How To Do Market Segmentation

January 13th, 2018 | Posted in Marketing, Uncategorized

Market segmentation is to segment or divide the total market that exists for a homogeneous product in different submarkets composed of consumers with similar characteristics, and then select from all the resulting sub-markets, the market or markets more attractive to venture.

The reason to segment the market today is that the total market that exists for a product is so wide and varied that it is not profitable to adapt a product for every type of consumer who formed, but it is reasonable to identify types of consumers with similar characteristics, and focus only on one of these.

Focusing on a segmented but attractive market and direct our products or services only to it, allows us to specialize in it and thus achieve greater efficiency because, for example, we can better understand the needs and consumer preferences that shape it, and to care for the best possible way.

Let’s look at what are the steps to perform market segmentation, along with a simple example that will help us gain a better understanding:

1. Segment the total market

The first step is to identify the total market that exists for our product and segment or divide it into different homogeneous submarkets composed of consumers with similar features.

To do this segmentation we use different variables; for example, we can segment or divide markets by:

  • location (country, region, city).
  • age group (children, adolescents, adults).
  • gender (men and women).
  • socioeconomic level (Level A, Level B, C level).
  • income (monthly income range).
  • degree of (primary, secondary, university) education.
  • social status (high, medium, low).
  • lifestyle (activities, interests, hobbies).

Example: for a business engaged in the manufacture and sale of clothing we decided to segment the market into men and women, ages 0-15, 15-35 and 35-60 years and monthly income of 0-500, 500 1500, and 1500 to $ 3000.

2. Select the target market

Once you have segmented the total market that exists for our product, the next step is to select among all resulting submarkets, the most suitable or attractive to venture, given our resources, capacity, expertise and experience; but considering also that is sufficiently broad and has sufficient financial capacity.

The submarket chosen would become in our target market, target market, niche or target audience; market to which we will direct and upon which we design our marketing strategies.

Example: once we have segmented the market we decided that the submarket which will direct our clothing and, therefore, our target market, will consist of women 15 to 35 years with monthly incomes of 500 to $ 1,500.

3. Define the consumer profile

Once we have selected our target market, to make a better analysis, we define the consumer profile that conforms; ie, we describe what are its main characteristics, based mainly on the variables that have previously been used to segment the market.

The definition of the consumer that makes up our target market might include where it is, what is your age range, what their socioeconomic status, what their preferences are, what their habits profile, what their habits, what their interests, etc.

Example: Once you have selected our target market and we have analyzed, we determined that the consumer profile that shape it is striking women seeking models for garment that will provide, pay for it usually average 30 dollars, usually acquire primarily in shopping centers, and often have as main pastime surf the Internet.

4. Develop marketing strategies

Once you have clearly defined the consumer profile that makes up our target market, based on that profile, we design the marketing strategies that we will use to assist you.

The design of marketing strategies could include designing products that seek to meet their tastes and preferences, pricing commensurate with their economic capacity, choosing sales channels that are accessible, selecting advertising media available to them scope, copy-writing messages that cause impact, etc.

Example: Once you have defined the consumer profile that makes up our target market, striking design models for our garments, we put a price of $ 30, we sell primarily in shopping centers, and we promoted mainly through Internet.

5. Select new markets

When starting a business it is advisable to target small but attractive markets, but as we increase our sales and experience, can choose to turn to broader markets.

So the final step is to make new segmentation’s and select new markets to which venture that allow us to launch new products, create new brands, establishing new sales channels, open new stores and perform other actions that allow us to grow as a company.

Example: once we have grown as a company and gained sufficient experience, and we have established in the market of women, we also decided to enter the market of men and, therefore, launch a new line of clothing for men.


The Best Ways To Use Tech In Your Business

January 11th, 2018 | Posted in Marketing, Uncategorized

You may not realise that technology can be a wonderful resource for a small business like yours. We are here to show you how. Whether you are looking to market your business effectively or keep it safe, we guarantee technology offers the answer. Let’s look at some of the best ways you can use the latest tech solutions to give your business a boost.

Tech Promotion

There are a lot of blogs online claiming that internet marketing is free. While this isn’t exactly true, digital promotion is still excellent value for money. It can be particularly useful for a small business owner such as yourself. By promoting your business online using the latest software, you will ensure that it is seen by the biggest market possible. This is important and will guarantee you have a strong chance of gaining a better position on the marketplace quickly.

