Browsing Category: "Web Design"

Web Design Trends

August 23rd, 2016 | Posted in Web Design

This year is halfway done, and we are already looking toward the future of web design. What new trends will pop up? Which ones will finally be laid to rest? One can only predict, but we have some strong tell-tale signs of what we will be seeing in the year 2016.

Overall Prediction: More Unique Experiences

With Responsive Web Design becoming even more ubiquitous, laying out webpages has fallen into the same predictable patterns. A 3-up stack of boxes to point out sales features here, a 9×9 grid format on a photo gallery there, we’ve reached a point where the majority of “pretty websites” all look the same.

“We’ve reached a point where the majority of “pretty websites” all look the same” (CLICK TO TWEET)

Next year, I predict we will see more well-thought out and unique user experiences. To achieve this, designers can integrate personal touches for a more unique feel, such as custom-created illustration work, hand-drawn artwork, a new way to incorporate a grid, or even an unconventional way of storytelling to their users.

Prediction 1: Unique Way of Using the Grid

Curious Space’s website is a great example of adding a pinch of organic freedom to an ordered grid layout.

You’ll quickly notice the photos of this website stacked on top of each other. Stacking them isn’t a problem, as when a user rolls over on an image, the Z-index of the selected image shifts, so it is pushed to the top of the pile of photos.
Upon scroll, the haphazard arrangement of their logo falls into place to spell out their company name.

Prediction 2: Custom-Drawn Illustrations

We’ve all thought it – “Why should I draw another [name of object] icon, when I can just grab it off an already existing vector pack from the web?” This line of thinking does save time and budget constraints, but how about integrating custom-made illustrations, or other artwork into the project budget in the first place?

Sites like  Creative Freedom Guide, For Better Coffee, DConstruct Conference, or Ice & Sky all integrate custom-made / hand-drawn illustration work that greatly aid in telling their story and leaving a memorable experience for their users.

Prediction 3: Better / More Access to Great Typefaces

We should all be thanking Google for its  free font collection. Because of the company’s library, utilizing a great looking typeface on a limited budget can be achieved. With varying styles, weights, families, and the like, there is sure to be quite a few typefaces that are suitable for any website.

Prediction 4: Cinemagraphs

Did that picture just….move? I love cinemagraphs because like videos and photography, it enhances the desired mood for a website and gives it an additional layer of wonder, mystique, and elegance. Unlike videos, it won’t eat as much bandwidth, and unlike photos, it provides “something more” than a simple still shot. This technology has been around for a while already (since 2011), and I hope to see it integrated into more websites in the future.

Prediction 5: Websites Through the Use of Storytelling

Storytelling through means of a website can be quite a complex endeavor. Nike and Lidyana did a great job with  this website.

Best viewed on a high-speed internet connection, the website takes you through the morning workout routines of a young woman. The opening sequence is of her waking up in the morning. After she gets settled into her routine, the user has a choice of seeing her do different types of exercise activities, such as yoga, running, weight training, and the like. If the user clicks on one of the activities, they are then presented with the young woman performing said activity.

The user is then presented with hot spots on the body of the young woman while she is working out, with links to Nike products she is wearing during her routines. This is a great way to showcase the product in-use, as well as providing the user with direct access to view the product details. If the user clicks on a hot-spot, the products she is wearing load in from the side, while pausing the video.

Through this type of interaction, the user can quickly run through all of the activities with the young lady, while browsing the products she is wearing, without even knowing they are shopping!

Earlier mentioned websites such as For Better Coffee or Ice & Sky also do a great job of integrating storytelling on their websites. Something as simple as teaching a user how to make the perfect brew, or being educated on the history of Antarctica can be fun, interactive, and a great learning experience!

Prediction 6: Semi-flat design

Flat design has slowly morphed over the past few years to semi-flat design. After Windows launched its Metro style, the design world became inundated with this trend. Unfortunately, this style did come with its usability pitfalls. This trend has slowly morphed into semi-flat design, largely in part due to both Android’s and Apple’s releases using this type of style. By integrating depth and dimension through the use of subtle shadows, card / tile concepts, and well-thought out transitions to help guide and orient users, semi-flat design aims to eliminate the problems that flat design had created.

