Revealed: The Easy Way To Direct More Traffic To Your Website

June 1st, 2017 | Posted in Marketing, Uncategorized

The world of business has changed forever. A strong online presence has become one of the main priorities. Subsequently, the battle to gain followers and customers in the virtual arena is fierce.

A company’s website is one of the most powerful tools in marketing. Sadly, it won’t count for anything if you aren’t generating a steady flow of visitors. Creating a nice looking website is easy, it’s that fight for traffic that is hard.

Here are the easiest ways to bring more visitors to your website.

Channel The Power Of Your Customers

Your customers are the most important asset to your entire business. They are a powerful tool, especially online. If you treat them well then they will naturally start to market your business without even realising.

People are quick to shout out about good products or services, particularly on social media. Ensure that you always give a top class showing and word of mouth will soon spread. With this in mind, you could give out some freebies to popular Twitter accounts. In turn, they will praise your company and this message will be seen by all their followers. In terms of effective online marketing, it could be the best method around.

The key is to understand exactly who your audience are. Once you’ve done that, it will be much easier to target the demographic effectively. Get them behind you and the business is bound to thrive.

Go Viral

Millions of people use the internet on a daily basis. However, with so much content to filter through, they will only find yours if it’s worthwhile. The best way to achieve this is by creating something interactive and engaging.

By encouraging users to interact with your content, they are more likely to share it. When they do that, their friends get involved. If the content goes viral, your traffic will naturally shoot up.

Viral content often carries a sense of humour but not always. The most important part is to be creative and give users something they’ve never seen before. Capture their imagination and the awareness of your brand will grow beyond your wildest dreams.

Get Extra Help

Computers haven’t just changed the way we interact with customers. Technology has rapidly altered the way we deal with other businesses and employees. In today’s world, outsourcing tasks makes it easier to get work done quickly and professionally without the need for hiring full-time staff. It also saves on workspace and equipment too.

One area of your business that can benefit from outsourcing is your online advertising. By hiring a marketing agency to take care of your needs, rest assured that their years of experience will help determine the best solution in order to achieve your goals. Better still, they’ve done it all before and will know how to overcome any problems that may arise.

The experts can take care of pretty much any aspect imaginable, from SEO to content writing and social media. With all that extra time, you’ll be able to concentrate fully on doing the job that will make your business money.


Social Media And Business: Why It’s Such An Important Marketing Tool

May 30th, 2017 | Posted in Marketing, Uncategorized

I challenge you to find something that’s grown as quickly as social media in the last decade. It started off with small sites like Myspace and has now evolved into a massive thing. There are billions of people signed up to social media sites across the web. It’s absolutely huge, and most people will access a social media site during the day. In fact, if you rounded up twenty people and asked them if they used social media every day, they’d probably all say yes.

What started off as a quirky way to communicate with others, has evolved into an important device. You’ll even find it’s become increasingly important to businesses. Once looked down upon, social media is now a primary marketing tool. In my opinion, every business needs to have a strong presence across social media. If you don’t know how to have a strong presence, enrol in a digital marketing course online. Seriously, it’s very important to the overall success of your business.

Still not convinced? Then here are some reasons to change your mind:

A strong social media presence will build greater trust with your customers. You can communicate with them freely, and they can contact you with ease. When you have this easy communication, then trust will build naturally. A consumer feels comfortable doing business with a company that actually talks to them. Plus, if you’re on social media then it’s almost as though you’re putting your business out there. You’re showing that there’s nothing to hide, and people like that. Consumers need to trust a business before they start spending any money. By using social media, you can gain their trust and their business.

Following on from this, as I mentioned, social media is great for communication. It’s a medium that allows customers to get in touch with your business. What this means is that it’s also a great way for you to get their feedback. Quite often people will take to social media and tell companies of any frustration they have. You can then use their complaints as constructive criticism to help improve your business! You can iron out any faults, and it will only serve to make your business more successful in the future.

Social media is also a phenomenal way to promote your business. It’s one of the biggest marketing devices around and with good reason. It’s very easy for you to post a tweet and have it seen by hundreds, thousands, maybe even millions of people. If you can utilize hashtags on social media, then you’ll be finding success. You can post links to articles that talk about your business, or even links to your website itself. Using social media gives you a chance to shout about your business to a very large audience.

