5 Tips for Digital Marketing Strategy

January 17th, 2018 | Posted in Marketing, Uncategorized

 

We often think that good digital strategies belong only to large companies or startups with many resources: false! Any business however small, can build a successful marketing strategy, if you follow these best practices.

Today, entrepreneurs have many ways to learn about marketing strategies both search engines and social networks: videos, podcasts , blogs, etc.

If you have a small or medium business and want to open a space for your business in the virtual world here you share a list of 5 tips that will help you succeed both online and offline.

1. Plan your Strategy

Do you ever improvised a presentation? When I have to give a talk and not prepare myself, I can almost assure you that I run media talk arguments or start using those annoying buzzwords “eeehm”, “therefore”, etc.

It is the same with any Digital Marketing strategy. If you do not plan before launching a campaign or digital strategy, two things will happen:

  • We were halfway and not know how to continue.
  • Do not really know if we cause any impact.

And the only way to know if we have any impact is to first define the objectives of the strategy. For example, you may find a very funny picture to share it on Facebook, but if the image does not respond to a defined objective to share, you’re improvising.

To define goals, we suggest that these are the SMART features:

  • S pecific (Specific)
  • M easurable (Measurable)
  • A chievable (Achievable)
  • R ealistic (Realistic)
  • T ime specific (defined time)

You also need to analyze what the market needs through key tools such as Google Trends, where the latest trends in internet searches are collected. This tool gives you a great opportunity to create a campaign consistent with the current interests of our target audience.

You know what scares me about Google Trends? It is such a good tool that can take you even realize that your business is going astray. On one occasion, researching on Google Trends we realized that nobody was looking for a product that had put all our hopes. Through this tool we could stop and refocus to ProyectaPrint.

2. Create content

Remember to put your audience first. A marketing strategy is not what you mean, but what your audience wants to hear.

This is where comes in known content marketing consisting become useful ( Youtility , is the name of the book by Jay Baer ) through unique, free and above all, ayden our material target to be better, to overcome to learn something.

If you have, well informed and professional content, your prospects begin to trust you.

No doubt the main protagonist in this type of marketing is video, especially those in a few seconds squander great creativity. For this reason, the social network of video Vine instantly became a success compared with the time it took to Facebook to position.

Remember, every content should have its own objective and must fulfill a particular function within the overall strategy. The idea is to improve the engagement of users and SEO positioning. Furthermore, the popularity of mobile devices makes a good strategy necessarily raising digital content fully adapted to be mobile navigation.

3. Choose your channels

Have you noticed the new generic and prefabricated slogan of many companies?  Follow us on Facebook and Twitter“. As if these were the only channels of communication. Gary Vaynerchuck challenges entrepreneurs to think beyond Facebook and Twitter. How about a strategy Pinterest ? I respect greatly C’SANTOS being of the few companies that have a defined strategy Instagram .

Obviously, Facebook and Twitter are the most popular social networks, but according to your type of business, you can find other social networks that are more suited to your business. Have you seen the marketing strategy Oil Ideal on Youtube?

And in this aspect of choosing channels, something that will make you succeed is to not think about social networks as communication channels (that’s TV and print) but rather, interaction channels . I have seen many brands that are dedicated to publishing and publishing but never answer comments Is that really be social?

4. Measure the Results

This point is closely related to the first: Define objectives.

Once commissioning strategy is critical to track the results that are obtained to calculate the ROI, ie, the return on investment.

The factors to consider are: the traffic generated, impact on social media, conversion rate, etc. To do this we can use tools like Google Analytics , True Social Metrics , to discuss the state of the campaign in all social networks,Social Mention to make a free followup comments about our brand in real time; Addictomatic to collect the dialogues generated based on a particular subject; SocialBro ideal for getting Twitter statistics; Crowdbooster very useful to measure campaigns and reporting; and SocialBakers , a tool to compare with the competition.

5. It uses Professionals

It is natural that at first your budget is limited, and many of the steps will you or someone on your team.

But setting up a coherent digital strategy effectively often requires professional help. That is why we use specialized company, conduct training or hire professional freelance for the design and implementation phase through employment websites is undoubtedly a key factor to achieve effective results.

When your business grows, will interest topics such strategies RTB (real-time auction) to get advertising space at low cost or using tools re-targeting and behavioral targeting, to track users who have visited our site and to directing our communication to the audience you want to reach. These are just some of the tools with which professionals can optimize a digital strategy.

Finally, to launch a digital strategy that is useful for your business is absolutely necessary to design a strategy that includes

  • Plan and define objectives,
  • Create content
  • Select interaction channels,
  • Measurement results and, if necessary, and our budget allows,
  • Recruitment of human resource to implement our plan of action.

The strategy can accommodate many types and sizes of businesses budget, but it is ideal that its basic structure includes all the points mentioned.

We hope these tips will serve you to design a more effective strategy. We wish you success in your business and forth.


How To Do Market Research

January 15th, 2018 | Posted in Marketing, Uncategorized

The market research is the process through which certain information is collected from the market, this information is analyzed and, based on this analysis, decisions are made ​​or designed strategies.

The depth of market research and the need for it can be diverse and can range from a somewhat informal research that allows us to better meet our customers through small surveys, to a formal investigation, costly and several months of duration to allow us to test a hypothesis market.

Whatever the case, is usually thought to conduct a market research is a complex task that is why we should hire the services of a specialist that do for us now (which often charge hundreds or even thousands of dollars); However, the truth is that making a marketing research is something that any of us can do if we have the will and know the steps.

