Browsing Category: "Marketing"

The Most Simple Ways to Promote Your Business Online

November 24th, 2017 | Posted in Marketing, Uncategorized

Promoting your business online is a brilliant way to get more exposure, a larger following, and more business. If you don’t promote your business online, you’re definitely missing out. There’s a lot to remember and think about, so to help you out, here are some of the most simple ways to promote your business online:

Set Up Social Media Profiles

Social media profiles should be set up even if your business is local. You can engage with people in your local community and post exciting offers. If you’re a bigger business targeting a larger area, that’s even better. Just remember that it takes time to build up a genuine following. Buying followers is pointless – what’s the point in having fake followers if they don’t interact with you? Take the time to post interesting information and build up a loyal following of people who are genuinely interested in you. Here are some more tips too:

  • Post during peak times.
  • Only have as many profiles as you can manage.
  • Consider hiring a social media manager.
  • Develop a brand voice and personality.
  • Be consistent.

Run Competitions

Running competitions is a really good way to get exposure and a bigger following. People love free stuff so you’re bound to get more interest. Make sure you really promote your competitions and see if they work well for you.

Build a Website

If you don’t have a website, you’re making a very silly error. A website is available for your customers to look at any time of day. Even if you just give information on there rather than sell products, it’s better than nothing. There are lots of businesses out there that would be happy to give you more information. They use platforms like Magento to make the most of their websites. You need to stay ahead of the rest of the competition or at least be on par with them, and you can’t do that without a site.

Keep Everything Updated

If you don’t keep your social media sites/website updated, you’re going to look dead to visitors. Keep things fresh and up to date as often as you can.

SEO & PPC

SEO and PPC are tried and tested methods to strengthen your online presence. SEO is an organic way to get search engine success, while PPC can help you make sales instantly. All you need to do is make sure you do effective keyword research, and get a professional company to help you out. You can outsource these services, or have somebody do them for you in house.

Facebook Ads

Facebook ads are targeted to your specific market, so they can have a massive impact. They’ll target people who actually search for what you’re offering, and who come under your target audience. Mothers aged 25-40 with 3 kids, for example.

Use these tips and you’ll notice a big increase in your success. You should eventually develop a large online following and get great results!

Leave your thoughts below. See you next time!

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Build Your Business On Solid Ground With A Steady Marketing Campaign

November 20th, 2017 | Posted in Marketing, Uncategorized

Every website has the potential to be a business. It does not matter whether it is selling anything because an excellent web page can simply sell information to the consumer. You can then attract advertisers and in months your website is a business. You can understand then why there are so many unheard of businesses online. They have not used any marketing techniques to get their site seen and so it becomes a dead space on the internet. No one sees it and businesses lose huge amounts of profit because they do not have an online profile. You do not want your business to end up this way, so you need to be promoting it online from the beginning.

1) Use SEO

SEO is the centre of your marketing campaign. It is how you get people to view your website in the first place. You can do it yourself by learning about search engine optimization online, or you can hire a company to set your business up with SEO. First, you need to understand what it is. We can simplify it by saying that SEO is how you get your site to the top of a search results page. Once your site is at the top, consumers will click on it when looking for products or services that your company is selling. After this occurs, you will see a huge increase in profit. By visiting brandnative.com, you can learn more about this service and what it could do for your business.

2) PPC

Pay by click marketing is quite similar to SEO because it is another way of getting your company seen and noticed online. There are some companies that offer this possibility because it is not a service that you can set up yourself. A company, typically a search engine company like Google, is paid to get your site seen more online. How much you pay will depend on how successful the strategy is for your company. That means that if it doesn’t work at all, you will not have to pay a dime.

3) Website Redesign

Of course, PPC and SEO are only useful if once you get a viewer to your site they turn into customers. The only way this happens is if you have an attractive, easy to navigate, website. It should be colourful and stylish while maintaining a certain level of professionalism. You do not even for a moment, want potential customers to get the idea that your company site is not the real deal. You can ensure this never happens by getting it designed by experts. A good web design company will know exactly what a customer wants to see and experience when they visit a business website. They know how to make you a trusted company.