To put it simply, your business will struggle without a social presence on the internet. There’s no reason you shouldn’t be using social media; it’s so important. If you have a strong presence, then you’re ultimately going to see a growth in success. Social media can drive traffic to your website and increase your customer base in a short space of time.


Are You Missing Out On Valuable Local Markets? Read This & Find Out

May 28th, 2017 | Posted in Marketing, Uncategorized

The main advantage of an online business is also a weakness. There’s no doubt it has enabled many companies to grow out nationally and internationally. And, they have done so quicker than they could have dreamed before the Internet arrived. However, too many businesses often fail to take advantage of a fundamental source of custom – their local markets. So, the question is; is your company as local as it could be?

There are definite advantages in doing so. Primarily, it will help you rank higher in your area for keywords that you cannot possibly hope to rank for on a national basis. Secondly, it can help you grow a robust customer base from which to grow from. Here are some tips you can use to get you up and running.

The basics

First of all, be clever with your keywords. As you know, the keywords that you use on your website will help Google and the other search engines find you. If you have an excellent site that fulfills all their needs, then you rank higher – it’s as simple as that. But what about being more local?

Well, make sure that your phone number and address is on every page of your website. Why? Because Google will attribute your address and area code with where you live. Also, write as much as you can about your local area on your web pages. Use local clients for testimonials, for example. Or talk about your business experiences in your town. The more you can write about your company in terms of its location, the more signals Google will pick up.

Using tools

There are hundreds of tools that you can use out there to improve your local ranking for your startups. Some are free – updating your business on Google Maps, for example, sends a very strong signal. Some, however, offer a little more in depth analysis.

You could, for instance, use a local rank checker to see how your website is doing in terms of the competition. You can also use these kinds of tools to find out where your rivals are getting things right, and where you are slipping down. Once you balance out those results, you will be neck and neck. Then all you have to do is deliver better content and keep fleshing out your links – which we will go into now.

Finding local links

How do you go about getting more local links? It’s easier than you might think. Start with adding your company to your local business directories. There are dozens of them around in most areas, from city level through to county level. Next, try and find companies in your area that you have done work for or sold products to – and ask them if they can mention you on their website.

Finally, build up a relationship with the local press. Local news outlets get a lot of visitors every day and are seen by the search engines as authority figures. Any links from them will be strong – and safe. So, see if you can come up with an interesting piece of news about your industry. Perhaps you have noticed a pattern in your sales, or maybe you have some impressive statistics to share? Anything you can use that might make an interesting story could get your name in some interesting positions.

Do you have any more tips for getting a more local audience? Let us know and we’ll get right back to you!

 


Essential Advice For New Business Website Owners

May 26th, 2017 | Posted in Marketing, Uncategorized

Starting a new business website can become somewhat of a minefield. There are so many things to consider that you are sure to overlook something important. That is especially the case when it comes to marketing. You want as many people as possible to encounter your site. However, it isn’t always easy to find the best strategies. Considering that, we wanted to offer you a helping hand today. The ideas and concepts mentioned on this page are guaranteed to produce positive results. As with anything in this world, success depends on the amount of effort you put into making it work.

  • Promote your site on social networks

Those of you who haven’t opened social media accounts for your business should do so as soon as possible. Facebook and Twitter offer an amazing platform you can use to reach your target market. Setting up the pages will only take a few minutes. You can then start to post updates your audience might find useful. Refrain from blatant advertising unless you have no alternative. Ideally, you want to post comments and articles that hold some significance to your industry. Try to use emotive language to encourage participation. Asking questions is always a good idea too.

  • Pay for online advertising

There are lots of different online advertising services you might like to use. Google Adwords is always a favourite with business owners. That is because there is no minimum spend. You can invest a few dollars and mess around with the targeting options until you get it right. After that, you can spend more knowing you’re going to create positive results. Don’t limit yourself to Adwords advertising if you can help it. There are lots of alternatives that work well for other companies. Just do some research.

  • Publish carefully created content

Adding a blog to your website is always going to improve your traffic levels. You should post original content that has been created with your business in mind. Ideally, you should try to use lots of keywords associated with your industry. It will help to ensure your articles are ranked properly within search engine listings. That is why blogs are considered to offer the type of content every website needs for good SEO. Of course, there are plenty of optimisation professionals around if you don’t want to deal with that task. You will have to pay for their services, but doing so should help you to get results more quickly.

