Marketing Tips That Will Get Your Business To The Top

April 13th, 2017 | Posted in Marketing, Uncategorized

Is marketing your company online free? No, it’s not and don’t let anyone tell you otherwise. To market your business online successfully, it will cost a small amount of money. However, the services you receive will be of good value. We guarantee that if you use the right online marketing techniques, interest in your business will skyrocket. You will be able to claim a bigger piece of the market, and you might even get to steal a few customers from your competition. So, the question you should now be asking is what type of internet marketing do I need to use to make this happen? We thought you might ask, that’s why we’re recommending these techniques and services.

PPC

Let’s start with the easiest one to understand and that’s PPC or pay by click marketing. When a customer uses the internet, they search for keywords in a search engine like Google or Yahoo. They don’t look for specific companies or businesses unless they have already made up their mind on which one they are going to use. So, if they were searching for used cars, they wouldn’t type in www.carsforsale.com, they would type in “used cars for sale.” Then they’ll select a link from the search results. They will usually only look at a couple, and that’s why you want your website on the first page. Ideally, you want it at the top of the first page and there is one sure fire way to achieve this. You pay a company to add your site as one of the top sponsored links. Adwords is the most popular form of PPC so you should consider in investing. You will be amazed by what it could do for your company.

Video Advertising

Remember, you want your business to be seen as dynamic and interesting. At the minute, the most popular form of social advertising is by sharing pictures and images. So, you pin a picture from your site on Pinterest; people share it and your search ranking increases. Thus, you get more interest in your business with very little effort on your part. But, we think shortly video shares are going to overtake image sharing as the most popular form, and it’s already started to happen. You might be using Snapchat in your personal time, but we wonder whether you have started using it to market your business. Others like IGN have. They have live stories active on snapchat every day, giving updates on their site, and you should do the same.

CRO

PPC will get customers to view your site. Video Ads will get them interested in searching for it as well as keeping your business fresh in their minds. But, what about what happens after they find your business site online. You want to make sure that they commit to a purchase of the product or service that you are selling. To do this, you should invest in CRO. Companies that offer CRO collect data and know exactly what turns a viewer into a customer. If you contact them, they will assist you on how to use CRO to tweak on your site.

Use these resources and you can be assured that your business’s name will be the one on everyone’s lips.


The 6 Basics Of Digital Marketing

April 11th, 2017 | Posted in Marketing, Uncategorized

The great thing about online or digital marketing is that everybody can do it. It marks out a level playing field where entrepreneurs can build an empire from their bedroom. A small website or mobile app can turn themselves into a billion dollar company. All thanks to digital marketing. You no longer need huge pots of money to fund TV, radio, and magazine advertising. You just need some basic knowledge, and some creative ideas. Here are the bare essentials.

A website – It’s now easier than ever to build your own website. And we still suggest that everysingle business have one. (Social media is not a replacement for a great website). It’s the first place that any prospective buyer or client turns to before making a decision. Use WordPress to build your own, or hire a professional web designer to create a bespoke version. Don’t rush this stage, it’s a crucial part of your brand identity.

SEO – ‘SEO’ stands for ‘search engine optimisation’. Essentially, it means getting your website as high as possible on Google’s search rankings. The biggest websites rely on Google for up to 50% of their traffic. So, if you want to reach a huge number of people, it’s essential. The techniques are numerous, but here are the fundamentals. Google are looking for relevancy (through keywords and great content). They’re also looking for authority (lots of traffic and links back to your website).

Email marketing – We have been using email since the 1980s. That’s a lifetime in internet years! Yet, it is still the most powerful way to connect with your community. In fact, most big businesses rely on it for their sales. As a small business, you should be collecting email addresses, and sending timely updates. Send newsletters, exclusive discounts, and personal recommendations.

Social media – Some companies have built their entire fortune through social media platforms. There is no better way to reach out and interact with your customers. Facebook and Twitter are the most obvious platforms. However, don’t forget about Pinterest and Instagram, which are currently showing huge rates of engagement and sales referrals. Managing an effective social media strategy can feel overwhelming. We often find it easier to outsource to a professional marketing company to handle the various accounts. Find out more about social media agencies, and see if your business would benefit.

Video – Some small businesses don’t understand the enormous potential of YouTube. It’s the second biggest search engine in the world, generating billions of views every day. You need a presence here. Start brainstorming unique ways to present your company in video form. YouTube videos are the most viral form of content. Make sure you have a plan.

