An Expert Guide To Getting Your Website On The Front Page Of Google

November 27th, 2016 | Posted in Marketing

The front page of Google is the holy grail for most online entrepreneurs. It is the gateway to huge traffic. That means more customers, more conversions, more profit. As you would expect, getting on Google’s first page is no easy task. In fact, it’s incredibly difficult. Luckily, we’re here to help you out! We’ve had plenty of experience in the world of search engine optimisation (SEO). We know the tricks and techniques that work. In essence, Google are looking for four things. Relevancy, authority, performance, and user experience. Here are the basic principles to help get you started.

KeywordsKeywords are the backbone of your SEO strategy. In order to rank websites, Google send out sophisticated spiders, or crawlers. These spiders are looking for keywords that define your site and product. It’s searching for relevancy. If you’re a cake-maker, for example, Google’s spiders are looking for keywords like ‘cake’ and ‘baking’. Make sure they can quickly find and understand your product. Put these keywords in your headers, titles, and content.

Linking – Google are looking for authority, remember. They’re looking to see that others trust you and see worth in your content. Lots of links to your site suggest you have a good deal of authority. With that in mind, you need to create a network of backlinks to your website. But, it’s not just about quantity. You need quality, organic links. Naturally, if the New York Times or Huffington Post link to your site, Google will rank you higher. As a site owner, you should also be creating links yourself. Link to your own content within the website. Link to other relevant sites. Create a network.

Fast loading speed – Google will only send people to sites that perform well. Google want to provide the best service for their users, so they won’t send people to slow websites. That means you’ve got to work on your loading time. If your site takes longer than three seconds to load, you can forget about Google’s first page! Everything from your web host and server speed to your code can affect site speed. Speak to your web designer about speeding things up.

Great content – We asked a prominent SEO company about search optimisation in 2015. They said that the key driver behind your SEO strategy should be content. Google has placed a high value on long-form blogs and articles that provide real advice and information. Google loves 1000 word essays and real, tangible information. It loves videos and shareable content too. Remember, the better your content, the more links you’ll get. The more people will share it and the more people will visit your website. The more traffic you have, the better your search rank. Simple.

Social media – Lastly, don’t forget about social media. Google don’t take into account how many followers you have on Facebook or Twitter. But, these numbers are essential to building a wide audience and loyal community. They drive traffic to your site. It is the most important indirect factor for search ranking.

Follow this advice and you’ll be well on your way to dominating Google’s first page. SEO takes time, so don’t expect instant results. Focus on providing a great service for your users, and the rest will come.


Annual Leave Preparation Tips

November 25th, 2016 | Posted in Loud Mouth

In order to keep your batteries charged, and your mind in a good place, you’re going to need to take a break from time to time. It’s hard to pull away – especially when you’re in a competitive, engaging or hectic career – but you’ve got to try and do it when you can. It’s been shown that you are more productive and healthy when you take a regular vacation.

Having an annual leave will give you exactly the time you need to spend with your family, friends or loved ones – whether it’s out on the beach, camping in the woods, or exploring a new city. Just take time to catch your breath and recharge your batteries for when you get back to reality and back to the deadlines and hectic pace.

But before you head out the door for your annual leave, there are some things you need to do to prepare that will benefit not only yourself but your colleagues as well.

Figure out who will cover for you
If you are smack dab in the middle of a project, or actively working with a client on a deadline, then you need to be sure that there’s some transition there and that your leave doesn’t cause a huge fuss in the workplace. Trying to find a colleague or project partner that is suited to what you are currently working on, that will be able to fill that role, is essential.

Finish what you started
Are you about to finish up a couple of final touches on a project? Working on the last few pages of a report? If you have outstanding projects you can realistically finish before taking your annual leave, then do so. It makes your absence a lot more manageable for your colleagues, and you can also relax easier, knowing there’s not a huge pile of working waiting for you on your desk for when you get back.

Determine what can wait
While you should make an effort to finish all of your work before you leave, sometimes that’s just not plausible. If you’re working on a long term project or deliverable, then it really may not be necessary to finish it up before your annual leave. Make sure that whatever work you do delegate can be managed, and if something can wait – then let it.

