Top Tips For Attending Your First Trade Show

April 23rd, 2017 | Posted in Loud Mouth, Uncategorized

If you are looking at marketing your business to new investors, attending a trade show should be your first thought. Or, if your business is fresh on the market you need to get it noticed by the right people as soon as possible. A trade show is your way of doing this, and it doesn’t necessarily have to cost you a lot of money. While we give you the tips on all you need to know about your first trade show, we’re also going to show you how to save some cash. Are you ready to the enter the business world as your own boss?

Tip 1: Book In Advance

If you’re attending a tradeshow, you need to book your spot, approximately one year in advance. The first point to think about here is that this will decrease the cost substantially. The second is that if you do this you are probably going to be booking a trade show before your company is open for business. But, that’s okay, especially if you have a fresh idea that you are preparing to introduce to the industry. Remember, it doesn’t matter if you are only just getting started. With the right idea, you can get the attention of the investors who can get your company to hit the ground running.

Tip 2: Lay Out A Clear Plan

You need to demonstrate to investors that your business is either already a successful venture or that with their help it can be. To do this, it’s important you have a clear plan to show the direction of your company and how their funding could help improve it. You also need to convince them of how investing in their company could be beneficial to them, not just to you. Talk to your colleagues and formulate a plan of attack. Don’t forget there are going to be a lot of start-up companies vying for the same investors as you.

 

Tip 3: Create A Stylish Booth

How much money and investment you put into your stall will depend on the funding you have available. But, if you don’t have a lot of spare funds, you can still have an eye-catching display. Though, it is important that your booth design looks professional. Make sure you pick your exhibit design carefully and choose a style that suits your company.

Tip 4: Personalised Merch

It’s quite easy to order personalised merchandise through an e commerce company online. If you have a logo, you can put it on pens, stress balls or even sweat bands. You can give these out to potential investors for free. It will make a big impression, showing you are already thinking in terms of success. It’s also a great little advertising technique and gives the investors something to hold on to as they consider the value of your pitch..

Tip 5: Take Action

Lastly, soon after the trade show you might get a call from an investor, willing to take the chance on your company. Don’t hesitate and accept the offer as soon as you can. Otherwise, they might move on to a more willing business. Good luck will all your future endeavours.


Use These Techniques to Protect Your Company

April 21st, 2017 | Posted in Technology, Uncategorized

You need to understand that your business is going to need protection. And the way you go about protecting it is to understand the threats. The company is going to be vulnerable from a security and legal perspective. So you need to use certain techniques and strategies to protect the company as much as possible.

Here are a few of the best techniques you can use to protect and defend the business, and help it progress.

Hire a Lawyer

To protect your business in the best possible way you need to understand the law. And the best way to do this is to hire a lawyer. They will be able to point out anything that is going to put your company at risk. Your lawyer will know all the law surrounding health and safety, and employee rights, etc. So make sure you hire one as soon as you can, and your company will reap the benefits of this.

Use an Accountant

The financial areas of the business are often the most difficult to understand. You see, now you’re a business owner you’re going to have to bankroll everything yourself. It’s also going to be necessary for you to sort out your own tax and business rates. You need to have an accountant to make sure all your finances are above board. They will also be able to tell you about anything you can do to save money and cut business costs.

Health & Safety

As a startup business, you need to be aware of the legalities surrounding health and safety. Your business attorney should be able to help you with this. It’s important to understand what health and safety mandates you need to adhere to. For instance, you may need to prepare for HIPAA compliance audits and other proceedings. The first part of ensuring the business has excellent health and safety is staff training. Make sure everyone is aware of risks and how to avoid them as much as possible.

Business Security

Security for the business becomes even more vital as an entrepreneur. Your company is your livelihood, so you need to keep it safe as much as you can. This means password protecting all the computers in the business, and the Wi-Fi networks. You also need to install software that’s going to protect them. Things like antivirus and malware programs are essential for the protection of the company.

