A Quick Guide To Doubling Your Web Traffic

May 2nd, 2017 | Posted in Loud Mouth, Uncategorized

If you run a website, it’s often heartbreaking when your traffic takes a turn for the worst. You spend hours maintaining your site and creating content. Yet, the traffic just doesn’t reflect your hard work. But, here’s the good news. You don’t have to work harder; you just have to work smarter! There are so many simple tricks that will help you double your web traffic in no time at all. We’ve been in the game for a long time, so we know what works (and what doesn’t work).

All it takes is some clever computer trickery, and a little patience. It’s important to remember that a million visitors don’t appear overnight. It takes time and effort to build that kind of traffic. Eventually, you’ll hit the ‘tipping point’, where everything will suddenly surge forward. The trick is to get there quickly. This post will teach you everything you need know about hitting that tipping point.

Get deep into your analytics

Your website analytics tell you everything you need to know about your existing traffic. Start taking twenty minutes at the end of each week to find out how your website is performing. Google Analytics doesn’t just show you how many people come to your website. It also shows you how they are using it. This is the data you need to extract. Find out what content is working on your site. What’s popular, and what keeps people on the site for long periods of time? Then, look for the negative signs. Look for where you have a high bounce rate and poor conversions. Rooting out the problems and making changes is the first step to higher traffic.

Boost your SEO

Most of the biggest websites get up to 50% of all traffic through search engines. They rank highly on Google which means tons of new traffic is referred to them by the search giant. As a new website, you’ll struggle to take advantage of this. But, that’s where SEO comes in. It’s a series of tricks and techniques that help boost your page ranking. By following the simple methods, you can put yourself on the first page of Google.

Focus on creating compelling content

Creating content is the best way to draw a lot of traffic to your site. Think about the YouTube videos that garner a million views. Or the articles that go viral on social media. This is how you get big numbers to visit your website. Focus your efforts on building highly shareable, delicious content. Capture people’s attention with grabbing headlines and juicy titles. Entertain people, inform them, and encourage them to share it on their social media sites.

Advertise

Of course, there is always a short cut! By using online advertising, you can instantly pull thousands of new visitors to your website. This is surprisingly affordable when done correctly. You can also target the very best customers and consumers. Just make sure you convince them to sign up or buy from you when they arrive.

These tricks and tips will help you double your traffic, but it won’t happen overnight. Take your time, and implement a long-term strategy.


Postmates, the startup that scares Uber, up $ 80 million

May 1st, 2017 | Posted in Entrepreneurship, Uncategorized

The US company specializes in internet delivery by individuals. Its value is now $ 400 million (€ 358 million).

It is not yet known also that Amazon or Uber, but could soon overshadow the two companies together. The US startup Postmates promises its users to deliver their “best in your city in minutes.” Using its mobile application or the website, you can order food, coffee, clothing or even flowers from partner stores and have them delivered in less than an hour. Four years after his birth, Postmates announced Thursday a levy of 80 million fund (approximately € 71 million), bringing its valuation to over 400 million. She also revealed to have made ​​more than 2.8 million deliveries since its inception.

Partnership with Apple

Postmates is one of those mobile applications based on the collaborative economy: its delivery drivers are individuals wishing to supplement their purposes. They are free to use the means of transport they wish, provided the controlled object is delivered in less than an hour. The start-up then takes a percentage of the costs of delivery which customers pay is usually between 5 and 20 dollars depending on the race. Objects or delivered meals differ among cities Postmates is currently present in over 70 US cities where it has established partnerships with local businesses or large retail chains. The start-up was particularly associated with fast food Chipotle and Starbucks. It now seeks to diversify beyond food: Postmates recently signed a partnership with Apple to deliver its products to its customers on the same day of their order.