Advertising – Last of all, you can give your marketing a real kick with online advertising. We suggest trying a few Facebook adverts. You can target them to a very specific audience using demographics and personal interests. From there, graduate to Google adverts. You’ll boost your traffic significantly, and learn more about your customers.

That’s all there is to it! Remember, this is simply an introduction to digital marketing. Keep digging, and keep learning!


The Beginner’s Guide To A Powerful Web Presence

April 9th, 2017 | Posted in Marketing, Uncategorized

Every modern business needs a powerful online presence. The internet is where all your customers are! So, it’s your job to set up an effective web to find and capture them. If you’re not sure where to start, don’t worry, we’re here to help. Building an effective web presence takes time, but it’s worth it when the customers start pouring in. This guide is all about putting your ideas into practice. You’ll turn your business into a giant online presence in no time. Let’s take a look, shall we?

Website – Before you do anything else, you need a strong central hub. That’s your website. Your website should provide all the information about your business and your products. It’s the central place that customers should be directed to. We’ll soon talk about social media, mobile apps, and email. But remember, they must all link back to this one main place. It’s now easier than ever to set up your own site using design templates to help you along.

Social media – Once you’ve got a website in place, it’s time to start luring people to it! The more people that reach your website, the more sales you make. The better your reputation, and the stronger your brand. As a startup company, the best way to do this is through social media. Facebook, Twitter, and Instagram are all very powerful when it comes to driving sales and traffic to your site. It’s the first weapon in your digital marketing arsenal. Not only that, but they’re an effective way to build a community and connect with them daily.

SEO – ‘SEO’ stands for search engine optimisation. It’s an essential part of your online presence because it directly affects your ranking on Google. When people search for your product or service, you need to show up in those results. That means optimising your site to improve your search engine visibility. We asked SEO consultant, Oliver Wood, for some tips here. He told us that SEO techniques change year-on-year as Google regularly update their algorithm. However, the basics include using keywords to show your relevance, and generating links to prove authority.

Mobile app – When we talk about an online presence, most people instinctively think of desktop or laptop access. However, we now live in a world where 50% of all internet access takes place on a mobile device. That means your online presence is halved if you don’t consider your mobile strategy. A fully-formed mobile app is still the best way to connect with people on a handheld device. You can even make one yourself if you’re up for the challenge!

Email – A strong email presence is perhaps your most important marketing tool. Why? Because it’s the single biggest driver of sales to most websites. Many consider email marketing to be old news, but smart website owners understand its value. Start collecting email addresses of your customers and website visitors. Then, send timely emails about discounts and updates.

These are your five basic elements of a strong web presence. From here, you can start to build an empire! Good luck!


Six Low Cost Ways To Market Your Business

April 7th, 2017 | Posted in Marketing, Uncategorized

Do you want to market your business to as many people as possible? Of course you do. Every business owner’s dream is to hold a better footing on the market, but achieving the goal is hard work. Not only is it difficult to pull off, it is expensive. But, marketing is a necessity that all businesses need, so you are going to have to splash the cash if you want results. Or are you? In fact, there are ways of marketing your business on a budget. All you have to do is follow these tips.

Plan Your Attack

Define who your demographic is and figure out a specific strategy that can hit that can reach that demographic effectively. Who are the people making the decisions? How likely are they to use your business? Where are you most likely to find them? These are vital questions that you need to answer before you start. For example, a forty old mother of two is more likely to be found on social media or the internet than Chief Technical Officer of a company.

Get A Website Set Up

If you haven’t got one already, set up a website. Results driven web marketing is an essential part of a business’ marketing strategy. Techniques such as SEO are essential for increasing traffic to your brand and getting noticed. However, without a basic website you cannot use effective online marketing techniques, and in 2015 they are a mandatory part of the business industry.

Use Social Media

It is important that you don’t place too much emphasis on social media. That being said, do not neglect social media altogether. It is an essential, free tool that can reach plenty of people if you use it properly. Sign up to them all and use them to attract different members of the industry. LinkedIn is a fantastic way to connect with professionals and peers in your field while Twitter and Facebook will entertain a more holistic audience.