Backup Files

You’re going to need to realise that your data needs to be secure. Now that everything runs on computers you’ll have a lot of sensitive information. A lot of this is going to be projects, and some might even be private information about clients. You don’t want to lose this data, so you need to back it up. Sure, you can save it onto the hard drive, but what happens if the computer malfunctions? To make extra sure your data is protected you need to save your files on data storage facilities. There are plenty of these online, so check out the ones that most appeal to you.

When you begin a career as a business owner, you’ll find there are a lot of threats to your business. These are things you may not have encountered before, so you’ll need to be aware of them. There are security and legal aspects to consider. So make sure you work out everything that’s a potential risk and deal with it.


The 4 Essential Aspects Of Brand Identity. Which One Are You Missing?

April 19th, 2017 | Posted in Marketing, Uncategorized

Creating a unique brand identity, or brand design, is perhaps the most difficult thing in business. Why? Because there is no one single answer. There’s no miracle cure or template you can follow. A unique brand identity comes from creative thinking, and finding something that sets you apart.

When it’s done right, it is incredibly effective. Just thinking about the branding power of Coca-Cola or Pepsi. The colours and logos alone are enough to make you think of the product. Think about Mercedes’ classic badge, and you instantly imagine refined, luxury driving. Think of the McDonald’s golden arches, and you can almost taste the hamburgers! This is branding at its best. Unfortunately, we can’t tell you what your unique brand identity is. But, we can tell you how to start creating it.

  1. Your logo

We’ve already touched upon Mercedes, McDonald’s and Coca-Cola. Their logos are fantastically recognisable. The image alone is enough to conjure the ethos of their brand and company. Another great example is Nike’s famous tick. You need a logo that defines and represents your company. It must be simple, effective, and powerful. It’s not an easy task, and it’s best left to the professionals.

  1. Colours

Sometimes, even an iconic colour scheme is enough to define the brand. The first thing that springs to mind is Red Bull’s classic red, yellow, and deep blue. That particular colour palette is so recognisable and has come to define their brand. The same can be said for Google’s simple primary colour rainbow palette. It defines their logo, but it also creeps into every aspect of their design. How about Coca-Cola’s distinctive, dominant red colour? Or Facebook’s trademark blue? These colours define their respective brands. Choose yours wisely.

  1. Fonts

Fonts have an incredible way of conveying personality. Picture Disney’s classic logo in your mind right now. You’re instantly thinking of the swirling font that captures the magic and playfulness of the brand. So simple, but so brilliant. The same can be said for eBay’s haphazard lettering. Your chosen font can easily match the personality of your brand. Think about the high-end jewellery market. They always use curling, elegant fonts to depict their brand. What would your font look like?

  1. Tone of voice

Now that we’ve covered the visual elements, what about the copy? Every piece of text or wording conveys your brand identity and personality. So, choose your words carefully. Moreover, choose the way you say them. The tone of voice you adopt is incredibly important when connecting with customers. You’ll quickly double your web traffic if you get it right online. A stuffy, professional tone is no good for a playful, creative business. While a colloquial, chatty tone is no good for a B2B company. Use a tone and personality that reflects your business ethos. Then apply it to every aspect of your business. From newsletters to blogs to advertising copy.

Every small decision you make impacts your overall brand identity. Make sure you’re creating a coherent and powerful brand through every aspect. Use your logo, your fonts, colours, images, and wording to give your company the right aesthetic.


If You Want Your Business to Be Successful You Need to Implement These Marketing Strategies

April 17th, 2017 | Posted in Marketing, Uncategorized

marketing strategy

Running a small business is never easy, but can be very rewarding. But to make sure your business doesn’t fail you need to understand what’s required. The major component in running a successful company is the marketing. Get this part right and you should see the business thrive and grow.