Continuation of Earlier Trends

Prediction 7: RWD

Let’s face it, after the implementation of RWD, there was no turning back. There will only be more devices sold on the market, so embracing and integrating responsive practices on websites will make the web sphere a better place for all.

Prediction 8: Parallax

A couple of the websites mentioned earlier already utilize parallax on their websites. As mentioned in a previous GRAYBOX article, parallax is a type of effect applied to the speed and movement of background imagery. The background of the website moves at a different speed than the rest of the page, thereby mimicking layers of depth on the page. As computers and related technology get better at handling such effects on the web, access to viewing these unique animations will only increase.  Scroll For Your Health is a great example of a fun, interactive, and educational way to present information on different fruits, while employing parallax.

Prediction 9: Lazy Loading

On websites that feed content continuously, Lazy Loading aids in viewing immediate website content without waiting for the entire page to load.

This is especially helpful for websites that are highly visual, such as  FacebookInstagram, or Pinterest. In a society where information is constantly being fed into our lives, lazy loading helps to simplify viewing of said content by loading only small chunks at a time.


We’re excited to see what new trends, styles, and stories next year will bring for us, and what trends and movements will fade out within the next year and beyond!

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Effective Tips To Choose An Effective Website Development Professional

July 16th, 2016 | Posted in Web Design, Web Development, Webmasters

The experienced web development company is going to have a really important role in making the brand name of a company more visible and increasing online reputation. Brand success on the internet does rely a lot on the experience of the web developer. Business managers from all around realize the importance of website development and try to find those companies that can actually bring in the best results for clients.

If you look on the internet, you will quickly realize the fact that there are dozens of web design firms that look great and that you can choose from. Locating one that you can trust is not easy. You will always need to consider the following in order to find an experienced website development Sydney professional.


Contrary to what you may think right now, the most important fact when choosing the company is how receptive it is. Most of the web developers these days are capable of delivering the work that you need but just those that are highly receptive are going to be able to actually understand what you need.

As an extra tip that is connected to this topic, try to avoid those firms that delay replies, especially before a contract is signed. This is just a sign that long term responsiveness is not going to be what you actually need.

Is There An Advisor On Staff?

Those companies that do offer the best possible web development service will always have an advisor that is capable of understanding requirements and that will advise clients about changes that may be necessary for a site to be more effective. A web developer that does take the time to analyze the wishes of the client and that does recommend some modifications based on past experience is always going to be preferred and should be considered.

Previous Projects

You have to be sure that you analyze the previous projects that were done by the considered development company. That will show you exactly what quality can be offered. If possible, get in touch with past clients. See how work went and see if there were problems you need to know about.

Talking With The Actual Developer

In most situations the person that you talk with from a considered company is not actually the web developer that will get the job done for you. That is definitely not great. You do want to be able to get in touch with the web development team so that you can actually end up faced with a clear understanding of who the work is done by.

Consider Legal Aspects

This is the last thing that should be considered as it is really important. Ask who will own the website code. That counts because it will highlight dependence on the considered firm. If you do not own the website code, you will be forced to keep coming back to the firm whenever a change is needed. If you do own the site code, you can make changes and work with other professionals whenever you want to switch firms.

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Incorporating SEO Services with a Web Design Project

October 7th, 2011 | Posted in Uncategorized, Web Design

Many web design Toronto companies have now started to utilize their design ability to create websites that are search engine friendly. This ability also allows them to run SEO projects on the site once they are done with their essential design project. SEO is the art of communicating with the search engines. Companies that design websites should know that at the end, companies that want real people to actually find their website and visit them need to work with the search engines, since those engines are used by millions of people every single day.

Once a design firm has these things figured out, their SEO services will start to fall into place themselves. For example, if a company knows that they will need SEO in the near future, the design company will create the website architecture in a way where their navigation will be easily accessible by a search engine crawler. Basic web design doesn’t incorporate a ton of SEO, but you can find web design services that are also pros on SEO. This is the best type of service to use because they can be hired to design the site with SEO in mind. This sets your site up for success with the search engines right from its birth. The best opportunity for success on the web is to build highly SEO optimized websites that set your site up to be a content distribution engine which sends your content to those meeting your ideal customer profiles.

