dynamic and interesting. At the minute, the most popular form of social advertising is by sharing pictures and images. So, you pin a picture from your site on Pinterest; people share it and your search ranking increases. Thus, you get more interest in your business with very little effort on your part. But, we think shortly video shares are going to overtake image sharing as the most popular form, and it’s already started to happen. You might be using Snapchat in your personal time, but we wonder whether you have started using it to market your business. Others like IGN have. They have live stories active on snapchat every day, giving updates on their site, and you should do the same.

CRO

PPC will get customers to view your site. Video Ads will get them interested in searching for it as well as keeping your business fresh in their minds. But, what about what happens after they find your business site online. You want to make sure that they commit to a purchase of the product or service that you are selling. To do this, you should invest in CRO. Companies that offer CRO collect data and know exactly what turns a viewer into a customer. If you contact them, they will assist you on how to use CRO to tweak on your site.

Use these resources and you can be assured that your business’s name will be the one on everyone’s lips.

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The 6 Basics Of Digital Marketing

December 11th, 2018 | Posted in Marketing, Uncategorized

The great thing about online or digital marketing is that everybody can do it. It marks out a level playing field where entrepreneurs can build an empire from their bedroom. A small website or mobile app can turn themselves into a billion dollar company. All thanks to digital marketing. You no longer need huge pots of money to fund TV, radio, and magazine advertising. You just need some basic knowledge, and some creative ideas. Here are the bare essentials.

A website – It’s now easier than ever to build your own website. And we still suggest that everysingle business have one. (Social media is not a replacement for a great website). It’s the first place that any prospective buyer or client turns to before making a decision. Use WordPress to build your own, or hire a professional web designer to create a bespoke version. Don’t rush this stage, it’s a crucial part of your brand identity.

SEO – ‘SEO’ stands for ‘search engine optimisation’. Essentially, it means getting your website as high as possible on Google’s search rankings. The biggest websites rely on Google for up to 50% of their traffic. So, if you want to reach a huge number of people, it’s essential. The techniques are numerous, but here are the fundamentals. Google are looking for relevancy (through keywords and great content). They’re also looking for authority (lots of traffic and links back to your website).

Email marketing – We have been using email since the 1980s. That’s a lifetime in internet years! Yet, it is still the most powerful way to connect with your community. In fact, most big businesses rely on it for their sales. As a small business, you should be collecting email addresses, and sending timely updates. Send newsletters, exclusive discounts, and personal recommendations.

Social media – Some companies have built their entire fortune through social media platforms. There is no better way to reach out and interact with your customers. Facebook and Twitter are the most obvious platforms. However, don’t forget about Pinterest and Instagram, which are currently showing huge rates of engagement and sales referrals. Managing an effective social media strategy can feel overwhelming. We often find it easier to outsource to a professional marketing company to handle the various accounts. Find out more about social media agencies, and see if your business would benefit.

Video – Some small businesses don’t understand the enormous potential of YouTube. It’s the second biggest search engine in the world, generating billions of views every day. You need a presence here. Start brainstorming unique ways to present your company in video form. YouTube videos are the most viral form of content. Make sure you have a plan.

Advertising – Last of all, you can give your marketing a real kick with online advertising. We suggest trying a few Facebook adverts. You can target them to a very specific audience using demographics and personal interests. From there, graduate to Google adverts. You’ll boost your traffic significantly, and learn more about your customers.

That’s all there is to it! Remember, this is simply an introduction to digital marketing. Keep digging, and keep learning!

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The Beginner’s Guide To A Powerful Web Presence

December 9th, 2018 | Posted in Marketing, Uncategorized

Every modern business needs a powerful online presence. The internet is where all your customers are! So, it’s your job to set up an effective web to find and capture them. If you’re not sure where to start, don’t worry, we’re here to help. Building an effective web presence takes time, but it’s worth it when the customers start pouring in. This guide is all about putting your ideas into practice. You’ll turn your business into a giant online presence in no time. Let’s take a look, shall we?

