Promoting Your Website

November 4th, 2010 | Posted in Website Promotion

So you have your website up and running and now you need to drive some traffic to your website. Well there are plenty of ways to do it, none of which are ever guaranteed or will work all the time, like they claim though.

So how do you get lots of traffic?

You do every friggin thing you possibly can, as many times as you can and keep repeating the process.

No I’m not talking about spamming or anything like that because that will hurt your website in the long run, driving away people, due to them catching on to your spam and such.

What I’m saying is use various tips, use all of them, mix and match for the best ones for you and keep using them.

The more tips you use and the more ways you promote your website, the more likely you are to get sales or whatever the case may be.

So now for some tips that will get you on your way:

1. Get Links to your Website

This means you have to start posting the link to your website in as many places as you can conceivably find. Again don’t just go spamming, there are much better ways.

Firstly you can swap links with another one of your favorite sites, that way you can promote them, while they promote you. Now of course you can’t do this a ton because your website would begin looking like the yellow pages soon enough, but a few links here and there can only help.

Attach the link to any email’s you send out, just place it under your name at the end, that way people just think it’s always there and they won’t consider it spam, making them more likely to check it out.

Attach it to blogs, articles and whatever else you feel like writing. Then slap them up on the many free article/blog websites out there. Don’t give away all your information, just make some informative posts about your topic, peaking people’s interest and getting them to come to your site.

2. Write Blogs/Articles

This brings us into our second option, writing blogs and/or articles. You see how you can use two options at once?

You need to begin to put a face to your website, letting people know that you really do know something about what you’re selling or trying to promote.

So what better way to do this then to give people a taste of your website?

Go around to various article websites and blog websites and just start writing nice compact little articles and submitting them everywhere you can. Don’t worry if some get denied, all it takes is a few to get the ball rolling.

3. Affiliate Marketing

So if you are selling a product say an ebook or something of the like, why not get other people to help you sell it.

Wouldn’t it be easier to get other people to do the work for you?

Of course it would, so by signing up for an affiliate program like clickbank this can easily be done.

Now of course there is a downside, you have to offer anybody that wants to sell your product a percentage, the higher the percentage the more appealing, but then that also means you get less from sales.

But think of it this way, you are actually making sales. Other people are doing the hard work that sells you product. So essentially you are doing nothing. Meaning even if you give anyone selling your product a 50% commission, you are still making 50% yourself for them doing all the work.

So in essence it is worth it and these sites make it easy to sign up. Just follow the steps given and you’ll be signed up in no time.

Then all you need is for someone to find your product appealing and away they go. Marketing your product for you with ease and better yet, you don’t have to have any contact with them.

4. Write a Press Release

Just write up a little blurb about your website promoting it every which way you can and then going to a free website like prweb.com and poof it is now able to be seen by thousands of internet users.

Or course you can pay to get your press release shown to a wider audience, but you don’t have to, you can just use the free option at first and then go from there.

But above all when using this option think like a journalist. Read the newspaper or any other basic news release and see how they do it.

What catches your eye? What makes the editor want to print this? What makes it news?

Look for these things and then incorporate them into your own press release. The more professional looking it is, the more people are going to want to see what all the fuss is about.

5. Pay Per Click Advertising

Now I saved this option for last because most people starting out have just bought the website, domain, etc. and aren’t looking to spend any more money.

But this is a good way to drive traffic to your website because Google and this like are used by millions or people every day.

So say you use Google Adwords, this form of advertising is deemed as pay per click.

What this means is the only time you get charged is when someone clicks on your ad. So your ad can show up a billion times, but if no one clicks on it, you don’t get charged.

But if someone does click on it, then you get charged whatever you set it to, say 10 cents and for that 10 cents they get taken to your website. So for 10 cents you just got a visitor to your website.

Depending on how much your product sells for you can get 100 or more people and as long as one of them buys, you should still be making money.

There are plenty of options with such services, so you have no fear of getting in the hole. You can place a certain amount in and when the amount is used up, your ad will cease to exist. So you will never get overdrawn and end up owing more then you can afford.

So overall look at the options that best suit you, decide which ones you want to use and exploit them every way you can, mixing, matching and even creating your own.

But you must get traffic to your website to be a success, building it, publishing it and maintaining it is only half the battle, the rest relies on you getting word out about it, so you can start making money or gaining exposure.