Web Design

All businesses need to have a website before they launch. It’s a fundamental part of being a small business owner. You can’t expect to enjoy success if nobody knows about you. A website gives you legitimacy and makes you more professional. You need to have a focus on web design as well, because how the site looks is vitally important. Think about bringing in experts to help with the design, layout and content of the site.

Business Blog

These days we all know how popular blogging is. It seems that every man and his dog now have their own blog. Well, you need to get involved and create a business blog for your brand. This is a form of marketing that not all your competitors are going to have considered. You’ll be able to talk up your company and blog about interesting things. This helps raise your company profile and generate interest in you. You could even link the blog to your website if you want to.

SEO

Never overlook the importance of search engine optimization when promoting your enterprise. You need to be applying SEO to your website and blog content as much as you can. This will help your business when it comes to search results, and it will attract clients. SEO is a complex but highly essential technique that all modern businesses need to make use of. You could hire an SEO company if necessary, or you can take a course that will train you in it.

Be Active on Social Media

Social media marketing is the most powerful form digital marketing. Social networking sites are used by millions every day. So if you can get onto the likes of Twitter and create a strong profile you can access a global audience of millions. Make sure you have a strong presence online because everybody these days uses the internet. You can make use of this as a way of standing out and driving your brand forward.

Hire a Digital Marketing Team

If you want to be sure you’re getting the best possible marketing strategies for your company you should hire experts. You could always bring in a digital marketing team who’ll be able to streamline the process for you. They can set about coming up with the best online marketing techniques for your brand. This is a great way to ensure you cover this important area of the business, but also free yourself up to focus on other areas.

You’ve got to remember that marketing is the most essential component of a successful business model. You need to be sure that you have a flawless marketing strategy in place in order to help your business thrive. There are so many different ways to promote and advertise the company these days. It’s just a case of finding the perfect balance between methods.


How To Give A Winning Business Presentation Speech

April 15th, 2017 | Posted in Marketing, Uncategorized

The world of business has seen some dramatic changes in recent years. However, there’s no doubt that we can still benefit from some traditional values. Public speaking is certainly one of them.

A great speech can win over a large crowd all at once. It can help underline the ethos and quality of a company while also promoting the business to the right people in an entertaining fashion. Whether it’s a trade show or business network even doesn’t matter. The ability to produce a great public speech can bring huge benefits to the business.

However, the old tradition can be improved with some modern ideas too. Here’s how to impress your crowd.

Stand Out

The clue here is in the word stand. If you want to win your audience over, then you’ve got to give them something to feast their eyes on. Sorry to break it to you, your figure isn’t enough. The modern businessperson has many resources at his or her disposal. Don’t be too ignorant to use them.

Pop up displays at Nomadic Display are a great way to take your presentation to the next level. Not only will it impress your guests, it will promote the brand too. Meanwhile, these stands can be used to illustrate exactly what you are talking about.

Additionally, the fact you haven’t got all eyes staring directly at you should help calm your nerves!

Dress To Impress

While you alone might not be enough to keep the guests entertained, it’s still imperative that you look the part. If you don’t, it reflects badly on the image of your company and can reduce your success rate greatly.

In most situations, a smart outfit is preferred. However, this isn’t always the case. On the other hand, a great pair of shoes is simply non-negotiable. Meanwhile, you should be sure that your hair is neat and tidy too.

When you look the part, you feel the part too. Besides, it shows that you care about the presentation too.

Use Media Resources

If you aren’t a natural speaker, it doesn’t mean you can’t host a winning presentation. The key here is to keep your speech down to a minimum.

You can achieve this with the use of video inserts and other similar items. In many cases, these options can be more entertaining for the guests too. Meanwhile, those skills can be used to make YouTube a huge part of your future marketing plans too.

It’s by no means a necessity, but these tools can be a huge help.

Allow Questions At The End

The presentation is about you expressing a message. But it’s important that the viewers feel like they are participating too. Allowing a Q&A session at the end is essential.

Clearing up public queries might resolve issues for others as well as the person asking. Your answers will also verify that you do know what you are talking about, which can give people more confidence in your business.