4) Get Your Company Out There

Our last tip is to do some of the work yourself. You should be active on social media, regularly Tweeting and updating your business Facebook accounts. If you do not do this, your customers will lose interest in your business online, and it will reduce your internet profile. You need to stay active and to keep pushing your marketing further to generate more interest and in turn, bigger profits.

 

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6 Simple Reasons All Businesses Need SEO

November 12th, 2017 | Posted in Marketing, Uncategorized

You may have heard the term SEO used a lot in business. SEO is a big online marketing technique. It helps your business to become more visible to your audience. If you don’t use SEO, then you can’t expect to have much success online. It’s as simple as that! Here are 6 simple reasons all businesses need SEO:

  1. You Become More Visible to People Searching for You

 

With SEO, people who search for you will be able to find you so much easier. You’ll become more visible all around the web, so you’ll get way more exposure. When you’re visible on the web, people will think you’re more credible.

  1. A Strong Online Presence Will Strengthen Your Brand

SEO is an essential part of a strong online presence. A strong online presence is only going to strengthen your brand! A strong brand is one of the best things you can have in business. There are other ways you can strengthen your brand of course, like strong customer service ethics. However, an online presence is one of the easiest ways.

Stay Ahead of Your Competition

If you’re not doing something, you can pretty much guarantee your competition is. Stay ahead of them, or at least give them a run for their money with SEO. Don’t let them beat you that easily! Refusing to come up with an SEO strategy would be like taking it lying down.

  1. SEO Offers a Great Return on Investment

SEO actually offers a fantastic return on investment when compared to other online marketing techniques. It’s worth the initial money, time, and patience it takes to get your campaign up and running.

  1. Higher Page Rankings Get More Clicks

When you focus on your SEO strategy, you’ll get higher page rankings. It might take months to see results, but you’ll see them if you’re consistent and use legitimate strategies. Higher page rankings get more clicks, which usually means more custom for you. What can be bad about that? An SEO Buyer’s guide would pretty much tell you the same thing!

  1. Organic Rankings are Cheaper

Organic rankings are cheaper than bought rankings. PPC can offer instant results, but you must pay for them. Many people don’t click on them either. People automatically go for organic rankings for some reason. In fact, there are so many things you can do for SEO that are free. Although it takes a lot of time and effort, it’s worth it when you see the return you could get. Just keep legitimate strategies in mind so you don’t get in trouble and end up back to square one. You could even end up in a worse spot than square one if you’re not careful!

Now do you see why all businesses need SEO? It isn’t a case of wanting SEO, or thinking of it as an option – it’s a necessity. If you’re serious about your business at all, you’ll use SEO to help you get to where you want to be. Comment with your thoughts!

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Do You Understand Your Customers? Things You Need To Know!

November 10th, 2017 | Posted in Marketing, Uncategorized

Running a business is about more than just balancing the books. No, you need to understand your customers if you want to be a success. Often, people fail to think about the end user. You might focus too much on facts and figures, and forget that your clients matter. If you are ready to improve your business, let’s get started. Here are some things that you should know from the offset.

  1. Customers need access to you 24/7

These days, the modern consumer expects access to businesses all the time. If you don’t have a customer service line, you can’t compete with other companies. When a client has an issue with your business, they need you to sort it out fast. If you are not available to help them out, you will frustrate the customer. You can either get a dedicated phone number for your business or a live chat system. That way, your loyal customers can contact you when they need to do so.

  1. Pay attention to behavioral patterns

If you want to know what customers will do in the future, you have to look at their past behavior. This tip will change the way you deal with your clients forever. The PRWD CRO Agency can examine your client’s behavioral patterns. Once you have that wealth of information, you can use it to understand your customers. When you know what makes your clients tick, you can start to alter your services to suit them. Before you know it, you will have many new customers.