Marketing Companies Service

November 4th, 2010 | Posted in Website Promotion

It seems on a daily basis I come across more and more Google rankings of law firm websites stacked back to back that are promoted and/or managed by the same few internet marketing companies. It seems these large marketing companies service dozens if not hundreds of competing law firms in a single geographical market. All of these sites obviously want to rank at the top of Google for the same keywords, but Google only has 10 top listings. An impossible situation.

I have yet to understand not only how a single marketing company can provide adequate services to these firms, all in the same market and with the same goal, but also why so many law firms jump on the same wagon. I’ve been dealing with law firms and their internet marketing for years and seen this increase every year. I was once told by an internet marketing employee of one of the large companies that they can’t touch what we were doing at the time, with our internet marketing. That our clients beat them every time. Of course!

Getting to the top of Google, or even on the 1st page is a major task today. Law firm searches are one of the most competitive. Have you ever noticed the number of other sites indexed by Google when you are searching for your firm online? Do a search in Google for ‘injury lawyer’ and there are nearly 3 million results. Do a similar search using your city or state. There are only 10 positions available on page 1 in Google. You must find a way to stand out and rise above your competition in this internet marketing game!

You need an edge. You need a company that has the knowledge, experience and time to focus on your company, not your competition. It’s best to find a small marketing company that isn’t already working for your competition but that is also experienced in your industry. If you are an attorney for example, I would not hire an seo company that didn’t have results in the highly competitive law firm industry. It’s hard to find w/out a contract but try to get an agreement of market exclusivity.

A few other things to watch out for is contracts and large payments before you can see what they can do. A good system is monthly payments without a contract. Patience on your end is key but if after 6 months you still don’t have results and see progress, move on.


The Right Design for Banner

November 4th, 2010 | Posted in Website Promotion

Just the way a chef tries to add the right ingredients into a dish to enhance the flavors in the similar way designers try their best to accumulate all the necessary elements that go into creating designs that look extremely attractive and successful. Anything that is good whether it is about the taste of a dish or visual beauty of a sight or about a person’s habit, people do remember about it. So the theorem applicable upon the process of creating an effective design is to create something that is unique, striking and efficient to get results.

It is good to take suggestions from people relating the design since you never know someone might offer a successful tip to you! The entire procedure of deciding upon what all should be added and what is to be rubbished from the creation is tiresome yet it is likely that the hard work would not go waste. All this while, this as well is important to remember that a single mistake could literally destroy all that brainstorming session that went into creating a design. As told earlier, you could take suggestions since it has been rightly said that two heads are better than one!

You might have come across about the basic rules laid by the experts which if followed could fetch great results but then there is something called ‘innovation and experimentation’. However for the same you need to be highly creative with your thoughts and work. A few believe that alphabets written in capitals possibly can be more effective but scientifically it has been proven that text in upper and lower case is far more legible from distance. When text is mixed in various cases it generally looks better to the eyes. While giving the right message is important, so are important the font and the size of the text. Using more than two text styles could irritate the eye, so it would be wise if it is avoided. Try giving a message that is short yet bold. Bold does not mean you use difficult words but a tag line that is really catchy and forceful in its own way.


Software Development Companies

November 4th, 2010 | Posted in Web Development

The web development company working for you must be one that has access to all the latest web design tools and platforms. The competition in the online world is tougher with almost everyday new participants making their power entries. But as a client of web services, you need to be able to gain from this competitive scene and you will do it for sure as the competition among service providers just makes you enjoy the best at lowest investment possible. The competition among the professional web development solutions providers has just been a boon for people like you and me who always look for quality web design services at affordable rates.

Gone are the days when people used to be just happy with a simple web site that spoke about their products and services. But things have changed a lot over these years. Today, your website is the face of your business. Depending on this very platform, you could easily take your products and services to the target audiences and achieve good response instantaneously.

Website development services providers are now working both at the mainland as well as offshore locations. The developing nations have opened up new windows of opportunities in the offshore/ outsource web design and development field. They have not only given birth to a completely client-centric web based services approach, but also been highly successful in offering the best bargains to their end customers. Those who have ever enjoyed any form of web based activity from an offshore firm, they are coming back to it for services again and again.

India is one of the leading countries in the professional scene of outsourced web services. In India, you will find hundreds of global IT and software development companies opening up their offshore development facilities. Already many a successful web services projects have been performed by these companies in a global perspective. Now is your turn to get a taste of powerful web services offered by any of these trusted names! You will always be satisfied with the services that you will avail from it – that’s a guarantee!