When we refer to online marketing, we usually mean concepts such as SEO and CRO. These are valuable methods of promotion that you should be investing in. But, you should also think about more radical ways to market your business using technology. For instance, you may want to consider creating an app for your company. If you use an app, it can be a great tool to market your business. But as well as this, it can allow consumers a different form of interacting with your company. It’s a great way of securing your place in the modern market.

 

Tech Security

As the owner of a new company, you should be thinking of investing in network security services. The online world is a dangerous place for a new business, and you need to keep your network protected. You should be thinking about potential hacks and cyber thefts. Remember, keeping passwords and encryptions on important files will only go so far to stopping hackers. Ideally, you need to hire a service that specialises in protecting your network. They’ll maintain your business network and deal with any problems as they arise. You won’t have to worry about losing the trust of your customers or facing any down time.

Tech Cost Cutting

You can use technology to cut the costs of your business. There are a lot of tasks you won’t need to hire employees for because technology can handle it for you. For instance, you no longer need an accountant to deal with your business finances. You can get the latest software that manages your costs and savings effectively. You’ll have complete access and be in complete control of your spendings. We are sure you can see how attractive this possibility is for a business owner such as yourself.

You can also use digital services to save money in your business. For example, you might still be using a faxing machine to transfer documents to colleagues and clients. These are expensive and can be difficult to maintain. They are also obsolete. The latest software allows the easy transfer of files digitally straight to your email, no matter how big.

It seems clear then that tech isn’t just one of the best solutions to improving your business. It’s the only solution.


Work motivation techniques

January 9th, 2018 | Posted in Loud Mouth, Uncategorized

Work motivation techniques are methods, tactics and procedures used to motivate workers in an enterprise, and thus make them more productive, more efficient, more creative, have a greater commitment to the company, and are more willing to provide good customer care.

The following is a compilation of ten effective motivation techniques that you can apply now to motivate your employees or subordinates.

Give greater autonomy

Give greater autonomy is to give workers greater flexibility and empowered to do their jobs.

To apply this technique could, for example, give the worker the ability to decide how to perform a task, the power to make small expenses or spending a certain budget as it sees fit, the confidence to decide when to always work as you meet their responsibilities and obtain the expected results, etc.

Give greater autonomy is an effective motivational technique because it satisfies the need for humans to take control of their destiny; but such requirements is necessary to give autonomy only competent workers, give these sufficient information and feedback to enable them to make good decisions, and create an environment of trust where not fear mistakes.

Offer incentives

Another technique motivation is to offer workers incentives such as cash rewards, bonuses and prizes, in exchange for certain results.

To apply this technique we could, for example, offer the employee an annual bonus if you get to meet your goals, a cash reward if you have a good performance, or a prize if he can get more sales than their peers.

Offering incentives is another effective technique, but for best results it is advisable to offer incentives to non-controlling manner; for example, instead of saying simply that if the worker achieves a goal we will reward, saying that we would like to reward the effort and dedication you put towards the target.

Recognize

Give recognition is to recognize the good performance of workers as well as the good results or achievements to earn.

To apply this technique could, for example, make a recognition ceremony where we reward the best team of the company, financially reward the worker who has had the best performance in the year, or you let a worker who has done a good job and I congratulate him.

Give recognition is a technique that works because it satisfies the need for humans to feel valued; but such requirement is necessary that the surveys are genuine and sincere, ie they are given them a worker who really deserves and not simply intended to motivate.

Foster relationships

Foster relationships is to provide opportunities for workers who can relate, interact and bond with their peers.

To apply this technique could, for example, create groups or teams (which also enable interact with other workers gives them a sense of identity and belonging), organize corporate events, activities or meetings do outside of work, etc.

Foster relationships is a great motivational technique and satisfying the innate need of the human being to relate to other people, but we must bear in mind that this need is often present in people extroverted than introverted.

Show interest

Another technique is to show interest or concern about the actions, achievements and problems facing the workers.

To apply this technique could, for example, ask the employee why is having a poor performance and what would motivate (which also helps us to identify other ways to motivate), advise about personal problems, support your personal goals, give time and permission to pursue studies and even fund some of these, etc.

Show interest is a technique that works well because it satisfies other innate need in humans related to the need to interact with others, which is to feel loved, appreciated and heard.

Make them feel useful and considered

Another technique motivation is to make them feel useful and considered workers.

To apply this technique could, for example, ask the worker proposals or suggestions to enhance productivity and improve processes (which also allows us to obtain valuable proposals or suggestions for the company), allow to express their ideas or opinions, ask how it would solve a given problem, etc.