Prep your team or colleagues
If there’s a big presentation or event coming up that you’re going to miss, then you need to brief your teammates or colleagues and make sure that they are prepared and aware. Always try your best to anticipate things that may come up, so that no one is blindsided when you are going to be out of town, or you’ll end up with a string of panicked phone calls.

You need to communicate
You’d be surprised how many workers will just take off on leave, and then don’t give their colleagues the details. So when something needs to be done and they go to you for your piece, it clogs up the work pipeline. You have to ensure that everyone in the office knows you’re going on leave, when you will be back and what the plan is for while you’re gone, as well as how they can reach you.

Talk with your clients
Nothing is more frustrating for a client than trying to reach out to the company they’re getting services from, only to find that their go-to contact is out of town. If you are planning to be out of town, as a courtesy you should contact your clients and let them know when you’re going to be gone – and for how long. Another nice touch is setting up an email auto response that states that you’re out of town, when you will be back, and who the appropriate contact is in your absence. This shows the clients you’re committed to them and that you care.

Be prepared for when you get back
After a long trip or absence, it’s completely natural to want to be relaxed. But it’s important that when you get back from your leave that you are fully ready to get back to work. You’re probably going to have at least a little backlog at work from when you were away, so having that commitment and focus to clear through that work and get everything back on track is going to be important for you. This is especially important if you’re in management or a higher level employee that has people working underneath you that rely on you in your workplace.

If you are looking for more ideas on what you can do to prepare for annual leave, then you can refer other incredible sources for annual leave preparation.

So go out and make sure that you have a blast on your annual leave, but also be a responsible employee and make sure that everything will go as smoothly as possible during your absence. This helps you to stand out as a good employee – and a good colleague – and you will be able to breathe easy knowing that a lot of these things are handled while you’re on your trip.


4 Reasons To Let The Experts Build Your Website

November 23rd, 2016 | Posted in Technology

A strong company website can quickly become one of your organisation’s greatest marketing tools. It can provide a professional shop window to an audience of millions. It also provides a 24/7 port of contact.

Building a website isn’t difficult, but creating a successful one is one of the hardest tasks in business. There are many factors to consider. If you get them right, though, it should bring huge rewards for the company.

Here are four main reasons to let the experts design your website.

Cost

The most obvious reason for any business to build the website themselves is cost. It’s only natural to assume that doing it yourself will be cheaper, but it isn’t necessarily the case.

On the face of it, hiring a professional service is more expensive. But by the time you factor in hidden costs, those savings soon become far smaller. Registering domains and email inboxes are small costs individually, but soon add up. When you then take labour costs into account, you’ll be scratching your head as to why you just didn’t call the experts.

Quality

A website is your most valuable online marketing tool, so you want to make the most of it. Let’s be honest, putting out a self-designed shoddy product isn’t going to do you any favours.

Your company website can work like a far more powerful version of a business card. It can also actively generate sales through the use of an online store. However, none of this can be achieved if the design looks poor. First impressions are everything when it comes to websites. Using a professional service will create a far more positive vibe.

Best of all, a company like NBW will also optimise for usage on smartphones and other small devices. Considering over half of all internet time is conducted away from computers, this is a must.

Standing Out

Having a quality website means nothing if people aren’t visiting it. Using the professionals can help you to achieve a stronger foothold in the fierce online market.

There are various tools to integrate your website with social media. Doing this will help your company stand out in the online world while also saving you plenty of time. Moreover, gaining expert tips on how to rank highly on search engines will generate far more traffic. With a professionally designed website, this should all result in increased conversion rates.

Standing out in business is key, especially on the World Wide Web. Despite what you think, your knowledge won’t cut the mustard. Equip yourself with a team of people that have the experience and skills to drive your company forward.

It Leaves You More Time

Marketing is a hugely influential part of the business, but it isn’t what makes your company tick. Every minute spent on promoting the company is time that could’ve been better spent elsewhere. Your main job is producing the products and services that will keep your customers coming back for more. Don’t forget it.

It’s impossible to run every part of the business yourself, and this is one of those times you need help. The expert advice will benefit the marketing strategies, and the running of our company too. No-brainer.


Business Not As Successful As You’d Hoped? Change Your Marketing Strategy

November 21st, 2016 | Posted in Marketing

When businesses aren’t successful, they have a limited amount of time to turn things around. Continued failure means the business needs to wrap up and fold, or continue to go into debt until creditors end the operation. Hopefully, your business isn’t that far gone yet. If it’s looking like that might be the case, it’s time to change up your marketing strategy. Read on for a few ideas how you can make that happen.