In approaching the giant new technologies Postmates passed by another great name of Silicon Valley: Uber. According to the American press, the company specialized in transport passenger car with driver wants to diversify its activities in the delivery of objects or meals, but still groping. “UberEats, imitative launched in the fall to deliver the fast food Uber users in New York, Chicago, Los Angeles and Barcelona, ​​often so few users that drivers are forced to throw food to the end of their work day, “recounts eg Wall Street Journal.

Postmates not only shares the ambitions of Uber, but also its problems. Like other companies based on the collaborative economy, startups may soon upset his model. The labor board of the State of California recently recognized a former Uber conducting the employee status, not self-employed. If this decision were confirmed, it could impact numerous start-up that uses the services of individuals by forcing them to pay more and to fulfill additional fees, like retirement or health insurance.


You Can Keep Your Business Safe With These Great Security Techniques

April 29th, 2017 | Posted in Technology, Uncategorized

There is no better time than the present to start a new company. With the advance of technology and the Internet, you can start a business from home and make money. The twenty-first century is the century of opportunity. Unfortunately, it is also the century of increased threats, both physical and cyber threats. Keeping your business safe as never been more difficult, but it is not impossible. There are great security techniques available that will protect you internally and externally.

Antivirus Software

Browsing the Internet is dangerous. One wrong click and a hacker could access every part of your server and play havoc. That means they could steal credit card information and wipe out your bank accounts or change certain codes so your website crashes. In layman’s terms, you are at their mercy. At the mercy of common criminals is not a place you want to be, which is why you need antivirus software. It is free and basic, but it is effective. Any external threats should be stopped at the source, especially when you use it in conjunction with a firewall.

Strong Passwords

Hackers can enter your entire server through something as benign as a work email account. As long as the email account is on the same server, which it definitely will be, they can browse at their will. As a lot of offices are going paperless for financial reasons, email has become the main form of communication. Emailing is easier, cheaper and tidier, but it is dangerous. Make sure your employees and your company adopt a strong password policy to cover every possible crack and weak point. An eight-letter password with capital letters, numbers and symbols is always a good option.

Ask An Expert

Websites like tierpoint.com are a great place to start. Although software off the market is a good place to start, it is not a comprehensive strategy. To be honest, there are features that are left out which are essential if you want to stop a hacker with years of experience. Tierpoint and other experts have a wealth of knowledge and advanced equipment at their disposal. As a result, they can secure your business online at a moment’s notice. The expense is a lot more, but it is affordable. If you can afford the monthly or yearly subscription, is it well worth the cost. Some expenditures are essential and trying to find a loophole is a recipe for disaster.

Bluetooth Security Cameras

Still, the threat of a physical break in exists and for a lot of companies it is a distinct reality. Office space is not a thing of the past and thieves will gladly break into your premises to raid it for valuables. Not only can they steal sensitive data, but they can also have a mental effect. After a break in, you will no longer feel safe at work again. They might only be a couple of cameras, but they will ward off any potential burglars. Also, a large gate or fence is effective, even though it is a little cruder.

Safety can take a few different forms, so make sure you cover every base. One slip could be disastrous.


Corporate Essentials for all Small Business Owners

April 27th, 2017 | Posted in Loud Mouth, Uncategorized

Many people try to launch small businesses every year. But a lot of them overlook how important it is to get the basics right. You need a basic grasp of what it entails running a company. Once you’re au fait with this, it’s a question of putting these into practice. Check out these business essentials, and make sure you’re implementing them.

Money

If you’re serious about wanting to launch your own company you’re going to need capital. It’s no secret that entrepreneurs have to spend a lot of money. There are plenty of startup costs that you’re going to face. So you must make sure you have the money necessary to bankroll your business. And this is something a lot of people get wrong, and that’s why their businesses fail. So you’re going to need to save up and have some cash behind you before you launch. Failing this, you could always apply for a business loan.

Security Tips

As an entrepreneur, your business is your livelihood, so you need to look after it. The problem is, everything’s digital so your company is more susceptible to security risks. There are issues with viruses, hackers and data thieves. You’re going to have a lot of sensitive information running through the business. So you have to make sure you protect this information. This means password protecting all the computers in the company. You also should run antivirus software, and get an excellent IT support team on board.

