6 Simple Reasons All Businesses Need SEO

May 12th, 2017 | Posted in Marketing, Uncategorized

You may have heard the term SEO used a lot in business. SEO is a big online marketing technique. It helps your business to become more visible to your audience. If you don’t use SEO, then you can’t expect to have much success online. It’s as simple as that! Here are 6 simple reasons all businesses need SEO:

  1. You Become More Visible to People Searching for You

 

With SEO, people who search for you will be able to find you so much easier. You’ll become more visible all around the web, so you’ll get way more exposure. When you’re visible on the web, people will think you’re more credible.

  1. A Strong Online Presence Will Strengthen Your Brand

SEO is an essential part of a strong online presence. A strong online presence is only going to strengthen your brand! A strong brand is one of the best things you can have in business. There are other ways you can strengthen your brand of course, like strong customer service ethics. However, an online presence is one of the easiest ways.

Stay Ahead of Your Competition

If you’re not doing something, you can pretty much guarantee your competition is. Stay ahead of them, or at least give them a run for their money with SEO. Don’t let them beat you that easily! Refusing to come up with an SEO strategy would be like taking it lying down.

  1. SEO Offers a Great Return on Investment

SEO actually offers a fantastic return on investment when compared to other online marketing techniques. It’s worth the initial money, time, and patience it takes to get your campaign up and running.

  1. Higher Page Rankings Get More Clicks

When you focus on your SEO strategy, you’ll get higher page rankings. It might take months to see results, but you’ll see them if you’re consistent and use legitimate strategies. Higher page rankings get more clicks, which usually means more custom for you. What can be bad about that? An SEO Buyer’s guide would pretty much tell you the same thing!

  1. Organic Rankings are Cheaper

Organic rankings are cheaper than bought rankings. PPC can offer instant results, but you must pay for them. Many people don’t click on them either. People automatically go for organic rankings for some reason. In fact, there are so many things you can do for SEO that are free. Although it takes a lot of time and effort, it’s worth it when you see the return you could get. Just keep legitimate strategies in mind so you don’t get in trouble and end up back to square one. You could even end up in a worse spot than square one if you’re not careful!

Now do you see why all businesses need SEO? It isn’t a case of wanting SEO, or thinking of it as an option – it’s a necessity. If you’re serious about your business at all, you’ll use SEO to help you get to where you want to be. Comment with your thoughts!


Do You Understand Your Customers? Things You Need To Know!

May 10th, 2017 | Posted in Marketing, Uncategorized

Running a business is about more than just balancing the books. No, you need to understand your customers if you want to be a success. Often, people fail to think about the end user. You might focus too much on facts and figures, and forget that your clients matter. If you are ready to improve your business, let’s get started. Here are some things that you should know from the offset.

  1. Customers need access to you 24/7

These days, the modern consumer expects access to businesses all the time. If you don’t have a customer service line, you can’t compete with other companies. When a client has an issue with your business, they need you to sort it out fast. If you are not available to help them out, you will frustrate the customer. You can either get a dedicated phone number for your business or a live chat system. That way, your loyal customers can contact you when they need to do so.

  1. Pay attention to behavioral patterns

If you want to know what customers will do in the future, you have to look at their past behavior. This tip will change the way you deal with your clients forever. The PRWD CRO Agency can examine your client’s behavioral patterns. Once you have that wealth of information, you can use it to understand your customers. When you know what makes your clients tick, you can start to alter your services to suit them. Before you know it, you will have many new customers.

  1. Poor customer service is a sin

If you let people down, they are unlikely to forget it fast. Some business owners don’t care whether they give their customers the support they need. If you want to make sure that your clients stick around, you need to give them a reason to do so. The moment you let one of your users down, you put your company in jeopardy. You should look at some great customer service tips online and ensure that you follow them.

  1. Online promotion reaches new users

Do you promote your business online? If the answer is no, you have a serious issue. The best way to get your message out there is to reach out to users via social media. When you start to advertise your company on the internet, you could find that you gain loads of new clients. Remember, you need to send out the right message about your business. Whenever you write anything online, make sure that the tone suits your company style.

  1. Word-of-mouth promotion works

When you please your clients, they will talk about you. Many business owners underestimate the power of word-of-mouth advertising. If you want to make sure that loads of customers hear about you, you should try this method. When customers tell their friends about you, it means that people hear about the firm. People are much more likely to trust this organic promotion than they are to trust sponsored ads.

When you don’t treat your customers well, they will leave your company. Remember, these people are paying for a service. If you don’t live up to their expectations, they have no reason to use you again.