Let’s look at what are the steps to do market research, along with a simple example that will help us gain a better understanding:

1. Determine the need for research

The first step is to determine the need for research; that is, the reason why it is necessary to perform it.

Generally, the need for market research arises from a problem or opportunity that has been presented.

If a problem arises, there may be the need for an investigation to find the cause and solution of it, and should there be an opportunity, there could be a need for an investigation to determine if this really is an opportunity, and find out how you can leverage.

Example: We have identified the opportunity to launch a new product to market, which is a new brand of shirts for men, so there is a need to conduct a market research that allows us to determine the feasibility of launching or enter the product to market.

2. Establish the objectives of the research

Once you have determined the need for market research, the next step is to set goals that will have the same.

The objectives of market research must arise from the need of research.

If the need arose from a problem, the objectives may be related to find the cause and solution of the problem, and if the need arose from an opportunity, objectives could be related to determining the feasibility of the idea, and knowing how to take full advantage.

Example: Once you have determined the need for market research that allows us to determine the feasibility of launching a new brand of men’s shirts to the market, we set the following objectives:

  • know the possible consumer reaction that forms the target before the introduction of a new brand of shirts to market.
  • know the tastes, preferences, customs and habits that make up the target with respect to the purchase or use of the garment shirt.
  • determine the possible selling price could have each of the shirts.

3. Identify the information to be collected

Once you have determined the need for and objectives of the research, the next step is to identify the information we need and therefore collect.

The information collected should be to allow us, once analyzed, meet the need and objectives of the research.

Example: To assess the feasibility of launching the new brand of shirts to market and achieve the objectives, we determined that the information we need and collecting shall be:

  • acceptance of a new brand of shirts by consumers making up the target audience.
  • at first it was fixed when buying a shirt.
  • their models and favorite colors.
  • places generally buy their shirts.
  • the average amount usually pay for a shirt.

4. Determine the sources of information

Once we have identified the information that we collect for research, the next step is to determine the sources from which we will obtain such information.

The sources of information are usually classified into primary and secondary sources:

  • Primary Sources : are sources that provide information “first hand” to the present investigation. Examples of primary sources are the consumers, competition, company employees, the company records, etc.
  • Secondary Sources : are sources that provide information that has already been collected and used for purposes other current research. Examples of secondary sources are the databases of the enterprise, government agencies, books, newspapers, magazines, etc.

Example: Once you have determined the information we collect in order to achieve the objectives of our investigation, we determined that the sources of information that we will use will be shaped by consumers who make up our target audience.

5. Select and develop techniques for collecting information

Once you have determined what is the information we collect, and where we are going to get, the next step is to determine how we are going to get; ie select and develop the techniques or methods of gathering information that we will use.

Among the main techniques or methods of data collection used in market research are thesurvey , interviewing, observation , the market test , the focus group and survey.

Example: to gather the information we need will make use of the technique of the survey, which was conducted on a representative sample of the target audience. Some of the questions included in the questionnaire of our survey are:

  • Are you willing to try a new brand of shirts?
  • What is the first thing that you set when deciding to buy a shirt?
  • What are your favorite models?
  • What are your favorite colors?
  • Where do you usually buy your shirts?
  • How much is what usually pay for a shirt?

6. Collect information

Once you have determined the information we collect, sources where we get, and the techniques or methods of collecting information that will use, the next step is to effectively make the collection of information.

To do this, previously named the charge or responsible for gathering the information, the train if necessary, and determine the place or places where it is held, the date when it will start and how long it will last.

Example: Once you have determined that we will make use of the survey and have designed our questionnaire, we turn to appoint personnel to make the target audience surveys, and make it effective.

7. Analyze information

Once you have collected the required information, the next step is posting it (count data), processing (sorting the data, tabulate, encode), interpret, analyze and draw our conclusions.

Example: Once the information collected through surveys, data were tabulated, analyzed and the following conclusions were obtained:

  • launch a new brand of men’s shirts market is feasible, as there is sufficient demand and consumer forming the target audience is willing to try a new brand of long shirts and when it is of good quality.
  • the first thing a consumer that makes up the target audience when deciding fixed by buying a shirt is the model and the quality of the fabric.
  • There is a preference for bold patterns and bright colors.
  • the consumer that makes up the target audience usually buy their shirts in department stores.
  • the average price you usually pay for a shirt is $ 25.

8. Make decisions and design strategies

Finally, once you have analyzed the data collected and received our findings, the next step is to make decisions or design strategies based on the analysis and conclusions drawn.

Example: Once you have analyzed the information collected and concluded primarily to launch a new brand of shirts to the market is feasible, we make the following decisions or design the following strategies:

  • the decision to introduce the brand new shirts to the market is taken.
  • we proceed with the design and manufacture of shirts, paying special attention to the quality of the fabric and striking design models based on light colors.
  • it comes into contact with different intermediaries that serve as outlets, giving more importance to department stores.
  • the decision that the sale price of each shirt will be US $ 20 is taken.

How To Do Market Segmentation

January 13th, 2018 | Posted in Marketing, Uncategorized

Market segmentation is to segment or divide the total market that exists for a homogeneous product in different submarkets composed of consumers with similar characteristics, and then select from all the resulting sub-markets, the market or markets more attractive to venture.

The reason to segment the market today is that the total market that exists for a product is so wide and varied that it is not profitable to adapt a product for every type of consumer who formed, but it is reasonable to identify types of consumers with similar characteristics, and focus only on one of these.

