Absolutely Crucial Elements Your Website Has To Exploit

April 3rd, 2017 | Posted in Marketing, Uncategorized

Once upon a time, having a website was enough to set your business out from the crowd. People used to think, ‘wow, a website. That is amazing’! See, back in the day, before technology became so commonplace, we were easily impressed.

Today that is not the case because a website is the least that a consumer expects from your business. Today, having a website isn’t enough; your website has to be perfect. Obviously, that is not an easy thing to achieve, and many don’t because they don’t know what to include and what to omit.

For your information, here are five elements that your website absolutely cannot forget to implement. Seriously, with regards to websites they are the judge, jury and executioner.

A Succinct And Concise Homepage

A website is a business’ chance to make a good first impression. In fact, a lot of consumers might not even know who you are until they have checked out your internet presence. To avoid angering and confusing them, you need a simple introduction, and your homepage is exactly that. It tells people who you are, what you do and why you are the best option around.

Name Or Logo

To identify with your company, they need a way of identifying who you are. When you think of the biggest companies on the planet, a logo instantly springs to mind, like the McDonald’s M. That is the dream, but for a lot of companies it is not the reality. Alternatively, your name will suffice. A good tip is to keep the name of your domain and your company the same. That way, no one gets confused, and it is easy to spot.

Easy Navigation

If people cannot surf your site, they will leave to another competitor. There are far too many companies on your side of the market that will give them what they want if you cannot. As a result, they will start a quick Google search and forget you in less than a second. All you need to do is make sure the layout allows easy access, and it is pretty. Looks are striking and impress the user, and easy access allows the user to find the information they need quickly and efficiently. The last thing you want to do is annoy them and make them angry, which is why most businesses go with a pro.

Search Engine Optimisation

The key to a successful website is creating traffic. Traffic is the amount of people who visit your site on a daily basis. The more traffic, the more chance you have of converting views into sales. Sounds easy, right? And it is, to a degree. Content is key because original content will create a buzz and keep people coming back for more. Plus, maximise your keywords throughout your site. Consider what you offer and what people will type in to find your services. Effective keywords will get you further up the Google ranking system.

E-commerce

However, viewers cannot buy if there is no portal that allows them the luxury. E-commerce allows you turn your views into sales, which is why you need a quality partner. Magento development is one of the best e-commerce services around, and it will be vital to your company in the future.

Without these elements, your website is doomed to fail.


Use These Top Tips To Help Your Retail Business Grow Its Customer Base

April 1st, 2017 | Posted in Marketing, Uncategorized

 

Running a retail business can be hard work because of all the competition out there. As a result, finding customers can be tricky. If you want to know how to expand your customer base, then try out some of these tips:

Accept Multiple Payment Options

If you’re wondering why you aren’t getting many customers, then it could be down to a very interesting reason. Many consumers don’t carry cash around anymore, they just have their cards or use smartphones to pay for things. So, if they walk into a store that only accepts cash, they aren’t going to be interested. I find that many people are more likely to spend their money at a place with multiple payment options.

So, if you only accept cash, you’ll need to look at broadening your payment options. Look for companies like Payline Data that can set up credit and debit card payments in your store. It would also be a good idea to look for a device that lets you accept NFC payments too. If you do this, you’re allowing everyone to come into your store and buy things. Whereas before, you were only catering to people that carry cash around with them. As a result, your retail business will soon start growing its customer base.

Create A Twitter/Facebook Page

One of the best ways to get more customers is by utilizing social media. All of the successful retail businesses have professionally run Twitter and Facebook pages. There are, obviously, other social media platforms out there, but these two are the biggest and best. If you’re on social media, you can start to market and advertise your business to more people. It can get you noticed by far more people in your local community, meaning more chances people will come into your store.

They key to a successful Twitter/Facebook page is communication. You should make talking to people your number one priority. Engage with your followers on Twitter and speak to those that like you on Facebook. The more you talk, the more chance it gives you to show off your business. It makes it more likely people will trust your business and thus want to start spending their money at your store.