Website – Before you do anything else, you need a strong central hub. That’s your website. Your website should provide all the information about your business and your products. It’s the central place that customers should be directed to. We’ll soon talk about social media, mobile apps, and email. But remember, they must all link back to this one main place. It’s now easier than ever to set up your own site using design templates to help you along.

Social media – Once you’ve got a website in place, it’s time to start luring people to it! The more people that reach your website, the more sales you make. The better your reputation, and the stronger your brand. As a startup company, the best way to do this is through social media. Facebook, Twitter, and Instagram are all very powerful when it comes to driving sales and traffic to your site. It’s the first weapon in your digital marketing arsenal. Not only that, but they’re an effective way to build a community and connect with them daily.

SEO – ‘SEO’ stands for search engine optimisation. It’s an essential part of your online presence because it directly affects your ranking on Google. When people search for your product or service, you need to show up in those results. That means optimising your site to improve your search engine visibility. We asked SEO consultant, Oliver Wood, for some tips here. He told us that SEO techniques change year-on-year as Google regularly update their algorithm. However, the basics include using keywords to show your relevance, and generating links to prove authority.

Mobile app – When we talk about an online presence, most people instinctively think of desktop or laptop access. However, we now live in a world where 50% of all internet access takes place on a mobile device. That means your online presence is halved if you don’t consider your mobile strategy. A fully-formed mobile app is still the best way to connect with people on a handheld device. You can even make one yourself if you’re up for the challenge!

Email – A strong email presence is perhaps your most important marketing tool. Why? Because it’s the single biggest driver of sales to most websites. Many consider email marketing to be old news, but smart website owners understand its value. Start collecting email addresses of your customers and website visitors. Then, send timely emails about discounts and updates.

These are your five basic elements of a strong web presence. From here, you can start to build an empire! Good luck!

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Six Low Cost Ways To Market Your Business

December 7th, 2018 | Posted in Marketing, Uncategorized

Do you want to market your business to as many people as possible? Of course you do. Every business owner’s dream is to hold a better footing on the market, but achieving the goal is hard work. Not only is it difficult to pull off, it is expensive. But, marketing is a necessity that all businesses need, so you are going to have to splash the cash if you want results. Or are you? In fact, there are ways of marketing your business on a budget. All you have to do is follow these tips.

Plan Your Attack

Define who your demographic is and figure out a specific strategy that can hit that can reach that demographic effectively. Who are the people making the decisions? How likely are they to use your business? Where are you most likely to find them? These are vital questions that you need to answer before you start. For example, a forty old mother of two is more likely to be found on social media or the internet than Chief Technical Officer of a company.

Get A Website Set Up

If you haven’t got one already, set up a website. Results driven web marketing is an essential part of a business’ marketing strategy. Techniques such as SEO are essential for increasing traffic to your brand and getting noticed. However, without a basic website you cannot use effective online marketing techniques, and in 2015 they are a mandatory part of the business industry.

Use Social Media

It is important that you don’t place too much emphasis on social media. That being said, do not neglect social media altogether. It is an essential, free tool that can reach plenty of people if you use it properly. Sign up to them all and use them to attract different members of the industry. LinkedIn is a fantastic way to connect with professionals and peers in your field while Twitter and Facebook will entertain a more holistic audience.

Think Outside Of The Box

Maybe it isn’t outside of the box, but business cards are old school, and they shouldn’t be forgotten in a hurry. In fact, they should be used with a variety of methods for the perfect marketing strategy. Get a couple of hundred printed and get them into the hands of as many people as you can. Business cards do not cost a fortune, and they are memorable. Plus, if you pass them to one person there is more chance they will be recycled to potential clients.

Find Something Unique

Once you have found your unique selling point, write quality content and get it published. The more unique your business is, the better chance there is of clients and customers noticing you. In fact, if you offer something that no one else does, you are the only avenue when they require those certain skills.

