The process of recruitment and selection of staff

July 1st, 2017 | Posted in Loud Mouth, Uncategorized

The process of recruitment and selection of staff is a set of stages or steps that aim to recruit and select the best staff for a job in a company.

It begins with the definition of the candidate profile, and continues the search, recruitment or call for applicants, their evaluation, selection and hiring the most suitable, and the induction and training of it.

Let’s look at each of the steps in the recruitment and selection of staff:

1. Definition of Applicant Profile

The process of recruitment and selection starts with the definition of the candidate profile, ie the definition of skills or characteristics that a person must meet so that you can apply for the post we are offering.

For example, we must determine what knowledge, experience, skills, values ​​(eg, honesty, perseverance, etc.) and attitudes (eg, capacity for teamwork, tolerance to pressure, etc.) we held.

And for that, we must consider the position to which postulates the person; for example, to a position involving public attention, besides experience, we may require ability to relate to others with words, friendliness, etc.

But in addition to the post vacancy must also take into account our business in general, and so, for example, the profile of the applicant could also include the ability to adapt to the environment or culture of the company.

2. Search, recruitment or call

The next step is to search, recruitment or call for applicants who meet the qualifications or characteristics that we defined in the previous step (without having to meet all of them).

The following are some of the main sources, forms and methods through which we can find, recruit applicants or call:

  • announcements or notices : the most common way to search or call applicants is through the publication of notices or announcements, whether in newspapers, Internet, posters, murals tanks, walls or windows of our local, etc. The advantage of this method is that we can reach a lot of people, while the disadvantage is that it involves more time and cost than other methods; why it is recommended that in drafting the ads, be as precise and specific as possible as to the requirements.
  • Recommendations : another common way to get candidates is through recommendations we make contacts, friends, acquaintances, employees of our company, customers, tanks, etc. The advantage is that it is the fastest and least expensive way to get applicants, while the disadvantage is that they could recommending applicants who are not really qualified, except for those recommended by our own employees, who know that their reputation is at stake, could recommend a good applicants.
  • Employment Agencies : companies where we provide applicants with certain skills and characteristics as defined by them.
  • competition : competitors, of which we can get trained and experienced applicants.
  • human resources consulting : Companies specializing in search candidates, but at a very high cost.
  • practice : it consists in taking as candidates practitioners who are already working with us temporarily.
  • files or databases : it consists in taking as applicants who have already evaluated or who have left us their CV above (for past calls).

This stage also includes asked applicants to send us your resume or fill out a request form empelo (which must be designed in a way that allows us to collect as much information as possible).

3. Evaluation

The third step of the recruitment and selection of staff is evaluating applicants who have recruited or summoned to choose among them the most suitable (or most appropriate) for the position you are offering.

This stage can start with a pre-selection (eg, through revision of curricula) that allows us to screen out applicants who do not meet the requirements requested, or allows us to have a reasonable number of applicants which to assess.

And once we have a reasonable number of applicants, we turn to evaluate and cite them through the following process:

  • preliminary interview : take the applicant is a first interview informally in which you do open questions to see if it really meets the requirements we have requested.
  • knowledge test : the applicant is to take an oral test and type in order to determine whether it meets the necessary skills for the job.
  • psychological test : is to take a psychological test to determine their emotional balance, for which we could hire the services of a psychologist to help us with it.
  • final interview : is to take her interview more formal and strict than the first, where do you open questions in order to know in depth, which could be taken by the head of the area to which postulates.

You may obviate some of these steps in order to save time and reduce costs, however, while more formal and strict is this evaluation process, the more likely we hire the right person.

During this evaluation process is important to corroborate the information and references provided by the applicant are true, for example, communicating with their former employers and asking whether the information provided to us is correct.

It is equally important to assess how was the performance of the candidate in their old jobs, for which we could also choose to communicate with his former bosses, peers and subordinates, and consult them on their performance.

4. Selection and recruitment

Once we have evaluated all applicants or candidates, we select the best performance has been in testing and interviews, ie, we select the most suitable candidate to fill the vacancy.