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Bringing Amendments to Website

August 27th, 2011 | Posted in Uncategorized, Web Design

Nothing is permanent except change. This principle is even applicable to website design. The process of bringing amendments to website design is called website redesigning. Why is redesigning important?

The market scenario is constantly changing because of technological advancement and taut competition. The unique website layout of the past may have become common now and lost its charm. If the buyer does not find anything special in the website he/she may hesitate to buy what is offered by the website. Redesigning is important for keeping the visitor adhered to the website. With the advent of competition the buyer has the luxury of becoming selective and this has led to change in buyer behavior. If the website does not consider this change the buyer may think adversely and the sale may be put off. Constant upgrading and updating of the website is required to feature in the top list of the search engines too.

Immediate Redesigning or Gradual Redesigning
Hast is waste. This proverb is apt for those business identities that opt for immediate redesigning. When one is habituated to any particular layout of a website, he/she places the cursor on the monitor such that the moment the page is downloaded the click can be executed. What would happen if the website is redesigned suddenly and the link is moved somewhere else? What would happen if the layout is messed up and the visitor finds it difficult to search what he/she is searching for? Old habits die hard and when one is used to a specific layout, it becomes difficult to get used to a different layout.

Immediate redesigning can prove detrimental for the website because the number of clicks may increase but there could a drastic fall in the sale. The ultimate aim of any website is to generate sales and if this purpose is not served the existence of the website becomes a question. It is usually seen that the immediate redesigning does not go well with the buyer. The only thing that it does is makes a web designer richer.

On the other hand there is gradual redesigning, a process to bring slow but effective changes in the web design. When the changes are slow it gives time to both the buyer and the seller to get adjusted to the changes. It gives the seller some room to experiment. Slow changes are not as obvious as immediate changes.

The fall in the sale in this case is not as drastic as compared to the fall due to immediate redesigning. Gradual redesigning helps in search engine optimization because the website owner comes to know what sort of web design fetches the most business. Gradual web designing makes the visitor feel that his/her preferences are taken care of.

It is always better to avail the services of a professional web designer who is adept at the difference between immediate web designing and gradual web designing.

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Web Designers and SEO Companies

March 24th, 2011 | Posted in Uncategorized, Web Design

The continuing growth of internet usage has brought with it a problem for businesses who are trying to be noticed on the web. There is no medium as powerful for marketing a website then the search engines. Unfortunately there are so many websites on the internet yours can get lost in a cyber ocean teaming with businesses that are similar. In order for your website to be on the first page or first few pages that come up on the search engines, you need to have plenty of things in order. The process of adjusting your website to be search engine friendly is called Search Engine Optimization, or SEO.

Plenty of new companies are popping up that offer SEO services, and most of the web design companies are offering it now too. However, businesses beware! A large percentage of these sites that offer the service haven’t used it themselves. It makes you wonder how they can perform it as a service to someone else.
So many new companies boast about their SEO services but their websites give you little to no information about the services, it’s like a secret. Just what are their services? I have to give them all my information before I can (get a quote) about how much their services will cost my business. Are they going to decide by looking at my information how much I can afford? Come to find out the same company that “GUARANTEES” a first page listing isn’t listed on the first page.

It’s hard for someone who knows nothing about SEO to check on a company to make sure they know what they are doing. One easy way is to check references and first of all check the company’s website. Does their website come up on the first few pages of the search engine when you type in their key words? If it is a web design business, type in web design and the city they are from, if it doesn’t show on the first few pages you would be better off finding a new SEO company. You don’t have to understand just be able to verify. Plenty of web design companies that offer SEO services, even some of the SEO companies themselves, have a low search engine presence, so how could they get you a high one? Many SEO companies promise to do the service they do a little and charge a lot, some of the companies are charging as much as $150 per hour, after a huge down payment of 3 to $4,000.00 and they actually do hardly anything, yet they cannot be held accountable by you, you don’t understand their work.