Develop An Online Store & Mobile App

This next point is sort of like two points fused into one, for the sake of saving time. If you want your retail business to get more customers, you have to offer them an online shopping experience. Not everyone can travel down to your store, but they might hear that you do something they like. So, you have a potential customer that’s willing to spend money, but they can’t because of where they live. If you have an online store, then you have a way for people to buy things from you, no matter how far away they are. It’s a great way increase the number of potential customers you’re getting.

Going hand in hand with this, you should develop a mobile app version of your online store. This makes it easy for people to shop on the move and use your business.



 


How Wearable Tech Could Spark A New Privacy Revolution

March 31st, 2017 | Posted in Information Technology, Technology, Uncategorized

Fears over privacy are nothing new. As users began to see the sheer availability of information online, and the amount of personal data being seen and used by tech companies, they became rightly concerned over how much information would be available to companies and individuals, and how that information would be used. The increasing stream of news about the scope and intensity of government-backed surveillance programs has only added to the paranoia.

As we enter a new era of technology marked bywearable devices like the Apple Watch and Google Glass, those fears — which have been simmering in the minds of consumers for years — may finally begin to boil over.

The Problem With Apps

When it comes to user privacy, there are two kinds of apps to worry about. The first kind is designed to gather information about a user. For example, social media apps go out of their way to draw as much information about their users as possible. This is advantageous for both users and companies — users get more involved with their networks, and companies get more information to sell to advertisers.

However, this can be concerning to users who do not wish their information to be sold or to be publicly available. The same is true for tracking-style apps like Xora, an app whose deletion prompted the recent firing of an employee who resented the idea of being tracked 24/7.

The second kind may seem counterintuitive: apps dedicated to preserving user privacy. Snapchat, an app supposedly dedicated to anonymity and user-data protection, was recently the victim of multiple information leaks. These types of apps are dangerous because they lull users into a sometimes-false sense of security, prompting them to allow more of their information to be used without realizing the finer details of each company’s unique privacy policy.

But the real problem with apps is in their nature. Because they’re installed on a device, and often running in the background, they can constantly draw in new information about a user. Compare this to a few generations back, when the Internet could only be accessed through a hard-wired machine for specific, designated periods of time.

Wearable devices exaggerate these problems in two ways. First, they’re increasing the popularity of apps over traditional web browsing experiences. Because wearable devices have smaller screens and more intuitive interfaces, users will begin relying on apps over any other type of function or service.

Second, they’re being used in real-time. Rather than relying on a stationary desktop device or occasionally checking in on a previous-generation mobile device, wearable devices are worn and used on the go. This means greater volumes of streaming information and fewer stopgaps for the end user.

Fears Already Manifesting

Wearable devices are already starting to worry some experts about the security of private user data. Every generation of technology opens the door to new possibilities, but also opens the door to new vulnerabilities. Security professionals argue that the Apple Watch is a relatively secure device, at least compared to comparable wearable devices currently on the market — but the potential vulnerabilities are still a major unknown.

The Chinese Army has already taken measures to ban the use of the Apple Watch entirely. While China’s acts of censorship and routine banishments of Western technologies aren’t exactly new, their take-no-chances stance reflects a very real, logical concern.

What This Means For The Future Of Users

As more people become aware of the privacy threats marked by wearable devices, there could be a very significant leap forward in security and user privacy in tech companies. Responding to public concerns, app developers can make greater efforts to secure their apps and clearly explain their privacy policies. Device makers like Apple and Google can go on record about the potential vulnerabilities of their devices and inform the public about the best ways to protect themselves.

Perhaps most importantly, government organizations can step in to create some much-needed regulations about user privacy and corporate privacy policies. Already, the European Union is stepping in to protect userprivacy concerns as they relate to Google’s search engine and core products — the next step would be formalizing those regulations across the board for any devices and technologies, and institute those regulations in countries throughout the world.