Put Videos On YouTube

Again YouTube is a free method of advertising. But this time, you are promoting your business with the power of video. If potential clients and customers see a friendly or approachable business video, they will instantly relate and remember your name.

You are more likely to get approached if you are open and trustworthy.

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Absolutely Crucial Elements Your Website Has To Exploit

December 3rd, 2018 | Posted in Marketing, Uncategorized

Once upon a time, having a website was enough to set your business out from the crowd. People used to think, ‘wow, a website. That is amazing’! See, back in the day, before technology became so commonplace, we were easily impressed.

Today that is not the case because a website is the least that a consumer expects from your business. Today, having a website isn’t enough; your website has to be perfect. Obviously, that is not an easy thing to achieve, and many don’t because they don’t know what to include and what to omit.

For your information, here are five elements that your website absolutely cannot forget to implement. Seriously, with regards to websites they are the judge, jury and executioner.

A Succinct And Concise Homepage

A website is a business’ chance to make a good first impression. In fact, a lot of consumers might not even know who you are until they have checked out your internet presence. To avoid angering and confusing them, you need a simple introduction, and your homepage is exactly that. It tells people who you are, what you do and why you are the best option around.

Name Or Logo

To identify with your company, they need a way of identifying who you are. When you think of the biggest companies on the planet, a logo instantly springs to mind, like the McDonald’s M. That is the dream, but for a lot of companies it is not the reality. Alternatively, your name will suffice. A good tip is to keep the name of your domain and your company the same. That way, no one gets confused, and it is easy to spot.

Easy Navigation

If people cannot surf your site, they will leave to another competitor. There are far too many companies on your side of the market that will give them what they want if you cannot. As a result, they will start a quick Google search and forget you in less than a second. All you need to do is make sure the layout allows easy access, and it is pretty. Looks are striking and impress the user, and easy access allows the user to find the information they need quickly and efficiently. The last thing you want to do is annoy them and make them angry, which is why most businesses go with a pro.

Search Engine Optimisation

The key to a successful website is creating traffic. Traffic is the amount of people who visit your site on a daily basis. The more traffic, the more chance you have of converting views into sales. Sounds easy, right? And it is, to a degree. Content is key because original content will create a buzz and keep people coming back for more. Plus, maximise your keywords throughout your site. Consider what you offer and what people will type in to find your services. Effective keywords will get you further up the Google ranking system.

E-commerce

However, viewers cannot buy if there is no portal that allows them the luxury. E-commerce allows you turn your views into sales, which is why you need a quality partner. Magento development is one of the best e-commerce services around, and it will be vital to your company in the future.

Without these elements, your website is doomed to fail.

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Use These Top Tips To Help Your Retail Business Grow Its Customer Base

December 1st, 2018 | Posted in Marketing, Uncategorized

 

Running a retail business can be hard work because of all the competition out there. As a result, finding customers can be tricky. If you want to know how to expand your customer base, then try out some of these tips:

Accept Multiple Payment Options

If you’re wondering why you aren’t getting many customers, then it could be down to a very interesting reason. Many consumers don’t carry cash around anymore, they just have their cards or use smartphones to pay for things. So, if they walk into a store that only accepts cash, they aren’t going to be interested. I find that many people are more likely to spend their money at a place with multiple payment options.

So, if you only accept cash, you’ll need to look at broadening your payment options. Look for companies like Payline Data that can set up credit and debit card payments in your store. It would also be a good idea to look for a device that lets you accept NFC payments too. If you do this, you’re allowing everyone to come into your store and buy things. Whereas before, you were only catering to people that carry cash around with them. As a result, your retail business will soon start growing its customer base.

Create A Twitter/Facebook Page

One of the best ways to get more customers is by utilizing social media. All of the successful retail businesses have professionally run Twitter and Facebook pages. There are, obviously, other social media platforms out there, but these two are the biggest and best. If you’re on social media, you can start to market and advertise your business to more people. It can get you noticed by far more people in your local community, meaning more chances people will come into your store.