Why Outsourcing Companies Will Never Die

May 8th, 2017 | Posted in Reviews, Uncategorized

When I think about business, I often think about how far we have come in the past couple of years. Even just four to five years ago, no one in business would have been able to predict how quickly the industry has evolved. Outsourcing companies are a great example. Once upon a time, no one outsourced any task unless it was completely necessary. Now outsourcing companies are here to stay and may never die. What? Don’t believe me? Here are a few reasons that might change your mind.

The first rule of business is saving money. When you get the handbook on the first day of business school, it is on the first page. If you don’t cut costs, you are unlikely to make money and expand. For the first couple of years, making a profit is difficult because you are just starting. Clients and customers don’t know whether they can trust you, so they hardly ever turn up in droves to splash the cash. Outsourcing firms are experts in saving money. That is the main reason people use them, and if that doesn’t change they will be a fixture for many years.

Apart from money, we are always looking to save time. You know as well as I do that there are not enough hours in the working day. I cannot tell you how often I have gone home and worked until late at night. And I do that because I waste time on tasks that do not concern me or could be better controlled by other sources. There is nothing wrong with admitting that some tasks are not worth your time but are worth other people’s time. In fact, outsourcing companies succeed because of that mentality and will continue to succeed. Menial tasks will always be a part of our business.

What happens when you save time and money? You increase your business’ efficiency. For example, delegating tasks elsewhere frees your internal employees for other, more important roles. Then, the man hours and money you save can be put back into your company. As a result, your company becomes smoother and more efficient. A little efficiency goes a long way and makes a big difference. There are companies out there that compete with competitors just because they are well-organised. Efficiency is the great equaliser and outsourcers can make it happen.

Social media is on the same trajectory as outsourcing companies. In fact, I challenge you to think of a resource that has grown as quickly as social media. The knock-on effect is the importance of social media in business. Without a social media strategy, you cannot converse with your customer base and exploit free advertising. But, it is an art and not every company are good enough to make it work. Businesses don’t want to lose out; there will always be outsourcers who specialize in social media for small business in particularly.

To put it simply, outsourcing is too important a tool at the minute to die out and be replaced. And, there are no signs they will release their grip on the industry anytime soon.


You Can Make Each Of Your Clients Feel Valued With These Fantastic Ideas

May 6th, 2017 | Posted in Marketing, Uncategorized

Whether you are a new business owner or not, ensuring that your customers feel valued is crucial. If you want to keep the customers that you have, it’s essential that you learn how to make each customer feel valued.

When it comes to making your customers feel valued, there are lots of options. In fact, there are so many options, that it’s far too easy to become overwhelmed. With so many fantastic ideas for making your clients feel special, it can be hard to choose just one. However, there is no need to stress, as that is where we come in.

To help you choose the perfect way to make your clients feel valued, we have put together some tips that you may find useful, below:

Make an effort to get to know each customer

If you or your employees regularly meet with customers face to face, aim to try to get to know the names of your regulars. Obviously, you won’t be able to get to know every last customer’s name, but you can make an effort to get to know a few of them.

If a customer is greeted by name and knows that you or your employees are familiar with them, they will feel valued. If your customers feel valued, not only will they come back again, but they will also recommend your services to other people. So taking the time to learn the names of your regular clients is worth the effort.

Treat each customer well

When a customer calls you or comes into your office or store, they don’t want to feel like they are in the way. Your customers want to feel like when they are there, you are happy to speak to them and spend your time helping them.

The key to treating each customer well is ensuring that you always give them your full attention. Don’t try to multi-task and deal with two customers at once, take your time looking after each customer, and they will appreciate it.

Keep in touch with your customers

One thing that many companies fail to do is keep in touch with their clients. If you want to ensure that your customers feel valued, make sure that you keep in touch with them.

Send emails, make courtesy calls, send letters and cards; when it comes to keeping in touch with your clients, there are so many options. As well as keeping in touch with your clients about deals, discounts and company news. Make an effort to send corporate ecards to celebrate things like their birthdays and Christmas. It might be an added expense, but trust us, your clients will appreciate the gesture.

Work to resolve issues as quickly as you can

If one of your clients contacts you with an issue, make sure that you always try to resolve it as quickly as possible. Nothing makes clients feel more valued than when you or your employees are willing to drop everything to help resolve an issue.

While sometimes resolving an issue takes time, if you can, aim to resolve it as soon as you can. Whether that’s within the hour or the next day, the sooner the issue is resolved, the better.

If you want to make your clients feel valued, all you need to do is follow the tips, above.