Focusing on a segmented but attractive market and direct our products or services only to it, allows us to specialize in it and thus achieve greater efficiency because, for example, we can better understand the needs and consumer preferences that shape it, and to care for the best possible way.

Let’s look at what are the steps to perform market segmentation, along with a simple example that will help us gain a better understanding:

1. Segment the total market

The first step is to identify the total market that exists for our product and segment or divide it into different homogeneous submarkets composed of consumers with similar features.

To do this segmentation we use different variables; for example, we can segment or divide markets by:

  • location (country, region, city).
  • age group (children, adolescents, adults).
  • gender (men and women).
  • socioeconomic level (Level A, Level B, C level).
  • income (monthly income range).
  • degree of (primary, secondary, university) education.
  • social status (high, medium, low).
  • lifestyle (activities, interests, hobbies).

Example: for a business engaged in the manufacture and sale of clothing we decided to segment the market into men and women, ages 0-15, 15-35 and 35-60 years and monthly income of 0-500, 500 1500, and 1500 to $ 3000.

2. Select the target market

Once you have segmented the total market that exists for our product, the next step is to select among all resulting submarkets, the most suitable or attractive to venture, given our resources, capacity, expertise and experience; but considering also that is sufficiently broad and has sufficient financial capacity.

The submarket chosen would become in our target market, target market, niche or target audience; market to which we will direct and upon which we design our marketing strategies.

Example: once we have segmented the market we decided that the submarket which will direct our clothing and, therefore, our target market, will consist of women 15 to 35 years with monthly incomes of 500 to $ 1,500.

3. Define the consumer profile

Once we have selected our target market, to make a better analysis, we define the consumer profile that conforms; ie, we describe what are its main characteristics, based mainly on the variables that have previously been used to segment the market.

The definition of the consumer that makes up our target market might include where it is, what is your age range, what their socioeconomic status, what their preferences are, what their habits profile, what their habits, what their interests, etc.

Example: Once you have selected our target market and we have analyzed, we determined that the consumer profile that shape it is striking women seeking models for garment that will provide, pay for it usually average 30 dollars, usually acquire primarily in shopping centers, and often have as main pastime surf the Internet.

4. Develop marketing strategies

Once you have clearly defined the consumer profile that makes up our target market, based on that profile, we design the marketing strategies that we will use to assist you.

The design of marketing strategies could include designing products that seek to meet their tastes and preferences, pricing commensurate with their economic capacity, choosing sales channels that are accessible, selecting advertising media available to them scope, copy-writing messages that cause impact, etc.

Example: Once you have defined the consumer profile that makes up our target market, striking design models for our garments, we put a price of $ 30, we sell primarily in shopping centers, and we promoted mainly through Internet.

5. Select new markets

When starting a business it is advisable to target small but attractive markets, but as we increase our sales and experience, can choose to turn to broader markets.

So the final step is to make new segmentation’s and select new markets to which venture that allow us to launch new products, create new brands, establishing new sales channels, open new stores and perform other actions that allow us to grow as a company.

Example: once we have grown as a company and gained sufficient experience, and we have established in the market of women, we also decided to enter the market of men and, therefore, launch a new line of clothing for men.


The Best Ways To Use Tech In Your Business

January 11th, 2018 | Posted in Marketing, Uncategorized

You may not realise that technology can be a wonderful resource for a small business like yours. We are here to show you how. Whether you are looking to market your business effectively or keep it safe, we guarantee technology offers the answer. Let’s look at some of the best ways you can use the latest tech solutions to give your business a boost.

Tech Promotion

There are a lot of blogs online claiming that internet marketing is free. While this isn’t exactly true, digital promotion is still excellent value for money. It can be particularly useful for a small business owner such as yourself. By promoting your business online using the latest software, you will ensure that it is seen by the biggest market possible. This is important and will guarantee you have a strong chance of gaining a better position on the marketplace quickly.

When we refer to online marketing, we usually mean concepts such as SEO and CRO. These are valuable methods of promotion that you should be investing in. But, you should also think about more radical ways to market your business using technology. For instance, you may want to consider creating an app for your company. If you use an app, it can be a great tool to market your business. But as well as this, it can allow consumers a different form of interacting with your company. It’s a great way of securing your place in the modern market.

 

Tech Security

As the owner of a new company, you should be thinking of investing in network security services. The online world is a dangerous place for a new business, and you need to keep your network protected. You should be thinking about potential hacks and cyber thefts. Remember, keeping passwords and encryptions on important files will only go so far to stopping hackers. Ideally, you need to hire a service that specialises in protecting your network. They’ll maintain your business network and deal with any problems as they arise. You won’t have to worry about losing the trust of your customers or facing any down time.

Tech Cost Cutting

You can use technology to cut the costs of your business. There are a lot of tasks you won’t need to hire employees for because technology can handle it for you. For instance, you no longer need an accountant to deal with your business finances. You can get the latest software that manages your costs and savings effectively. You’ll have complete access and be in complete control of your spendings. We are sure you can see how attractive this possibility is for a business owner such as yourself.

You can also use digital services to save money in your business. For example, you might still be using a faxing machine to transfer documents to colleagues and clients. These are expensive and can be difficult to maintain. They are also obsolete. The latest software allows the easy transfer of files digitally straight to your email, no matter how big.

It seems clear then that tech isn’t just one of the best solutions to improving your business. It’s the only solution.


Work motivation techniques

January 9th, 2018 | Posted in Loud Mouth, Uncategorized

Work motivation techniques are methods, tactics and procedures used to motivate workers in an enterprise, and thus make them more productive, more efficient, more creative, have a greater commitment to the company, and are more willing to provide good customer care.

