Browsing Category: "Marketing"

Business Not As Successful As You’d Hoped? Change Your Marketing Strategy

June 21st, 2017 | Posted in Marketing, Uncategorized

When businesses aren’t successful, they have a limited amount of time to turn things around. Continued failure means the business needs to wrap up and fold, or continue to go into debt until creditors end the operation. Hopefully, your business isn’t that far gone yet. If it’s looking like that might be the case, it’s time to change up your marketing strategy. Read on for a few ideas how you can make that happen.

 

Be Exciting

 

Boring, dry marketing will catch nobody’s eye. Even if your marketing is an informative and accurate depiction of what your business does, if it’s boring it won’t take you anywhere. You need to have an energetic campaign. It needs to be sharp and to the point. You have a very limited amount of time for your marketing to work on people. If they don’t get the full idea of the marketing by the time their patience wears out, they won’t pay attention at all.

 

Digital Marketing

 

By employing digital marketing like SEO services, you can market in a brand new way. Digital marketing is currently poised to be the next big thing in advertising. It can be anywhere on the internet and take almost any form. With digital marketing like SEO, you can directly increase your chances of customers coming to you directly. SEO changes how a search engine views your business website and the search terms you want to be found by. That’s why SEO stands for search engine optimisation.

 

Be Controversial

 

This could be risky. A controversial marketing campaign can go either way. It can net you a lot of press coverage and therefore eyes on your business. It can also draw a lot of negative attention, though, and this attention can be sustained and damaging. Some campaigns that were designed to be controversial fell flat on their faces. Others ended up being controversial by mistake. If you’ve run out of ideas, this could be a last ditch attempt at making your marketing effective.

 

Go Viral

 

Attempting to go viral is hard. It relies almost entirely on the general public to pick up what will become viral or not. Regardless of quality and production values, it seems anything has the potential to go viral. Due to the almost random nature of what goes viral and what doesn’t, you may have to try a few times to get it to catch on. Instead of a single attempt, base a whole marketing campaign around attempting to go viral. One might just manage it and bring exposure to the business. One hit is all you need.

 

Use Multimedia

 

Don’t expect to hit it big with just one type of marketing. A successful leafleting campaign is a drop in the ocean compared to a television advert in terms of exposure. Of course, you need to use the medium that suits your budget. Television adverts are out of the remit of most medium and small businesses. Instead, try local radio or online content sponsorships.

Marketing can be the biggest weapon you have in the fight back against business failure. Just make sure you use it correctly.

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Open Up Your Company To Increase Customer Interest

June 15th, 2017 | Posted in Marketing, Uncategorized

Around here, we are all about marketing your business and what you should have realised is that marketing is all about attracting customers. But, the best possible way to get customers interested in your company is to engage them. In simple terms, you need to make your company more accessible and open. There are a number of ways to do this but let’s start with working online and build from there.

Building A Web Page

Your starting point is going to be your web page and we realise you may already have one, set up and ready to go. But it may still need some improvements, particularly if you do not know how SEO works. For the moments let’s assume you do know how to get your website seen by consumers online. That is only half the battle because you also need to make sure it is accessible and easy to use. A simple form of this is making sure your site is clear with an easy to read font. But you can also add links to articles and send readers where you want them to go. This can be to another part of your website or perhaps a blog that you own, that can give them more about the industry your business is in.

Increasing Your Online Profile

Once you have fixed your web page, it is time to start expanding your profile online and the easiest way to do this is to use social networks. By setting up business profiles on social networks you are giving customers the chance to interact with your business and get to know the people behind it. It is a brilliant form of marketing because it is free and requires very little effort. So, if you are using Twitter, all you have to do is regularly tweet about improvements in your company and changes in the industry you work in. Make your twitter feed a source of news for your industry and you will gain followers who you can then turn into customers.

Making Sure Customers Can Contact You

Once you have your customers, it is vital that they can get in touch with you. This could be for a variety of reasons, but the common issues are arranging a service or dealing with a problem. One way to deal with this is to hire secretaries to answer the phones when customers come calling, but there is a cheaper, easier method of setting up an automated phone service. This will direct customers where you want them to go so that you will only need to speak to the ones who need personal attention. If you are worried about the price, a service such as the Zintel 1300 cost is very affordable.

Getting Feedback

Finally, customers opinions need to be heard and to make sure they are, we suggest sending out online surveys. Do not send these out frequently as this can annoy your consumers but occasionally it is a good idea to check on public opinion. If you do this you may find you get some other fantastic ideas from customers on how to boost interest in your company.