  • Network with other site owners

It might be possible for you to network with other relevant website owners. Performing a link exchange could help your site to gain more attention. It will also benefit you when it comes to improving SEO. Just make sure you never link to any direct competitors. Otherwise, you will cancel out all the hard work. You don’t want to push any potential customers in their direction.

Good luck with your new business website. Just remember that you’ll have to work hard if you want high traffic levels. So long as you do everything by the book, the outcome should be reasonable. Don’t try to cut corners or use black hat techniques because they always backfire. If in doubt, contact the experts for some advice! There’s always someone willing to help you out if you offer a financial incentive.


The Most Simple Ways to Promote Your Business Online

May 24th, 2017 | Posted in Marketing, Uncategorized

Promoting your business online is a brilliant way to get more exposure, a larger following, and more business. If you don’t promote your business online, you’re definitely missing out. There’s a lot to remember and think about, so to help you out, here are some of the most simple ways to promote your business online:

Set Up Social Media Profiles

Social media profiles should be set up even if your business is local. You can engage with people in your local community and post exciting offers. If you’re a bigger business targeting a larger area, that’s even better. Just remember that it takes time to build up a genuine following. Buying followers is pointless – what’s the point in having fake followers if they don’t interact with you? Take the time to post interesting information and build up a loyal following of people who are genuinely interested in you. Here are some more tips too:

  • Post during peak times.
  • Only have as many profiles as you can manage.
  • Consider hiring a social media manager.
  • Develop a brand voice and personality.
  • Be consistent.

Run Competitions

Running competitions is a really good way to get exposure and a bigger following. People love free stuff so you’re bound to get more interest. Make sure you really promote your competitions and see if they work well for you.

Build a Website

If you don’t have a website, you’re making a very silly error. A website is available for your customers to look at any time of day. Even if you just give information on there rather than sell products, it’s better than nothing. There are lots of businesses out there that would be happy to give you more information. They use platforms like Magento to make the most of their websites. You need to stay ahead of the rest of the competition or at least be on par with them, and you can’t do that without a site.

Keep Everything Updated

If you don’t keep your social media sites/website updated, you’re going to look dead to visitors. Keep things fresh and up to date as often as you can.

SEO & PPC

SEO and PPC are tried and tested methods to strengthen your online presence. SEO is an organic way to get search engine success, while PPC can help you make sales instantly. All you need to do is make sure you do effective keyword research, and get a professional company to help you out. You can outsource these services, or have somebody do them for you in house.

Facebook Ads

Facebook ads are targeted to your specific market, so they can have a massive impact. They’ll target people who actually search for what you’re offering, and who come under your target audience. Mothers aged 25-40 with 3 kids, for example.

Use these tips and you’ll notice a big increase in your success. You should eventually develop a large online following and get great results!

Leave your thoughts below. See you next time!


Expert Business Tips: How To Be A Success

May 22nd, 2017 | Posted in Reviews, Uncategorized

When it comes to running a business, there are some simple rules that you should follow. You may wonder what separates an excellent businessman from his peers. Well, there is no magic solution that will turn you into a pro. If you want to be a success, you have to work hard at it. It’s not easy to become an entrepreneur, but if you follow this advice, you should pull it off.

Never spend more than a third of your funds

Budgeting is essential in any business. If you want to make money, you have to spend money. That is basic business practice. If you don’t want to waste your cash, though, you should avoid spending more than a third of your funds. That way, you always have a sum of money to fall back on when you need it. If you start a secure budgeting system from the start, you should have no problem at all!

Get an excellent site up online

When people search for your business, they will find your site. If your site let’s your company down, no one will want to deal with you. You can now get everything from blog to ecommerce website design online. That means that you don’t need to worry all that much about getting the right look for your site. Just find a company that you can trust and let them do all the hard work. Before you know it, your business will be a massive hit on the web!

Outsource business when you can

When you can’t do something in-house, it may pay to outsource it. Remember, when you outsource aspects of your business, it makes your job easy. If you have a million things to do, you need to streamline your day to day activities. Sometimes, that means that you should trust someone else to do things for you. Some people find this aspect of running a company hard, but it needn’t be.

Choose your staff with care

When it comes to hiring staff, you need to ensure that you get the right people for your company. You should never rush the hiring process. Look for professionals who share your business style. That way, you can be sure that they will work well with you. When you choose people based on their personalities, you are likely to succeed. Hold several interviews before you find the right staff for your team.