  1. Poor customer service is a sin

If you let people down, they are unlikely to forget it fast. Some business owners don’t care whether they give their customers the support they need. If you want to make sure that your clients stick around, you need to give them a reason to do so. The moment you let one of your users down, you put your company in jeopardy. You should look at some great customer service tips online and ensure that you follow them.

  1. Online promotion reaches new users

Do you promote your business online? If the answer is no, you have a serious issue. The best way to get your message out there is to reach out to users via social media. When you start to advertise your company on the internet, you could find that you gain loads of new clients. Remember, you need to send out the right message about your business. Whenever you write anything online, make sure that the tone suits your company style.

  1. Word-of-mouth promotion works

When you please your clients, they will talk about you. Many business owners underestimate the power of word-of-mouth advertising. If you want to make sure that loads of customers hear about you, you should try this method. When customers tell their friends about you, it means that people hear about the firm. People are much more likely to trust this organic promotion than they are to trust sponsored ads.

When you don’t treat your customers well, they will leave your company. Remember, these people are paying for a service. If you don’t live up to their expectations, they have no reason to use you again.

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You Can Make Each Of Your Clients Feel Valued With These Fantastic Ideas

November 6th, 2017 | Posted in Marketing, Uncategorized

Whether you are a new business owner or not, ensuring that your customers feel valued is crucial. If you want to keep the customers that you have, it’s essential that you learn how to make each customer feel valued.

When it comes to making your customers feel valued, there are lots of options. In fact, there are so many options, that it’s far too easy to become overwhelmed. With so many fantastic ideas for making your clients feel special, it can be hard to choose just one. However, there is no need to stress, as that is where we come in.

To help you choose the perfect way to make your clients feel valued, we have put together some tips that you may find useful, below:

Make an effort to get to know each customer

If you or your employees regularly meet with customers face to face, aim to try to get to know the names of your regulars. Obviously, you won’t be able to get to know every last customer’s name, but you can make an effort to get to know a few of them.

If a customer is greeted by name and knows that you or your employees are familiar with them, they will feel valued. If your customers feel valued, not only will they come back again, but they will also recommend your services to other people. So taking the time to learn the names of your regular clients is worth the effort.

Treat each customer well

When a customer calls you or comes into your office or store, they don’t want to feel like they are in the way. Your customers want to feel like when they are there, you are happy to speak to them and spend your time helping them.

The key to treating each customer well is ensuring that you always give them your full attention. Don’t try to multi-task and deal with two customers at once, take your time looking after each customer, and they will appreciate it.

Keep in touch with your customers

One thing that many companies fail to do is keep in touch with their clients. If you want to ensure that your customers feel valued, make sure that you keep in touch with them.

Send emails, make courtesy calls, send letters and cards; when it comes to keeping in touch with your clients, there are so many options. As well as keeping in touch with your clients about deals, discounts and company news. Make an effort to send corporate ecards to celebrate things like their birthdays and Christmas. It might be an added expense, but trust us, your clients will appreciate the gesture.

Work to resolve issues as quickly as you can

If one of your clients contacts you with an issue, make sure that you always try to resolve it as quickly as possible. Nothing makes clients feel more valued than when you or your employees are willing to drop everything to help resolve an issue.

While sometimes resolving an issue takes time, if you can, aim to resolve it as soon as you can. Whether that’s within the hour or the next day, the sooner the issue is resolved, the better.

If you want to make your clients feel valued, all you need to do is follow the tips, above.

 

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The Essential Guide To Gaining More Customers

October 25th, 2017 | Posted in Marketing, Uncategorized

Every business owner knows that having a loyal following of customers is the key to long-term profits. Without anyone to sell to, it doesn’t matter how attractive your products and services are. Finding ways to win your fair share of the market is the most important challenge that any company faces.