Marketing Strategy

It’s imperative that you have an excellent marketing strategy for your company. The key to success in business is how well you promote and advertise your brand. These days marketing is much easier than it was thanks to the internet. You have a wealth of avenues you can use to drive the enterprise and generate interest. First off, you need to make sure your website is dynamite! This is going to be the first contact anyone will have with your company. So you need to inform, promote and attract all at once using excellent SEO. It’s also going to be vital to get on social media sites and make sure you have a strong presence there too.

Outsourcing

If you’re new to the business world, you might not be too familiar with outsourcing. This is the practice of sending work outside the company. The idea is that you hire freelancers to complete the projects for you. As a result, you save money, and you make sure the work gets completed faster. There are so many areas of the business that you can outsource. So you need to use it as much as you can. All your rivals will be outsourcing. So if you want an efficient and streamlined brand that keeps up with the times, you need to as well.

When you run a business, you’re in for a lot of hard work and sleepless nights. If you want to realise your vision, it’s going to be hard. But it’s not impossible as long as you put these essentials into action. You need to understand everything that’s involved in the running of a company. Then you can use it to your advantage.

 

 


The Essential Guide To Gaining More Customers

April 25th, 2017 | Posted in Marketing, Uncategorized

Every business owner knows that having a loyal following of customers is the key to long-term profits. Without anyone to sell to, it doesn’t matter how attractive your products and services are. Finding ways to win your fair share of the market is the most important challenge that any company faces.

However, the modern world makes it easier than ever to spread the word. Better still, you can do it in a far more cost-effective way than previous generations had to endure. Essentially, if you’ve got the right plan of action, you won’t go far wrong.

Here are some tips to have you marketing like a pro. Sit back and enjoy the increased profits.

 

Improve Online Visibility

In today’s society, the majority of us have access to the internet. More importantly, most of have used it to purchase goods at least once in the past. From a business perspective, the online market provides a chance to increase our customer base tenfold.

Unfortunately, you’ll never gain a foothold in the online market if people are unaware that the company exists. Knowing how to utilise SEO in an effective manner will increase your visibility on search engines. In turn, this will bring fantastic result for the business.

As well as leading to direct sales in the online arena, it will help gain customers in the physical world too. Most people have access to smartphones and will happily use Google or other platforms to source the company they’re looking for. Ranking highly will do you a lot of favours.

Online competition is vast, but the audience is far too big to ignore.

Make The Most Of Networking Events

While the virtual arena is important for recruiting customers, it’s important to pay attention to the real world too. Most small to medium businesses will deal primarily with the localised audience, so targeting them is a must.

Make no mistake, online efforts will help. But promotional events in the area can help generate a buzz about the company. Furthermore, face-to-face interaction is still the best form of communication. Take this opportunity to build stronger relationships with potential clients.

 

Promotional events are a great way to create a lasting first impression. You can enhance those feelings further, however, by giving them a bag that includes marketing materials.

 

Custom On It produce a number of suitable marketing products. Try to make them useful items like sweatbands or mugs. Every time the person uses this item, they’ll be reminded of your brand. Those good vibes could well lead to a sale.

Treat Customers Well

It’s quite understandable that you want to win over new audiences. After all, that is the key to continued growth. However, it’s equally vital that you take care of your current customers.

Showing your appreciation to customers can be achieved in various ways. You could even offer exclusive promotions that could encourage greater sales. Whatever you do, it’s important to treat them as people first. If they can relate to you and the brand, they’ll be far more likely to make continued purchases.

Meanwhile, you can also use social media sites like Twitter to answer queries and show great customer care. You’ll be surprised at how quickly the news of your great service will spread.