The following is a compilation of ten effective motivation techniques that you can apply now to motivate your employees or subordinates.

Give greater autonomy

Give greater autonomy is to give workers greater flexibility and empowered to do their jobs.

To apply this technique could, for example, give the worker the ability to decide how to perform a task, the power to make small expenses or spending a certain budget as it sees fit, the confidence to decide when to always work as you meet their responsibilities and obtain the expected results, etc.

Give greater autonomy is an effective motivational technique because it satisfies the need for humans to take control of their destiny; but such requirements is necessary to give autonomy only competent workers, give these sufficient information and feedback to enable them to make good decisions, and create an environment of trust where not fear mistakes.

Offer incentives

Another technique motivation is to offer workers incentives such as cash rewards, bonuses and prizes, in exchange for certain results.

To apply this technique we could, for example, offer the employee an annual bonus if you get to meet your goals, a cash reward if you have a good performance, or a prize if he can get more sales than their peers.

Offering incentives is another effective technique, but for best results it is advisable to offer incentives to non-controlling manner; for example, instead of saying simply that if the worker achieves a goal we will reward, saying that we would like to reward the effort and dedication you put towards the target.

Recognize

Give recognition is to recognize the good performance of workers as well as the good results or achievements to earn.

To apply this technique could, for example, make a recognition ceremony where we reward the best team of the company, financially reward the worker who has had the best performance in the year, or you let a worker who has done a good job and I congratulate him.

Give recognition is a technique that works because it satisfies the need for humans to feel valued; but such requirement is necessary that the surveys are genuine and sincere, ie they are given them a worker who really deserves and not simply intended to motivate.

Foster relationships

Foster relationships is to provide opportunities for workers who can relate, interact and bond with their peers.

To apply this technique could, for example, create groups or teams (which also enable interact with other workers gives them a sense of identity and belonging), organize corporate events, activities or meetings do outside of work, etc.

Foster relationships is a great motivational technique and satisfying the innate need of the human being to relate to other people, but we must bear in mind that this need is often present in people extroverted than introverted.

Show interest

Another technique is to show interest or concern about the actions, achievements and problems facing the workers.

To apply this technique could, for example, ask the employee why is having a poor performance and what would motivate (which also helps us to identify other ways to motivate), advise about personal problems, support your personal goals, give time and permission to pursue studies and even fund some of these, etc.

Show interest is a technique that works well because it satisfies other innate need in humans related to the need to interact with others, which is to feel loved, appreciated and heard.

Make them feel useful and considered

Another technique motivation is to make them feel useful and considered workers.

To apply this technique could, for example, ask the worker proposals or suggestions to enhance productivity and improve processes (which also allows us to obtain valuable proposals or suggestions for the company), allow to express their ideas or opinions, ask how it would solve a given problem, etc.

This technique works already satisfying other needs in humans related to the need to interact with others, which is to feel useful, considered important and taken into account.

Give variety

Another technique is to give workers variety or innovation in their work.

To give variety we could, for example, rotate the worker put temporarily swap it places with another worker, enrich their job with new functions, tasks or activities, put new challenges or goals, encourage him to propose new ways of doing things, etc.

Give variety is a technique that gives good results because the variety is a common motivator in people; but also prevents workers from falling into the routine of always perform the same functions or tasks, which is often a source of boredom and discouragement.

Provide opportunities for self-realization

Provide opportunities for self-realization is to give workers opportunities for achievement, growth, professional and personal development.

To apply this technique could, for example, give the worker more autonomy, greater accountability, greater powers, new features, new tasks, new challenges, new goals, opportunities for advancement, to express their creativity, to learn new skills, etc. .

Provide opportunities for self-realization is an effective technique because it allows us to give the worker the opportunity to meet one of the most important needs in humans, which is to feel fulfilled.

Provide opportunities to transcend

Provide opportunities to transcend is to give workers opportunities to leave a legacy, to feel that their lives have meaning, to help others.

To apply this technique could, for example, give the worker the opportunity to conduct outreach activities, explain how through their work improves the quality of life of people, help you find meaning in their work, etc.

Provide opportunities to transcend is a technique that works because it allows us to give the worker the opportunity to meet another major needs in humans, which is to transcend life.

Setting goals

Setting goals is to put the worker to meet goals or objectives.

To apply this technique could, for example, workers put the goal of increasing sales, get more customers, improve productivity, reduce turnover, etc.

Setting goals is a technique of effective motivation and the goals they mean to people challenging and allow them to focus; but such requirements is necessary that the goals are clear, specific, challenging but achievable, and that the worker agrees with them and accepts or, in any event, that are imposed on them by someone you trust.


Marketing Tips for Small Businesses

January 7th, 2018 | Posted in Marketing, Uncategorized

Let’s look at marketing 10 tips dedicated to small businesses that can help us increase our customer base and our sales.

Specialize in one type of product

The produce or offer only one type of product or service will allow us to be experts or specialists in what we do or offer and, thereby, to provide a product or service quality.

The specialize in one type of product will also allow us to capture more customers, since they, seeing us as experts or specialists, have a high perceived value of our products and we choose rather than competition.

Even the specialize in one type of product will allow us to increase our prices because consumers are willing to pay more if they believe that anyone who produces or offers goods or services, is a specialist in what he does.

Specialize in one type of consumer

This council is a variation of the first, is to direct our products to only a certain type of consumer.

The focus on a specific audience type will allow us to specialize in it and know very well their needs, preferences, customs and habits and, thus offering a product specially dedicated to meet those needs, tastes and preferences, and design strategies or making decisions based on these customs and habits.