Being approachable is a vital skill for any business individual. This is a great way to achieve it.

 


Marketing Tips That Will Get Your Business To The Top

April 13th, 2017 | Posted in Marketing, Uncategorized

Is marketing your company online free? No, it’s not and don’t let anyone tell you otherwise. To market your business online successfully, it will cost a small amount of money. However, the services you receive will be of good value. We guarantee that if you use the right online marketing techniques, interest in your business will skyrocket. You will be able to claim a bigger piece of the market, and you might even get to steal a few customers from your competition. So, the question you should now be asking is what type of internet marketing do I need to use to make this happen? We thought you might ask, that’s why we’re recommending these techniques and services.

PPC

Let’s start with the easiest one to understand and that’s PPC or pay by click marketing. When a customer uses the internet, they search for keywords in a search engine like Google or Yahoo. They don’t look for specific companies or businesses unless they have already made up their mind on which one they are going to use. So, if they were searching for used cars, they wouldn’t type in www.carsforsale.com, they would type in “used cars for sale.” Then they’ll select a link from the search results. They will usually only look at a couple, and that’s why you want your website on the first page. Ideally, you want it at the top of the first page and there is one sure fire way to achieve this. You pay a company to add your site as one of the top sponsored links. Adwords is the most popular form of PPC so you should consider in investing. You will be amazed by what it could do for your company.

Video Advertising

Remember, you want your business to be seen as dynamic and interesting. At the minute, the most popular form of social advertising is by sharing pictures and images. So, you pin a picture from your site on Pinterest; people share it and your search ranking increases. Thus, you get more interest in your business with very little effort on your part. But, we think shortly video shares are going to overtake image sharing as the most popular form, and it’s already started to happen. You might be using Snapchat in your personal time, but we wonder whether you have started using it to market your business. Others like IGN have. They have live stories active on snapchat every day, giving updates on their site, and you should do the same.

CRO

PPC will get customers to view your site. Video Ads will get them interested in searching for it as well as keeping your business fresh in their minds. But, what about what happens after they find your business site online. You want to make sure that they commit to a purchase of the product or service that you are selling. To do this, you should invest in CRO. Companies that offer CRO collect data and know exactly what turns a viewer into a customer. If you contact them, they will assist you on how to use CRO to tweak on your site.

Use these resources and you can be assured that your business’s name will be the one on everyone’s lips.


The 6 Basics Of Digital Marketing

April 11th, 2017 | Posted in Marketing, Uncategorized

The great thing about online or digital marketing is that everybody can do it. It marks out a level playing field where entrepreneurs can build an empire from their bedroom. A small website or mobile app can turn themselves into a billion dollar company. All thanks to digital marketing. You no longer need huge pots of money to fund TV, radio, and magazine advertising. You just need some basic knowledge, and some creative ideas. Here are the bare essentials.

A website – It’s now easier than ever to build your own website. And we still suggest that everysingle business have one. (Social media is not a replacement for a great website). It’s the first place that any prospective buyer or client turns to before making a decision. Use WordPress to build your own, or hire a professional web designer to create a bespoke version. Don’t rush this stage, it’s a crucial part of your brand identity.

SEO – ‘SEO’ stands for ‘search engine optimisation’. Essentially, it means getting your website as high as possible on Google’s search rankings. The biggest websites rely on Google for up to 50% of their traffic. So, if you want to reach a huge number of people, it’s essential. The techniques are numerous, but here are the fundamentals. Google are looking for relevancy (through keywords and great content). They’re also looking for authority (lots of traffic and links back to your website).

Email marketing – We have been using email since the 1980s. That’s a lifetime in internet years! Yet, it is still the most powerful way to connect with your community. In fact, most big businesses rely on it for their sales. As a small business, you should be collecting email addresses, and sending timely updates. Send newsletters, exclusive discounts, and personal recommendations.