 

Be Exciting

 

Boring, dry marketing will catch nobody’s eye. Even if your marketing is an informative and accurate depiction of what your business does, if it’s boring it won’t take you anywhere. You need to have an energetic campaign. It needs to be sharp and to the point. You have a very limited amount of time for your marketing to work on people. If they don’t get the full idea of the marketing by the time their patience wears out, they won’t pay attention at all.

 

Digital Marketing

 

By employing digital marketing like SEO services, you can market in a brand new way. Digital marketing is currently poised to be the next big thing in advertising. It can be anywhere on the internet and take almost any form. With digital marketing like SEO, you can directly increase your chances of customers coming to you directly. SEO changes how a search engine views your business website and the search terms you want to be found by. That’s why SEO stands for search engine optimisation.

 

Be Controversial

 

This could be risky. A controversial marketing campaign can go either way. It can net you a lot of press coverage and therefore eyes on your business. It can also draw a lot of negative attention, though, and this attention can be sustained and damaging. Some campaigns that were designed to be controversial fell flat on their faces. Others ended up being controversial by mistake. If you’ve run out of ideas, this could be a last ditch attempt at making your marketing effective.

 

Go Viral

 

Attempting to go viral is hard. It relies almost entirely on the general public to pick up what will become viral or not. Regardless of quality and production values, it seems anything has the potential to go viral. Due to the almost random nature of what goes viral and what doesn’t, you may have to try a few times to get it to catch on. Instead of a single attempt, base a whole marketing campaign around attempting to go viral. One might just manage it and bring exposure to the business. One hit is all you need.

 

Use Multimedia

 

Don’t expect to hit it big with just one type of marketing. A successful leafleting campaign is a drop in the ocean compared to a television advert in terms of exposure. Of course, you need to use the medium that suits your budget. Television adverts are out of the remit of most medium and small businesses. Instead, try local radio or online content sponsorships.

Marketing can be the biggest weapon you have in the fight back against business failure. Just make sure you use it correctly.


Do Your Employees Hate You? Read This To Find Out Why!

November 19th, 2016 | Posted in Loud Mouth

When people get new jobs, they expect to carry out their work in a friendly setting. But, for some folks, the truth is their bosses can make their lives a misery. Some individuals just aren’t cut out to be managers! And, they’re often the reason for issues like high staff turnover.

Do you manage a team of people? If so, have you ever wondered what your staff think of you? Sure, your job isn’t to make friends with your employees. It’s to manage them, right? Still, there are right and wrong ways to go about doing that.

You might feel that you’re the best boss in the world, yet the truth might prove otherwise! In today’s blog post, I will share with you five reasons why your staff might hate you! If any of them apply, I’ll also give you some tips on how to improve things with your workers.

  1. You hinder what other people do each day

As a boss, one of your many tasks is to oversee what your staff do. Some managers decide to leave employees to it while others “hover” over their workers! Does the latter sound like what you do? If so, you are perhaps annoying and even insulting the intelligence of your staff!

There is a fine line between advising and dictating what they should do! As humans, we can only learn from our mistakes. Yes, you don’t want your employees to make any errors. But, we aren’t a perfect species.

You should identify areas where your employees may need extra training in their work. Once you’ve done that, you should arrange for a pro to give them the training they need. That way, you can concentrate on other areas of your job.

  1. You treat your staff like they are robots

Did someone once say to you “treat them mean, keep them keen”? If so, why on Earth do you follow that phrase in a literal sense? Your employees are people, just like you. They also have feelings, as do you!

 

If you go around treating them like a piece of dirt, you won’t earn their respect. In fact, they will usually spend their time cursing you behind your back! I don’t know about you, but I wouldn’t want to work in an environment like that.

Just because someone works for you doesn’t mean you can treat them like a slave. Nor should you humiliate them, especially in front of their co-workers. If you want a phrase or saying to follow, here’s a new one for you:

“Treat others how you would like to get treated.”

In other words, be nice to you and treat them with the respect that they deserve. No-one is saying you need to be best friends with all your workers, of course. But, you should be polite, civil and courteous with your staff. There is nothing demotivating in the workplace than having someone “bark” at you!