Planning Your Web Site Design

November 4th, 2010 | Posted in Web Development

If you are going to be engaging a company to complete a website design for you, you want to make sure that your site is functional and that it can be used to promote your company effectively. Here are a few mistakes that people make when getting a website design. Some of these mistakes can be quite expensive and time consuming to correct while others are more cosmetic problems that can be fixed more easily.

Creating a Site That Is Difficult To Navigate
If you create a site that is difficult to navigate, this can be devastating to your chances of success. If your customers cannot find the information or products that they are looking for they will often simply stop visiting your site and will give their business to your competition instead. It is better to choose a site that is more simply designed that your customers can navigate around easily. You want to make sure that the navigational buttons on your site are easy to find and that they are clear about what they will lead your customers to.

Not Utilizing Proper Search Engine Optimization Techniques
Proper search engine optimization techniques are critical to your website’s chance of success. Search engine results are what determine how easily your potential customers can find you if they are unable to search for you by name. Search engine optimization techniques include using terms commonly used to find your products and services. However, these techniques are not limited to the text content of your website. They also include the use of links both to and from your site, proper use of html tags and other elements that can help your site rank higher on a search engine result.

Not Using a Content Management System
If your site does not use a content management system that you are able to use on your own, it can make your site very difficult to update or alter in any way. A content management system allows you to change text, images and html portions of your website so that you are able to update it and make alterations to descriptions of your products and services. If you are unable to use the content management system that is used to create your site you will often be forced to rely on your web design and development company to make these changes and that can end up being very expensive in the end.


Web Solutions for Any Business

November 4th, 2010 | Posted in Web Development

The aptly titled ‘Internet My Life’ featured an interview with our very own Sam Tebbutt as well as an extended feature on Farndon Fields Farm Shop in Leicestershire. Sam will be explaining how businesses can have an online presence with a relatively low investment and how you can progress this presence into an effective arm of your existing business.

Sam also runs enviro-lights.co.uk.

Wida Group provide a full range of Web Design Services, E-commerce Solutions, Content Management Systems, Search Engine Optimisation (SEO) New Media and Web solutions for any business – anywhere.

Background:

Founded in 1998, we are a vastly experienced web design company and internet web strategy agency. We deliver stunning, high-quality web design and offer outstanding web branding at competitive prices. We are based in Nottingham, with website clients throughout the UK and Europe.

All our clients whether they be large or small, have the same thing in common, they want to be successful on the web. Our web design covers a vast geographical area but we also firmly believe in helping local businesses to improve their web presence, whether it’s putting a new idea into reality or simply increasing the quality and efficiency of an existing website. Our ideal location in the south of Nottingham allows us to serve Nottingham, Derby, Lincoln and Leicester with ease.

New Businesses:

Wida Group are committed to providing companies with a website and even have a package called Wida99 that enables companies to have a website from as little as £99. Our primary focus is e-commerce and we have a large portfolio of successful clients in both pure-play and offline business. Why come to Wida?

* Simply because we listen, we care about your business. * We take time out to understand what it is you really want. * We don’t just sell websites, we sell long standing business relationships. * Your success is our success.

Creative, Elegant, Affordable

We have extensive experience in designing and building beautiful, usable and accessible websites created to inspire, inform and effectively communicate your message to your audience.

A Wida Range of Services

Most web design companies offer just that – web design, if you’re lucky you may even have the chance to use an ‘off the shelf’ content management system. Here at Wida, we believe in offering and specialising in every aspect of the web.

As Wida have outlived and outgrown almost every other web design company in Nottingham, we know everything that there is to know about the web. Our services range from simple web designs to network solutions, search engine marketing and even domain name purchasing.

Starting a new online business or simply extending your existing offline business to the internet can be a simple procedure if you choose the right company. Here at Wida, we believe in helping you through every aspect of getting online and believe that we are the right choice for your new venture.

So if you are looking for a web design company in Nottingham and the surrounding areas, then Take A Wida View and give our sales team a call on 01159 214 797.