This technique works already satisfying other needs in humans related to the need to interact with others, which is to feel useful, considered important and taken into account.

Give variety

Another technique is to give workers variety or innovation in their work.

To give variety we could, for example, rotate the worker put temporarily swap it places with another worker, enrich their job with new functions, tasks or activities, put new challenges or goals, encourage him to propose new ways of doing things, etc.

Give variety is a technique that gives good results because the variety is a common motivator in people; but also prevents workers from falling into the routine of always perform the same functions or tasks, which is often a source of boredom and discouragement.

Provide opportunities for self-realization

Provide opportunities for self-realization is to give workers opportunities for achievement, growth, professional and personal development.

To apply this technique could, for example, give the worker more autonomy, greater accountability, greater powers, new features, new tasks, new challenges, new goals, opportunities for advancement, to express their creativity, to learn new skills, etc. .

Provide opportunities for self-realization is an effective technique because it allows us to give the worker the opportunity to meet one of the most important needs in humans, which is to feel fulfilled.

Provide opportunities to transcend

Provide opportunities to transcend is to give workers opportunities to leave a legacy, to feel that their lives have meaning, to help others.

To apply this technique could, for example, give the worker the opportunity to conduct outreach activities, explain how through their work improves the quality of life of people, help you find meaning in their work, etc.

Provide opportunities to transcend is a technique that works because it allows us to give the worker the opportunity to meet another major needs in humans, which is to transcend life.

Setting goals

Setting goals is to put the worker to meet goals or objectives.

To apply this technique could, for example, workers put the goal of increasing sales, get more customers, improve productivity, reduce turnover, etc.

Setting goals is a technique of effective motivation and the goals they mean to people challenging and allow them to focus; but such requirements is necessary that the goals are clear, specific, challenging but achievable, and that the worker agrees with them and accepts or, in any event, that are imposed on them by someone you trust.


Marketing Tips for Small Businesses

January 7th, 2018 | Posted in Marketing, Uncategorized

Let’s look at marketing 10 tips dedicated to small businesses that can help us increase our customer base and our sales.

Specialize in one type of product

The produce or offer only one type of product or service will allow us to be experts or specialists in what we do or offer and, thereby, to provide a product or service quality.

The specialize in one type of product will also allow us to capture more customers, since they, seeing us as experts or specialists, have a high perceived value of our products and we choose rather than competition.

Even the specialize in one type of product will allow us to increase our prices because consumers are willing to pay more if they believe that anyone who produces or offers goods or services, is a specialist in what he does.

Specialize in one type of consumer

This council is a variation of the first, is to direct our products to only a certain type of consumer.

The focus on a specific audience type will allow us to specialize in it and know very well their needs, preferences, customs and habits and, thus offering a product specially dedicated to meet those needs, tastes and preferences, and design strategies or making decisions based on these customs and habits.

Create an identity

Create an identity means giving a unique style to our business or our products.

By creating an identity position our brand in the minds of consumers, which in turn enables us they identify with our brand and recognize it at any time.

Our identity can be based on any differentiation or important feature in our products, in the style or the way we serve in the design or combination of colors we use, etc.

Offer variety

We specialize in one type of product and consumer, and create our own identity or style, but at the same time, we must offer variety.

Consumers are always looking for variety. Can we achieve to be faithful to our products, but eventually left to find variety in them, we will soon leave and go to competition.

To provide variety we offer different alternatives and constantly launch new products without thereby changing the type or style of our current products.

Listen to the customer

Listening to the customer is being permanently attentive to their opinions, suggestions, comments, complaints or claims.

Even, we must try to find this information, for example, using surveys, creating a suggestion box, talking with them and asking what is your opinion about our products, calling them by phone to see how it fared with their use, etc.

This will allow us to tailor our products to their needs, tastes and preferences, and know what we are doing wrong, what we need to improve, what should we remove or change.

Getting the data of our customers and make a database

We should always try to get the data of our clients such as your name, address, phone, email and date of birth, so that we can create a database that will help us better understand our customers, follow them up and maintain contacts with they.

For example, we can send you a thank you card, greeting or greetings, and so seek to win their loyalty, or we can send a printed newsletter by mail or an email newsletter to your email, on our new offers or promotions.

To get your data we can make use of promotions, for example, create a lottery in which to participate have to enter your details, or we can simply solicitousness when you purchase our products or services.

Identify needs, tastes or preferences

We must always seek to identify needs, tastes, preferences, habits or customs of our individual customers.

This will enable us to offer a personalized, for example, offering a product specially designed according to the tastes or preferences of a particular customer.