The trade-off is, of course, that increased regulations mean decreased liberties — both for individuals and corporations. While some will push for strict regulations and tighter privacyand security, others will maintain that personal freedoms are more important than a fleeting idea of safety.

What’s important here is not where the issue will settle, but the fact that the issue will soon be up for debate. Regardless of where these regulations and new approaches to privacyland, wearable devices are about to provoke a new revolution in user privacy.


Here Is How To Address Car Hacking Threats

March 29th, 2017 | Posted in Communication, Information Technology, Uncategorized

When you connect a car to the Internet, it is no longer just a car: It is a computer on wheels.

For years, the security industry has asked itself, “When will cyberattacks affect the physical world?” The connected car is a clear example of where this manifests, especially as researchers release new information about vehicles’ vulnerabilities, such as my partner Marc Rogers’ and my deep dive into Tesla’s systems, or the recent Jeep Cherokee analysis, wherein researchers breached the vehicle’s drive systems from the Internet, slowing the vehicle to a crawl on a highway. Fiat Chrysler has since recalled more than one million vehicles as a result, and legislation aptly named the “Security and Privacy in your Car Act” is currently in consideration by Congress.

When a car can search Google, send tweets and be remotely accessed from a smartphone app, that car has more in common with your laptop than it does the Model T. Securing the next generation of connected automobiles means redefining what it means for a vehicle to be “road-ready.” The road-ready vehicle of the future needs cybersecurity measures beyond the traditional physical safety measures taken today.

It is inevitable that automobiles — alongside every other essential technology in our lives — become connected. Given how important cars and trucks are to both individuals and the world’s economy as a whole, it’s entirely expected that attackers will focus their energy on disrupting vehicles’ (hopefully) well-designed systems.

Thankfully, nothing catastrophic has happened yet, and the auto industry is in position to take necessary action to get ahead of this problem. However, it needs to learn from the software industry’s experience on the front lines of the Internet, something most auto manufacturers have yet to do.

For example, as part of its mission to reinvent the automobile, Tesla has taken a software-first approach to itscars. Knowing that the people will expect their car to be connected to the Internet, the conversation internally never was “when these cars become Internet-connected,” it always was “how can we build a great connected car?”

As with any software-driven product, cybersecurity must be a deliberate investment. Today, the auto industry can take three specific measures to dramatically improve the cybersecurity of its vehicles.

First, vehicles need over-the-air update systems to avoid expensive and lengthy recalls every time a security vulnerability is found. Second, manufacturers must separate infotainment systems and the critical drive systems, tightly controlling communication between them, just as commercial airliners isolate inflight Wi-Fi networks from critical avionics systems. Third, manufacturers must assume that some attacks will succeed and secure each individual software component in the vehicle, so that if an attacker compromises a single system they do not automatically get access to the entire vehicle.

While the state of automobile cybersecurity would be substantially improved if all manufacturers implemented these guidelines, they are just a start. It takes years for a company to develop a strong cybersecurity culture; even with a strong internal cybersecurity team, that team must be supported by and integrated into the organization as a whole.

Further, companies with experienced security teams look not just inside the company for support, but outside to the global community of security researchers identifying problems — and hoping to get them fixed — ahead of criminals. For example, Tesla launched a “Bug Bounty” program to encourage external security researchers to responsibly identify and help fix any security issues they uncover. I encourage all other manufacturers to follow a similar path.

Consider the consequences if the auto industry does not get security right: Manufacturers may need to issue a recall for every software vulnerability found. Recalls are a long process, and software vulnerabilities become a substantial personal safety issue, even a national security concern, if not fixed immediately. Further, if the frequency of software vulnerabilities in vehicles is anywhere near that of PCs — monthly and even weekly in some cases — recalls quickly become impractical.

I sincerely hope that all auto manufacturers proactively address cybersecurity, starting with the guidelines above, to make automobiles one of the most secure pieces of technology in our lives.


How Does The Free CCleaner Compare With Other Registry Cleaners?