Top Tips For Attending Your First Trade Show

April 23rd, 2017 | Posted in Loud Mouth, Uncategorized

If you are looking at marketing your business to new investors, attending a trade show should be your first thought. Or, if your business is fresh on the market you need to get it noticed by the right people as soon as possible. A trade show is your way of doing this, and it doesn’t necessarily have to cost you a lot of money. While we give you the tips on all you need to know about your first trade show, we’re also going to show you how to save some cash. Are you ready to the enter the business world as your own boss?

Tip 1: Book In Advance

If you’re attending a tradeshow, you need to book your spot, approximately one year in advance. The first point to think about here is that this will decrease the cost substantially. The second is that if you do this you are probably going to be booking a trade show before your company is open for business. But, that’s okay, especially if you have a fresh idea that you are preparing to introduce to the industry. Remember, it doesn’t matter if you are only just getting started. With the right idea, you can get the attention of the investors who can get your company to hit the ground running.

Tip 2: Lay Out A Clear Plan

You need to demonstrate to investors that your business is either already a successful venture or that with their help it can be. To do this, it’s important you have a clear plan to show the direction of your company and how their funding could help improve it. You also need to convince them of how investing in their company could be beneficial to them, not just to you. Talk to your colleagues and formulate a plan of attack. Don’t forget there are going to be a lot of start-up companies vying for the same investors as you.

 

Tip 3: Create A Stylish Booth

How much money and investment you put into your stall will depend on the funding you have available. But, if you don’t have a lot of spare funds, you can still have an eye-catching display. Though, it is important that your booth design looks professional. Make sure you pick your exhibit design carefully and choose a style that suits your company.

Tip 4: Personalised Merch

It’s quite easy to order personalised merchandise through an e commerce company online. If you have a logo, you can put it on pens, stress balls or even sweat bands. You can give these out to potential investors for free. It will make a big impression, showing you are already thinking in terms of success. It’s also a great little advertising technique and gives the investors something to hold on to as they consider the value of your pitch..

Tip 5: Take Action

Lastly, soon after the trade show you might get a call from an investor, willing to take the chance on your company. Don’t hesitate and accept the offer as soon as you can. Otherwise, they might move on to a more willing business. Good luck will all your future endeavours.


Use These Techniques to Protect Your Company

April 21st, 2017 | Posted in Technology, Uncategorized

You need to understand that your business is going to need protection. And the way you go about protecting it is to understand the threats. The company is going to be vulnerable from a security and legal perspective. So you need to use certain techniques and strategies to protect the company as much as possible.

Here are a few of the best techniques you can use to protect and defend the business, and help it progress.

Hire a Lawyer

To protect your business in the best possible way you need to understand the law. And the best way to do this is to hire a lawyer. They will be able to point out anything that is going to put your company at risk. Your lawyer will know all the law surrounding health and safety, and employee rights, etc. So make sure you hire one as soon as you can, and your company will reap the benefits of this.

Use an Accountant

The financial areas of the business are often the most difficult to understand. You see, now you’re a business owner you’re going to have to bankroll everything yourself. It’s also going to be necessary for you to sort out your own tax and business rates. You need to have an accountant to make sure all your finances are above board. They will also be able to tell you about anything you can do to save money and cut business costs.

Health & Safety

As a startup business, you need to be aware of the legalities surrounding health and safety. Your business attorney should be able to help you with this. It’s important to understand what health and safety mandates you need to adhere to. For instance, you may need to prepare for HIPAA compliance audits and other proceedings. The first part of ensuring the business has excellent health and safety is staff training. Make sure everyone is aware of risks and how to avoid them as much as possible.

Business Security

Security for the business becomes even more vital as an entrepreneur. Your company is your livelihood, so you need to keep it safe as much as you can. This means password protecting all the computers in the business, and the Wi-Fi networks. You also need to install software that’s going to protect them. Things like antivirus and malware programs are essential for the protection of the company.