They key to a successful Twitter/Facebook page is communication. You should make talking to people your number one priority. Engage with your followers on Twitter and speak to those that like you on Facebook. The more you talk, the more chance it gives you to show off your business. It makes it more likely people will trust your business and thus want to start spending their money at your store.

Develop An Online Store & Mobile App

This next point is sort of like two points fused into one, for the sake of saving time. If you want your retail business to get more customers, you have to offer them an online shopping experience. Not everyone can travel down to your store, but they might hear that you do something they like. So, you have a potential customer that’s willing to spend money, but they can’t because of where they live. If you have an online store, then you have a way for people to buy things from you, no matter how far away they are. It’s a great way increase the number of potential customers you’re getting.

Going hand in hand with this, you should develop a mobile app version of your online store. This makes it easy for people to shop on the move and use your business.



 

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Customer satisfaction survey

October 30th, 2018 | Posted in Marketing

Customer satisfaction

Have pleased or fully satisfied customers is one of the key success factors in business. Any organization that wants to understand what your customers think about your product, your service or your brand needs to do a satisfaction survey. e-survey provides the tools necessary to create your survey of customer satisfaction.

What is a survey of customer satisfaction?

A satisfaction survey is an empirical study to determine the degree of satisfaction of the respondent. It is the most economical and efficient method of obtaining customer information. Satisfaction surveys are used to make decisions based on quantitative data obtained through a questionnaire.

Objectives of a customer satisfaction survey

A satisfaction survey should serve to make decisions in the short, medium and long term. These are the main objectives of a satisfaction survey:

  • Knowing the level of customer satisfaction.
  • Understand their needs.
  • Get the information you need to keep them satisfied.
  • Identify specific areas of improvement.
  • Understanding the factors that strengthen customer relationships.
  • More specific objectives: Understanding the expectations of customers, whether they would recommend the product or service, know the strengths and weaknesses and get descriptive information that allows segmenting customers.

Benefits of an online customer satisfaction survey

  • It helps you retain your existing customers.
  • It helps to attract new customers.
  • Customers feel part of a process of continuous improvement. They like to feel that their opinion is useful. This type of survey is a great tool to encourage good communication with them.
  • It helps establish an organizational culture in which the work of all members is focused on customer satisfaction.

Examples satisfaction surveys

Customer satisfaction
Classic satisfaction survey which measures aspects such as overall satisfaction and satisfaction with different aspects of the product / service.

NPS
To measure the loyalty of customers of a company based on the recommendations. It is based on making customers a single question, from which both the likelihood of repeat purchases and recommendations are predicted.

Customer satisfaction service
It measures aspects such as speed, friendliness, competence and professionalism of the person who attended the customer and solving problems and incidents.

How do I start the survey?

First, before drafting the questionnaire, prepare a list of your goals, what do you want to find?

Stages

1. Draft questionnaire

The shorter the better questionnaires.
The shorter questionnaire, most respondents come to the end. How it is a shorter questionnaire, the higher the quality of your answers because respondents are not fatigued. Select either the questions of the questionnaire, prioritize if necessary, does not intend to ask around, ask the most important.

Use a specific simple language, clear, direct and
Ensure that your respondents do not have to guess what you mean.

Do not give up the wealth of open comments
Open questions or open-ended questions allow the respondent to express in their own words. This type of question provides qualitative information to enrich the analysis.

Use one of our templates as a basis:
e-survey provides a wide variety of templates written by experts who can serve as a starting point. These templates contain the classic questions of each type of survey. The application allows you to take any of these models as a base and edit the questions to fit, if necessary, to their specific needs.