And once we have chosen the most suitable candidate, had to hire, ie to sign with him a contract point out where the office performed the functions performed, his remuneration, time to work with us, and other aspects that might be necessary to agree.

Even before hiring, we might decide to test for a short time, in order to directly assess their performance in his new role, besides their ability to relate to his new bosses, peers and subordinates.

5. Induction and training

Finally, once we have selected and hired new staff, we must ensure that suits as soon as possible to the company, and train so that you can perform properly in your new post.

To do this, we could start with him know the facilities and areas of the company, tell you where you can find the tools you might need for your work, and introduce you to their immediate supervisors and peers.

Then we could point out your work schedule, tell you where to store your belongings, give his uniform if any, tell you how to keep it in good condition, tell you what to do in an emergency, etc.

And then inform about the processes, policies and business rules, and assign a tutor to be responsible to train them on the functions, tasks, responsibilities, obligations and other particulars of his new position.


Vital Marketing Ideas You Should Use Now

June 29th, 2017 | Posted in Marketing, Uncategorized

There are many different marketing techniques you could use to promote your company. The trouble is that most of them will not provide a healthy return on your investment. You need to take some time out to research all the different possibilities for your brand. The ones mentioned here should give you some inspiration. However, you need to consider the nature of your business before making your selection. Some concepts will work better for companies that provide services. Others are well-suited to business owners who sell products. Just use some common sense.

  • Printed promotional materials

Lots of people think that print is dead. That is certainly true in most instances, but not all. For example, advertising in a newspaper is never going to get the results you desire. However, personalised printed materials for your business will work well. With that in mind, you need to invest in some posters, flyers, and leaflets soon. The designers at Alpha Card told our team that lots of companies are currently moving back to print. So, don’t put all your eggs in one basket with online promotion.

  • Publicity stunts

You should never overlook the advantages of a good publicity stunt. Getting positive results usually means doing something strange and unusual. However, you can get a lot of attention by sponsoring charity events and helping good causes. The decision is down to you. Just make sure you build a long list of press contacts. That will make it easier for you to repeat the process in the future. Getting mentioned in the national or international press for free will mean you achieve wide exposure. That is exactly what your business needs.

  • Digital promotion

There are so many ways you can promote your brand in the digital world that you probably don’t know where to start. Even so, some of the techniques used by other company owners at the current time prove profitable. So, you need to do some research into the most affordable concepts. Google Adwords provides an excellent platform for promotion if you have a website. Those of you selling products aimed at young people will see a lot of success on social media.

  • Advertising boards

You still see a lot of advertising boards on the side of major roads and motorways these days. It doesn’t cost a lot of money to get your poster up and reach thousands of people. Don’t make the mistake of thinking those boards are only good for car-related companies. That is simply not true. Even if people don’t turn and look at your advertisement, their subconscious could still remember the image.

So, there you have it. Make sure you consider all those vital marketing ideas the next time you create a new strategy for your business. They have all worked well in the past for other brands, and so there is no reason you won’t get the same results. Just put enough cash aside to pay for the expense. With a bit of luck, you’ll get the money back pretty quickly.


An Expert Guide To Getting Your Website On The Front Page Of Google

June 27th, 2017 | Posted in Marketing, Uncategorized

The front page of Google is the holy grail for most online entrepreneurs. It is the gateway to huge traffic. That means more customers, more conversions, more profit. As you would expect, getting on Google’s first page is no easy task. In fact, it’s incredibly difficult. Luckily, we’re here to help you out! We’ve had plenty of experience in the world of search engine optimisation (SEO). We know the tricks and techniques that work. In essence, Google are looking for four things. Relevancy, authority, performance, and user experience. Here are the basic principles to help get you started.

KeywordsKeywords are the backbone of your SEO strategy. In order to rank websites, Google send out sophisticated spiders, or crawlers. These spiders are looking for keywords that define your site and product. It’s searching for relevancy. If you’re a cake-maker, for example, Google’s spiders are looking for keywords like ‘cake’ and ‘baking’. Make sure they can quickly find and understand your product. Put these keywords in your headers, titles, and content.