Talk of Web Development

November 4th, 2010 | Posted in Web Development

You talk of web development, and chances are that you cannot stop raving about how wonderful the process is. Its enormity and importance is only realized when the application created starts running over the web and shows its efficacy in the finest form. Only then does the client come to know how important it was to have it on board and what role would it play in the future course. The importance of effective web development is being stressed constantly for the fact that it cannot be overlooked by any means. Its beauty is that it gives programmers and developers the leverage to construct and create applications for their own comfort. It lets them synchronize multiple applications. Code can be written in chunks on various languages and then congregated together for better prospects. The total assimilated code then makes way for better things as the whole application becomes one compatible entity. Effective web development ensures that the operational base of the organization becomes comfortable. The applications devised and written on various programming languages add a difference o the working atmosphere within a facility as things become easier, simpler and quicker while doing. There are so many things that are written these days on software languages. Banks are having software projects written to calculate payrolls and process shipments easily. Companies are having software applications written to ensure their work gets simplified. Organizations are having software written to make sure their employees report on time and any defaulters are caught hold of and do not evade. All of these things mentioned above have become possible only because of effective web development. Had this not been there, things would have gone real awry and become chaotic. The very task of congregating facts and then compartmentalizing them and putting them into software is what makes things easy, something that service providers writing such applications know. Developing such applications is the hallmark of effective web development, something done with a lot of finesse by service provider enthused enough to pull off the project. They know what works for them, are willing to work towards achieving that and most importantly know everything that goes into the making of a good convincing project. The process is not that simple as it may seem at the onset. A team works out of its skins to ensure that the assignment gets coded well and is deployed in the same manner. Wok goes on day and night with every stage of the project being checked thoroughly and put through a dry run. This assessment helps in gauging the drawbacks existent and also plays a great role in finishing them off. One is able to rectify mistakes at every level and make the project as flawless as it can be made. Again, the final prototype prepared for deployment to the client is seen thoroughly by the project manager who checks the project at all levels. Once the nod is given, the project is shipped to the client and set up wonderfully for a good thorough usage.


Website Application Development

November 4th, 2010 | Posted in Web Development

Success cannot be achieved overnight. The making of a successful website involves meticulous effort on the part of the developer. Through study and application of the factors influencing the success has to be made. The competition among the websites aggravates the business generated by a particular websites. The website needs to struggle and keep functioning. A detailed study of the internet will reveal that while many websites are being published daily on the internet there are others dumped into oblivion never to return. This means that the Darwin’s principle of struggle for existence and survival of the fittest are apt for the website developers too.

While there are companies that take the competition as motivation, there are others that just cannot keep pace with the changing scenario and have to resign. Some of the factors crucial for the success of any website are as follows.

The companies that offer website application development need to be adept at what they are doing. The company should know and study the market they are catering to. If the final users or buyers of the website are not considered, it can prove to detrimental for the website application development company.

The company should be technically sound and have infrastructure to fulfill the commitments made to the clients. The personnel at the company should have enough experience as well.

No company can be victorious unless the marketing strategies are properly planned and executed. Thus proper planning and execution are very vital for success.

The company needs to study the changes taking place in the market and improve upon its services. It the company stops thinking on this aspect it does not mean the competitors will stop. This can give a chance to the competitor to forge ahead. The company should zealously strive for keeping ahead of competition. The company should not hesitate investing on research and development because this is a sector that yields rich dividends in the longer run.

Human being is never satisfied with the current achievements because the circumstances prevailing around do not allow him to do so. On the other hand satisfaction with the current achievement is considered negative because it stops the organization for progressing ahead. The internet world is changing every second and so does the expanse of the website application.

The business identities not only consider the website an advertisement but want it to perform as a marketing representative. This makes it necessary for the website application development company to be responsive to the changing market and final buyer behavior. The applications have to be developed in such a way that the website design facilitates the conversion of visitor into buyer and finally generates revenues.


Domain Hosting Explained

November 4th, 2010 | Posted in Web Development

Sometimes it’s the little things that trip us up, things that we take for granted because they have always been there. Things like electricity and TV’s and mobile phones and now the internet. My youngest daughter who is now very inquisitive bombards me with questions that as a dutiful parent I try to explain or try to find out myself. For example have you tried to explain to a six year old how mobile phones work? My usual response has been to say ‘Let’s Google it!’

What Is A Domain Name?

Simply put a domain name is the technical term for the ‘address’ of a particular website on the internet. Furthermore, domains can be more specific s, telling us where sub-folders are. Most of the time we are just trying to remember the exact main address of a website. Getting the wrong web address is like arriving late for a party and you’ve forgotten the address. Going to 23 Bennington Lane instead of 23 Rennington Lane or even 32 Bennington Lane will take you to quite different places!