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5 Ways to Interact Better with Customers

June 13th, 2017 | Posted in Marketing, Uncategorized

Having a real relationship with your customers is vitally important, so here are 5 great ways you can interact better with them.

  1. Make Interactions Easy

The first place to start is by looking at how interactions between your business and its customers take place. If they are messy and complicated, people are not going to have any interest in communicating with you, so make things easier.

When your customers have a problem, your team needs to be able to sort things out quickly, otherwise you might end up losing the customer forever. Let them file complaints in person, on the phone, via email or over social media. This variety of options makes the process easier for them.

  1. Train Your Staff in Basic Customer Service Skills

Every business needs to know how to deal with customers, but this is no good unless your employees know how to get the basics of customer services right too. If they don’t, you need to focus on training them so that they do.

You can send them away on a training course, or, if that’s too expensive, you can train them by yourself. It’s really not that complicated. There are certain questions and situations that arise when working in customer services departments, so make sure these areas are covered.

  1. Participate in Community Events

Talking to customers and people in the community isn’t something that should only be done when you’re trying to sell something to them. You should try to prove to people that you’re interested in being part of the wider community.

So, get out there and participate in all the different community events that bring people together and get people talking. It will improve your business too though. If people get to know your business and like you as a business owner, they’ll want to buy from you more.

  1. Keep People Up to Date

Customers need to be kept up to date with regards to changes that might be relevant to them. It’s a way of keeping them in the loop rather than shutting them out of things. It’s also a great way of reminding people that you’re still out there and open for business.

You can do this by sending out a weekly or monthly e-newsletter. To do this, you first need to build up a collection of email addresses. Ask people to submit their email address when they land on your homepage to collect as many as possible.

  1. Create a Blog

If you need to build up a community around your brand and attract new people to the business, you should start your own blog. You’ll be able to prove to people that you’re an authority in your sector.

All you need to do is make sure you’re creating blog posts that are filled with relevant facts that can engage the kind of people who are important to a business like yours. It might seem challenging at first, but you’ll get there.

Customer interaction is vital, so consider each of the above tips

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How To Market Your Telecom Company Like A True Expert

June 9th, 2017 | Posted in Marketing, Uncategorized

Marketing in the telecoms world can be very expensive. That is because there is lots of competition around, and you have such a broad target audience. Even so, there are lots of simple ways you can get ahead if you have the right level of funding. Presuming you don’t have more than $100,000 set aside for the endeavor, it would make sense to look for some further investment. You should have known how much this task was going to cost before you launched your company. However, all is not lost. You should find plenty of people willing to give you some cash for a slice of the pie.

Think outside of the box

If you use the same techniques and methods employed by other telecoms companies, the results you achieve are going to be poor. It is essential that you learn to think outside the box and understand that anything is possible. Sometimes the strangest advertising campaigns get the most attention. Just think about how well Tango did in the 1990s with their TV adverts in which people were painted orange. That didn’t even make sense, and yet their sales more than tripled during that time.

Get ready to invest in TV time

There is no getting away from the fact that successful telecoms companies have to pay for TV advertising. That is one of the only ways you can reach millions of people at precisely the same time. However, there are some steps you will need to take before showing you ad on the television. First of all, you’ll have to ask your web designers to ensure your business site isn’t going to break down. That sometimes happens when there is a massive influx of visits, and it could hinder your efforts. Secondly, you will need to get in touch with an experienced filmmaker. Don’t make the mistake of trying to create a TV ad yourself because it will look terrible. You need someone who knows what they are doing.

Issa Asad and many other industry giants now publish blog posts to help business owners in the telecoms industry. Those people have already made their fortune, and so they are trying to give something back. Don’t be too proud to take suggestions and ideas from anything you might read online. There is nothing wrong with using the techniques and concepts that have been highlighted by the experts. Indeed, they’ve only mentioned them because they are known to work.

Having learned a little more about marketing your telecoms company like a real expert, we hope it will go from strength to strength. Only you can make decisions on the finer details of your campaign. The advice we’ve just dispensed is simply here to point you in the right direction. Now it is time to start making your plans. Don’t rush into anything because that is how you make mistakes. It is vital that you don’t overlook anything important during the early stages. One error in judgement now could cost your business dearly.