  1. You have a hidden agenda

A bad management practice is to use your staff as pawns in a mental game. For example, you might want to impress your superiors so that you can get a promotion. Or one of your workers might catch your eye, and you want to date them.

Whatever the reason, hidden agendas in the workplace are a no-no for managers! Your staff might not wish to complain of what you’re doing for fear of losing their jobs. And so, they’ll just end up hating you until they’ve had enough and quit.

If you want your staff to trust you, it’s crucial you remain transparent with them. Don’t give them a reason to think you’ve got a hidden agenda. It will seldom end in a good result for you!

  1. You are harsh to people that take time off sick

Let’s face it; we all have to take some time off work when we are feeling unwell. There is always the temptation to “rough it out” and keep working. But, there comes a point where we don’t have the energy to even stand up!

Sometimes, we might end up taking long-term sick leave because of a medical condition. If that happens with your workers, being harsh to them on their return is a bad idea.

If you’re trying to make them feel guilty for leaving you in the lurch, stop. All you will do is make them want to resign!

Instead, you need to offer a helping hand. Often, it makes sense to get an external firm to give extra support to your employees. Check out websites like www.healthassured.org to see what I mean. Don’t just expect people to carry on working without any issue!

For instance, some folks might need changes to their working environment. Especially if something in the workplace caused them to be ill in the first place!

  1. You never praise people for a job well done

Last, but not least, you should remember we all want to feel valued in what we do. Let’s say that you manage some telesales people. You will want your boss to thank you for exceeding sales targets this month. That’s because you wish to receive recognition for being a good manager.

In a similar way, those telesales staff want to feel that you noticed their good work. Believe it or not, praise is a good motivation tool. It doesn’t matter if you earn a small wage or a six-figure salary. What does matter is you recognise the efforts of your team.

Of course, you don’t need to praise them for everything they do. After all; your staff are getting paid to do a job! Sometimes, it’s nice to have a “pat on the back” when you go above and beyond the call of duty.

There are many ways you can praise your staff for doing well. For instance, you could offer them an incentive like a cash bonus. Or even a token gesture like a day off that doesn’t get taken from their holiday allowance.

You could even treat your team to a night out on the company. It’s a chance to show your workers that you’re also a human being too, just like them!


How Important is Responsive Web Design?

November 17th, 2016 | Posted in Technology

You’ve probably heard about responsive web design before. If you haven’t, it’s a web design that adapts to the way in which the user is viewing your website. This means it’s suited to mobile and tablet users. Here’s why it’s an important option to consider.

Increase Reach to Mobile Users

The way in which people browse the internet has changed a lot in the last few years. The rise of tablets and smartphones means that people don’t visit websites in the same way that they used to. To reach the maximum amount of people nowadays, website owners need to make sure a responsive design is used.

It’s never been more important to get this right. The amount of people using tablets as the main way in which to browse the internet is rising all the time. So, that means if you don’t use a responsive design, you’ll be alienating a sizable proportion size of your potential readership.

Save Time and Money

Having a different mobile website to your main website gives you two headaches instead of one. It doubles the amount of time and money you have to spend on developing the site to begin with. But it also doubles the amount of time and money you spend on maintaining the website throughout the year.

For any business, saving time and money is always a priority. So, you should use a responsive web design. This cuts out the need for two websites, so you’ll only have one to spend time and money on. Visit http://www.thomas-design.co.uk/ to find out how you can get your website designed responsively.

Boost Conversion Rates

For the user who arrives at your responsively designed website, the process is smooth and easy. Whereas, if they arrive and have to go through lots of redirections before they find the right website, it can be very frustrating. This is a simple reason to make sure you have a responsive web design.

It takes away some of the challenges for people who want to use your website. This can then lead to people spending their money with your business if your website is being used to sell products. Selling more products and having more people look around your website can only be a good thing.

Make SEO Simpler

Making your website easier to find on search engines is not something that’s easy to do. But it’s made even more difficult if you have two separate websites: one for desktops and one for mobiles. By having a responsive web design, you will only have one site to look after, so your attention will be much more focused.

Attaching all your efforts on one site and putting all your content in one place will cause your ranking on search engines to rise. Your strategy and tactics are important when it comes to SEO. That strategy will be much more likely to yield positive results if you can centralise it and set your focus clearly.