Linking – Google are looking for authority, remember. They’re looking to see that others trust you and see worth in your content. Lots of links to your site suggest you have a good deal of authority. With that in mind, you need to create a network of backlinks to your website. But, it’s not just about quantity. You need quality, organic links. Naturally, if the New York Times or Huffington Post link to your site, Google will rank you higher. As a site owner, you should also be creating links yourself. Link to your own content within the website. Link to other relevant sites. Create a network.

Fast loading speed – Google will only send people to sites that perform well. Google want to provide the best service for their users, so they won’t send people to slow websites. That means you’ve got to work on your loading time. If your site takes longer than three seconds to load, you can forget about Google’s first page! Everything from your web host and server speed to your code can affect site speed. Speak to your web designer about speeding things up.

Great content – We asked a prominent SEO company about search optimisation in 2015. They said that the key driver behind your SEO strategy should be content. Google has placed a high value on long-form blogs and articles that provide real advice and information. Google loves 1000 word essays and real, tangible information. It loves videos and shareable content too. Remember, the better your content, the more links you’ll get. The more people will share it and the more people will visit your website. The more traffic you have, the better your search rank. Simple.

Social media – Lastly, don’t forget about social media. Google don’t take into account how many followers you have on Facebook or Twitter. But, these numbers are essential to building a wide audience and loyal community. They drive traffic to your site. It is the most important indirect factor for search ranking.

Follow this advice and you’ll be well on your way to dominating Google’s first page. SEO takes time, so don’t expect instant results. Focus on providing a great service for your users, and the rest will come.


Annual Leave Preparation Tips

June 25th, 2017 | Posted in Loud Mouth, Uncategorized

In order to keep your batteries charged, and your mind in a good place, you’re going to need to take a break from time to time. It’s hard to pull away – especially when you’re in a competitive, engaging or hectic career – but you’ve got to try and do it when you can. It’s been shown that you are more productive and healthy when you take a regular vacation.

Having an annual leave will give you exactly the time you need to spend with your family, friends or loved ones – whether it’s out on the beach, camping in the woods, or exploring a new city. Just take time to catch your breath and recharge your batteries for when you get back to reality and back to the deadlines and hectic pace.

But before you head out the door for your annual leave, there are some things you need to do to prepare that will benefit not only yourself but your colleagues as well.

Figure out who will cover for you
If you are smack dab in the middle of a project, or actively working with a client on a deadline, then you need to be sure that there’s some transition there and that your leave doesn’t cause a huge fuss in the workplace. Trying to find a colleague or project partner that is suited to what you are currently working on, that will be able to fill that role, is essential.

Finish what you started
Are you about to finish up a couple of final touches on a project? Working on the last few pages of a report? If you have outstanding projects you can realistically finish before taking your annual leave, then do so. It makes your absence a lot more manageable for your colleagues, and you can also relax easier, knowing there’s not a huge pile of working waiting for you on your desk for when you get back.

Determine what can wait
While you should make an effort to finish all of your work before you leave, sometimes that’s just not plausible. If you’re working on a long term project or deliverable, then it really may not be necessary to finish it up before your annual leave. Make sure that whatever work you do delegate can be managed, and if something can wait – then let it.

Prep your team or colleagues
If there’s a big presentation or event coming up that you’re going to miss, then you need to brief your teammates or colleagues and make sure that they are prepared and aware. Always try your best to anticipate things that may come up, so that no one is blindsided when you are going to be out of town, or you’ll end up with a string of panicked phone calls.

You need to communicate
You’d be surprised how many workers will just take off on leave, and then don’t give their colleagues the details. So when something needs to be done and they go to you for your piece, it clogs up the work pipeline. You have to ensure that everyone in the office knows you’re going on leave, when you will be back and what the plan is for while you’re gone, as well as how they can reach you.

Talk with your clients
Nothing is more frustrating for a client than trying to reach out to the company they’re getting services from, only to find that their go-to contact is out of town. If you are planning to be out of town, as a courtesy you should contact your clients and let them know when you’re going to be gone – and for how long. Another nice touch is setting up an email auto response that states that you’re out of town, when you will be back, and who the appropriate contact is in your absence. This shows the clients you’re committed to them and that you care.