To detect the tastes or preferences of our clients, we monitor and analyze them, for example, what products they use most are, what their habits, what their buying preferences, etc.

Be attentive to competition

Just as we must be ever vigilant to our market or target audience, we must be ever vigilant to our competition.

We must be attentive to the strategies or actions you perform as well as the emergence of new competitors.

This information will allow us to react quickly, for example, designing strategies that allow us to meet his, or making decisions that allow us to counteract or take advantage of their actions.

Use testimonials

Whenever possible we should not look for testimonials from satisfied customers and then use those accounts as an introduction to other potential customers.

The bigger the testimonies and the more known are the clients that we do, we will cause better impression.

We may publish the testimonies, for example, in our brochures or website, or we can simply mention to potential customers, major customers we have served and the services we have provided them.

Find referrals

Whenever possible we should seek referrals , ie ensure that our customers recommend us and help get other clients.

One way to achieve this is to give our customers discount coupons that give them away to their acquaintances, and offering a product for free whenever it is used three of their coupons.

We should always devise strategies that allow us to get referrals, however, we must remember that the best way to achieve that we recommend, is offering a product or service quality.


5 questions that can save the life of your SME

January 5th, 2018 | Posted in Marketing, Uncategorized

Everyone talks about the first year of a new company or new SMEs. It is common knowledge that 90% of new businesses fail.

“If you can spend the first year are on the other side.” Say out there.
What they do not tell you is that once you are “the other side” there is imminent danger of stagnation.
If you achieve a minimum customer base, a good team and a healthy finances can navigate in a comfortable midpoint (face it: mediocre) for some or many years until external circumstances make your SME gone unnoticed for history.
If your SME is stable it is ideal to make tough questions that take you out of a bubble of comfort moment and tell you if you:
Your SME is ready for an external sudden change
There is within your SME agent sufficient to keep improving and growing continuously change.
5 quick questions for self-criticism are:
1) Does your SME is the best at something?
If there is something your company does or offers better than anyone put a checkmark. If you turn around and you’re pretty much like the rest of your concern yourself market.
2) your customers Do you dread the thought of you gone?
Of course your customers can survive without you, but if the thought of losing them as a supplier is extremely uncomfortable’re in a good position to change: your customers will not want to miss whatever the external change. If your answer is “No” is time to take some action. Work on your value added. If your answer is “No” put up some action to know what they are essential or ideal regarding the service you provide them.
Another way of asking this question is: If my SME disappears Who would miss tomorrow? o What implies for my customers to switch providers?
3) Are you squeezing the maximum potential of your team?
Your team can be good, even extraordinary in the execution of your product or service but … Innova? ¿Invent? Are you in a state of constant challenge and improvement?
4) Are you learning at the same speed as the world changes?
An SME is born as a frequently innovative sleep. Still learning or performance has transformed you a poet or philosopher in a machine?
A convenient and fast way to evaluate this is to consult the curricula of universities for careers that are related to your line of business. Do all topics you are familiar? Are you a day in which you competence?
5) Are you committed to change?
Basically: All SMEs must have (at least) a director or partner who creates and constantly worry about the change. Of course, without sacrificing performance. But remember to do it today, change is tomorrow.

Concept and functions of marketing

January 3rd, 2018 | Posted in Marketing, Uncategorized

Many people often think that marketing is only related to the promotion or advertising a business, but the fact is that the promotion and advertising are just two of the many aspects covered by the marketing.

Overall, marketing (also known as marketing or marketing) is the set of activities that allow a company to find a market to target and serve you in the best way possible.

Examples of these activities are seeking business opportunities, analysis of consumers, competitive analysis, product design, product promotion and distribution of products.

So when you are looking for business opportunities, analyzing consumers and competition, and designing, promoting and distributing products, it can be said that it is “applying marketing”.

But this explanation has not yet become clear what the marketing, the best way we can understand their concept is through knowledge of its main functions.

Let’s look at what are the main functions of marketing, in other words, what are the main features of the area, department or persons responsible for marketing in a company are:

Search for business opportunities

The first function of marketing is to find, identify and analyze business opportunities that may exist in the market.

This search for business opportunities is through a market research to identify and analyze needs, problems, desires, changes and trends in the market. For example:

  • the need to save energy could mean the opportunity to develop products which address this need.
  • the problem of the lack of security could mean the opportunity to offer services to help deal with the problem.
  • the desire to wear unique, original and innovative clothing could mean the opportunity to start a clothing business meets that desire.
  • changes in consumer preferences for healthy foods could mean the opportunity to start a business healthy food.
  • the trend of increasing numbers of elderly persons could mean the opportunity to create a business dedicated to these people.