Social media – Some companies have built their entire fortune through social media platforms. There is no better way to reach out and interact with your customers. Facebook and Twitter are the most obvious platforms. However, don’t forget about Pinterest and Instagram, which are currently showing huge rates of engagement and sales referrals. Managing an effective social media strategy can feel overwhelming. We often find it easier to outsource to a professional marketing company to handle the various accounts. Find out more about social media agencies, and see if your business would benefit.

Video – Some small businesses don’t understand the enormous potential of YouTube. It’s the second biggest search engine in the world, generating billions of views every day. You need a presence here. Start brainstorming unique ways to present your company in video form. YouTube videos are the most viral form of content. Make sure you have a plan.

Advertising – Last of all, you can give your marketing a real kick with online advertising. We suggest trying a few Facebook adverts. You can target them to a very specific audience using demographics and personal interests. From there, graduate to Google adverts. You’ll boost your traffic significantly, and learn more about your customers.

That’s all there is to it! Remember, this is simply an introduction to digital marketing. Keep digging, and keep learning!


The Beginner’s Guide To A Powerful Web Presence

April 9th, 2017 | Posted in Marketing, Uncategorized

Every modern business needs a powerful online presence. The internet is where all your customers are! So, it’s your job to set up an effective web to find and capture them. If you’re not sure where to start, don’t worry, we’re here to help. Building an effective web presence takes time, but it’s worth it when the customers start pouring in. This guide is all about putting your ideas into practice. You’ll turn your business into a giant online presence in no time. Let’s take a look, shall we?

Website – Before you do anything else, you need a strong central hub. That’s your website. Your website should provide all the information about your business and your products. It’s the central place that customers should be directed to. We’ll soon talk about social media, mobile apps, and email. But remember, they must all link back to this one main place. It’s now easier than ever to set up your own site using design templates to help you along.

Social media – Once you’ve got a website in place, it’s time to start luring people to it! The more people that reach your website, the more sales you make. The better your reputation, and the stronger your brand. As a startup company, the best way to do this is through social media. Facebook, Twitter, and Instagram are all very powerful when it comes to driving sales and traffic to your site. It’s the first weapon in your digital marketing arsenal. Not only that, but they’re an effective way to build a community and connect with them daily.

SEO – ‘SEO’ stands for search engine optimisation. It’s an essential part of your online presence because it directly affects your ranking on Google. When people search for your product or service, you need to show up in those results. That means optimising your site to improve your search engine visibility. We asked SEO consultant, Oliver Wood, for some tips here. He told us that SEO techniques change year-on-year as Google regularly update their algorithm. However, the basics include using keywords to show your relevance, and generating links to prove authority.

Mobile app – When we talk about an online presence, most people instinctively think of desktop or laptop access. However, we now live in a world where 50% of all internet access takes place on a mobile device. That means your online presence is halved if you don’t consider your mobile strategy. A fully-formed mobile app is still the best way to connect with people on a handheld device. You can even make one yourself if you’re up for the challenge!

Email – A strong email presence is perhaps your most important marketing tool. Why? Because it’s the single biggest driver of sales to most websites. Many consider email marketing to be old news, but smart website owners understand its value. Start collecting email addresses of your customers and website visitors. Then, send timely emails about discounts and updates.

These are your five basic elements of a strong web presence. From here, you can start to build an empire! Good luck!


Six Low Cost Ways To Market Your Business

April 7th, 2017 | Posted in Marketing, Uncategorized

Do you want to market your business to as many people as possible? Of course you do. Every business owner’s dream is to hold a better footing on the market, but achieving the goal is hard work. Not only is it difficult to pull off, it is expensive. But, marketing is a necessity that all businesses need, so you are going to have to splash the cash if you want results. Or are you? In fact, there are ways of marketing your business on a budget. All you have to do is follow these tips.