Think Outside Of The Box

Maybe it isn’t outside of the box, but business cards are old school, and they shouldn’t be forgotten in a hurry. In fact, they should be used with a variety of methods for the perfect marketing strategy. Get a couple of hundred printed and get them into the hands of as many people as you can. Business cards do not cost a fortune, and they are memorable. Plus, if you pass them to one person there is more chance they will be recycled to potential clients.

Find Something Unique

Once you have found your unique selling point, write quality content and get it published. The more unique your business is, the better chance there is of clients and customers noticing you. In fact, if you offer something that no one else does, you are the only avenue when they require those certain skills.

Put Videos On YouTube

Again YouTube is a free method of advertising. But this time, you are promoting your business with the power of video. If potential clients and customers see a friendly or approachable business video, they will instantly relate and remember your name.

You are more likely to get approached if you are open and trustworthy.


Why You Should Use Gorgeous Models to Promote Your New Products

April 5th, 2017 | Posted in Loud Mouth, Uncategorized

We all know that marketing is the cornerstone of any successful business. And we’ve all heard of the common marketing techniques. Things like blogs and social media marketing are popular and effective. But, these are commonplace methods that almost all businesses are going to make use of.

The idea for you is to try to come up with less common methods of marketing. These will give you an extra edge, and help set you apart from your rivals. One of the best suggestions would be to use gorgeous promo models to promote and advertise your products. If you’re looking for reasons why you should do this then read on.

Visual Association

It’s important in business to have visual association. People like to be able to put a name to a face. And with business this is essential when you promote. It’s important to have an actual person to relate to rather than an advert. And this is why it works so well when you have models. People will see them promoting your brand, and this gives you more legitimacy. It’s a fact that human interaction is important. And seeing someone promote something in the flesh always works better than watching an advert.

Sex Sells

The bottom line is that sex sells. If you look at successful marketing campaigns through the years, the majority will have sexual connotations. As a society we like sex, and it’s important in our lives. And what better way to promote your products than using sexy models. Look at the success Lynx have had taking this approach. By having somebody attractive endorsing your products you’re going to attract interest. Psychologically people are more likely to choose something if it’s advertised by someone gorgeous.

Opportunity for More Live Events

By bringing in models, you improve the opportunity for more live events. It’s important to make the most of these because they are an essential part of marketing. Live events create a great atmosphere for customer interaction. And by using models you can improve attendance and the effectiveness of your live events. Check out Marquee Image promotional models and figure out who’d best be suited to your brand. You really need to embrace the live events arena, as this can really benefit you as a company.

You Can Work on Other Things

Another huge advantage of hiring promotional models is that it frees you up. Promoting and advertising take up a lot of time. And you already have a great deal on your plate running your own business. So, by using models you and your staff can focus on getting other things done. And you’ll still have the perfect people to market your products. This is a great form of outsourcing, and helps keep the business running as it should be.

When it comes time to market your business it’s important to think outside the box. There are so many different marketing strategies you’re able to use. And something you might not have thought of before is making use of promo models. As you can see from this post, that is an excellent idea, and one that should be used more.

 


Absolutely Crucial Elements Your Website Has To Exploit

April 3rd, 2017 | Posted in Marketing, Uncategorized

Once upon a time, having a website was enough to set your business out from the crowd. People used to think, ‘wow, a website. That is amazing’! See, back in the day, before technology became so commonplace, we were easily impressed.

Today that is not the case because a website is the least that a consumer expects from your business. Today, having a website isn’t enough; your website has to be perfect. Obviously, that is not an easy thing to achieve, and many don’t because they don’t know what to include and what to omit.

For your information, here are five elements that your website absolutely cannot forget to implement. Seriously, with regards to websites they are the judge, jury and executioner.

A Succinct And Concise Homepage

A website is a business’ chance to make a good first impression. In fact, a lot of consumers might not even know who you are until they have checked out your internet presence. To avoid angering and confusing them, you need a simple introduction, and your homepage is exactly that. It tells people who you are, what you do and why you are the best option around.

Name Or Logo

To identify with your company, they need a way of identifying who you are. When you think of the biggest companies on the planet, a logo instantly springs to mind, like the McDonald’s M. That is the dream, but for a lot of companies it is not the reality. Alternatively, your name will suffice. A good tip is to keep the name of your domain and your company the same. That way, no one gets confused, and it is easy to spot.