People often think that the only business opportunities include opportunities to start a new business; however, they also occur when there is already a going concern; for example, when given opportunities to create a new product venture into a new market, or go for a new line of business.

Consumer analysis

The second function of marketing is to analyze consumers , which involves analyzing your needs, tastes, preferences, desires, habits, purchasing behavior (where to buy, when to buy, how often they buy, why they buy), customs and attitudes.

The consumer analysis allows a company to know them better and, thereby, to design strategies that allow you to meet your needs, tastes, preferences and desires, or taking into account its other characteristics. For example, you can:

  • identify new needs or desires in them and, thereby, to design new products to be responsible for such needs or desires.
  • detect changes in their tastes and preferences and, thus, to adapt existing products to such changes.
  • detect trends in their purchasing behavior and thus to select sales channels based on these trends.

Note that this function analysis of consumers permanently and does not always through extensive market research, but also, for example, by observing their behavior at points of sales, talk to them, or make small surveys.

Competitive Analysis

The following function of marketing is to analyze the competition , which involves analyzing your location, target audience, sales volume, market share, market experience, skills, resources, key strategies, competitive advantages, strengths and weaknesses.

The competitive analysis allows a company to know her better and, thereby, to design strategies that allow you to properly compete with it. For example, you can:

  • know their main strengths and, thereby, to focus on other aspects that could compete better with it.
  • know their main weaknesses and, thereby, to take advantage of these (for example, if you discover that production costs are high, you may choose to reduce their prices).
  • learn about the strategies you are giving better results and thus be able to take them as a reference for developing their own.

Like the consumer analysis, analysis of competition is also constantly performs and not always through extensive market research, but also, for example, by visiting their local, buy your products, or converse with their former workers.

Design of marketing strategies

This function is to formulate, evaluate and select marketing strategies that meet the needs, tastes, preferences and desires of consumers or to take into account its other characteristics, and that adequately compete with the competition.

For a better analysis, marketing strategies are usually classified into strategies for the four elements of the marketing mix (product, price, distribution and promotion):

  • strategies for product : include, for example, add new features or attributes to the product, launch a new product line, or offer complementary services such as home delivery service.
  • strategies for Price : include, for example, lowering prices to boost sales, increase prices in order to increase the sense of quality in the product, or offer discounts for volume purchases.
  • distribution strategies : include, for example, working with intermediaries to increase product coverage, opening new outlets, distributors or acquire new vehicles.
  • promotion strategies : include, for example, offering sales promotions such as offering to carry two products for the price of one, Internet advertising, or enable tasting stalls.

Note that in addition to the analysis of consumers and competition analysis, when designing marketing strategies are also taken into account the capabilities and resources (human, financial, technological, etc.) resources are there in the company .

Implementation, monitoring and evaluation strategies

Finally, the function implementation is to implement marketing strategies, for which the necessary steps for implementation are set first, using the resources allocated, the deadlines are determined and calculated the budget required.

And then the tasks necessary for the implementation are organized, resources are distributed, are named controllers and the activities are coordinated, and the implementation of strategies directed.

The control function is to ensure that strategies are being implemented correctly according to the steps provided for and within the agreed deadlines, and that the staff responsible for the implementation is performing well both individually and in groups.

And the evaluation function is to check that the results match the expected results, for otherwise the corrective measures or, in any case, are designed and implemented new marketing strategies are taken.


How Wearable Tech Could Spark A New Privacy Revolution

January 1st, 2018 | Posted in Information Technology, Technology, Uncategorized

Fears over privacy are nothing new. As users began to see the sheer availability of information online, and the amount of personal data being seen and used by tech companies, they became rightly concerned over how much information would be available to companies and individuals, and how that information would be used. The increasing stream of news about the scope and intensity of government-backed surveillance programs has only added to the paranoia.

As we enter a new era of technology marked bywearable devices like the Apple Watch and Google Glass, those fears — which have been simmering in the minds of consumers for years — may finally begin to boil over.

The Problem With Apps

When it comes to user privacy, there are two kinds of apps to worry about. The first kind is designed to gather information about a user. For example, social media apps go out of their way to draw as much information about their users as possible. This is advantageous for both users and companies — users get more involved with their networks, and companies get more information to sell to advertisers.