Plan Your Attack

Define who your demographic is and figure out a specific strategy that can hit that can reach that demographic effectively. Who are the people making the decisions? How likely are they to use your business? Where are you most likely to find them? These are vital questions that you need to answer before you start. For example, a forty old mother of two is more likely to be found on social media or the internet than Chief Technical Officer of a company.

Get A Website Set Up

If you haven’t got one already, set up a website. Results driven web marketing is an essential part of a business’ marketing strategy. Techniques such as SEO are essential for increasing traffic to your brand and getting noticed. However, without a basic website you cannot use effective online marketing techniques, and in 2015 they are a mandatory part of the business industry.

Use Social Media

It is important that you don’t place too much emphasis on social media. That being said, do not neglect social media altogether. It is an essential, free tool that can reach plenty of people if you use it properly. Sign up to them all and use them to attract different members of the industry. LinkedIn is a fantastic way to connect with professionals and peers in your field while Twitter and Facebook will entertain a more holistic audience.

Think Outside Of The Box

Maybe it isn’t outside of the box, but business cards are old school, and they shouldn’t be forgotten in a hurry. In fact, they should be used with a variety of methods for the perfect marketing strategy. Get a couple of hundred printed and get them into the hands of as many people as you can. Business cards do not cost a fortune, and they are memorable. Plus, if you pass them to one person there is more chance they will be recycled to potential clients.

Find Something Unique

Once you have found your unique selling point, write quality content and get it published. The more unique your business is, the better chance there is of clients and customers noticing you. In fact, if you offer something that no one else does, you are the only avenue when they require those certain skills.

Put Videos On YouTube

Again YouTube is a free method of advertising. But this time, you are promoting your business with the power of video. If potential clients and customers see a friendly or approachable business video, they will instantly relate and remember your name.

You are more likely to get approached if you are open and trustworthy.


Why You Should Use Gorgeous Models to Promote Your New Products

April 5th, 2017 | Posted in Loud Mouth, Uncategorized

We all know that marketing is the cornerstone of any successful business. And we’ve all heard of the common marketing techniques. Things like blogs and social media marketing are popular and effective. But, these are commonplace methods that almost all businesses are going to make use of.

The idea for you is to try to come up with less common methods of marketing. These will give you an extra edge, and help set you apart from your rivals. One of the best suggestions would be to use gorgeous promo models to promote and advertise your products. If you’re looking for reasons why you should do this then read on.

Visual Association

It’s important in business to have visual association. People like to be able to put a name to a face. And with business this is essential when you promote. It’s important to have an actual person to relate to rather than an advert. And this is why it works so well when you have models. People will see them promoting your brand, and this gives you more legitimacy. It’s a fact that human interaction is important. And seeing someone promote something in the flesh always works better than watching an advert.

Sex Sells

The bottom line is that sex sells. If you look at successful marketing campaigns through the years, the majority will have sexual connotations. As a society we like sex, and it’s important in our lives. And what better way to promote your products than using sexy models. Look at the success Lynx have had taking this approach. By having somebody attractive endorsing your products you’re going to attract interest. Psychologically people are more likely to choose something if it’s advertised by someone gorgeous.

Opportunity for More Live Events

By bringing in models, you improve the opportunity for more live events. It’s important to make the most of these because they are an essential part of marketing. Live events create a great atmosphere for customer interaction. And by using models you can improve attendance and the effectiveness of your live events. Check out Marquee Image promotional models and figure out who’d best be suited to your brand. You really need to embrace the live events arena, as this can really benefit you as a company.

You Can Work on Other Things

Another huge advantage of hiring promotional models is that it frees you up. Promoting and advertising take up a lot of time. And you already have a great deal on your plate running your own business. So, by using models you and your staff can focus on getting other things done. And you’ll still have the perfect people to market your products. This is a great form of outsourcing, and helps keep the business running as it should be.

When it comes time to market your business it’s important to think outside the box. There are so many different marketing strategies you’re able to use. And something you might not have thought of before is making use of promo models. As you can see from this post, that is an excellent idea, and one that should be used more.