Using your target market information SEO services can not only get your site to show up in the search engines but a good service will be sure to get your business listed in Google maps and other directories that will list for free or for a small fee. That’s why you need a service that is up front about the things they will do, listing them how ever technical they are. You can find these services listed at Digital Extreme Media Group

Optimizing does not guarantee a top spot in the Search Engines. So you need to be weary of a company that promises this. However you should be able to see a difference in the traffic to your site, and your SEO service should be able to give you reports showing the traffic to your site. This can be used for marketing purposes also. If your SEO service is not informing you about these things you could find yourself wasting a large chunk of money and not getting the results you would like.

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WYSIWYG Web Design Software – Which One is Best?

January 29th, 2011 | Posted in Web Design

There are a number of applications out there that allow you to design websites using WYSIWYG (what you see is what you get) editors. We’re going to look at the best web design software that falls into this category. We’ll also look at the benefits of using such software to help you decide whether or not it’s right for you.

The principle behind WYSIWYG editors is that whatever you see on the page is what you’ll get when your website is published. Basically it gives you an interface where you can build your website exactly how you want it to look when people visit it online.

The most popular web design software packages are Dreamweaver, FrontPage and XSitePro. Adobe Dreamweaver is the professional choice due to its massive range of features and ability to create dynamic websites. The downside being it’s difficult to pick up and use ‘out of the box’ and requires a lot of hours to learn just the basics, especially if you’re new to web design. It’s also expensive to buy.

Microsoft’s FrontPage has a lot of features but often adds needless code to the pages it creates. This can increase page loading times, especially for those who still access the internet using a dial-up connection. It’s not as user-friendly as Dreamweaver and pushes you in the direction of using Microsoft server technologies to build dynamic sites which won’t suit everyone’s needs. On the plus side, FrontPage costs less than Dreamweaver and is slightly easier to learn.

The third and final WYSIWYG web design software we’re going to look at is XSitePro from Intellimon Ltd. This is a relatively new application that has been developed with the novice or internet marketer in mind.

Because the majority of features within Dreamweaver and FrontPage won’t be used by most users, XSitePro has done away with them and left only the tools that novice-to-intermediate web designers need. It’s resulted in an easy-to-use application that can be picked up and used by just about anybody.

The downside to XSitePro is that it’s more difficult to create dynamic sites and has done away with the look and feel of traditional WYSIWYG website software. So if you’re used to working with Dreamweaver or FrontPage then you might find XSitePro hard to get used to.

When it comes to web design software, a WYSIWYG editor is really the only way to go. It makes production time far quicker, but you need to start with the right software.

If you’re a professional web designer and you want to create cutting-edge websites using the latest technologies then without a doubt you need to use Adobe Dreamweaver. It’s amazingly powerful and automates a lot of the common tasks associated with web design.

If you’re not after something quite as feature-packed as Dreamweaver and you’re a fan of Microsoft technologies and you’d like to use them on the web, then FrontPage might be for you. Just don’t go creating large pages as they could take an age to load!

If you’re new to web design or you’d like to get something that doesn’t have the learning time of Dreamweaver or FrontPage then XSitePro is for you. It’s quick to learn, easy to use and can produce truly beautiful sites very quickly. And like Dreamweaver, it automates a lot of the common tasks associated with web design.

Picking the right WYSIWYG web design software is essential to make sure you find web design fun and interesting and not a chore. You should choose based on your skill level and exactly what you want to achieve. That will give you the results you want and will make building websites something you can enjoy for years to come.

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Make a Web Page

January 29th, 2011 | Posted in Web Design

Make a Web Page is an article where you will learn how to make your own web page. This step by step guide will show you the process of how it is possible for just about anyone to be able to make their own web page!!!

This is a very simple process and can be done in just 7 short steps!!

Step 1) Get a Domain name – e.g. This is your very own piece of real estate on the web! This being true you will have to pay around $12 a year to get one, but shop around to find the best value.

Step 2) Get a Hosting company – Basically a hosting company is a company that connects your website to the World Wide Web. Hosting packages can vary but suspect to pay not much more than $10/15 a month for a good host. Make sure you shop around for the best prices.