2. Schedule questionnaire

Use the most appropriate type of question in each case: e-survey provides 17 types of questions; choose the one that best suits the question referred.
The appearance of the survey is important, personalize it: e-survey allows you to customize the colors of their sources and their funds. Add picture in their surveys. Enter your logo.
Before sending the survey, should try it: Send the survey to others in the organization to ensure that everything works properly, especially if the survey has conditional logic.

3. Collect responses

Once the questionnaire prepared, it’s time to send the survey to customers.

In most cases it will be sent to customers an email invitation to complete the survey. The e-survey system includes a complete editor and a tool for sending emails which also allows you to track the response rate of those emails of invitation and send reminders to those who have not yet responded. Apart from the main shipping, usually one or two reminders performed. The collection time responses, including shipping and reminders, usually 10-14 days.

There are other methods to collect the answers, email and other less common for this type of survey, such as posting a link to the survey in a web, social networks, or via QR codes.

4. Analyze results

The results of the surveys are accessible online through a real-time report. The paid versions of e-survey let you download the results in Excel (respondents answers in rows and columns) as well as graphics. The system also allows you to filter responses.

5. Implementation of actions derived from the results of the survey and monitoring

With the data on the table, make sure that the comments are implemented. The information collected helps identify key ratios and metrics that need to start monitoring.

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What You Need to Know to Reach New Target Customers

September 24th, 2018 | Posted in Marketing

So, your business is expanding, and you need to reach a whole new set of customers. This means having to identify who these new target customers are. Once you’ve done that, here’s how to reach out to them.

Not All Audiences Are the Same

This is a big mistake that far too many business owners make. They think that because they’ve understood and conquered one market, they can do the same with another one. But the essential thing to remember is that all audiences and all target markets are different. Therefore, they all require different approaches.

You should do your research and think carefully about what your new target customer want and need from a business like yours. Just because other markets have found your approach satisfying, it doesn’t mean all of them necessarily will too.

The Internet is Your Greatest Tool

Reaching new customers requires a lot of online legwork. You need to make direct connections with them and let them know that you know exist. The only way of doing this is by employing a slick internet marketing campaign and doing things that make your business impossible to ignore. If I were you, I’d use a digital marketing agency to make sure you reach as many new customers as possible.

Expand and upgrade your approach to social media so that you can attract more people and pull in more followers. Every additional follower you acquire is a potential customer, so don’t forget that! Another good idea is to start an email marketing strategy. Prompt people to sign up for regular newsletters by entering their email address when they arrive on your website.

Other Connections Can Help

Reaching new target customers in new markets needs you to raise your profile and be seen by more people. One way to make this happen is to make connections with other businesses or community organisations. Anything that can get your brand out there will benefit you and help you to reach new target customers.

If you’re thinking about reaching out to other businesses and building links with them, be careful to choose your partners wisely. You don’t want to approach a rival or a business that has a poor reputation with consumers. And think about how beneficial the partnership will be for your business.

Research is Vital

When your business is expanding, research is vital. Don’t be arrogant enough to think that you can step into an entirely new market without even doing research. A big part of your research will need to be focused on the share of the market you’re moving into. You need to know where your target customers are currently buying from.

Once you know where you’re customers are currently buying from, you should try to identify the strengths and weaknesses of your competitors. Then you’ll he able to put together a service and a marketing campaign that takes advantage of your competitors’ weaknesses to boost your own success.

If you understand the points above, you’ll be a step close to reaching new customers and making a success of your expansion.

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Fantastic Ways To Market Your Business

September 22nd, 2018 | Posted in Marketing

Do you want your business to be seen by more people? Do you want a place on the bigger market? Of course, you do. We all want to be successful but how do we get there. It all comes down to marketing. You have to know how to advertise your company. It has to seem like something consumers want and need. Both of these factors are vital. So what is the secret way of getting this? The truth is it is not a secret. You Have to know your way around the internet. Once you know that your company is going to start getting very profitable.