As you now know, responsive web design is very important. So, make sure your website is designed responsively.


Open Up Your Company To Increase Customer Interest

November 15th, 2016 | Posted in Marketing

Around here, we are all about marketing your business and what you should have realised is that marketing is all about attracting customers. But, the best possible way to get customers interested in your company is to engage them. In simple terms, you need to make your company more accessible and open. There are a number of ways to do this but let’s start with working online and build from there.

Building A Web Page

Your starting point is going to be your web page and we realise you may already have one, set up and ready to go. But it may still need some improvements, particularly if you do not know how SEO works. For the moments let’s assume you do know how to get your website seen by consumers online. That is only half the battle because you also need to make sure it is accessible and easy to use. A simple form of this is making sure your site is clear with an easy to read font. But you can also add links to articles and send readers where you want them to go. This can be to another part of your website or perhaps a blog that you own, that can give them more about the industry your business is in.

Increasing Your Online Profile

Once you have fixed your web page, it is time to start expanding your profile online and the easiest way to do this is to use social networks. By setting up business profiles on social networks you are giving customers the chance to interact with your business and get to know the people behind it. It is a brilliant form of marketing because it is free and requires very little effort. So, if you are using Twitter, all you have to do is regularly tweet about improvements in your company and changes in the industry you work in. Make your twitter feed a source of news for your industry and you will gain followers who you can then turn into customers.

Making Sure Customers Can Contact You

Once you have your customers, it is vital that they can get in touch with you. This could be for a variety of reasons, but the common issues are arranging a service or dealing with a problem. One way to deal with this is to hire secretaries to answer the phones when customers come calling, but there is a cheaper, easier method of setting up an automated phone service. This will direct customers where you want them to go so that you will only need to speak to the ones who need personal attention. If you are worried about the price, a service such as the Zintel 1300 cost is very affordable.

Getting Feedback

Finally, customers opinions need to be heard and to make sure they are, we suggest sending out online surveys. Do not send these out frequently as this can annoy your consumers but occasionally it is a good idea to check on public opinion. If you do this you may find you get some other fantastic ideas from customers on how to boost interest in your company.


5 Ways to Interact Better with Customers

November 13th, 2016 | Posted in Marketing

Having a real relationship with your customers is vitally important, so here are 5 great ways you can interact better with them.

  1. Make Interactions Easy

The first place to start is by looking at how interactions between your business and its customers take place. If they are messy and complicated, people are not going to have any interest in communicating with you, so make things easier.

When your customers have a problem, your team needs to be able to sort things out quickly, otherwise you might end up losing the customer forever. Let them file complaints in person, on the phone, via email or over social media. This variety of options makes the process easier for them.

  1. Train Your Staff in Basic Customer Service Skills

Every business needs to know how to deal with customers, but this is no good unless your employees know how to get the basics of customer services right too. If they don’t, you need to focus on training them so that they do.

You can send them away on a training course, or, if that’s too expensive, you can train them by yourself. It’s really not that complicated. There are certain questions and situations that arise when working in customer services departments, so make sure these areas are covered.

  1. Participate in Community Events

Talking to customers and people in the community isn’t something that should only be done when you’re trying to sell something to them. You should try to prove to people that you’re interested in being part of the wider community.

So, get out there and participate in all the different community events that bring people together and get people talking. It will improve your business too though. If people get to know your business and like you as a business owner, they’ll want to buy from you more.

  1. Keep People Up to Date

Customers need to be kept up to date with regards to changes that might be relevant to them. It’s a way of keeping them in the loop rather than shutting them out of things. It’s also a great way of reminding people that you’re still out there and open for business.

You can do this by sending out a weekly or monthly e-newsletter. To do this, you first need to build up a collection of email addresses. Ask people to submit their email address when they land on your homepage to collect as many as possible.

  1. Create a Blog

If you need to build up a community around your brand and attract new people to the business, you should start your own blog. You’ll be able to prove to people that you’re an authority in your sector.

All you need to do is make sure you’re creating blog posts that are filled with relevant facts that can engage the kind of people who are important to a business like yours. It might seem challenging at first, but you’ll get there.