Step 3) Download a HTML editor – Sounds complicated but it’s not. This is just where you will create and edit your web page. This is where a lot of people spend too much money! For this reason I would recommend “Kompozer” because it is free and easy to use!

Step 4) Design the web page – You can spend a lot of time on this and you should, but for the sake of this article I want you to create a simple webpage with just these words “My First Web Page”. When you have done this save the file to your desktop under the name “index”.

Step 5) Download an FTP Client – This is just a piece of software that transfers your files – to your hosting company – and then to the internet and more specifically to your domain. I would recommend “Filezilla” once again because it is free and easy to use!!

Step 6) Upload your Web Page – Open Filezilla and connect to your hosting company. Find the desktop folder and the file “index” should be there. Click and drag the file to your hosting companies public_html folder. It’s Uploaded!!

Step 7) Final step – This is the exciting part! Open internet explorer and type in your domain name……. wait a few seconds and…… “My First Web Page”. Congratulations you have completed the Make a Web Page process and you have your first website up and running!!!

I know it’s a bit of an information overload but have a coffee, take a break then read the article again. This is a process and like all processes it can be learned!

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Why Avoid Using Free Web Design Tools?

January 29th, 2011 | Posted in Web Design

There are so many web design software and tools available online that you can use to create your own website. There are both paid and free software available that you can download and start creating your own web designs. These free tools provide you with a wide variety of options in terms of images, colors, fonts, effects and so on. All you have to do is to select the desired layout, image, colors and font and put it all together neatly and nicely to create your business site quickly and easily without relying on any designer or paying anyone.

A lot of people prefer this method because it allows them to save a significant amount of money. They think that your website contains your company information as well as the information about your products and services. So, all you need is a few pages that can tell your audience what your business is all about, and that’s it. You can start making money with your site without any worries at all. The problem with perception is that it is wrong and baseless. When you open a shop, you decorate it nicely because without creating a professional image, you can’t expect your market to buy from you.

The same goes with your website. Just uploading a few ordinary pages won’t bring you any business at all. Rather you will end up messing up your brand identity and image. In the business world, your image is everything. If it’s not good, then you should expect your market to trust you. If it’s good, then you can surely exploit your goodwill and word towards business growth. So, using a free web design tool with this perception that you will create a few pages without caring about professionalism and quality won’t take your business anywhere. It will only mess up your brand image.

See, the problem with free web design tools is that they are unable to offer you any creative suggestions. They can’t just stop you and tell you not to use a particular font because it won’t look good on your logo as businesses in your industry tend to you a different type of font style. The software won’t even tell you which colors will be perfect for your particular website. These are some creative advices that only a professional designer can offer you. If you use tools then you should be well prepared for a low quality design.

Also, these tools offer you clipart images that have been used by others (who knows how many times). You should use those images only if you think that your business doesn’t deserve a unique look. If you care about how people perceive you after looking at your website, then it should be your utmost desire to avoid using free web design tools to create your online presence.

So, it’s obvious now that there is a huge difference between using a tool and hiring a professional web designer. So, make the right choice and prevent your business from getting a bad image.

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Web Design Software

January 29th, 2011 | Posted in Web Design

You may have heard of web design software and wonder what it is and how it can help you. Let’s quickly discuss what a web page is. A web page is a collection of text, pictures, audio, and/or video that is viewed on a Web browser. If you’ve ever used Internet Explorer, Mozilla Firefox, Avant Browser, Opera, Safari, Maxthon, or some other browser, you’ve seen web pages. So how does a web page know where to display the images and where the text goes? The web site creator writes instructions for the web page to follow in a computer language known as HTML (Hypertext Markup Language). HTML tells the browser what color to make the text, what background image to use, table properties, text color, shape, and size–the whole nine yards. (Note that there are other languages used, but HTML is the predominant one.)