SEO Is Awesome

We recommend you research what this is in more detail. It is very important for the success of your company. Search Engine Optimization means getting your company to the top of an internet search window. If you did it organically, then no money was involved in this privilege. You did it all with hard work and a lot of tech skill. It is about knowing how to design a website and how to add keywords as well as links. You need to make it, so your company website is the most valid option when consumers type a phrase into Google. For instance, a consumer might type in “Comic Book Movie News.” If your website is about comic book movie news or just movie news, in general, it needs these words. But it is also about knowing what consumers are going to search and writing good headlines.

Be Sociable

Now, for many this will need no explaining. It seems each year there is a new social site to add to the growing list we are all part of. They can be annoying. They can be an invasion of privacy but guess what? They can be the most effective marketing tool you will ever have. Have you been on Snap chat lately? Perhaps not. But if you have you will notice you can access bigger stories that are not personal. Rather they are a collection of different people attending an event. Businesses are starting to use these stories of snaps as free advertisement. It is very effective, but you can use virtually any social network to market your company. Be creative.

That Personal Touch

Customers like interacting with companies. They like knowing there are people behind them. But they also want to know they can be trusted. More importantly they want to know they have chosen correctly. Remember, whatever industry you are in you are going to be facing a lot of competition. What better way to stand out from the crowd then with business ecards. Companies like Ecard Shack provide this service at reasonable prices. Send your customers a message of thanks or encourage them to use your business again.

Get Blogging

One final suggestion? It is very well having a website, but you also need a blog. You can link it from your company website. Blogging is another form of free advertising. If you are clever, you can use it to market your company without customers knowing it is an ad. For instance, imagine you own a restaurant that sells a certain meal. You can use your blog to post a story about how healthy that meal is. It is free personal advertising. Smart. Fast. Simple.

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Ideas For Making The Most Out Of Your Business Website

September 16th, 2018 | Posted in Marketing

Making the most out of your business website does not require that much work. You simply need the right advice and guidance from the experts. Luckily for you, we’ve come up with some basic tips and tricks that should make your life much easier. So long as you implement some of the strategies you’re going to learn about this morning, your website should be on the right track. It doesn’t matter which products or services you might supply, the same ideas will push your domain to a new level. Just make sure that you pay attention and understand everything properly before making any changes.

Choose a professional web design service

If you decided your budget was too small to pay for an expert web designer in the early days, now is the time to turn that around. Professional web designers will know how to get the results you desire, and they are in the perfect position to offer suggestions and guidance. To find the ideal designer, you simply need to do some research online. You should see lots of reviews and testimonials for companies with a good track record. Make sure you read them before making your selection.

Select a suitable SEO company

Presuming your web designers don’t provide an SEO service, you will need to look for a company that does. SEO by WME and other brands is vital if you want your site to reach its full potential. If your domain isn’t mentioned in the first few results on Google for relevant keywords, you could be missing a trick. The price of SEO can vary depending on the results you hope to achieve. So, make sure you put enough money aside in your marketing budget.

Take suggestions from your visitors

Just as supermarkets leave a box out for people to make complaints or suggestions; you should do the same thing with your website. Every time someone makes a purchase, you should send them to a page where they can assess their experience. If anyone thought improvements could be made, they are likely to let you know about them. While you don’t have to make changes based on every piece of feedback you receive, it’s still good to hear what your customers and clients thought of the online experience.

Provide multiple means of customer service

Even internet users have come to expect a certain level of customer service. If you want to make the most out of your site, visitors must have many different options for getting in touch. Live chat is one of the most popular at the moment because it allows them to deal with any issues in real time. However, you could go one step further and offer a video messaging service. You should also include phone numbers, addresses, and anything else your customers might require.

Now you know how to get the best results from your website, it is time to start work. It might take a couple of weeks to implement all the ideas we’ve just mentioned, but it will be worth all the effort. At the end of the day, the best websites are often the most simple, and so you don’t need to use futuristic graphics or huge passages of text to impress your visitors. They would much prefer a site that loads quickly and serves its purpose.

 

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