However, this can be concerning to users who do not wish their information to be sold or to be publicly available. The same is true for tracking-style apps like Xora, an app whose deletion prompted the recent firing of an employee who resented the idea of being tracked 24/7.

The second kind may seem counterintuitive: apps dedicated to preserving user privacy. Snapchat, an app supposedly dedicated to anonymity and user-data protection, was recently the victim of multiple information leaks. These types of apps are dangerous because they lull users into a sometimes-false sense of security, prompting them to allow more of their information to be used without realizing the finer details of each company’s unique privacy policy.

But the real problem with apps is in their nature. Because they’re installed on a device, and often running in the background, they can constantly draw in new information about a user. Compare this to a few generations back, when the Internet could only be accessed through a hard-wired machine for specific, designated periods of time.

Wearable devices exaggerate these problems in two ways. First, they’re increasing the popularity of apps over traditional web browsing experiences. Because wearable devices have smaller screens and more intuitive interfaces, users will begin relying on apps over any other type of function or service.

Second, they’re being used in real-time. Rather than relying on a stationary desktop device or occasionally checking in on a previous-generation mobile device, wearable devices are worn and used on the go. This means greater volumes of streaming information and fewer stopgaps for the end user.

Fears Already Manifesting

Wearable devices are already starting to worry some experts about the security of private user data. Every generation of technology opens the door to new possibilities, but also opens the door to new vulnerabilities. Security professionals argue that the Apple Watch is a relatively secure device, at least compared to comparable wearable devices currently on the market — but the potential vulnerabilities are still a major unknown.

The Chinese Army has already taken measures to ban the use of the Apple Watch entirely. While China’s acts of censorship and routine banishments of Western technologies aren’t exactly new, their take-no-chances stance reflects a very real, logical concern.

What This Means For The Future Of Users

As more people become aware of the privacy threats marked by wearable devices, there could be a very significant leap forward in security and user privacy in tech companies. Responding to public concerns, app developers can make greater efforts to secure their apps and clearly explain their privacy policies. Device makers like Apple and Google can go on record about the potential vulnerabilities of their devices and inform the public about the best ways to protect themselves.

Perhaps most importantly, government organizations can step in to create some much-needed regulations about user privacy and corporate privacy policies. Already, the European Union is stepping in to protect userprivacy concerns as they relate to Google’s search engine and core products — the next step would be formalizing those regulations across the board for any devices and technologies, and institute those regulations in countries throughout the world.

The trade-off is, of course, that increased regulations mean decreased liberties — both for individuals and corporations. While some will push for strict regulations and tighter privacyand security, others will maintain that personal freedoms are more important than a fleeting idea of safety.

What’s important here is not where the issue will settle, but the fact that the issue will soon be up for debate. Regardless of where these regulations and new approaches to privacyland, wearable devices are about to provoke a new revolution in user privacy.


10 Alternatives to Clickbank

January 1st, 2018 | Posted in Affiliate Marketing Tips

If you’ve listened to much of my training, when it comes to showing you how to find affiliate products to promote quite often I personally refer to the Clickbank Marketplace. The reason I do this is because Clickbank approves virtually everyone (unless you are from Nigeria or some other country outside their approval zones), and they have an amazing selection of products to promote with high commissions.

The other reasons are because most of the money that I make comes from Clickbank and also because they are extremely reliable with their on time payments, and I’ve built up a good relationship with them over the years.

However, in this blog post I want to share with you a list of other alternatives for you to consider as I don’t want my own bias to prevent you from seeing that there is a whole world of affiliate offers to promote outside of Clickbank.

I think joining all 10 of these will be overkill, but billions of dollars in transactions are being made every year through these other networks, and many have fantastic offers that are not available at clickbank.

I have several affiliate millionaire friends who earn the majority of their income outside of Clickbank, and you may find some of these networks very useful to join.

In no particular order, here they are:

1. Rakuten LinkShare

Rakuten LinkShare offers affiliate programs from big brands, but you have to apply to promote them and it’s not always easy to get accepted. Best for those with some experience already.

​ Rakuten LinkShare has a lot of physical products to promote, including some big-brands. It’s not the fastest to sign-up to, or the simplest to navigate, but there’s a lot of helpful guidance as you go.

You have to sign-up with each individual advertiser before you can promote their products. This draws out the process, but also demonstrates that higher-quality is important here.

One of LinkShare’s strengths is its deep-linking feature. You can read more about what deep linking is here.

You can find more information comparing Rakuten LinkShare and Clickbank here.

2. CJ Affiliate by Conversant

CJ Affiliate by Conversant is easy to use and full of useful stats. There’s a large variety of product types to promote. 