Web design software is used to assist the web developer in writing HTML. Many web design software programs color code your HTML so you can tell the difference between the code and the content to appear on your site. For example, let’s say you want to create a web site that says “I Love New York” in red letters. The HTML coding would look like this:

New York I Love New York

The text that appears in red is the code, while the text in black is the content. This makes it easier to read. You may say, “But what if I don’t know any HTML?” Well, you have several options. Some web design software has help files that offer lessons on learning HTML. You can also use a WYSIWYG application. WYSIWYG, an anagram for “what you see is what you get”, is a type of web design software allowing you to see a near exact replica of what the finished product looks like as you’re creating it. With WYSIWYG, you don’t have to know HTML. You simply click menu drop-downs and icons and select options for formatting and design. The code is automatically written by the software.

There are many web design products available. Some of them are free (CoffeeCup, EasyHTML). Some are somewhat expensive (Microsoft FrontPage, Macromedia Dreamweaver). Some let you create very powerful, professional features (such as Flash animation, JavaScript, PHP tools, creating animated GIFs, forms and database-driven pages, and more). Other applications are simple, and intended to simply assist you in reading HTML code more clearly. And actually, you can write code with a simple Notepad application and save it as an HTML file.

Is there a “best” program out there? The most “popular” programs are Dreamweaver and FrontPage. However, my suggestion is to go out and check out the demos for several programs. (The ones who don’t offer a demo probably aren’t worth your time or consideration.) Weigh the pros and cons of each and draw your own conclusion as to which web design software beats out the competition.

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Website Design – Higher Education Options

January 28th, 2011 | Posted in Web Design

The growth of the Internet has directly affected the way individuals communicate, shop, and work. This increasing industry constantly needs professionals to update and maintain its functionality. Students can obtain the knowledge needed to enter the field by completing higher education programs through website design schools.

Inside vocational colleges students can enter programs that fit their educational needs. Certificate and associate degree programs develop the fundamental skills needed to work as multimedia web designers, web graphics designers, and interface designers. This level of schooling typically only qualifies students for entry-level positions. Through training students enter careers understanding how to apply digital design principles to the development of websites. Programs utilize the latest in computer technologies to prepare students to create websites using a variety of graphics and multimedia components. The goal is to attract viewers based on the sites performance in aesthetics and usability. Training is essential when pursuing a professional career in website design.

Introductory skills are obtained as students work through programs at the certificate level. Creating, designing, and managing websites makes up the main focal point of education at this level of training. Coursework includes numerous topics that are discussed in depth to prepare students for work. Course topics can include:

Animation Composition Color Theory

As students learn about different integral parts associated with the field they will gain a working knowledge of today’s most used computer programs. Students learn to use programs such as Dreamweaver, Flash, and Adobe Photoshop. Students are able to take the principles learned and apply them to creating site navigation bars, search tools, and page animations. Training also covers how to make web sites usable for individuals with disabilities. Continued education can be pursued inside advanced certificate programs that focus on a particular area of the field or students can transition into associate’s degree training.

The overall fundamentals are explored as students learn the practices of the industry. Specific courses in associate’s degree programs develop the natural talent that many students possess by giving them a diverse set of skills. Training prepares students for the competitive job market by requiring them to create portfolios that document their work. Web designs, programming sheets, and computer illustrations are some areas that students showcase inside their portfolios. Inside academic training students will study topics that may include:

Desktop Publishing Hypertext Programming Interface Designs

Courses train students in numerous areas that prepare them to use authoring software and write HTML codes. This process gives students the knowledge to publish content on servers and manipulate pages while online. Document linking, content management, and multimedia use are all areas utilized to create a website from start to finish. With an associate’s degree students have more opportunities to advance inside the industry.

Although vocational schools don’t offer further education students can continue training through related programs such as computer science degree programs. The knowledge gained at the certificate and associate’s degree level can be applied to education at the bachelor’s and master’s degree level. Further education gives students advanced knowledge and more career options.

The world of website design will continue to progress as technology becomes more complex and intricate. Students should begin accredited website design training and step into a constantly evolving industry. Full accreditation comes from agencies like the National Association of Schools of Art and Design ( and is awarded to schools and colleges that offer the quality education needed for success.

DISCLAIMER: Above is a GENERIC OUTLINE and may or may not depict precise methods, courses and/or focuses related to ANY ONE specific school(s) that may or may not be advertised at

Copyright 2010 – All rights reserved by

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