March 27th, 2017 | Posted in Computer, Data Recovery, Uncategorized

CCleaner, a registry repair tool that comes in both a free and a paid version, created by the Piriform company, is known for being a blazingly fast registry cleaner. In fact, we’ve timed it on our office computer, and it finished a registry scan in just under 15 seconds. It only picked up one error. Our first question was: How thorough a scan was that?

Other registry cleaners that we’ve run on our computer have taken anywhere from a minute or more (many in the two to four minute range) to more than six or eight minutes, and in some cases up to 14 minutes. Our natural curiosity wonders how a scan that only lasts for 15 seconds can possibly be as thorough as a two or four or six minute scan.

Obviously, CCleaner doesn’t scan as many files as these other cleaners. How can it in fifteen seconds? And our results have born out these findings. Other cleaners, like RegCure, have ended up picking up more errors and empty entries in their scans than CCleaner. RegCure picked up eighty-six errors on the same machine in which CCleaner only picked up one. But then that’s attributable to the variation in the search algorithm used. Each utility has its own definition of parameters for choosing what it ranks as an error in the registry. Some, choose to error on the side of caution, and therefore pick up fewer errors.

While we like the free version of CCleaner, we just can’t get over the fact that it only picks up a fraction of the errors that other utilities pick up. And it does this on a regular basis. What counts, though, is the fact that your registry hasn’t been damaged by the cleaning, and you’re still able to use it without having to restore the backup of the old registry. In other words, it doesn’t disable the use of the computer.

One of CCleaner’s main selling features is that it can do more than just clean the registry. It comes with a system cleaning function (to clean up old and unused system files and logs), a Tools function (with tools to uninstall programs, manage your system’s start-up menu, find a missing file, restore the system to an earlier date, and a drive wiper), and an Options tab (that allows you to manage cookies, an include/exclude function for files to be cleaned), and an Advanced settings tab (which, among other things, allows you to restore the default settings as well as nine other items).

While we cannot give CCleaner a one-hundred percent recommendation with regard to its registry cleaning ability, we can say that it may be a useful program to have with regard to its other capabilities if you don’t already use another program that will easily access these other maintenance options.

In the final analysis, all we can say is that CCleaner may be a program you might want to consider having around as an additional registry repair tool. It’s main attractiveness, for us and perhaps you also, comes in the added feature functions it can perform. However, we don’t consider it to be powerful enough to be a frontline tool for keeping your registry unclogged. Use it as a backup or an adjunct, but not as your main registry utility.


4 Websites That Will Make Your Kids Smarter

March 25th, 2017 | Posted in Internet, Uncategorized

Being a modern parent means embracing the power of online education and teaching your kid to use the Internet in a productive manner. Try to show your kid that the world web is not only about watching funny cat videos and sending emojis on Facebook with the next four amazing educational websites.

1. Skillshare

Skillshare is a creative community where you can master new skills or gain expertise in various professional areas ranging from creative writing and web design to music and game creation. It’s a productive way to keep your elder kids busy during the breaks and let them develop their creativity, while gaining new experiences. For instance, you can take a screen writing course by  James Franco or learn marketing basics from Seth Godin.  Skillshare is an awesome way to test and try various career options and make sure your kid chooses the right college major.  It’s one of the best educational websites available. The community is free to join and enroll to a limited amount of classes per month, whereas going premium (8-10$ per month) will let you access all the classes, plus unlock offline access to supporting materials and videos.

Besides, the service can be highly beneficial for both parents and kids! If you have expertise in a certain area and can convert it into a series of easy-to-follow videos, maybe you should become a Skillshare educator yourself? Some of them claim to make around 1.000$ per night.