Market your business well

Finally, you need to ensure that you market your business well. When you work in any industry, it is crucial that you advertise your business to others. You can use social media to get the message out there, but you may also want to try traditional methods too. There is a lot of information online that may help you. Once you start getting the word out there, your business will boom.

These tips should help you become the success you deserve to be. When you work hard and put passion into each job, you can be sure that things will go to plan.


Build Your Business On Solid Ground With A Steady Marketing Campaign

May 20th, 2017 | Posted in Marketing, Uncategorized

Every website has the potential to be a business. It does not matter whether it is selling anything because an excellent web page can simply sell information to the consumer. You can then attract advertisers and in months your website is a business. You can understand then why there are so many unheard of businesses online. They have not used any marketing techniques to get their site seen and so it becomes a dead space on the internet. No one sees it and businesses lose huge amounts of profit because they do not have an online profile. You do not want your business to end up this way, so you need to be promoting it online from the beginning.

1) Use SEO

SEO is the centre of your marketing campaign. It is how you get people to view your website in the first place. You can do it yourself by learning about search engine optimization online, or you can hire a company to set your business up with SEO. First, you need to understand what it is. We can simplify it by saying that SEO is how you get your site to the top of a search results page. Once your site is at the top, consumers will click on it when looking for products or services that your company is selling. After this occurs, you will see a huge increase in profit. By visiting brandnative.com, you can learn more about this service and what it could do for your business.

2) PPC

Pay by click marketing is quite similar to SEO because it is another way of getting your company seen and noticed online. There are some companies that offer this possibility because it is not a service that you can set up yourself. A company, typically a search engine company like Google, is paid to get your site seen more online. How much you pay will depend on how successful the strategy is for your company. That means that if it doesn’t work at all, you will not have to pay a dime.

3) Website Redesign

Of course, PPC and SEO are only useful if once you get a viewer to your site they turn into customers. The only way this happens is if you have an attractive, easy to navigate, website. It should be colourful and stylish while maintaining a certain level of professionalism. You do not even for a moment, want potential customers to get the idea that your company site is not the real deal. You can ensure this never happens by getting it designed by experts. A good web design company will know exactly what a customer wants to see and experience when they visit a business website. They know how to make you a trusted company.

4) Get Your Company Out There

Our last tip is to do some of the work yourself. You should be active on social media, regularly Tweeting and updating your business Facebook accounts. If you do not do this, your customers will lose interest in your business online, and it will reduce your internet profile. You need to stay active and to keep pushing your marketing further to generate more interest and in turn, bigger profits.

 


How to Set Up Your First PPC Advertising Campaign

May 18th, 2017 | Posted in Loud Mouth, Uncategorized

Businesses have hundreds of options to advertise their products and services to the public. Of course, many of them are now online, even if some offline methods are still useful. One of the types of advertising that most business owners use to promote their website is pay per click. Using PPC adverts, you can set up a campaign that will only charge you for each click you get on an ad. Although pay per click is fairly straightforward, it can be a bit confusing for a beginner to set up their first campaign. If you’ve never done it before, try using the tips below to create your first PPC advertising campaign.

Planning

Before you go creating any adverts, you need to have a plan of action. First, have a think about what the purpose of your pay per click ads will be. Do you want to increase your traffic or get more people to subscribe to your blog? Perhaps you wish to increase your brand awareness or raise your sales. As well as having goals, you also need to set a budget. If you’re not careful about how much you spend, it could end up getting out of control. It’s best to start off with only a small budget while you experiment.

Choosing Keywords

Next you’re going to have to work out your keywords. You may already have a good idea of the keywords that your website targets. However, it’s always good to do some research and work out what people are searching for. Use the Google Adwords Keyword Planner to come up with ideas for words and phrases for your ads. Don’t forget that it’s not all about going for the ones with huge amounts of monthly searches. A lot of keywords with fewer searches will add up too.

Get Familiar with Adwords

Make sure you’re familiar with Google Adwords before you create your adverts. It isn’t too difficult to use, but you need to understand the different terms and functions. Even if you’re using the services of websitepromoter.co.uk, you still need to understand the campaign. You can have someone else handle it for you, but you need to be able to communicate with them about it.

Create Your Adverts

Once you understand the basics of Google Adwords, you can set up your first ads. You only have a short space to put in the words you want, so think about them carefully. You want your advert to entice people to click on it, but never by being dishonest. Make sure you’re being accurate and sending people to the best landing page.