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Simple Ways To Promote Your Online Business On A Tight Budget

June 7th, 2017 | Posted in Marketing, Uncategorized

We all know how much cash the average business owner spends on promotion each year. It can be difficult to keep up with the competition if you don’t invest the same amount. However, we’ve identified some simple ways in which you can promote your company online. You don’t need a huge budget to make good use of these ideas. Indeed, anyone with a website can get involved today. It’s all about getting your name out there. You will also encourage people to become familiar with your brand. That should help to boost sales. It should also put your business in a better financial position.

Social media business accounts

Millions of people use social media websites on a daily basis. You can reach lots of users from many different countries with a business account. It should take no longer than five minutes to set everything up. After that has been done, you just need to worry about posting. Ideally, you should publish two updates every day. Less than that, and you might not see good results. More than that, and you might annoy your audience. Try to post information and links that require a response. Asking questions and using emotive language is always a wise move. You just need to grab attention. Your goal is to get people to stop when scrolling through their news feeds.

Blogging

Starting a blog is a fantastic way to interact with your customers. It will also help you to cement yourself as an authority within the industry. You should publish posts that are related to your business without using blatant advertising. Don’t simply publish information about your latest products and services. To help you come up with the best concepts, you should set up some Google News alerts. Just choose the most appropriate keywords. You will then get emails whenever something interesting happens. You can then use that industry-related news to create future blog posts.

Search engine optimisation

SEO companies are offering some great deals on their services at the moment. That is because there is so much competition in the marketplace. We spoke to the people behind CandidSky SEO Agency last week. They told us that business was booming. As more business owners choose to invest in that service, prices should continue to fall. SEO is good for your business. That is because it helps to ensure your site displays in the right positions. Whenever someone searches for a firm like yours online, you want to be at the top of the list.

There are many other ways you can promote your online business on a tight budget. The ones we’ve listed today are simply the most popular. They have all been used with great success in the past. So, you can guarantee they will provide excellent results for your company. The only other thing we’d like to mention relates to publicity stunts. Getting in the newspapers will mean lots of articles are published online. Many of them will contain links to your website. That is beneficial because Google uses backlinks as a means of working out how popular a domain has become.

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Signs You’ve Found the Right PR Agency

June 5th, 2017 | Posted in Marketing, Uncategorized

Finding the right PR agency to help you reach your targets as a business is so important. A strong online presence is essential, and doing the right things online can make all the difference to your success. So, how can you be sure that you’ve found the right PR agency? Here are some pointers:

They Aren’t Vague With You

So many PR agencies can be vague with clients and potential clients. Why? What sort of secret magic formula are they trying to hide? There isn’t a secret magic formula, so if they are being vague with you, you should probably get rid of them. You want a PR agency to be open and honest about how they plan on achieving your results. If you feel you’re having things hidden from you, this isn’t a good sign.

They are Honest About What You Can do

Some PR agencies will try to get you on board by lying to you about what you can do in terms of success. If what they’re telling you sounds too good to be true, then it probably is. Their results with other companies should speak for themselves. They should be honest about where they think they can help you, and what will be difficult to achieve. Then you know you can trust them.

You Get Along With Them

You don’t need to be best friends with them, but you should have a pretty good feeling about them. If you get on with them to an extent, and you like the vibe they give off, this is a very good sign. Sometimes you get a bad feeling about working with a company, and I’d usually tell you to go with your gut.

They Suit Your Budget

You probably have a budget that you’re willing to spend on this kind of thing. Being cheap here is not the way to go; it’s an investment that all businesses need, so you shouldn’t try to save or cut corners. Be generous with your budget, but sensible. You’re not looking for the cheapest company to help you, but you should be searching for value for money. If you have value for money, you know you’re getting the most for the amount you’re spending.

They’re Happy to Answer Your Questions

If you get a feeling is getting annoyed with you asking so many questions, then they aren’t for you. You’re spending money here, so it’s important you’re happy with the answers you’re getting. If they seem happy to tell you what you need to know, this is a good sign.

They don’t Try to Upsell

Most businesses offer multiple products and services. However, many of them will offer them to you when you don’t need them, just to try to make a quick buck. A company should only try to upsell to you if it’s obvious you need it. If they are constantly encouraging you to spend more money with them and you’re not sure why, don’t do it.

Have you found the right agency? Leave your thoughts below!

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Expert Advice On Improving Your Customer Service

June 3rd, 2017 | Posted in Marketing, Uncategorized

A business relies on its customers for a lot of things. Firstly, they provide the money a business needs to stay afloat. Secondly, customers can decide on the reputation of the business. If customers are satisfied, your business will earn a good reputation.