Be prepared for when you get back
After a long trip or absence, it’s completely natural to want to be relaxed. But it’s important that when you get back from your leave that you are fully ready to get back to work. You’re probably going to have at least a little backlog at work from when you were away, so having that commitment and focus to clear through that work and get everything back on track is going to be important for you. This is especially important if you’re in management or a higher level employee that has people working underneath you that rely on you in your workplace.

If you are looking for more ideas on what you can do to prepare for annual leave, then you can refer other incredible sources for annual leave preparation.

So go out and make sure that you have a blast on your annual leave, but also be a responsible employee and make sure that everything will go as smoothly as possible during your absence. This helps you to stand out as a good employee – and a good colleague – and you will be able to breathe easy knowing that a lot of these things are handled while you’re on your trip.


4 Reasons To Let The Experts Build Your Website

June 23rd, 2017 | Posted in Technology, Uncategorized

A strong company website can quickly become one of your organisation’s greatest marketing tools. It can provide a professional shop window to an audience of millions. It also provides a 24/7 port of contact.

Building a website isn’t difficult, but creating a successful one is one of the hardest tasks in business. There are many factors to consider. If you get them right, though, it should bring huge rewards for the company.

Here are four main reasons to let the experts design your website.

Cost

The most obvious reason for any business to build the website themselves is cost. It’s only natural to assume that doing it yourself will be cheaper, but it isn’t necessarily the case.

On the face of it, hiring a professional service is more expensive. But by the time you factor in hidden costs, those savings soon become far smaller. Registering domains and email inboxes are small costs individually, but soon add up. When you then take labour costs into account, you’ll be scratching your head as to why you just didn’t call the experts.

Quality

A website is your most valuable online marketing tool, so you want to make the most of it. Let’s be honest, putting out a self-designed shoddy product isn’t going to do you any favours.

Your company website can work like a far more powerful version of a business card. It can also actively generate sales through the use of an online store. However, none of this can be achieved if the design looks poor. First impressions are everything when it comes to websites. Using a professional service will create a far more positive vibe.

Best of all, a company like NBW will also optimise for usage on smartphones and other small devices. Considering over half of all internet time is conducted away from computers, this is a must.

Standing Out

Having a quality website means nothing if people aren’t visiting it. Using the professionals can help you to achieve a stronger foothold in the fierce online market.

There are various tools to integrate your website with social media. Doing this will help your company stand out in the online world while also saving you plenty of time. Moreover, gaining expert tips on how to rank highly on search engines will generate far more traffic. With a professionally designed website, this should all result in increased conversion rates.

Standing out in business is key, especially on the World Wide Web. Despite what you think, your knowledge won’t cut the mustard. Equip yourself with a team of people that have the experience and skills to drive your company forward.

It Leaves You More Time

Marketing is a hugely influential part of the business, but it isn’t what makes your company tick. Every minute spent on promoting the company is time that could’ve been better spent elsewhere. Your main job is producing the products and services that will keep your customers coming back for more. Don’t forget it.

It’s impossible to run every part of the business yourself, and this is one of those times you need help. The expert advice will benefit the marketing strategies, and the running of our company too. No-brainer.


Business Not As Successful As You’d Hoped? Change Your Marketing Strategy

June 21st, 2017 | Posted in Marketing, Uncategorized

When businesses aren’t successful, they have a limited amount of time to turn things around. Continued failure means the business needs to wrap up and fold, or continue to go into debt until creditors end the operation. Hopefully, your business isn’t that far gone yet. If it’s looking like that might be the case, it’s time to change up your marketing strategy. Read on for a few ideas how you can make that happen.

 

Be Exciting

 

Boring, dry marketing will catch nobody’s eye. Even if your marketing is an informative and accurate depiction of what your business does, if it’s boring it won’t take you anywhere. You need to have an energetic campaign. It needs to be sharp and to the point. You have a very limited amount of time for your marketing to work on people. If they don’t get the full idea of the marketing by the time their patience wears out, they won’t pay attention at all.