CJ Affiliate is like Rakuten Linkshare in that you have to apply to individual advertisers, which takes more time than the instant acceptance of many other networks (such as ClickBank).

However, it’s usually not too difficult to get accepted by most advertisers here; you just have to be a legitimate marketer with ethical practices.

It’s easy to filter the products here by category, serviceable area, language, currency etc… This makes it very convenient for you to find the best products to promote quickly and painlessly.

CJ Affiliate has a very large variety of products to promote. If you’d like to know exactly how to use CJ Affiliate by Conversant, check out the guide in our free lessons here.

Learn more about how CJ Affiliate compares to ClickBank here.

3. ShareASale

ShareASale is another well-known affiliate network with a lot of product options.

It’s simple and easy to sign up for ShareASale, but it’s not the most straightforward platform for navigating the available features. Search for merchants using the “Merchants” icon at the top, then “Search for Merchants”. You can then filter via keyword, category, or a mixture of information in an advanced search.

It’s not easy to get started joining affiliate programs. You have to verify that you own your website before you can join any of them, which involves placing a key in your website’s header tag.

A bonus with ShareASale is being able to add products to your “basket,” which means you can save information about merchants or products that you’d like to apply for, review, or export later on.

There is quite a wide variety of both physical and digital products on this network. Find out more about how ShareASale directly compares to ClickBank here.

4. Market Health

Market Health is best for affiliates looking to promote physical products in health-related niches. Newbie friendly. 

Market Health is an affiliate network with a broad variety of health products. Some of the categories include general health, weight loss, colon health, men’s health, cosmetics, health and beauty, skin care, sports nutrition and others.

It’s super easy to sign up, and the site is extremely straightforward to use. You can browse by product category, you can look at their featured products or you can sort by country/language.​

If your website topic is anything to do with the health niche, then this could be a really great network for you to use.

Check out the full lesson for more information on Market Health and how it compares to ClickBank.

5. Neverblue

Neverblue is a CPA network with a great reputation, but it can be difficult to get accepted. 

Neverblue is a very well respected CPA, or cost-per-action, network. This basically means you get a commission when people go and perform an action, such as signing up or entering details into a form.

Neverblue connects people who want traffic and leads with those who can direct it their way. Neverblue has an incredible reputation. Everywhere I’ve looked, people are very happy with the support and communication, as well as the commissions and integrity.

The trickiest thing about Neverblue is getting accepted. The site is very careful about the potential for fraud and will do a check on everyone before accepting them. In saying that, if you’ve got nothing to hide, just be honest and you’ll be fine.

The site offers a wide variety of opportunities to choose from, and it’s known for paying correctly and on time.

Find out more about how Neverblue compares to ClickBank here.

6. Affiliate.com

Another CPA network, less prominent than Neverblue but still reputable. 

Affiliate.com tends to prefer intermediate to advanced affiliates, so if you don’t have much experience yet you’d probably be best to try one of the other networks first.

To sign up with the site, you have to fill out an affiliate application, which the site will review within 2 business days. You’ll get a call to confirm all of your information and be assigned to an affiliate manager.

At this point in time, Affiliate.com claims almost 2,000 live campaigns in a variety of categories, so there’s definitely a large selection to choose from.

Check out the free lesson to see how Affiliate.com directly compares to ClickBank.

7. JVZoo

A digital product network like Clickbank.

JVZoo is very similar to Clickbank in that it’s a network for affiliates and sellers based around digital products. It’s easy to navigate, and, just like with Clickbank, you can check out the marketplace to get an idea of the products you could promote before you’ve even signed up.

There are a lot of less-than-ideal affiliate programs on this network however. Some have terrible grammar mistakes or poorly-executed sales pages.

This doesn’t mean that you can’t succeed with JVZoo, it just means you have to carefully filter through the products before you decide to promote something on your site. This is true of any network, but especially important here.

I like how Nathaniel explains it in his review, “Can You Make Money on JVZoo?,” so check that out if you’d like more information about this network.

Go to the full lesson to see how JVZoo directly compares to ClickBank.

8. PeerFly

A high-quality CPA network, which prides itself on being custom-built.

Peerfly is another CPA affiliate network, once again with high-quality offers and a great reputation, but you do have to apply and be approved.

This verification process is a really good thing, even if it takes a little more time and effort. It means that if you do get accepted, you’re in good hands.

The cool thing about PeerFly is that the software is custom built, so you’re unlikely to experience downtime or other hosting related issues.