However, the modern world makes it easier than ever to spread the word. Better still, you can do it in a far more cost-effective way than previous generations had to endure. Essentially, if you’ve got the right plan of action, you won’t go far wrong.

Here are some tips to have you marketing like a pro. Sit back and enjoy the increased profits.

 

Improve Online Visibility

In today’s society, the majority of us have access to the internet. More importantly, most of have used it to purchase goods at least once in the past. From a business perspective, the online market provides a chance to increase our customer base tenfold.

Unfortunately, you’ll never gain a foothold in the online market if people are unaware that the company exists. Knowing how to utilise SEO in an effective manner will increase your visibility on search engines. In turn, this will bring fantastic result for the business.

As well as leading to direct sales in the online arena, it will help gain customers in the physical world too. Most people have access to smartphones and will happily use Google or other platforms to source the company they’re looking for. Ranking highly will do you a lot of favours.

Online competition is vast, but the audience is far too big to ignore.

Make The Most Of Networking Events

While the virtual arena is important for recruiting customers, it’s important to pay attention to the real world too. Most small to medium businesses will deal primarily with the localised audience, so targeting them is a must.

Make no mistake, online efforts will help. But promotional events in the area can help generate a buzz about the company. Furthermore, face-to-face interaction is still the best form of communication. Take this opportunity to build stronger relationships with potential clients.

 

Promotional events are a great way to create a lasting first impression. You can enhance those feelings further, however, by giving them a bag that includes marketing materials.

 

Custom On It produce a number of suitable marketing products. Try to make them useful items like sweatbands or mugs. Every time the person uses this item, they’ll be reminded of your brand. Those good vibes could well lead to a sale.

Treat Customers Well

It’s quite understandable that you want to win over new audiences. After all, that is the key to continued growth. However, it’s equally vital that you take care of your current customers.

Showing your appreciation to customers can be achieved in various ways. You could even offer exclusive promotions that could encourage greater sales. Whatever you do, it’s important to treat them as people first. If they can relate to you and the brand, they’ll be far more likely to make continued purchases.

Meanwhile, you can also use social media sites like Twitter to answer queries and show great customer care. You’ll be surprised at how quickly the news of your great service will spread.

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The 4 Essential Aspects Of Brand Identity. Which One Are You Missing?

October 19th, 2017 | Posted in Marketing, Uncategorized

Creating a unique brand identity, or brand design, is perhaps the most difficult thing in business. Why? Because there is no one single answer. There’s no miracle cure or template you can follow. A unique brand identity comes from creative thinking, and finding something that sets you apart.

When it’s done right, it is incredibly effective. Just thinking about the branding power of Coca-Cola or Pepsi. The colours and logos alone are enough to make you think of the product. Think about Mercedes’ classic badge, and you instantly imagine refined, luxury driving. Think of the McDonald’s golden arches, and you can almost taste the hamburgers! This is branding at its best. Unfortunately, we can’t tell you what your unique brand identity is. But, we can tell you how to start creating it.

  1. Your logo

We’ve already touched upon Mercedes, McDonald’s and Coca-Cola. Their logos are fantastically recognisable. The image alone is enough to conjure the ethos of their brand and company. Another great example is Nike’s famous tick. You need a logo that defines and represents your company. It must be simple, effective, and powerful. It’s not an easy task, and it’s best left to the professionals.

  1. Colours

Sometimes, even an iconic colour scheme is enough to define the brand. The first thing that springs to mind is Red Bull’s classic red, yellow, and deep blue. That particular colour palette is so recognisable and has come to define their brand. The same can be said for Google’s simple primary colour rainbow palette. It defines their logo, but it also creeps into every aspect of their design. How about Coca-Cola’s distinctive, dominant red colour? Or Facebook’s trademark blue? These colours define their respective brands. Choose yours wisely.