 

Digital Marketing

 

By employing digital marketing like SEO services, you can market in a brand new way. Digital marketing is currently poised to be the next big thing in advertising. It can be anywhere on the internet and take almost any form. With digital marketing like SEO, you can directly increase your chances of customers coming to you directly. SEO changes how a search engine views your business website and the search terms you want to be found by. That’s why SEO stands for search engine optimisation.

 

Be Controversial

 

This could be risky. A controversial marketing campaign can go either way. It can net you a lot of press coverage and therefore eyes on your business. It can also draw a lot of negative attention, though, and this attention can be sustained and damaging. Some campaigns that were designed to be controversial fell flat on their faces. Others ended up being controversial by mistake. If you’ve run out of ideas, this could be a last ditch attempt at making your marketing effective.

 

Go Viral

 

Attempting to go viral is hard. It relies almost entirely on the general public to pick up what will become viral or not. Regardless of quality and production values, it seems anything has the potential to go viral. Due to the almost random nature of what goes viral and what doesn’t, you may have to try a few times to get it to catch on. Instead of a single attempt, base a whole marketing campaign around attempting to go viral. One might just manage it and bring exposure to the business. One hit is all you need.

 

Use Multimedia

 

Don’t expect to hit it big with just one type of marketing. A successful leafleting campaign is a drop in the ocean compared to a television advert in terms of exposure. Of course, you need to use the medium that suits your budget. Television adverts are out of the remit of most medium and small businesses. Instead, try local radio or online content sponsorships.

Marketing can be the biggest weapon you have in the fight back against business failure. Just make sure you use it correctly.


Do Your Employees Hate You? Read This To Find Out Why!

June 19th, 2017 | Posted in Loud Mouth, Uncategorized

When people get new jobs, they expect to carry out their work in a friendly setting. But, for some folks, the truth is their bosses can make their lives a misery. Some individuals just aren’t cut out to be managers! And, they’re often the reason for issues like high staff turnover.

Do you manage a team of people? If so, have you ever wondered what your staff think of you? Sure, your job isn’t to make friends with your employees. It’s to manage them, right? Still, there are right and wrong ways to go about doing that.

You might feel that you’re the best boss in the world, yet the truth might prove otherwise! In today’s blog post, I will share with you five reasons why your staff might hate you! If any of them apply, I’ll also give you some tips on how to improve things with your workers.

  1. You hinder what other people do each day

As a boss, one of your many tasks is to oversee what your staff do. Some managers decide to leave employees to it while others “hover” over their workers! Does the latter sound like what you do? If so, you are perhaps annoying and even insulting the intelligence of your staff!

There is a fine line between advising and dictating what they should do! As humans, we can only learn from our mistakes. Yes, you don’t want your employees to make any errors. But, we aren’t a perfect species.

You should identify areas where your employees may need extra training in their work. Once you’ve done that, you should arrange for a pro to give them the training they need. That way, you can concentrate on other areas of your job.

  1. You treat your staff like they are robots

Did someone once say to you “treat them mean, keep them keen”? If so, why on Earth do you follow that phrase in a literal sense? Your employees are people, just like you. They also have feelings, as do you!

 

If you go around treating them like a piece of dirt, you won’t earn their respect. In fact, they will usually spend their time cursing you behind your back! I don’t know about you, but I wouldn’t want to work in an environment like that.

Just because someone works for you doesn’t mean you can treat them like a slave. Nor should you humiliate them, especially in front of their co-workers. If you want a phrase or saying to follow, here’s a new one for you:

“Treat others how you would like to get treated.”

In other words, be nice to you and treat them with the respect that they deserve. No-one is saying you need to be best friends with all your workers, of course. But, you should be polite, civil and courteous with your staff. There is nothing demotivating in the workplace than having someone “bark” at you!

  1. You have a hidden agenda

A bad management practice is to use your staff as pawns in a mental game. For example, you might want to impress your superiors so that you can get a promotion. Or one of your workers might catch your eye, and you want to date them.

Whatever the reason, hidden agendas in the workplace are a no-no for managers! Your staff might not wish to complain of what you’re doing for fear of losing their jobs. And so, they’ll just end up hating you until they’ve had enough and quit.