Create an identity

Create an identity means giving a unique style to our business or our products.

By creating an identity position our brand in the minds of consumers, which in turn enables us they identify with our brand and recognize it at any time.

Our identity can be based on any differentiation or important feature in our products, in the style or the way we serve in the design or combination of colors we use, etc.

Offer variety

We specialize in one type of product and consumer, and create our own identity or style, but at the same time, we must offer variety.

Consumers are always looking for variety. Can we achieve to be faithful to our products, but eventually left to find variety in them, we will soon leave and go to competition.

To provide variety we offer different alternatives and constantly launch new products without thereby changing the type or style of our current products.

Listen to the customer

Listening to the customer is being permanently attentive to their opinions, suggestions, comments, complaints or claims.

Even, we must try to find this information, for example, using surveys, creating a suggestion box, talking with them and asking what is your opinion about our products, calling them by phone to see how it fared with their use, etc.

This will allow us to tailor our products to their needs, tastes and preferences, and know what we are doing wrong, what we need to improve, what should we remove or change.

Getting the data of our customers and make a database

We should always try to get the data of our clients such as your name, address, phone, email and date of birth, so that we can create a database that will help us better understand our customers, follow them up and maintain contacts with they.

For example, we can send you a thank you card, greeting or greetings, and so seek to win their loyalty, or we can send a printed newsletter by mail or an email newsletter to your email, on our new offers or promotions.

To get your data we can make use of promotions, for example, create a lottery in which to participate have to enter your details, or we can simply solicitousness when you purchase our products or services.

Identify needs, tastes or preferences

We must always seek to identify needs, tastes, preferences, habits or customs of our individual customers.

This will enable us to offer a personalized, for example, offering a product specially designed according to the tastes or preferences of a particular customer.

To detect the tastes or preferences of our clients, we monitor and analyze them, for example, what products they use most are, what their habits, what their buying preferences, etc.

Be attentive to competition

Just as we must be ever vigilant to our market or target audience, we must be ever vigilant to our competition.

We must be attentive to the strategies or actions you perform as well as the emergence of new competitors.

This information will allow us to react quickly, for example, designing strategies that allow us to meet his, or making decisions that allow us to counteract or take advantage of their actions.

Use testimonials

Whenever possible we should not look for testimonials from satisfied customers and then use those accounts as an introduction to other potential customers.

The bigger the testimonies and the more known are the clients that we do, we will cause better impression.

We may publish the testimonies, for example, in our brochures or website, or we can simply mention to potential customers, major customers we have served and the services we have provided them.

Find referrals

Whenever possible we should seek referrals , ie ensure that our customers recommend us and help get other clients.

One way to achieve this is to give our customers discount coupons that give them away to their acquaintances, and offering a product for free whenever it is used three of their coupons.

We should always devise strategies that allow us to get referrals, however, we must remember that the best way to achieve that we recommend, is offering a product or service quality.


5 questions that can save the life of your SME

January 5th, 2018 | Posted in Marketing, Uncategorized

Everyone talks about the first year of a new company or new SMEs. It is common knowledge that 90% of new businesses fail.

“If you can spend the first year are on the other side.” Say out there.
What they do not tell you is that once you are “the other side” there is imminent danger of stagnation.
If you achieve a minimum customer base, a good team and a healthy finances can navigate in a comfortable midpoint (face it: mediocre) for some or many years until external circumstances make your SME gone unnoticed for history.
If your SME is stable it is ideal to make tough questions that take you out of a bubble of comfort moment and tell you if you:
Your SME is ready for an external sudden change
There is within your SME agent sufficient to keep improving and growing continuously change.
5 quick questions for self-criticism are:
1) Does your SME is the best at something?
If there is something your company does or offers better than anyone put a checkmark. If you turn around and you’re pretty much like the rest of your concern yourself market.
2) your customers Do you dread the thought of you gone?
Of course your customers can survive without you, but if the thought of losing them as a supplier is extremely uncomfortable’re in a good position to change: your customers will not want to miss whatever the external change. If your answer is “No” is time to take some action. Work on your value added. If your answer is “No” put up some action to know what they are essential or ideal regarding the service you provide them.
Another way of asking this question is: If my SME disappears Who would miss tomorrow? o What implies for my customers to switch providers?
3) Are you squeezing the maximum potential of your team?
Your team can be good, even extraordinary in the execution of your product or service but … Innova? ¿Invent? Are you in a state of constant challenge and improvement?
4) Are you learning at the same speed as the world changes?
An SME is born as a frequently innovative sleep. Still learning or performance has transformed you a poet or philosopher in a machine?
A convenient and fast way to evaluate this is to consult the curricula of universities for careers that are related to your line of business. Do all topics you are familiar? Are you a day in which you competence?
5) Are you committed to change?
Basically: All SMEs must have (at least) a director or partner who creates and constantly worry about the change. Of course, without sacrificing performance. But remember to do it today, change is tomorrow.

Concept and functions of marketing

January 3rd, 2018 | Posted in Marketing, Uncategorized

Many people often think that marketing is only related to the promotion or advertising a business, but the fact is that the promotion and advertising are just two of the many aspects covered by the marketing.

Overall, marketing (also known as marketing or marketing) is the set of activities that allow a company to find a market to target and serve you in the best way possible.

Examples of these activities are seeking business opportunities, analysis of consumers, competitive analysis, product design, product promotion and distribution of products.