 


SEO: The Best Resources To Learn About SEO

May 4th, 2017 | Posted in Loud Mouth, Uncategorized

We all know that any and every business needs to exploit SEO if they are going to succeed in their particular industry. It doesn’t matter what sort of business you have because without an online presence you are going to fall behind your competitors. Honestly, that is how effective and important SEO has become in the last decade. As a result, learning and understanding SEO has also become more important, which begs the question: where are the best places to learn about SEO? There are plenty of places to turn, but below are the best and most effective.

Seminars

Because SEO has become such big business, there are, inevitably, people willing to take advantage. Thankfully, these people are also professionals within the SEO industry and have a wealth of knowledge on the topic. Not only do they have the experience, but they also have the results to back it up. In a nutshell, they are the cream of the crop that have worked with biggest and best and succeeded. Nowadays, instead of getting their hands dirty, they offer invaluable advice to SEO novices and beginners.

The Library

Some of these professionals don’t just stop there. Oh no, they exploit the situation to their advantage. Although libraries and books might be a dying trade, there are plenty of dead trees that have all the information you require. Books do still sell, which is why authors write and publish them. Luckily for you books are a cheaper alternative than the seminars, which can cost hundreds and sometimes thousands.

Blogs

Do you prefer not to leave the house when you do your research? Who doesn’t?! The Internet is a great tool if you want to learn about anything, and SEO is no different. Again, there are plenty of search engine optimisation blogs and websites out there for you to discover at the click of a button. Just be careful which ones you choose because some are better than others, a lot better. Although the Internet is a mass of information, a lot of the information isn’t relevant or even true. Blogs and websites are not regulated, so anyone can write what they want and put it out into the blogosphere.

Google Webmaster Tools

Webmaster Tools might not tell you how to implement SEO strategies directly, but it does tell you when you are on the right track. If you cannot afford to go to a seminar, you might turn to a search engine optimisation blog or a website. Although you cannot tell which ones are legitimate at the beginning, you can after because Google Webmaster Tools monitors your success. If, all of a sudden, your website is getting more traffic, you know that your strategy works.

Trial And Error

SEO is not as complicated as you might think. As long as you understand a few basic rules, you can transform your business. Instead of forking out money and spending hours doing the research, you can always give it a go yourself.

Sometimes, the best resources are right in front of you and you don’t even realise!


A Quick Guide To Doubling Your Web Traffic

May 2nd, 2017 | Posted in Loud Mouth, Uncategorized

If you run a website, it’s often heartbreaking when your traffic takes a turn for the worst. You spend hours maintaining your site and creating content. Yet, the traffic just doesn’t reflect your hard work. But, here’s the good news. You don’t have to work harder; you just have to work smarter! There are so many simple tricks that will help you double your web traffic in no time at all. We’ve been in the game for a long time, so we know what works (and what doesn’t work).

All it takes is some clever computer trickery, and a little patience. It’s important to remember that a million visitors don’t appear overnight. It takes time and effort to build that kind of traffic. Eventually, you’ll hit the ‘tipping point’, where everything will suddenly surge forward. The trick is to get there quickly. This post will teach you everything you need know about hitting that tipping point.

Get deep into your analytics

Your website analytics tell you everything you need to know about your existing traffic. Start taking twenty minutes at the end of each week to find out how your website is performing. Google Analytics doesn’t just show you how many people come to your website. It also shows you how they are using it. This is the data you need to extract. Find out what content is working on your site. What’s popular, and what keeps people on the site for long periods of time? Then, look for the negative signs. Look for where you have a high bounce rate and poor conversions. Rooting out the problems and making changes is the first step to higher traffic.

Boost your SEO

Most of the biggest websites get up to 50% of all traffic through search engines. They rank highly on Google which means tons of new traffic is referred to them by the search giant. As a new website, you’ll struggle to take advantage of this. But, that’s where SEO comes in. It’s a series of tricks and techniques that help boost your page ranking. By following the simple methods, you can put yourself on the first page of Google.

Focus on creating compelling content

Creating content is the best way to draw a lot of traffic to your site. Think about the YouTube videos that garner a million views. Or the articles that go viral on social media. This is how you get big numbers to visit your website. Focus your efforts on building highly shareable, delicious content. Capture people’s attention with grabbing headlines and juicy titles. Entertain people, inform them, and encourage them to share it on their social media sites.

Advertise

Of course, there is always a short cut! By using online advertising, you can instantly pull thousands of new visitors to your website. This is surprisingly affordable when done correctly. You can also target the very best customers and consumers. Just make sure you convince them to sign up or buy from you when they arrive.

These tricks and tips will help you double your traffic, but it won’t happen overnight. Take your time, and implement a long-term strategy.