This means you have to pay close attention to your customer service. By providing good customer service, you keep your customers happy. Here are some ways you can improve customer service:

Keep It Local

It’s a good idea for you to keep your customer service local. By this I mean, make sure your customer service team are based locally. This doesn’t have to mean they need to be in the same city/town as you. Just make sure they’re in the same country. Many people get frustrated when they ring up customer service and are put through to someone in a different country. Lots of businesses tend to outsource customer service to companies in Asia. There’s nothing wrong with outsourcing but outsource locally. People feel a lot more comfortable if they can understand the person on the other line. So, ensure that your customer service staff all have excellent English speaking skills.

Improve Telecommunications

There are a few things you can do to improve customer service that revolve around telecommunications. Firstly, you can change the way you speak to customers over the phone. Make sure you use a calm and friendly voice at all times. Speak to them with a voice that makes them feel like you’re listening and happy to help. If you’re all boring and mopey, then no one will want to talk to you.

Secondly, improve your telephone service. This can be done by improving the line connection you have. You can buy hosted telephone systems, as seen on the Hosted VoIP UK website. A hosted system is normally provided by a secure internet connection. Which is different to a normal telephone line. By using an internet connection, the quality is a lot better and crisper. This means you won’t have to worry about hearing a horrible static sound when on the phone. The connection will always be clean and clear. This will make things a lot better for both you and your customers and improve your customer service.

Be Diverse

Don’t just focus on the telephone side of customer service, be diverse. There are many other tools out there that can be used to deliver great customer service. For example, use your website to provide help to customers. You can have online customer service agents that will speak to customers on your site. It works a lot like an instant messaging service. There will be a text chat on your site that customers can click on and ask questions to a customer service advisor. It’s quick, easy, and can improve the overall service.

Also, think about using social media as a form of customer service. You can use sites like Twitter and Facebook to speak with your customers. It gives them an easy way to ask questions and speak about problems. If you’re more active on social media, your customers service can become a lot better.

 

 

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Revealed: The Easy Way To Direct More Traffic To Your Website

June 1st, 2017 | Posted in Marketing, Uncategorized

The world of business has changed forever. A strong online presence has become one of the main priorities. Subsequently, the battle to gain followers and customers in the virtual arena is fierce.

A company’s website is one of the most powerful tools in marketing. Sadly, it won’t count for anything if you aren’t generating a steady flow of visitors. Creating a nice looking website is easy, it’s that fight for traffic that is hard.

Here are the easiest ways to bring more visitors to your website.

Channel The Power Of Your Customers

Your customers are the most important asset to your entire business. They are a powerful tool, especially online. If you treat them well then they will naturally start to market your business without even realising.

People are quick to shout out about good products or services, particularly on social media. Ensure that you always give a top class showing and word of mouth will soon spread. With this in mind, you could give out some freebies to popular Twitter accounts. In turn, they will praise your company and this message will be seen by all their followers. In terms of effective online marketing, it could be the best method around.

The key is to understand exactly who your audience are. Once you’ve done that, it will be much easier to target the demographic effectively. Get them behind you and the business is bound to thrive.

Go Viral

Millions of people use the internet on a daily basis. However, with so much content to filter through, they will only find yours if it’s worthwhile. The best way to achieve this is by creating something interactive and engaging.

By encouraging users to interact with your content, they are more likely to share it. When they do that, their friends get involved. If the content goes viral, your traffic will naturally shoot up.

Viral content often carries a sense of humour but not always. The most important part is to be creative and give users something they’ve never seen before. Capture their imagination and the awareness of your brand will grow beyond your wildest dreams.

Get Extra Help

Computers haven’t just changed the way we interact with customers. Technology has rapidly altered the way we deal with other businesses and employees. In today’s world, outsourcing tasks makes it easier to get work done quickly and professionally without the need for hiring full-time staff. It also saves on workspace and equipment too.

One area of your business that can benefit from outsourcing is your online advertising. By hiring a marketing agency to take care of your needs, rest assured that their years of experience will help determine the best solution in order to achieve your goals. Better still, they’ve done it all before and will know how to overcome any problems that may arise.

The experts can take care of pretty much any aspect imaginable, from SEO to content writing and social media. With all that extra time, you’ll be able to concentrate fully on doing the job that will make your business money.