So when you are looking for business opportunities, analyzing consumers and competition, and designing, promoting and distributing products, it can be said that it is “applying marketing”.

But this explanation has not yet become clear what the marketing, the best way we can understand their concept is through knowledge of its main functions.

Let’s look at what are the main functions of marketing, in other words, what are the main features of the area, department or persons responsible for marketing in a company are:

Search for business opportunities

The first function of marketing is to find, identify and analyze business opportunities that may exist in the market.

This search for business opportunities is through a market research to identify and analyze needs, problems, desires, changes and trends in the market. For example:

  • the need to save energy could mean the opportunity to develop products which address this need.
  • the problem of the lack of security could mean the opportunity to offer services to help deal with the problem.
  • the desire to wear unique, original and innovative clothing could mean the opportunity to start a clothing business meets that desire.
  • changes in consumer preferences for healthy foods could mean the opportunity to start a business healthy food.
  • the trend of increasing numbers of elderly persons could mean the opportunity to create a business dedicated to these people.

People often think that the only business opportunities include opportunities to start a new business; however, they also occur when there is already a going concern; for example, when given opportunities to create a new product venture into a new market, or go for a new line of business.

Consumer analysis

The second function of marketing is to analyze consumers , which involves analyzing your needs, tastes, preferences, desires, habits, purchasing behavior (where to buy, when to buy, how often they buy, why they buy), customs and attitudes.

The consumer analysis allows a company to know them better and, thereby, to design strategies that allow you to meet your needs, tastes, preferences and desires, or taking into account its other characteristics. For example, you can:

  • identify new needs or desires in them and, thereby, to design new products to be responsible for such needs or desires.
  • detect changes in their tastes and preferences and, thus, to adapt existing products to such changes.
  • detect trends in their purchasing behavior and thus to select sales channels based on these trends.

Note that this function analysis of consumers permanently and does not always through extensive market research, but also, for example, by observing their behavior at points of sales, talk to them, or make small surveys.

Competitive Analysis

The following function of marketing is to analyze the competition , which involves analyzing your location, target audience, sales volume, market share, market experience, skills, resources, key strategies, competitive advantages, strengths and weaknesses.

The competitive analysis allows a company to know her better and, thereby, to design strategies that allow you to properly compete with it. For example, you can:

  • know their main strengths and, thereby, to focus on other aspects that could compete better with it.
  • know their main weaknesses and, thereby, to take advantage of these (for example, if you discover that production costs are high, you may choose to reduce their prices).
  • learn about the strategies you are giving better results and thus be able to take them as a reference for developing their own.

Like the consumer analysis, analysis of competition is also constantly performs and not always through extensive market research, but also, for example, by visiting their local, buy your products, or converse with their former workers.

Design of marketing strategies

This function is to formulate, evaluate and select marketing strategies that meet the needs, tastes, preferences and desires of consumers or to take into account its other characteristics, and that adequately compete with the competition.

For a better analysis, marketing strategies are usually classified into strategies for the four elements of the marketing mix (product, price, distribution and promotion):

  • strategies for product : include, for example, add new features or attributes to the product, launch a new product line, or offer complementary services such as home delivery service.
  • strategies for Price : include, for example, lowering prices to boost sales, increase prices in order to increase the sense of quality in the product, or offer discounts for volume purchases.
  • distribution strategies : include, for example, working with intermediaries to increase product coverage, opening new outlets, distributors or acquire new vehicles.
  • promotion strategies : include, for example, offering sales promotions such as offering to carry two products for the price of one, Internet advertising, or enable tasting stalls.

Note that in addition to the analysis of consumers and competition analysis, when designing marketing strategies are also taken into account the capabilities and resources (human, financial, technological, etc.) resources are there in the company .

Implementation, monitoring and evaluation strategies

Finally, the function implementation is to implement marketing strategies, for which the necessary steps for implementation are set first, using the resources allocated, the deadlines are determined and calculated the budget required.

And then the tasks necessary for the implementation are organized, resources are distributed, are named controllers and the activities are coordinated, and the implementation of strategies directed.

The control function is to ensure that strategies are being implemented correctly according to the steps provided for and within the agreed deadlines, and that the staff responsible for the implementation is performing well both individually and in groups.

And the evaluation function is to check that the results match the expected results, for otherwise the corrective measures or, in any case, are designed and implemented new marketing strategies are taken.


How Wearable Tech Could Spark A New Privacy Revolution

January 1st, 2018 | Posted in Information Technology, Technology, Uncategorized

Fears over privacy are nothing new. As users began to see the sheer availability of information online, and the amount of personal data being seen and used by tech companies, they became rightly concerned over how much information would be available to companies and individuals, and how that information would be used. The increasing stream of news about the scope and intensity of government-backed surveillance programs has only added to the paranoia.

As we enter a new era of technology marked bywearable devices like the Apple Watch and Google Glass, those fears — which have been simmering in the minds of consumers for years — may finally begin to boil over.

The Problem With Apps

When it comes to user privacy, there are two kinds of apps to worry about. The first kind is designed to gather information about a user. For example, social media apps go out of their way to draw as much information about their users as possible. This is advantageous for both users and companies — users get more involved with their networks, and companies get more information to sell to advertisers.

However, this can be concerning to users who do not wish their information to be sold or to be publicly available. The same is true for tracking-style apps like Xora, an app whose deletion prompted the recent firing of an employee who resented the idea of being tracked 24/7.

The second kind may seem counterintuitive: apps dedicated to preserving user privacy. Snapchat, an app supposedly dedicated to anonymity and user-data protection, was recently the victim of multiple information leaks. These types of apps are dangerous because they lull users into a sometimes-false sense of security, prompting them to allow more of their information to be used without realizing the finer details of each company’s unique privacy policy.