Postmates, the startup that scares Uber, up $ 80 million

May 1st, 2017 | Posted in Entrepreneurship, Uncategorized

The US company specializes in internet delivery by individuals. Its value is now $ 400 million (€ 358 million).

It is not yet known also that Amazon or Uber, but could soon overshadow the two companies together. The US startup Postmates promises its users to deliver their “best in your city in minutes.” Using its mobile application or the website, you can order food, coffee, clothing or even flowers from partner stores and have them delivered in less than an hour. Four years after his birth, Postmates announced Thursday a levy of 80 million fund (approximately € 71 million), bringing its valuation to over 400 million. She also revealed to have made ​​more than 2.8 million deliveries since its inception.

Partnership with Apple

Postmates is one of those mobile applications based on the collaborative economy: its delivery drivers are individuals wishing to supplement their purposes. They are free to use the means of transport they wish, provided the controlled object is delivered in less than an hour. The start-up then takes a percentage of the costs of delivery which customers pay is usually between 5 and 20 dollars depending on the race. Objects or delivered meals differ among cities Postmates is currently present in over 70 US cities where it has established partnerships with local businesses or large retail chains. The start-up was particularly associated with fast food Chipotle and Starbucks. It now seeks to diversify beyond food: Postmates recently signed a partnership with Apple to deliver its products to its customers on the same day of their order.

In approaching the giant new technologies Postmates passed by another great name of Silicon Valley: Uber. According to the American press, the company specialized in transport passenger car with driver wants to diversify its activities in the delivery of objects or meals, but still groping. “UberEats, imitative launched in the fall to deliver the fast food Uber users in New York, Chicago, Los Angeles and Barcelona, ​​often so few users that drivers are forced to throw food to the end of their work day, “recounts eg Wall Street Journal.

Postmates not only shares the ambitions of Uber, but also its problems. Like other companies based on the collaborative economy, startups may soon upset his model. The labor board of the State of California recently recognized a former Uber conducting the employee status, not self-employed. If this decision were confirmed, it could impact numerous start-up that uses the services of individuals by forcing them to pay more and to fulfill additional fees, like retirement or health insurance.


You Can Keep Your Business Safe With These Great Security Techniques

April 29th, 2017 | Posted in Technology, Uncategorized

There is no better time than the present to start a new company. With the advance of technology and the Internet, you can start a business from home and make money. The twenty-first century is the century of opportunity. Unfortunately, it is also the century of increased threats, both physical and cyber threats. Keeping your business safe as never been more difficult, but it is not impossible. There are great security techniques available that will protect you internally and externally.

Antivirus Software

Browsing the Internet is dangerous. One wrong click and a hacker could access every part of your server and play havoc. That means they could steal credit card information and wipe out your bank accounts or change certain codes so your website crashes. In layman’s terms, you are at their mercy. At the mercy of common criminals is not a place you want to be, which is why you need antivirus software. It is free and basic, but it is effective. Any external threats should be stopped at the source, especially when you use it in conjunction with a firewall.

Strong Passwords

Hackers can enter your entire server through something as benign as a work email account. As long as the email account is on the same server, which it definitely will be, they can browse at their will. As a lot of offices are going paperless for financial reasons, email has become the main form of communication. Emailing is easier, cheaper and tidier, but it is dangerous. Make sure your employees and your company adopt a strong password policy to cover every possible crack and weak point. An eight-letter password with capital letters, numbers and symbols is always a good option.

Ask An Expert

Websites like tierpoint.com are a great place to start. Although software off the market is a good place to start, it is not a comprehensive strategy. To be honest, there are features that are left out which are essential if you want to stop a hacker with years of experience. Tierpoint and other experts have a wealth of knowledge and advanced equipment at their disposal. As a result, they can secure your business online at a moment’s notice. The expense is a lot more, but it is affordable. If you can afford the monthly or yearly subscription, is it well worth the cost. Some expenditures are essential and trying to find a loophole is a recipe for disaster.

Bluetooth Security Cameras

Still, the threat of a physical break in exists and for a lot of companies it is a distinct reality. Office space is not a thing of the past and thieves will gladly break into your premises to raid it for valuables. Not only can they steal sensitive data, but they can also have a mental effect. After a break in, you will no longer feel safe at work again. They might only be a couple of cameras, but they will ward off any potential burglars. Also, a large gate or fence is effective, even though it is a little cruder.

Safety can take a few different forms, so make sure you cover every base. One slip could be disastrous.