Easy Navigation

If people cannot surf your site, they will leave to another competitor. There are far too many companies on your side of the market that will give them what they want if you cannot. As a result, they will start a quick Google search and forget you in less than a second. All you need to do is make sure the layout allows easy access, and it is pretty. Looks are striking and impress the user, and easy access allows the user to find the information they need quickly and efficiently. The last thing you want to do is annoy them and make them angry, which is why most businesses go with a pro.

Search Engine Optimisation

The key to a successful website is creating traffic. Traffic is the amount of people who visit your site on a daily basis. The more traffic, the more chance you have of converting views into sales. Sounds easy, right? And it is, to a degree. Content is key because original content will create a buzz and keep people coming back for more. Plus, maximise your keywords throughout your site. Consider what you offer and what people will type in to find your services. Effective keywords will get you further up the Google ranking system.

E-commerce

However, viewers cannot buy if there is no portal that allows them the luxury. E-commerce allows you turn your views into sales, which is why you need a quality partner. Magento development is one of the best e-commerce services around, and it will be vital to your company in the future.

Without these elements, your website is doomed to fail.


Use These Top Tips To Help Your Retail Business Grow Its Customer Base

April 1st, 2017 | Posted in Marketing, Uncategorized

 

Running a retail business can be hard work because of all the competition out there. As a result, finding customers can be tricky. If you want to know how to expand your customer base, then try out some of these tips:

Accept Multiple Payment Options

If you’re wondering why you aren’t getting many customers, then it could be down to a very interesting reason. Many consumers don’t carry cash around anymore, they just have their cards or use smartphones to pay for things. So, if they walk into a store that only accepts cash, they aren’t going to be interested. I find that many people are more likely to spend their money at a place with multiple payment options.

So, if you only accept cash, you’ll need to look at broadening your payment options. Look for companies like Payline Data that can set up credit and debit card payments in your store. It would also be a good idea to look for a device that lets you accept NFC payments too. If you do this, you’re allowing everyone to come into your store and buy things. Whereas before, you were only catering to people that carry cash around with them. As a result, your retail business will soon start growing its customer base.

Create A Twitter/Facebook Page

One of the best ways to get more customers is by utilizing social media. All of the successful retail businesses have professionally run Twitter and Facebook pages. There are, obviously, other social media platforms out there, but these two are the biggest and best. If you’re on social media, you can start to market and advertise your business to more people. It can get you noticed by far more people in your local community, meaning more chances people will come into your store.

They key to a successful Twitter/Facebook page is communication. You should make talking to people your number one priority. Engage with your followers on Twitter and speak to those that like you on Facebook. The more you talk, the more chance it gives you to show off your business. It makes it more likely people will trust your business and thus want to start spending their money at your store.

Develop An Online Store & Mobile App

This next point is sort of like two points fused into one, for the sake of saving time. If you want your retail business to get more customers, you have to offer them an online shopping experience. Not everyone can travel down to your store, but they might hear that you do something they like. So, you have a potential customer that’s willing to spend money, but they can’t because of where they live. If you have an online store, then you have a way for people to buy things from you, no matter how far away they are. It’s a great way increase the number of potential customers you’re getting.

Going hand in hand with this, you should develop a mobile app version of your online store. This makes it easy for people to shop on the move and use your business.



 


How Wearable Tech Could Spark A New Privacy Revolution

March 31st, 2017 | Posted in Information Technology, Technology, Uncategorized

Fears over privacy are nothing new. As users began to see the sheer availability of information online, and the amount of personal data being seen and used by tech companies, they became rightly concerned over how much information would be available to companies and individuals, and how that information would be used. The increasing stream of news about the scope and intensity of government-backed surveillance programs has only added to the paranoia.

As we enter a new era of technology marked bywearable devices like the Apple Watch and Google Glass, those fears — which have been simmering in the minds of consumers for years — may finally begin to boil over.

The Problem With Apps

When it comes to user privacy, there are two kinds of apps to worry about. The first kind is designed to gather information about a user. For example, social media apps go out of their way to draw as much information about their users as possible. This is advantageous for both users and companies — users get more involved with their networks, and companies get more information to sell to advertisers.

However, this can be concerning to users who do not wish their information to be sold or to be publicly available. The same is true for tracking-style apps like Xora, an app whose deletion prompted the recent firing of an employee who resented the idea of being tracked 24/7.