You usually register a domain by registering with a services registrar. The industry is regulated and overseen by regulatory body called ICANN, which is an organization responsible for providing standards and procedures for certifying companies as domain name registrars.

Registration has grown over the years. Network Solutions was the first registrar to ever provide such a service. That was over ten years ago but today there are many accredited registrars such as GoDaddy and Name Cheap. Only a domain name registrar is permitted to access and modify the master database domains that are on InterNIC servers.

What is Web Hosting?

Simply put web hosting is the process of storing all the files of your web pages somewhere where then everyone around the web can have access to. A web hosting service provides a service that allows individuals and businesses to post web pages to the internet.

A web hosting company like JustHost or Hostmonster will offer clients access to a server that will provide the clientsí content to individuals on the World Wide Web after they make a URL or domain name request. To view pages on the web, you must have a web browser, such as Microsoft Internet Explorer or Netscape Navigator to request the web page from the server after you have purchased internet access.

Web sites are pages that are stored on a computer called a server. The server is a part of a network of computers on the internet or World Wide Web that allows users of the internet to reach your site anywhere in the world at anytime. The internet is open 24 hours, seven days a week around the clock.

Host computers are configured so that when your URL or domain name is typed in, the address will use a pointer routine (look for the address from terminal to terminal) until it reaches the computer that hosts your web-site. Then, if all is okay, your web site should display itself on the users screen.

Hosting companies require that you buy your URL or domain name first before you purchase hosting services. Most hosting companies have a package that will allow you to buy the domain name and hosting at the same time.

The main thing is 1) get informed and 2) Shop around! It’s amazing how prices for domain hosting and name registrations have dropped in the past couple of year! I hope that goes some way to explaining the difference between Domain Names and Domain Hosting! It’s been a pleasure writing for you.


Application Development Company

November 4th, 2010 | Posted in Web Development

Ruby on Rails, often shortened to Rails or RoR, is an open source web application framework for the Ruby programming language. It is intended to be used with an Agile development methodology that is used by web developers for rapid development. It was extracted by David Heinemeier Hansson from his work on Basecamp, a project management tool by 37signals which is a web application development company. It is normally installed using RubyGems.

Now let’s have a look at service oriented design with RoR.

Service oriented design is generally about creating systems that group functionality around logical functions and business practices. The basic goal of service oriented design is to split up the parts of an application into components that can be emphasized, improved and also fixed without having to test and verify all the other components when an individual is updated. To achieve these goals usually entails a trade-off between complexity and emphasized speed. However it is necessary to segment complex and also large applications into parts that can be tested and deployed separately.

There are many approaches that one can use to design a service-oriented application. The real goal of service-oriented design is to create simple and agile services layers that can be consumed without the use of generators or strict schemas. Service-oriented design can be daunting and complex. It requires more thought up front and decisions about how to separate logic and data in an application. One of the biggest advantages of Rails is the ability to quickly add a few models to an application and see the desired results immediately.

Up-front design and services give developers the ability to build apps that support greater complexity and larger team sizes. Service-oriented systems sacrifice speed for stability, reuse, and robustness. The key to pairing Rails applications with services is to use Rails for its strengths and switch over to services when a more stable approach is required. As parts of an application mature, their interfaces and requirements become more concrete. These are the sections that can gain the most from services. Utilizing services is best for sections of an application that have stable, well-defined, and well-understood requirements.

These are some advantages of using services rather than using a typical monolithic application.

a) Isolation: – Isolation makes a service much easier to manage and optimize. Isolated components can be tested separately from other parts of an application. Robustness, scalability, and improved testing strategies all stem from the concept of isolation. b) Robustness: – Services are robust because their underlying implementation can change with shifting load requirements, libraries, and languages without damage to the rest of the application. c) Scalability: – When you are using services, you need to think up front about how to separate data and manage interaction. This partitioning of logic and data provides the ability to scale the size of the code base and team in addition to the number of requests to process. d) Agility: – To upgrade the underlying system is easier when it comes to services. New versions of existing services and new services can be implemented outside the full design. This can provide much-needed agility for mature code bases where changes are typically expensive to verify with the rest of an application. e) Interoperability: – Using HTTP-based services is a great way to expose the functionality of legacy applications or external vendors. f) Reuse:- Service-oriented design enables reuse of components across multiple applications or clients.

These are some of the advantages of service oriented design. Ruby on Rails with service oriented design it becomes much easier for the developer to get the desired results.