Monitor Performance

Creating your ads isn’t the last step. You’ll also need to keep an eye on your campaign, watch how it’s doing and make adjustments. To help you watch how it’s doing more closely, you can link your Adwords account to Google Analytics too.

Your first pay per click campaign will be a learning curve, and you’ll be grateful you did it. Once you’ve learned the basics, you’ll be able to do bigger things.


5 Simple Ways To Make Money Online Now!

May 16th, 2017 | Posted in Loud Mouth, Uncategorized

If you are a savvy businessman, you may want to know how you can make money online. The internet is your best tool when it comes to profits. After all, with just the click of a button, you can have access to a broad range of people online. That means that before you know it, you could make some serious money. So, are you ready to make some cash for yourself? Then, let’s get started.

  1. Promote your business well online

How well do you promote yourself online? If no one knows about your company, you are unlikely to make any profits at all. You need to use social media, content marketing and online adverts to get your message out. Sure, it’s not as easy as you might imagine, but you can do it. If you are new to the world of online marketing, you should do some research. It won’t take you long to learn the basic techniques, and it could be a massive help.

  1. Learn about online profits

If you want to know how to profit online, you need to ask an expert. There are resources online that can help you along the way. If you wish to know about one of the newest resources you can try, you must read the Profit Academy review. Once you know which tutorial is right for you, you can get started. There are many unimaginable ways that you can make money, so why wait?

  1. Use PPC adverts on your site

Do you already get loads of views on your main page? If you have a popular site, you may as well profit from it. All you have to do is apply to take part in a PPC campaign. That means that someone will put adverts on your site. When users click those adverts, you will get a small fee. If you have thousands of views a day, that could mean that you can make hundreds of dollars. Try it for yourself and see whether it works for you.

  1. Take online surveys

Do you have some spare time? Then, why not take some free surveys online? When you start taking surveys, you will find that companies will pay for your opinions. Sign up to one of the primary survey sites and see how well it works for you. Most of these companies pay you a set fee for each survey you complete. If you can fill in a few forms per night, you will have yet another income stream.

  1. Accept sponsored content

Again, this trick will only work if you already have a popular page. If you want to make money for your blog posts, you might want to try getting some sponsored posts. For example, a large company may pay you to write something positive about their business. That means that you could make loads of profits just by writing a quick blog for your site.

Try these five simple tips for yourself and see whether they work for you. If you have money on your mind, you can be a massive success.

 


4 Skills You Need To Run Your Own Business Online

May 14th, 2017 | Posted in Loud Mouth, Uncategorized

For many of us, running our own business online will be a dream that is always just out of reach. But others are willing to take the steps to make it happen. If you are starting your own digital company, you need to realise that it will not be easy. You would certainly benefit from having some skills before you begin. These skills will help you on the road to making your online business a success.

Web Development

It is important that you understand what makes a business website click and how to run it effectively. But we are not just talking about the skin deep features like SEO and Social tidbits. You should also know about what is keeping a website running deep underneath the service. This usually involves some form of Java technology or Oracle. You should learn about this type of web tech because otherwise you will be relying on others do it for you. As a small, new business you want to keep your costs as low as possible, and one way of doing this is ensuring you can handle a lot of the jobs yourself. You can get Java training at Simplilearn before you start your new business. That way if it does have any problems you will be able to fix it yourself and improve on it.

Social Media

Back on the surface the main issue is ensuring that your new business is marketable. A lot of companies pay a lot of money to get this done, but you can do it for free if you know how. All you need to do is set your company up on the major social networks such as Twitter and Facebook. By doing this, you will have a place where your customers can interact with you and a way new consumers can find you. You should try to link these to your company website in subtle ways such as posting links to your company site, related to news tweets. By tweeting news related to your industry you can become a source of knowledge and direct new followers towards your business.

Web Design

You need to know how to make your site an attractive resource for consumers. You can do this by learning about web design and understanding what customers want to see. For instance, they want the site to look professional and be a place that they can trust, particularly if you are asking them to pay money. They will also want it to be easy to use and to navigate through. You can do this by putting links through articles and directing users where you want them to go. For instance, if you have an article your site talking about a product, you may then want to direct the user to your online shop.

SEO

Finally, if you are starting a business online, it is crucial you know how to use SEO effectively. SEO is the way you can make sure customers find you online. It can be done completely for free using organic methods like link building and keyword use. Learn about these methods before you start your new company so you can gain interest straight away.