The second kind may seem counterintuitive: apps dedicated to preserving user privacy. Snapchat, an app supposedly dedicated to anonymity and user-data protection, was recently the victim of multiple information leaks. These types of apps are dangerous because they lull users into a sometimes-false sense of security, prompting them to allow more of their information to be used without realizing the finer details of each company’s unique privacy policy.

But the real problem with apps is in their nature. Because they’re installed on a device, and often running in the background, they can constantly draw in new information about a user. Compare this to a few generations back, when the Internet could only be accessed through a hard-wired machine for specific, designated periods of time.

Wearable devices exaggerate these problems in two ways. First, they’re increasing the popularity of apps over traditional web browsing experiences. Because wearable devices have smaller screens and more intuitive interfaces, users will begin relying on apps over any other type of function or service.

Second, they’re being used in real-time. Rather than relying on a stationary desktop device or occasionally checking in on a previous-generation mobile device, wearable devices are worn and used on the go. This means greater volumes of streaming information and fewer stopgaps for the end user.

Fears Already Manifesting

Wearable devices are already starting to worry some experts about the security of private user data. Every generation of technology opens the door to new possibilities, but also opens the door to new vulnerabilities. Security professionals argue that the Apple Watch is a relatively secure device, at least compared to comparable wearable devices currently on the market — but the potential vulnerabilities are still a major unknown.

The Chinese Army has already taken measures to ban the use of the Apple Watch entirely. While China’s acts of censorship and routine banishments of Western technologies aren’t exactly new, their take-no-chances stance reflects a very real, logical concern.

What This Means For The Future Of Users

As more people become aware of the privacy threats marked by wearable devices, there could be a very significant leap forward in security and user privacy in tech companies. Responding to public concerns, app developers can make greater efforts to secure their apps and clearly explain their privacy policies. Device makers like Apple and Google can go on record about the potential vulnerabilities of their devices and inform the public about the best ways to protect themselves.

Perhaps most importantly, government organizations can step in to create some much-needed regulations about user privacy and corporate privacy policies. Already, the European Union is stepping in to protect userprivacy concerns as they relate to Google’s search engine and core products — the next step would be formalizing those regulations across the board for any devices and technologies, and institute those regulations in countries throughout the world.

The trade-off is, of course, that increased regulations mean decreased liberties — both for individuals and corporations. While some will push for strict regulations and tighter privacyand security, others will maintain that personal freedoms are more important than a fleeting idea of safety.

What’s important here is not where the issue will settle, but the fact that the issue will soon be up for debate. Regardless of where these regulations and new approaches to privacyland, wearable devices are about to provoke a new revolution in user privacy.


Here Is How To Address Car Hacking Threats

March 29th, 2017 | Posted in Communication, Information Technology, Uncategorized

When you connect a car to the Internet, it is no longer just a car: It is a computer on wheels.

For years, the security industry has asked itself, “When will cyberattacks affect the physical world?” The connected car is a clear example of where this manifests, especially as researchers release new information about vehicles’ vulnerabilities, such as my partner Marc Rogers’ and my deep dive into Tesla’s systems, or the recent Jeep Cherokee analysis, wherein researchers breached the vehicle’s drive systems from the Internet, slowing the vehicle to a crawl on a highway. Fiat Chrysler has since recalled more than one million vehicles as a result, and legislation aptly named the “Security and Privacy in your Car Act” is currently in consideration by Congress.

When a car can search Google, send tweets and be remotely accessed from a smartphone app, that car has more in common with your laptop than it does the Model T. Securing the next generation of connected automobiles means redefining what it means for a vehicle to be “road-ready.” The road-ready vehicle of the future needs cybersecurity measures beyond the traditional physical safety measures taken today.

It is inevitable that automobiles — alongside every other essential technology in our lives — become connected. Given how important cars and trucks are to both individuals and the world’s economy as a whole, it’s entirely expected that attackers will focus their energy on disrupting vehicles’ (hopefully) well-designed systems.

Thankfully, nothing catastrophic has happened yet, and the auto industry is in position to take necessary action to get ahead of this problem. However, it needs to learn from the software industry’s experience on the front lines of the Internet, something most auto manufacturers have yet to do.

For example, as part of its mission to reinvent the automobile, Tesla has taken a software-first approach to itscars. Knowing that the people will expect their car to be connected to the Internet, the conversation internally never was “when these cars become Internet-connected,” it always was “how can we build a great connected car?”