Backup Files

You’re going to need to realise that your data needs to be secure. Now that everything runs on computers you’ll have a lot of sensitive information. A lot of this is going to be projects, and some might even be private information about clients. You don’t want to lose this data, so you need to back it up. Sure, you can save it onto the hard drive, but what happens if the computer malfunctions? To make extra sure your data is protected you need to save your files on data storage facilities. There are plenty of these online, so check out the ones that most appeal to you.

When you begin a career as a business owner, you’ll find there are a lot of threats to your business. These are things you may not have encountered before, so you’ll need to be aware of them. There are security and legal aspects to consider. So make sure you work out everything that’s a potential risk and deal with it.


The 4 Essential Aspects Of Brand Identity. Which One Are You Missing?

April 19th, 2017 | Posted in Marketing, Uncategorized

Creating a unique brand identity, or brand design, is perhaps the most difficult thing in business. Why? Because there is no one single answer. There’s no miracle cure or template you can follow. A unique brand identity comes from creative thinking, and finding something that sets you apart.

When it’s done right, it is incredibly effective. Just thinking about the branding power of Coca-Cola or Pepsi. The colours and logos alone are enough to make you think of the product. Think about Mercedes’ classic badge, and you instantly imagine refined, luxury driving. Think of the McDonald’s golden arches, and you can almost taste the hamburgers! This is branding at its best. Unfortunately, we can’t tell you what your unique brand identity is. But, we can tell you how to start creating it.

  1. Your logo

We’ve already touched upon Mercedes, McDonald’s and Coca-Cola. Their logos are fantastically recognisable. The image alone is enough to conjure the ethos of their brand and company. Another great example is Nike’s famous tick. You need a logo that defines and represents your company. It must be simple, effective, and powerful. It’s not an easy task, and it’s best left to the professionals.

  1. Colours

Sometimes, even an iconic colour scheme is enough to define the brand. The first thing that springs to mind is Red Bull’s classic red, yellow, and deep blue. That particular colour palette is so recognisable and has come to define their brand. The same can be said for Google’s simple primary colour rainbow palette. It defines their logo, but it also creeps into every aspect of their design. How about Coca-Cola’s distinctive, dominant red colour? Or Facebook’s trademark blue? These colours define their respective brands. Choose yours wisely.

  1. Fonts

Fonts have an incredible way of conveying personality. Picture Disney’s classic logo in your mind right now. You’re instantly thinking of the swirling font that captures the magic and playfulness of the brand. So simple, but so brilliant. The same can be said for eBay’s haphazard lettering. Your chosen font can easily match the personality of your brand. Think about the high-end jewellery market. They always use curling, elegant fonts to depict their brand. What would your font look like?

  1. Tone of voice

Now that we’ve covered the visual elements, what about the copy? Every piece of text or wording conveys your brand identity and personality. So, choose your words carefully. Moreover, choose the way you say them. The tone of voice you adopt is incredibly important when connecting with customers. You’ll quickly double your web traffic if you get it right online. A stuffy, professional tone is no good for a playful, creative business. While a colloquial, chatty tone is no good for a B2B company. Use a tone and personality that reflects your business ethos. Then apply it to every aspect of your business. From newsletters to blogs to advertising copy.

Every small decision you make impacts your overall brand identity. Make sure you’re creating a coherent and powerful brand through every aspect. Use your logo, your fonts, colours, images, and wording to give your company the right aesthetic.


If You Want Your Business to Be Successful You Need to Implement These Marketing Strategies

April 17th, 2017 | Posted in Marketing, Uncategorized

marketing strategy

Running a small business is never easy, but can be very rewarding. But to make sure your business doesn’t fail you need to understand what’s required. The major component in running a successful company is the marketing. Get this part right and you should see the business thrive and grow.

Web Design

All businesses need to have a website before they launch. It’s a fundamental part of being a small business owner. You can’t expect to enjoy success if nobody knows about you. A website gives you legitimacy and makes you more professional. You need to have a focus on web design as well, because how the site looks is vitally important. Think about bringing in experts to help with the design, layout and content of the site.