Customer interaction is vital, so consider each of the above tips


The Marketing Techniques You Can’t Afford to Ignore

November 11th, 2016 | Posted in Loud Mouth

When you have your own business, you need to make sure you use the right marketing techniques to help it grow. Without marketing your business, your target audience won’t find you. To make sure you’re exactly where you need to be, use these marketing techniques. You can’t afford to ignore them!

Social Media Advertising

Social media advertising is one of the best ways to advertise your business in this day and age. The best thing about it? It’s free! By building social media profiles for your business, you’ll be able to engage with your audience. You’ll also be able to offer a fantastic level of customer service, and share useful information. Just make sure you set up profiles where you’re most likely to find your audience. You should only ever set up as many as you can handle too; so don’t have a profile on every platform if you can’t manage them. Hiring a social media manager is an option for those who want to be ahead of the game! You can also set up adverts on social media, so that people who fit your target audience are shown your adverts. It can be very effective and you can get a huge ROI.

Blogging

Blogging is such a brilliant way to market a business. Most businesses are getting in on the act these days! You could share tips with your audience, or simply keep them updated on what’s going on in the business. The key is to blog consistently rather than sporadically, and make sure you’re posting original content. Make it shareable and you can get a huge following this way!

Vlogging

Video blogging is another great way to market your business. Like blogging, it’s a good way to share useful information. However, it’s usually more appealing to users as they can watch rather than read. You can also get the information across in a shorter amount of time. You can show off your personality when vlogging too, usually much easier than blogging.

SEO & PPC

SEO and PPC have been around for a while and they’re not going anywhere anytime soon. SEO will make sure you’re indexed properly in the search engines. PPC will make sure you get shown for relevant search terms, but it’ll cost you a little when somebody clicks on you. SEO is more organic. Both can be used together to great results.

Trade Shows and Conventions

Trade shows and conventions are good opportunities to make connections in the same industry as you. You can meet potential clients, colleagues, and business associates this way. You can make a huge impact if you choose to speak at a trade show or convention! Convention advertising is definitely worth a look if you want to make an impact!

Run Competitions and Giveaways

Competitions and giveaways get a lot of attention, so you should consider hosting some every now and again. If you do these on social media, you can grow your business pretty quickly!

Are you using these techniques? Leave a comment with your thoughts below!


How To Market Your Telecom Company Like A True Expert

November 9th, 2016 | Posted in Marketing

Marketing in the telecoms world can be very expensive. That is because there is lots of competition around, and you have such a broad target audience. Even so, there are lots of simple ways you can get ahead if you have the right level of funding. Presuming you don’t have more than $100,000 set aside for the endeavor, it would make sense to look for some further investment. You should have known how much this task was going to cost before you launched your company. However, all is not lost. You should find plenty of people willing to give you some cash for a slice of the pie.

Think outside of the box

If you use the same techniques and methods employed by other telecoms companies, the results you achieve are going to be poor. It is essential that you learn to think outside the box and understand that anything is possible. Sometimes the strangest advertising campaigns get the most attention. Just think about how well Tango did in the 1990s with their TV adverts in which people were painted orange. That didn’t even make sense, and yet their sales more than tripled during that time.

Get ready to invest in TV time

There is no getting away from the fact that successful telecoms companies have to pay for TV advertising. That is one of the only ways you can reach millions of people at precisely the same time. However, there are some steps you will need to take before showing you ad on the television. First of all, you’ll have to ask your web designers to ensure your business site isn’t going to break down. That sometimes happens when there is a massive influx of visits, and it could hinder your efforts. Secondly, you will need to get in touch with an experienced filmmaker. Don’t make the mistake of trying to create a TV ad yourself because it will look terrible. You need someone who knows what they are doing.

Issa Asad and many other industry giants now publish blog posts to help business owners in the telecoms industry. Those people have already made their fortune, and so they are trying to give something back. Don’t be too proud to take suggestions and ideas from anything you might read online. There is nothing wrong with using the techniques and concepts that have been highlighted by the experts. Indeed, they’ve only mentioned them because they are known to work.

Having learned a little more about marketing your telecoms company like a real expert, we hope it will go from strength to strength. Only you can make decisions on the finer details of your campaign. The advice we’ve just dispensed is simply here to point you in the right direction. Now it is time to start making your plans. Don’t rush into anything because that is how you make mistakes. It is vital that you don’t overlook anything important during the early stages. One error in judgement now could cost your business dearly.