As with any software-driven product, cybersecurity must be a deliberate investment. Today, the auto industry can take three specific measures to dramatically improve the cybersecurity of its vehicles.

First, vehicles need over-the-air update systems to avoid expensive and lengthy recalls every time a security vulnerability is found. Second, manufacturers must separate infotainment systems and the critical drive systems, tightly controlling communication between them, just as commercial airliners isolate inflight Wi-Fi networks from critical avionics systems. Third, manufacturers must assume that some attacks will succeed and secure each individual software component in the vehicle, so that if an attacker compromises a single system they do not automatically get access to the entire vehicle.

While the state of automobile cybersecurity would be substantially improved if all manufacturers implemented these guidelines, they are just a start. It takes years for a company to develop a strong cybersecurity culture; even with a strong internal cybersecurity team, that team must be supported by and integrated into the organization as a whole.

Further, companies with experienced security teams look not just inside the company for support, but outside to the global community of security researchers identifying problems — and hoping to get them fixed — ahead of criminals. For example, Tesla launched a “Bug Bounty” program to encourage external security researchers to responsibly identify and help fix any security issues they uncover. I encourage all other manufacturers to follow a similar path.

Consider the consequences if the auto industry does not get security right: Manufacturers may need to issue a recall for every software vulnerability found. Recalls are a long process, and software vulnerabilities become a substantial personal safety issue, even a national security concern, if not fixed immediately. Further, if the frequency of software vulnerabilities in vehicles is anywhere near that of PCs — monthly and even weekly in some cases — recalls quickly become impractical.

I sincerely hope that all auto manufacturers proactively address cybersecurity, starting with the guidelines above, to make automobiles one of the most secure pieces of technology in our lives.


How Does The Free CCleaner Compare With Other Registry Cleaners?

March 27th, 2017 | Posted in Computer, Data Recovery, Uncategorized

CCleaner, a registry repair tool that comes in both a free and a paid version, created by the Piriform company, is known for being a blazingly fast registry cleaner. In fact, we’ve timed it on our office computer, and it finished a registry scan in just under 15 seconds. It only picked up one error. Our first question was: How thorough a scan was that?

Other registry cleaners that we’ve run on our computer have taken anywhere from a minute or more (many in the two to four minute range) to more than six or eight minutes, and in some cases up to 14 minutes. Our natural curiosity wonders how a scan that only lasts for 15 seconds can possibly be as thorough as a two or four or six minute scan.

Obviously, CCleaner doesn’t scan as many files as these other cleaners. How can it in fifteen seconds? And our results have born out these findings. Other cleaners, like RegCure, have ended up picking up more errors and empty entries in their scans than CCleaner. RegCure picked up eighty-six errors on the same machine in which CCleaner only picked up one. But then that’s attributable to the variation in the search algorithm used. Each utility has its own definition of parameters for choosing what it ranks as an error in the registry. Some, choose to error on the side of caution, and therefore pick up fewer errors.

While we like the free version of CCleaner, we just can’t get over the fact that it only picks up a fraction of the errors that other utilities pick up. And it does this on a regular basis. What counts, though, is the fact that your registry hasn’t been damaged by the cleaning, and you’re still able to use it without having to restore the backup of the old registry. In other words, it doesn’t disable the use of the computer.

One of CCleaner’s main selling features is that it can do more than just clean the registry. It comes with a system cleaning function (to clean up old and unused system files and logs), a Tools function (with tools to uninstall programs, manage your system’s start-up menu, find a missing file, restore the system to an earlier date, and a drive wiper), and an Options tab (that allows you to manage cookies, an include/exclude function for files to be cleaned), and an Advanced settings tab (which, among other things, allows you to restore the default settings as well as nine other items).

While we cannot give CCleaner a one-hundred percent recommendation with regard to its registry cleaning ability, we can say that it may be a useful program to have with regard to its other capabilities if you don’t already use another program that will easily access these other maintenance options.

In the final analysis, all we can say is that CCleaner may be a program you might want to consider having around as an additional registry repair tool. It’s main attractiveness, for us and perhaps you also, comes in the added feature functions it can perform. However, we don’t consider it to be powerful enough to be a frontline tool for keeping your registry unclogged. Use it as a backup or an adjunct, but not as your main registry utility.