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Social Media And Business: Why It’s Such An Important Marketing Tool

May 30th, 2017 | Posted in Marketing, Uncategorized

I challenge you to find something that’s grown as quickly as social media in the last decade. It started off with small sites like Myspace and has now evolved into a massive thing. There are billions of people signed up to social media sites across the web. It’s absolutely huge, and most people will access a social media site during the day. In fact, if you rounded up twenty people and asked them if they used social media every day, they’d probably all say yes.

What started off as a quirky way to communicate with others, has evolved into an important device. You’ll even find it’s become increasingly important to businesses. Once looked down upon, social media is now a primary marketing tool. In my opinion, every business needs to have a strong presence across social media. If you don’t know how to have a strong presence, enrol in a digital marketing course online. Seriously, it’s very important to the overall success of your business.

Still not convinced? Then here are some reasons to change your mind:

A strong social media presence will build greater trust with your customers. You can communicate with them freely, and they can contact you with ease. When you have this easy communication, then trust will build naturally. A consumer feels comfortable doing business with a company that actually talks to them. Plus, if you’re on social media then it’s almost as though you’re putting your business out there. You’re showing that there’s nothing to hide, and people like that. Consumers need to trust a business before they start spending any money. By using social media, you can gain their trust and their business.

Following on from this, as I mentioned, social media is great for communication. It’s a medium that allows customers to get in touch with your business. What this means is that it’s also a great way for you to get their feedback. Quite often people will take to social media and tell companies of any frustration they have. You can then use their complaints as constructive criticism to help improve your business! You can iron out any faults, and it will only serve to make your business more successful in the future.

Social media is also a phenomenal way to promote your business. It’s one of the biggest marketing devices around and with good reason. It’s very easy for you to post a tweet and have it seen by hundreds, thousands, maybe even millions of people. If you can utilize hashtags on social media, then you’ll be finding success. You can post links to articles that talk about your business, or even links to your website itself. Using social media gives you a chance to shout about your business to a very large audience.

To put it simply, your business will struggle without a social presence on the internet. There’s no reason you shouldn’t be using social media; it’s so important. If you have a strong presence, then you’re ultimately going to see a growth in success. Social media can drive traffic to your website and increase your customer base in a short space of time.

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Are You Missing Out On Valuable Local Markets? Read This & Find Out

May 28th, 2017 | Posted in Marketing, Uncategorized

The main advantage of an online business is also a weakness. There’s no doubt it has enabled many companies to grow out nationally and internationally. And, they have done so quicker than they could have dreamed before the Internet arrived. However, too many businesses often fail to take advantage of a fundamental source of custom – their local markets. So, the question is; is your company as local as it could be?

There are definite advantages in doing so. Primarily, it will help you rank higher in your area for keywords that you cannot possibly hope to rank for on a national basis. Secondly, it can help you grow a robust customer base from which to grow from. Here are some tips you can use to get you up and running.

The basics

First of all, be clever with your keywords. As you know, the keywords that you use on your website will help Google and the other search engines find you. If you have an excellent site that fulfills all their needs, then you rank higher – it’s as simple as that. But what about being more local?

Well, make sure that your phone number and address is on every page of your website. Why? Because Google will attribute your address and area code with where you live. Also, write as much as you can about your local area on your web pages. Use local clients for testimonials, for example. Or talk about your business experiences in your town. The more you can write about your company in terms of its location, the more signals Google will pick up.

Using tools

There are hundreds of tools that you can use out there to improve your local ranking for your startups. Some are free – updating your business on Google Maps, for example, sends a very strong signal. Some, however, offer a little more in depth analysis.

You could, for instance, use a local rank checker to see how your website is doing in terms of the competition. You can also use these kinds of tools to find out where your rivals are getting things right, and where you are slipping down. Once you balance out those results, you will be neck and neck. Then all you have to do is deliver better content and keep fleshing out your links – which we will go into now.

Finding local links

How do you go about getting more local links? It’s easier than you might think. Start with adding your company to your local business directories. There are dozens of them around in most areas, from city level through to county level. Next, try and find companies in your area that you have done work for or sold products to – and ask them if they can mention you on their website.

Finally, build up a relationship with the local press. Local news outlets get a lot of visitors every day and are seen by the search engines as authority figures. Any links from them will be strong – and safe. So, see if you can come up with an interesting piece of news about your industry. Perhaps you have noticed a pattern in your sales, or maybe you have some impressive statistics to share? Anything you can use that might make an interesting story could get your name in some interesting positions.

Do you have any more tips for getting a more local audience? Let us know and we’ll get right back to you!

 

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