But the real problem with apps is in their nature. Because they’re installed on a device, and often running in the background, they can constantly draw in new information about a user. Compare this to a few generations back, when the Internet could only be accessed through a hard-wired machine for specific, designated periods of time.

Wearable devices exaggerate these problems in two ways. First, they’re increasing the popularity of apps over traditional web browsing experiences. Because wearable devices have smaller screens and more intuitive interfaces, users will begin relying on apps over any other type of function or service.

Second, they’re being used in real-time. Rather than relying on a stationary desktop device or occasionally checking in on a previous-generation mobile device, wearable devices are worn and used on the go. This means greater volumes of streaming information and fewer stopgaps for the end user.

Fears Already Manifesting

Wearable devices are already starting to worry some experts about the security of private user data. Every generation of technology opens the door to new possibilities, but also opens the door to new vulnerabilities. Security professionals argue that the Apple Watch is a relatively secure device, at least compared to comparable wearable devices currently on the market — but the potential vulnerabilities are still a major unknown.

The Chinese Army has already taken measures to ban the use of the Apple Watch entirely. While China’s acts of censorship and routine banishments of Western technologies aren’t exactly new, their take-no-chances stance reflects a very real, logical concern.

What This Means For The Future Of Users

As more people become aware of the privacy threats marked by wearable devices, there could be a very significant leap forward in security and user privacy in tech companies. Responding to public concerns, app developers can make greater efforts to secure their apps and clearly explain their privacy policies. Device makers like Apple and Google can go on record about the potential vulnerabilities of their devices and inform the public about the best ways to protect themselves.

Perhaps most importantly, government organizations can step in to create some much-needed regulations about user privacy and corporate privacy policies. Already, the European Union is stepping in to protect userprivacy concerns as they relate to Google’s search engine and core products — the next step would be formalizing those regulations across the board for any devices and technologies, and institute those regulations in countries throughout the world.

The trade-off is, of course, that increased regulations mean decreased liberties — both for individuals and corporations. While some will push for strict regulations and tighter privacyand security, others will maintain that personal freedoms are more important than a fleeting idea of safety.

What’s important here is not where the issue will settle, but the fact that the issue will soon be up for debate. Regardless of where these regulations and new approaches to privacyland, wearable devices are about to provoke a new revolution in user privacy.


10 Alternatives to Clickbank

January 1st, 2018 | Posted in Affiliate Marketing Tips

If you’ve listened to much of my training, when it comes to showing you how to find affiliate products to promote quite often I personally refer to the Clickbank Marketplace. The reason I do this is because Clickbank approves virtually everyone (unless you are from Nigeria or some other country outside their approval zones), and they have an amazing selection of products to promote with high commissions.

The other reasons are because most of the money that I make comes from Clickbank and also because they are extremely reliable with their on time payments, and I’ve built up a good relationship with them over the years.

However, in this blog post I want to share with you a list of other alternatives for you to consider as I don’t want my own bias to prevent you from seeing that there is a whole world of affiliate offers to promote outside of Clickbank.

I think joining all 10 of these will be overkill, but billions of dollars in transactions are being made every year through these other networks, and many have fantastic offers that are not available at clickbank.

I have several affiliate millionaire friends who earn the majority of their income outside of Clickbank, and you may find some of these networks very useful to join.

In no particular order, here they are:

1. Rakuten LinkShare

Rakuten LinkShare offers affiliate programs from big brands, but you have to apply to promote them and it’s not always easy to get accepted. Best for those with some experience already.

​ Rakuten LinkShare has a lot of physical products to promote, including some big-brands. It’s not the fastest to sign-up to, or the simplest to navigate, but there’s a lot of helpful guidance as you go.

You have to sign-up with each individual advertiser before you can promote their products. This draws out the process, but also demonstrates that higher-quality is important here.

One of LinkShare’s strengths is its deep-linking feature. You can read more about what deep linking is here.

You can find more information comparing Rakuten LinkShare and Clickbank here.

2. CJ Affiliate by Conversant

CJ Affiliate by Conversant is easy to use and full of useful stats. There’s a large variety of product types to promote. 

CJ Affiliate is like Rakuten Linkshare in that you have to apply to individual advertisers, which takes more time than the instant acceptance of many other networks (such as ClickBank).

However, it’s usually not too difficult to get accepted by most advertisers here; you just have to be a legitimate marketer with ethical practices.

It’s easy to filter the products here by category, serviceable area, language, currency etc… This makes it very convenient for you to find the best products to promote quickly and painlessly.

CJ Affiliate has a very large variety of products to promote. If you’d like to know exactly how to use CJ Affiliate by Conversant, check out the guide in our free lessons here.

Learn more about how CJ Affiliate compares to ClickBank here.

3. ShareASale

ShareASale is another well-known affiliate network with a lot of product options.

It’s simple and easy to sign up for ShareASale, but it’s not the most straightforward platform for navigating the available features. Search for merchants using the “Merchants” icon at the top, then “Search for Merchants”. You can then filter via keyword, category, or a mixture of information in an advanced search.

It’s not easy to get started joining affiliate programs. You have to verify that you own your website before you can join any of them, which involves placing a key in your website’s header tag.

A bonus with ShareASale is being able to add products to your “basket,” which means you can save information about merchants or products that you’d like to apply for, review, or export later on.

There is quite a wide variety of both physical and digital products on this network. Find out more about how ShareASale directly compares to ClickBank here.