2. The 11+ Tutors in Essex

The Eleven Plus Tutors in Essex  team offers an innovative new service with virtual lessons conducted with the help of BigBlueButton virtual classroom technology.  It allows students to collaborate with the mentor online via chat and webcam, plus interact with all the resources in real time.  Along with their VLE, the service offers conventional 1-to-1 private tuition.  These sessions are targeted at primary school children to help them successfully pass the 11 Plus exam and gain a prestigious grammar school place. If you opt for a private session the tutor will visit your child at a suitable time, whereas exam preparation sessions are usually held online. Your child will be mentored by a fully qualified teacher with a respective degree and certifications.

Also, the service offers amazing creative writing classes where your child will master common writing techniques establish their own writing style and increase overall literacy. Learning to write compelling essays is one of the key factors in passing any examination successfully and entering a prestigious school afterwards

3. Duolingo

Duolingo is an incredible free language learning website (and app) that gives actual results fast. My kid started to read and translate short stories in French within just a month! I love the gamification elements included into each lesson with points added for each activity that could later be redeemed as special boosters. There’s a limited amount of lives (attempts) to pass each assignment and an instant in-lesson grading system.

So far you can learn French, Spanish, Portuguese, German, Italian, Dutch, Irish, Swedish and  Danish language with Duolingo (plus English if you are not a native-speaker). This year, the developers plan to add Russian, Polish, Turkish and Romanian languages.

4. BrainPop

BrainPop was launched back in 1999, yet it’s still one of the best educational resources out there! Fun interactive classes are available in numerous subjects from sciences to basic engineering. Learning goes in fun and engaging manner with knowledge presented in form of short animated movies and quizzes. The most difficult concepts are broken down to simple points and topics introduced by the website characters.

BrainPop has been successfully used in numerous schools around the US and gotten numerous praises from parents homeschooling their kids, along with top accolades from prestigious educational institution and the government. Prices vary depending on the type of subscription you choose.


Web Design Trends

March 23rd, 2017 | Posted in Uncategorized, Web Design

This year is halfway done, and we are already looking toward the future of web design. What new trends will pop up? Which ones will finally be laid to rest? One can only predict, but we have some strong tell-tale signs of what we will be seeing in the year 2016.

Overall Prediction: More Unique Experiences

With Responsive Web Design becoming even more ubiquitous, laying out webpages has fallen into the same predictable patterns. A 3-up stack of boxes to point out sales features here, a 9×9 grid format on a photo gallery there, we’ve reached a point where the majority of “pretty websites” all look the same.

“We’ve reached a point where the majority of “pretty websites” all look the same” (CLICK TO TWEET)

Next year, I predict we will see more well-thought out and unique user experiences. To achieve this, designers can integrate personal touches for a more unique feel, such as custom-created illustration work, hand-drawn artwork, a new way to incorporate a grid, or even an unconventional way of storytelling to their users.

Prediction 1: Unique Way of Using the Grid

Curious Space’s website is a great example of adding a pinch of organic freedom to an ordered grid layout.

You’ll quickly notice the photos of this website stacked on top of each other. Stacking them isn’t a problem, as when a user rolls over on an image, the Z-index of the selected image shifts, so it is pushed to the top of the pile of photos.
Upon scroll, the haphazard arrangement of their logo falls into place to spell out their company name.

Prediction 2: Custom-Drawn Illustrations

We’ve all thought it – “Why should I draw another [name of object] icon, when I can just grab it off an already existing vector pack from the web?” This line of thinking does save time and budget constraints, but how about integrating custom-made illustrations, or other artwork into the project budget in the first place?

Sites like  Creative Freedom Guide, For Better Coffee, DConstruct Conference, or Ice & Sky all integrate custom-made / hand-drawn illustration work that greatly aid in telling their story and leaving a memorable experience for their users.

Prediction 3: Better / More Access to Great Typefaces

We should all be thanking Google for its  free font collection. Because of the company’s library, utilizing a great looking typeface on a limited budget can be achieved. With varying styles, weights, families, and the like, there is sure to be quite a few typefaces that are suitable for any website.