  1. Fonts

Fonts have an incredible way of conveying personality. Picture Disney’s classic logo in your mind right now. You’re instantly thinking of the swirling font that captures the magic and playfulness of the brand. So simple, but so brilliant. The same can be said for eBay’s haphazard lettering. Your chosen font can easily match the personality of your brand. Think about the high-end jewellery market. They always use curling, elegant fonts to depict their brand. What would your font look like?

  1. Tone of voice

Now that we’ve covered the visual elements, what about the copy? Every piece of text or wording conveys your brand identity and personality. So, choose your words carefully. Moreover, choose the way you say them. The tone of voice you adopt is incredibly important when connecting with customers. You’ll quickly double your web traffic if you get it right online. A stuffy, professional tone is no good for a playful, creative business. While a colloquial, chatty tone is no good for a B2B company. Use a tone and personality that reflects your business ethos. Then apply it to every aspect of your business. From newsletters to blogs to advertising copy.

Every small decision you make impacts your overall brand identity. Make sure you’re creating a coherent and powerful brand through every aspect. Use your logo, your fonts, colours, images, and wording to give your company the right aesthetic.

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If You Want Your Business to Be Successful You Need to Implement These Marketing Strategies

October 17th, 2017 | Posted in Marketing, Uncategorized

marketing strategy

Running a small business is never easy, but can be very rewarding. But to make sure your business doesn’t fail you need to understand what’s required. The major component in running a successful company is the marketing. Get this part right and you should see the business thrive and grow.

Web Design

All businesses need to have a website before they launch. It’s a fundamental part of being a small business owner. You can’t expect to enjoy success if nobody knows about you. A website gives you legitimacy and makes you more professional. You need to have a focus on web design as well, because how the site looks is vitally important. Think about bringing in experts to help with the design, layout and content of the site.

Business Blog

These days we all know how popular blogging is. It seems that every man and his dog now have their own blog. Well, you need to get involved and create a business blog for your brand. This is a form of marketing that not all your competitors are going to have considered. You’ll be able to talk up your company and blog about interesting things. This helps raise your company profile and generate interest in you. You could even link the blog to your website if you want to.

SEO

Never overlook the importance of search engine optimization when promoting your enterprise. You need to be applying SEO to your website and blog content as much as you can. This will help your business when it comes to search results, and it will attract clients. SEO is a complex but highly essential technique that all modern businesses need to make use of. You could hire an SEO company if necessary, or you can take a course that will train you in it.

Be Active on Social Media

Social media marketing is the most powerful form digital marketing. Social networking sites are used by millions every day. So if you can get onto the likes of Twitter and create a strong profile you can access a global audience of millions. Make sure you have a strong presence online because everybody these days uses the internet. You can make use of this as a way of standing out and driving your brand forward.

Hire a Digital Marketing Team

If you want to be sure you’re getting the best possible marketing strategies for your company you should hire experts. You could always bring in a digital marketing team who’ll be able to streamline the process for you. They can set about coming up with the best online marketing techniques for your brand. This is a great way to ensure you cover this important area of the business, but also free yourself up to focus on other areas.

You’ve got to remember that marketing is the most essential component of a successful business model. You need to be sure that you have a flawless marketing strategy in place in order to help your business thrive. There are so many different ways to promote and advertise the company these days. It’s just a case of finding the perfect balance between methods.

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How To Give A Winning Business Presentation Speech

October 15th, 2017 | Posted in Marketing, Uncategorized

The world of business has seen some dramatic changes in recent years. However, there’s no doubt that we can still benefit from some traditional values. Public speaking is certainly one of them.

A great speech can win over a large crowd all at once. It can help underline the ethos and quality of a company while also promoting the business to the right people in an entertaining fashion. Whether it’s a trade show or business network even doesn’t matter. The ability to produce a great public speech can bring huge benefits to the business.

However, the old tradition can be improved with some modern ideas too. Here’s how to impress your crowd.