Business Blog

These days we all know how popular blogging is. It seems that every man and his dog now have their own blog. Well, you need to get involved and create a business blog for your brand. This is a form of marketing that not all your competitors are going to have considered. You’ll be able to talk up your company and blog about interesting things. This helps raise your company profile and generate interest in you. You could even link the blog to your website if you want to.

SEO

Never overlook the importance of search engine optimization when promoting your enterprise. You need to be applying SEO to your website and blog content as much as you can. This will help your business when it comes to search results, and it will attract clients. SEO is a complex but highly essential technique that all modern businesses need to make use of. You could hire an SEO company if necessary, or you can take a course that will train you in it.

Be Active on Social Media

Social media marketing is the most powerful form digital marketing. Social networking sites are used by millions every day. So if you can get onto the likes of Twitter and create a strong profile you can access a global audience of millions. Make sure you have a strong presence online because everybody these days uses the internet. You can make use of this as a way of standing out and driving your brand forward.

Hire a Digital Marketing Team

If you want to be sure you’re getting the best possible marketing strategies for your company you should hire experts. You could always bring in a digital marketing team who’ll be able to streamline the process for you. They can set about coming up with the best online marketing techniques for your brand. This is a great way to ensure you cover this important area of the business, but also free yourself up to focus on other areas.

You’ve got to remember that marketing is the most essential component of a successful business model. You need to be sure that you have a flawless marketing strategy in place in order to help your business thrive. There are so many different ways to promote and advertise the company these days. It’s just a case of finding the perfect balance between methods.


How To Give A Winning Business Presentation Speech

April 15th, 2017 | Posted in Marketing, Uncategorized

The world of business has seen some dramatic changes in recent years. However, there’s no doubt that we can still benefit from some traditional values. Public speaking is certainly one of them.

A great speech can win over a large crowd all at once. It can help underline the ethos and quality of a company while also promoting the business to the right people in an entertaining fashion. Whether it’s a trade show or business network even doesn’t matter. The ability to produce a great public speech can bring huge benefits to the business.

However, the old tradition can be improved with some modern ideas too. Here’s how to impress your crowd.

Stand Out

The clue here is in the word stand. If you want to win your audience over, then you’ve got to give them something to feast their eyes on. Sorry to break it to you, your figure isn’t enough. The modern businessperson has many resources at his or her disposal. Don’t be too ignorant to use them.

Pop up displays at Nomadic Display are a great way to take your presentation to the next level. Not only will it impress your guests, it will promote the brand too. Meanwhile, these stands can be used to illustrate exactly what you are talking about.

Additionally, the fact you haven’t got all eyes staring directly at you should help calm your nerves!

Dress To Impress

While you alone might not be enough to keep the guests entertained, it’s still imperative that you look the part. If you don’t, it reflects badly on the image of your company and can reduce your success rate greatly.

In most situations, a smart outfit is preferred. However, this isn’t always the case. On the other hand, a great pair of shoes is simply non-negotiable. Meanwhile, you should be sure that your hair is neat and tidy too.

When you look the part, you feel the part too. Besides, it shows that you care about the presentation too.

Use Media Resources

If you aren’t a natural speaker, it doesn’t mean you can’t host a winning presentation. The key here is to keep your speech down to a minimum.

You can achieve this with the use of video inserts and other similar items. In many cases, these options can be more entertaining for the guests too. Meanwhile, those skills can be used to make YouTube a huge part of your future marketing plans too.

It’s by no means a necessity, but these tools can be a huge help.

Allow Questions At The End

The presentation is about you expressing a message. But it’s important that the viewers feel like they are participating too. Allowing a Q&A session at the end is essential.

Clearing up public queries might resolve issues for others as well as the person asking. Your answers will also verify that you do know what you are talking about, which can give people more confidence in your business.

Being approachable is a vital skill for any business individual. This is a great way to achieve it.