Prediction 4: Cinemagraphs

Did that picture just….move? I love cinemagraphs because like videos and photography, it enhances the desired mood for a website and gives it an additional layer of wonder, mystique, and elegance. Unlike videos, it won’t eat as much bandwidth, and unlike photos, it provides “something more” than a simple still shot. This technology has been around for a while already (since 2011), and I hope to see it integrated into more websites in the future.

Prediction 5: Websites Through the Use of Storytelling

Storytelling through means of a website can be quite a complex endeavor. Nike and Lidyana did a great job with  this website.

Best viewed on a high-speed internet connection, the website takes you through the morning workout routines of a young woman. The opening sequence is of her waking up in the morning. After she gets settled into her routine, the user has a choice of seeing her do different types of exercise activities, such as yoga, running, weight training, and the like. If the user clicks on one of the activities, they are then presented with the young woman performing said activity.

The user is then presented with hot spots on the body of the young woman while she is working out, with links to Nike products she is wearing during her routines. This is a great way to showcase the product in-use, as well as providing the user with direct access to view the product details. If the user clicks on a hot-spot, the products she is wearing load in from the side, while pausing the video.

Through this type of interaction, the user can quickly run through all of the activities with the young lady, while browsing the products she is wearing, without even knowing they are shopping!

Earlier mentioned websites such as For Better Coffee or Ice & Sky also do a great job of integrating storytelling on their websites. Something as simple as teaching a user how to make the perfect brew, or being educated on the history of Antarctica can be fun, interactive, and a great learning experience!

Prediction 6: Semi-flat design

Flat design has slowly morphed over the past few years to semi-flat design. After Windows launched its Metro style, the design world became inundated with this trend. Unfortunately, this style did come with its usability pitfalls. This trend has slowly morphed into semi-flat design, largely in part due to both Android’s and Apple’s releases using this type of style. By integrating depth and dimension through the use of subtle shadows, card / tile concepts, and well-thought out transitions to help guide and orient users, semi-flat design aims to eliminate the problems that flat design had created.

Continuation of Earlier Trends

Prediction 7: RWD

Let’s face it, after the implementation of RWD, there was no turning back. There will only be more devices sold on the market, so embracing and integrating responsive practices on websites will make the web sphere a better place for all.

Prediction 8: Parallax

A couple of the websites mentioned earlier already utilize parallax on their websites. As mentioned in a previous GRAYBOX article, parallax is a type of effect applied to the speed and movement of background imagery. The background of the website moves at a different speed than the rest of the page, thereby mimicking layers of depth on the page. As computers and related technology get better at handling such effects on the web, access to viewing these unique animations will only increase.  Scroll For Your Health is a great example of a fun, interactive, and educational way to present information on different fruits, while employing parallax.

Prediction 9: Lazy Loading

On websites that feed content continuously, Lazy Loading aids in viewing immediate website content without waiting for the entire page to load.

This is especially helpful for websites that are highly visual, such as  FacebookInstagram, or Pinterest. In a society where information is constantly being fed into our lives, lazy loading helps to simplify viewing of said content by loading only small chunks at a time.

Pinterest

We’re excited to see what new trends, styles, and stories next year will bring for us, and what trends and movements will fade out within the next year and beyond!


How To Easily Build Your Own Website

March 21st, 2017 | Posted in Software, Uncategorized

Nowadays, you don’t have to be a tech wiz in order to build a website. In fact, you don’t even have to be tech-savvy. Website building is no longer reserved for the technology experts who know the ins and outs of computers and can write code. There are easy to use website builders such as Wix.com with ready made templates. With drag and drop editors, and endless choices of templates and functions, anyone can create a professional and great-looking website within minutes. If you can fill out a form, you can build your own beautiful and functional website exactly to your taste!

In the past, professionals and individuals looking to create a website have been forced to hire expensive professional graphic designers and computer programmers to do all of the work for them. Not any more! Building your own site is simple, and will save you tons of money. You won’t even have to install any programs onto your computer, because most website building companies are accessible via web browser.