If you want your staff to trust you, it’s crucial you remain transparent with them. Don’t give them a reason to think you’ve got a hidden agenda. It will seldom end in a good result for you!

  1. You are harsh to people that take time off sick

Let’s face it; we all have to take some time off work when we are feeling unwell. There is always the temptation to “rough it out” and keep working. But, there comes a point where we don’t have the energy to even stand up!

Sometimes, we might end up taking long-term sick leave because of a medical condition. If that happens with your workers, being harsh to them on their return is a bad idea.

If you’re trying to make them feel guilty for leaving you in the lurch, stop. All you will do is make them want to resign!

Instead, you need to offer a helping hand. Often, it makes sense to get an external firm to give extra support to your employees. Check out websites like www.healthassured.org to see what I mean. Don’t just expect people to carry on working without any issue!

For instance, some folks might need changes to their working environment. Especially if something in the workplace caused them to be ill in the first place!

  1. You never praise people for a job well done

Last, but not least, you should remember we all want to feel valued in what we do. Let’s say that you manage some telesales people. You will want your boss to thank you for exceeding sales targets this month. That’s because you wish to receive recognition for being a good manager.

In a similar way, those telesales staff want to feel that you noticed their good work. Believe it or not, praise is a good motivation tool. It doesn’t matter if you earn a small wage or a six-figure salary. What does matter is you recognise the efforts of your team.

Of course, you don’t need to praise them for everything they do. After all; your staff are getting paid to do a job! Sometimes, it’s nice to have a “pat on the back” when you go above and beyond the call of duty.

There are many ways you can praise your staff for doing well. For instance, you could offer them an incentive like a cash bonus. Or even a token gesture like a day off that doesn’t get taken from their holiday allowance.

You could even treat your team to a night out on the company. It’s a chance to show your workers that you’re also a human being too, just like them!


How Important is Responsive Web Design?

June 17th, 2017 | Posted in Technology, Uncategorized

You’ve probably heard about responsive web design before. If you haven’t, it’s a web design that adapts to the way in which the user is viewing your website. This means it’s suited to mobile and tablet users. Here’s why it’s an important option to consider.

Increase Reach to Mobile Users

The way in which people browse the internet has changed a lot in the last few years. The rise of tablets and smartphones means that people don’t visit websites in the same way that they used to. To reach the maximum amount of people nowadays, website owners need to make sure a responsive design is used.

It’s never been more important to get this right. The amount of people using tablets as the main way in which to browse the internet is rising all the time. So, that means if you don’t use a responsive design, you’ll be alienating a sizable proportion size of your potential readership.

Save Time and Money

Having a different mobile website to your main website gives you two headaches instead of one. It doubles the amount of time and money you have to spend on developing the site to begin with. But it also doubles the amount of time and money you spend on maintaining the website throughout the year.

For any business, saving time and money is always a priority. So, you should use a responsive web design. This cuts out the need for two websites, so you’ll only have one to spend time and money on. Visit http://www.thomas-design.co.uk/ to find out how you can get your website designed responsively.

Boost Conversion Rates

For the user who arrives at your responsively designed website, the process is smooth and easy. Whereas, if they arrive and have to go through lots of redirections before they find the right website, it can be very frustrating. This is a simple reason to make sure you have a responsive web design.

It takes away some of the challenges for people who want to use your website. This can then lead to people spending their money with your business if your website is being used to sell products. Selling more products and having more people look around your website can only be a good thing.

Make SEO Simpler

Making your website easier to find on search engines is not something that’s easy to do. But it’s made even more difficult if you have two separate websites: one for desktops and one for mobiles. By having a responsive web design, you will only have one site to look after, so your attention will be much more focused.

Attaching all your efforts on one site and putting all your content in one place will cause your ranking on search engines to rise. Your strategy and tactics are important when it comes to SEO. That strategy will be much more likely to yield positive results if you can centralise it and set your focus clearly.

As you now know, responsive web design is very important. So, make sure your website is designed responsively.