4. Market Health

Market Health is best for affiliates looking to promote physical products in health-related niches. Newbie friendly. 

Market Health is an affiliate network with a broad variety of health products. Some of the categories include general health, weight loss, colon health, men’s health, cosmetics, health and beauty, skin care, sports nutrition and others.

It’s super easy to sign up, and the site is extremely straightforward to use. You can browse by product category, you can look at their featured products or you can sort by country/language.​

If your website topic is anything to do with the health niche, then this could be a really great network for you to use.

Check out the full lesson for more information on Market Health and how it compares to ClickBank.

5. Neverblue

Neverblue is a CPA network with a great reputation, but it can be difficult to get accepted. 

Neverblue is a very well respected CPA, or cost-per-action, network. This basically means you get a commission when people go and perform an action, such as signing up or entering details into a form.

Neverblue connects people who want traffic and leads with those who can direct it their way. Neverblue has an incredible reputation. Everywhere I’ve looked, people are very happy with the support and communication, as well as the commissions and integrity.

The trickiest thing about Neverblue is getting accepted. The site is very careful about the potential for fraud and will do a check on everyone before accepting them. In saying that, if you’ve got nothing to hide, just be honest and you’ll be fine.

The site offers a wide variety of opportunities to choose from, and it’s known for paying correctly and on time.

Find out more about how Neverblue compares to ClickBank here.

6. Affiliate.com

Another CPA network, less prominent than Neverblue but still reputable. 

Affiliate.com tends to prefer intermediate to advanced affiliates, so if you don’t have much experience yet you’d probably be best to try one of the other networks first.

To sign up with the site, you have to fill out an affiliate application, which the site will review within 2 business days. You’ll get a call to confirm all of your information and be assigned to an affiliate manager.

At this point in time, Affiliate.com claims almost 2,000 live campaigns in a variety of categories, so there’s definitely a large selection to choose from.

Check out the free lesson to see how Affiliate.com directly compares to ClickBank.

7. JVZoo

A digital product network like Clickbank.

JVZoo is very similar to Clickbank in that it’s a network for affiliates and sellers based around digital products. It’s easy to navigate, and, just like with Clickbank, you can check out the marketplace to get an idea of the products you could promote before you’ve even signed up.

There are a lot of less-than-ideal affiliate programs on this network however. Some have terrible grammar mistakes or poorly-executed sales pages.

This doesn’t mean that you can’t succeed with JVZoo, it just means you have to carefully filter through the products before you decide to promote something on your site. This is true of any network, but especially important here.

I like how Nathaniel explains it in his review, “Can You Make Money on JVZoo?,” so check that out if you’d like more information about this network.

Go to the full lesson to see how JVZoo directly compares to ClickBank.

8. PeerFly

A high-quality CPA network, which prides itself on being custom-built.

Peerfly is another CPA affiliate network, once again with high-quality offers and a great reputation, but you do have to apply and be approved.

This verification process is a really good thing, even if it takes a little more time and effort. It means that if you do get accepted, you’re in good hands.

The cool thing about PeerFly is that the software is custom built, so you’re unlikely to experience downtime or other hosting related issues.

You can apply to be a publisher from anywhere in the world. PeerFly has a convenient payment options. You can even opt for weekly payments, so you won’t be waiting around to get your commissions. The site offers PayPal, Payoneer, check, wire, or ACH transfers if you live in the US.

You can also access your stats on your phone via the mobile stats page.

Find more information about how PeerFly directly compares to ClickBank here.

9. Amazon Associates

An enormous variety of products to promote, but low commissions.

Everyone has heard of Amazon. It’s a big player in the e-tail and internet marketing games, and as an affiliate you can take advantage of this huge network.

This is probably one of the broadest networks that you could promote from, with something for nearly any niche. It’s also extremely easy and straightforward to start promoting products.

The well-known name of Amazon means that there’s a strong level of trust associated with buying from this network. This works in your favour when you promote the products here.

The downside here is that the commission rate is tiny, you have a much smaller window in which to convince people to buy (only 24 hours) and it’s hard to get approved by the network. Ideally, you need a website which already has a healthy level of traffic to get accepted, and to make it worth your while.

You can find more information or sign up for Amazon Associates here.

Check out the full lesson to see more about how Amazon Associates compares to ClickBank.

10. eBay Partner Network

Huge variety of products, but you need a website with quality traffic to succeed.

eBay Partner Network is a very similar story to the Amazon Associates network. There’s a huge amount of products available for you to promote, and you get the added advantage of eBay’s credibility: People know that it’s safe to buy from eBay.

It’s hard to get accepted into this network unless you have a website with a lot of quality traffic, which is fair enough, as you need that quality traffic to earn a decent commission here anyway.

You can learn more about the commissions you can earn from the eBay Partner network here.

Check out the full lesson to learn more about how the eBay Partner Network directly compares to ClickBank.

So what should I choose?

Depending on your individual marketing requirements, you could choose one or more of these networks to promote from.

If you’re looking for digital products, Clickbank is actually one of the best networks. It has high commission percentages and a wide variety of products to choose from, many of which are good quality.

If you haven’t found what you’re looking for with Clickbank previously, I’d try using the gravity filter to find the best niche and products for you before giving up. You can find a guide on how to get the most from Clickbank here.

Alternatively, if you’re looking for physical products, rather than the digital products of Clickbank, the best options are:

If none of the above are calling to you, or you just have more of an interest in CPA marketing, the best two networks to apply for are Neverblue and PeerFly.