The basic premise of these website builders is easy-use for the average Joe. These companies have recognized that more and more people without the skill to build sites are interested in doing so, and they’ve provided the solution. These new site builders are as simple as the word processor that you use at home. They make use of pre-set templates that you can choose, which immediately give you a general outline for your desired website. You can start with a basic template and then just follow the simple instructions to customize the design of your site to your taste. You control everything, including the backgrounds, colors as well as interesting textures. A simple site can literally be done in a matter of minutes! Here’s the:

Simple Step-By-Step Process:

  • Choose a template
  • Choose images
  • Upload your text and multi-media
  • Customize it
  • PUBLISH!

It’s really that easy. These easy to use website builders will provide you with all of the technological advancements and options that an expensive professional would charge you a small fortune for. And that is not all! Nowadays it is estimated that people spend up to 40% of their Internet time on their mobile devices. The leading Website building company Wix.com even gives you the ability to make your site mobile compatible, giving you the best of all worlds. That’s certainly not a market you want to miss out on and a feature that professional site builders will charge extra for.

So what are you waiting for? Don’t be intimidated. Head over to Wix.com and find out for yourself how easy and simple building your dream website can be!


How Hackers Can Crash Your Phone Via Wifi

March 19th, 2017 | Posted in Internet Security, Uncategorized

Among the many tools at the disposal of hackers is the ubiquitous “denial of service” attack (DoS), which is basically the sending of endless traffic to a specific site until it crashes from the overload.

Many people believe that hackers direct this kind of attack only at corporate websites and servers – that’s incorrect.

Online security experts have now researched and proven that it’s possible to attack iOS devices in a similar way, causing both individual applications or an entire mobile phone to malfunction.

Mobile security firm Skycure released the results of its research on the subject at a recent industry conference, showing exactly how hackers can potentially target any device using the iOS operating system.

For hackers, the process is as simple as setting up a wireless network for phones to connect to. Once linked, a hacker can launch a script aimed at any particular device, which will cause it to crash.

Skycure’s latest finding go hand in hand with previous studies it conducted, which revealed attackers could similarly create a Wifi network and cause devices to automatically connect. With all of these findings combined into a larger picture, it becomes clear that large targeted attacks could happen in highly populated areas. A determined hacker could set up shop in Times Square and  crash thousands of mobile devices in a short amount of time.

Unfortunately, there is nothing one can do to avoid this type of attack, except stay away from all unknown, unsecured Wifi networks.


Starting a Fashion Line: How to Research and Implement a Flawless Business Plan

March 17th, 2017 | Posted in How To Grow, Uncategorized

Starting a fashion line requires a large amount of research, especially for the new designer.

The first type of research you’ll want to do is market research. Browse the web for potential competitors, and compile them into a list. You’re going to have to research the following points about each of your competitors:

Mission Target Market (Demographics of their customers) Experience Sales Strategy (Retail or Wholesale?) Median Price Range Marketing Strategy (Social Media? Paid Advertising?)

Keep all of this info neat and organized, because you’re going to put it into a polished business plan later in the game.

Starting a fashion line requires researching your own target market, too. You need to define this group in its entirety. Find out the following things:

How much money do they make? What is their disposable income? Where do they like to shop? Where do they “hang out” online? How much money do they spend on clothing? What are their needs, are customers? How are their needs being met in the current market? Why will they be inclined to purchase your product?

In addition, you will need to start searching for suppliers. These are the people that will make clothing production possible. Starting a fashion line is easiest when using a full-service company that can create your samples from your sketches, and translate those samples into patterns, and finished products. Researching these companies in advance will give you a better idea of your options, and allow you to think about the type of supply chain you would like to have. Ask yourself these questions as you research:

Do I want to outsource, or produce in the USA? Where do these suppliers source their fabric from? What are the working conditions of overseas suppliers? How much experience do they have? What is their lead time? Who are their other clients? How will I import products back to the States? What type of company do I want to support with my business? What is the company’s stance on the environment, the planet, and bottom-line profits?