Open Up Your Company To Increase Customer Interest

June 15th, 2017 | Posted in Marketing, Uncategorized

Around here, we are all about marketing your business and what you should have realised is that marketing is all about attracting customers. But, the best possible way to get customers interested in your company is to engage them. In simple terms, you need to make your company more accessible and open. There are a number of ways to do this but let’s start with working online and build from there.

Building A Web Page

Your starting point is going to be your web page and we realise you may already have one, set up and ready to go. But it may still need some improvements, particularly if you do not know how SEO works. For the moments let’s assume you do know how to get your website seen by consumers online. That is only half the battle because you also need to make sure it is accessible and easy to use. A simple form of this is making sure your site is clear with an easy to read font. But you can also add links to articles and send readers where you want them to go. This can be to another part of your website or perhaps a blog that you own, that can give them more about the industry your business is in.

Increasing Your Online Profile

Once you have fixed your web page, it is time to start expanding your profile online and the easiest way to do this is to use social networks. By setting up business profiles on social networks you are giving customers the chance to interact with your business and get to know the people behind it. It is a brilliant form of marketing because it is free and requires very little effort. So, if you are using Twitter, all you have to do is regularly tweet about improvements in your company and changes in the industry you work in. Make your twitter feed a source of news for your industry and you will gain followers who you can then turn into customers.

Making Sure Customers Can Contact You

Once you have your customers, it is vital that they can get in touch with you. This could be for a variety of reasons, but the common issues are arranging a service or dealing with a problem. One way to deal with this is to hire secretaries to answer the phones when customers come calling, but there is a cheaper, easier method of setting up an automated phone service. This will direct customers where you want them to go so that you will only need to speak to the ones who need personal attention. If you are worried about the price, a service such as the Zintel 1300 cost is very affordable.

Getting Feedback

Finally, customers opinions need to be heard and to make sure they are, we suggest sending out online surveys. Do not send these out frequently as this can annoy your consumers but occasionally it is a good idea to check on public opinion. If you do this you may find you get some other fantastic ideas from customers on how to boost interest in your company.


5 Ways to Interact Better with Customers

June 13th, 2017 | Posted in Marketing, Uncategorized

Having a real relationship with your customers is vitally important, so here are 5 great ways you can interact better with them.

  1. Make Interactions Easy

The first place to start is by looking at how interactions between your business and its customers take place. If they are messy and complicated, people are not going to have any interest in communicating with you, so make things easier.

When your customers have a problem, your team needs to be able to sort things out quickly, otherwise you might end up losing the customer forever. Let them file complaints in person, on the phone, via email or over social media. This variety of options makes the process easier for them.

  1. Train Your Staff in Basic Customer Service Skills

Every business needs to know how to deal with customers, but this is no good unless your employees know how to get the basics of customer services right too. If they don’t, you need to focus on training them so that they do.

You can send them away on a training course, or, if that’s too expensive, you can train them by yourself. It’s really not that complicated. There are certain questions and situations that arise when working in customer services departments, so make sure these areas are covered.

  1. Participate in Community Events

Talking to customers and people in the community isn’t something that should only be done when you’re trying to sell something to them. You should try to prove to people that you’re interested in being part of the wider community.

So, get out there and participate in all the different community events that bring people together and get people talking. It will improve your business too though. If people get to know your business and like you as a business owner, they’ll want to buy from you more.

  1. Keep People Up to Date

Customers need to be kept up to date with regards to changes that might be relevant to them. It’s a way of keeping them in the loop rather than shutting them out of things. It’s also a great way of reminding people that you’re still out there and open for business.

You can do this by sending out a weekly or monthly e-newsletter. To do this, you first need to build up a collection of email addresses. Ask people to submit their email address when they land on your homepage to collect as many as possible.

  1. Create a Blog

If you need to build up a community around your brand and attract new people to the business, you should start your own blog. You’ll be able to prove to people that you’re an authority in your sector.

All you need to do is make sure you’re creating blog posts that are filled with relevant facts that can engage the kind of people who are important to a business like yours. It might seem challenging at first, but you’ll get there.

Customer interaction is vital, so consider each of the above tips