Stand Out

The clue here is in the word stand. If you want to win your audience over, then you’ve got to give them something to feast their eyes on. Sorry to break it to you, your figure isn’t enough. The modern businessperson has many resources at his or her disposal. Don’t be too ignorant to use them.

Pop up displays at Nomadic Display are a great way to take your presentation to the next level. Not only will it impress your guests, it will promote the brand too. Meanwhile, these stands can be used to illustrate exactly what you are talking about.

Additionally, the fact you haven’t got all eyes staring directly at you should help calm your nerves!

Dress To Impress

While you alone might not be enough to keep the guests entertained, it’s still imperative that you look the part. If you don’t, it reflects badly on the image of your company and can reduce your success rate greatly.

In most situations, a smart outfit is preferred. However, this isn’t always the case. On the other hand, a great pair of shoes is simply non-negotiable. Meanwhile, you should be sure that your hair is neat and tidy too.

When you look the part, you feel the part too. Besides, it shows that you care about the presentation too.

Use Media Resources

If you aren’t a natural speaker, it doesn’t mean you can’t host a winning presentation. The key here is to keep your speech down to a minimum.

You can achieve this with the use of video inserts and other similar items. In many cases, these options can be more entertaining for the guests too. Meanwhile, those skills can be used to make YouTube a huge part of your future marketing plans too.

It’s by no means a necessity, but these tools can be a huge help.

Allow Questions At The End

The presentation is about you expressing a message. But it’s important that the viewers feel like they are participating too. Allowing a Q&A session at the end is essential.

Clearing up public queries might resolve issues for others as well as the person asking. Your answers will also verify that you do know what you are talking about, which can give people more confidence in your business.

Being approachable is a vital skill for any business individual. This is a great way to achieve it.

 

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Marketing Tips That Will Get Your Business To The Top

October 13th, 2017 | Posted in Marketing, Uncategorized

Is marketing your company online free? No, it’s not and don’t let anyone tell you otherwise. To market your business online successfully, it will cost a small amount of money. However, the services you receive will be of good value. We guarantee that if you use the right online marketing techniques, interest in your business will skyrocket. You will be able to claim a bigger piece of the market, and you might even get to steal a few customers from your competition. So, the question you should now be asking is what type of internet marketing do I need to use to make this happen? We thought you might ask, that’s why we’re recommending these techniques and services.

PPC

Let’s start with the easiest one to understand and that’s PPC or pay by click marketing. When a customer uses the internet, they search for keywords in a search engine like Google or Yahoo. They don’t look for specific companies or businesses unless they have already made up their mind on which one they are going to use. So, if they were searching for used cars, they wouldn’t type in www.carsforsale.com, they would type in “used cars for sale.” Then they’ll select a link from the search results. They will usually only look at a couple, and that’s why you want your website on the first page. Ideally, you want it at the top of the first page and there is one sure fire way to achieve this. You pay a company to add your site as one of the top sponsored links. Adwords is the most popular form of PPC so you should consider in investing. You will be amazed by what it could do for your company.

Video Advertising

Remember, you want your business to be seen as dynamic and interesting. At the minute, the most popular form of social advertising is by sharing pictures and images. So, you pin a picture from your site on Pinterest; people share it and your search ranking increases. Thus, you get more interest in your business with very little effort on your part. But, we think shortly video shares are going to overtake image sharing as the most popular form, and it’s already started to happen. You might be using Snapchat in your personal time, but we wonder whether you have started using it to market your business. Others like IGN have. They have live stories active on snapchat every day, giving updates on their site, and you should do the same.

CRO

PPC will get customers to view your site. Video Ads will get them interested in searching for it as well as keeping your business fresh in their minds. But, what about what happens after they find your business site online. You want to make sure that they commit to a purchase of the product or service that you are selling. To do this, you should invest in CRO. Companies that offer CRO collect data and know exactly what turns a viewer into a customer. If you contact them, they will assist you on how to use CRO to tweak on your site.

Use these resources and you can be assured that your business’s name will be the one on everyone’s lips.

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