Corporate Essentials for all Small Business Owners

April 27th, 2017 | Posted in Loud Mouth, Uncategorized

Many people try to launch small businesses every year. But a lot of them overlook how important it is to get the basics right. You need a basic grasp of what it entails running a company. Once you’re au fait with this, it’s a question of putting these into practice. Check out these business essentials, and make sure you’re implementing them.

Money

If you’re serious about wanting to launch your own company you’re going to need capital. It’s no secret that entrepreneurs have to spend a lot of money. There are plenty of startup costs that you’re going to face. So you must make sure you have the money necessary to bankroll your business. And this is something a lot of people get wrong, and that’s why their businesses fail. So you’re going to need to save up and have some cash behind you before you launch. Failing this, you could always apply for a business loan.

Security Tips

As an entrepreneur, your business is your livelihood, so you need to look after it. The problem is, everything’s digital so your company is more susceptible to security risks. There are issues with viruses, hackers and data thieves. You’re going to have a lot of sensitive information running through the business. So you have to make sure you protect this information. This means password protecting all the computers in the company. You also should run antivirus software, and get an excellent IT support team on board.

Marketing Strategy

It’s imperative that you have an excellent marketing strategy for your company. The key to success in business is how well you promote and advertise your brand. These days marketing is much easier than it was thanks to the internet. You have a wealth of avenues you can use to drive the enterprise and generate interest. First off, you need to make sure your website is dynamite! This is going to be the first contact anyone will have with your company. So you need to inform, promote and attract all at once using excellent SEO. It’s also going to be vital to get on social media sites and make sure you have a strong presence there too.

Outsourcing

If you’re new to the business world, you might not be too familiar with outsourcing. This is the practice of sending work outside the company. The idea is that you hire freelancers to complete the projects for you. As a result, you save money, and you make sure the work gets completed faster. There are so many areas of the business that you can outsource. So you need to use it as much as you can. All your rivals will be outsourcing. So if you want an efficient and streamlined brand that keeps up with the times, you need to as well.

When you run a business, you’re in for a lot of hard work and sleepless nights. If you want to realise your vision, it’s going to be hard. But it’s not impossible as long as you put these essentials into action. You need to understand everything that’s involved in the running of a company. Then you can use it to your advantage.

 

 


The Essential Guide To Gaining More Customers

April 25th, 2017 | Posted in Marketing, Uncategorized

Every business owner knows that having a loyal following of customers is the key to long-term profits. Without anyone to sell to, it doesn’t matter how attractive your products and services are. Finding ways to win your fair share of the market is the most important challenge that any company faces.

However, the modern world makes it easier than ever to spread the word. Better still, you can do it in a far more cost-effective way than previous generations had to endure. Essentially, if you’ve got the right plan of action, you won’t go far wrong.

Here are some tips to have you marketing like a pro. Sit back and enjoy the increased profits.

 

Improve Online Visibility

In today’s society, the majority of us have access to the internet. More importantly, most of have used it to purchase goods at least once in the past. From a business perspective, the online market provides a chance to increase our customer base tenfold.

Unfortunately, you’ll never gain a foothold in the online market if people are unaware that the company exists. Knowing how to utilise SEO in an effective manner will increase your visibility on search engines. In turn, this will bring fantastic result for the business.

As well as leading to direct sales in the online arena, it will help gain customers in the physical world too. Most people have access to smartphones and will happily use Google or other platforms to source the company they’re looking for. Ranking highly will do you a lot of favours.

Online competition is vast, but the audience is far too big to ignore.

Make The Most Of Networking Events

While the virtual arena is important for recruiting customers, it’s important to pay attention to the real world too. Most small to medium businesses will deal primarily with the localised audience, so targeting them is a must.

Make no mistake, online efforts will help. But promotional events in the area can help generate a buzz about the company. Furthermore, face-to-face interaction is still the best form of communication. Take this opportunity to build stronger relationships with potential clients.

 

Promotional events are a great way to create a lasting first impression. You can enhance those feelings further, however, by giving them a bag that includes marketing materials.

 

Custom On It produce a number of suitable marketing products. Try to make them useful items like sweatbands or mugs. Every time the person uses this item, they’ll be reminded of your brand. Those good vibes could well lead to a sale.

Treat Customers Well

It’s quite understandable that you want to win over new audiences. After all, that is the key to continued growth. However, it’s equally vital that you take care of your current customers.

Showing your appreciation to customers can be achieved in various ways. You could even offer exclusive promotions that could encourage greater sales. Whatever you do, it’s important to treat them as people first. If they can relate to you and the brand, they’ll be far more likely to make continued purchases.

Meanwhile, you can also use social media sites like Twitter to answer queries and show great customer care. You’ll be surprised at how quickly the news of your great service will spread.