You can apply to be a publisher from anywhere in the world. PeerFly has a convenient payment options. You can even opt for weekly payments, so you won’t be waiting around to get your commissions. The site offers PayPal, Payoneer, check, wire, or ACH transfers if you live in the US.

You can also access your stats on your phone via the mobile stats page.

Find more information about how PeerFly directly compares to ClickBank here.

9. Amazon Associates

An enormous variety of products to promote, but low commissions.

Everyone has heard of Amazon. It’s a big player in the e-tail and internet marketing games, and as an affiliate you can take advantage of this huge network.

This is probably one of the broadest networks that you could promote from, with something for nearly any niche. It’s also extremely easy and straightforward to start promoting products.

The well-known name of Amazon means that there’s a strong level of trust associated with buying from this network. This works in your favour when you promote the products here.

The downside here is that the commission rate is tiny, you have a much smaller window in which to convince people to buy (only 24 hours) and it’s hard to get approved by the network. Ideally, you need a website which already has a healthy level of traffic to get accepted, and to make it worth your while.

You can find more information or sign up for Amazon Associates here.

Check out the full lesson to see more about how Amazon Associates compares to ClickBank.

10. eBay Partner Network

Huge variety of products, but you need a website with quality traffic to succeed.

eBay Partner Network is a very similar story to the Amazon Associates network. There’s a huge amount of products available for you to promote, and you get the added advantage of eBay’s credibility: People know that it’s safe to buy from eBay.

It’s hard to get accepted into this network unless you have a website with a lot of quality traffic, which is fair enough, as you need that quality traffic to earn a decent commission here anyway.

You can learn more about the commissions you can earn from the eBay Partner network here.

Check out the full lesson to learn more about how the eBay Partner Network directly compares to ClickBank.

So what should I choose?

Depending on your individual marketing requirements, you could choose one or more of these networks to promote from.

If you’re looking for digital products, Clickbank is actually one of the best networks. It has high commission percentages and a wide variety of products to choose from, many of which are good quality.

If you haven’t found what you’re looking for with Clickbank previously, I’d try using the gravity filter to find the best niche and products for you before giving up. You can find a guide on how to get the most from Clickbank here.

Alternatively, if you’re looking for physical products, rather than the digital products of Clickbank, the best options are:

If none of the above are calling to you, or you just have more of an interest in CPA marketing, the best two networks to apply for are Neverblue and PeerFly.


The process of recruitment and selection of staff

January 1st, 2018 | Posted in Loud Mouth, Uncategorized

The process of recruitment and selection of staff is a set of stages or steps that aim to recruit and select the best staff for a job in a company.

It begins with the definition of the candidate profile, and continues the search, recruitment or call for applicants, their evaluation, selection and hiring the most suitable, and the induction and training of it.

Let’s look at each of the steps in the recruitment and selection of staff:

1. Definition of Applicant Profile

The process of recruitment and selection starts with the definition of the candidate profile, ie the definition of skills or characteristics that a person must meet so that you can apply for the post we are offering.

For example, we must determine what knowledge, experience, skills, values ​​(eg, honesty, perseverance, etc.) and attitudes (eg, capacity for teamwork, tolerance to pressure, etc.) we held.

And for that, we must consider the position to which postulates the person; for example, to a position involving public attention, besides experience, we may require ability to relate to others with words, friendliness, etc.

But in addition to the post vacancy must also take into account our business in general, and so, for example, the profile of the applicant could also include the ability to adapt to the environment or culture of the company.

2. Search, recruitment or call

The next step is to search, recruitment or call for applicants who meet the qualifications or characteristics that we defined in the previous step (without having to meet all of them).

The following are some of the main sources, forms and methods through which we can find, recruit applicants or call:

  • announcements or notices : the most common way to search or call applicants is through the publication of notices or announcements, whether in newspapers, Internet, posters, murals tanks, walls or windows of our local, etc. The advantage of this method is that we can reach a lot of people, while the disadvantage is that it involves more time and cost than other methods; why it is recommended that in drafting the ads, be as precise and specific as possible as to the requirements.
  • Recommendations : another common way to get candidates is through recommendations we make contacts, friends, acquaintances, employees of our company, customers, tanks, etc. The advantage is that it is the fastest and least expensive way to get applicants, while the disadvantage is that they could recommending applicants who are not really qualified, except for those recommended by our own employees, who know that their reputation is at stake, could recommend a good applicants.
  • Employment Agencies : companies where we provide applicants with certain skills and characteristics as defined by them.
  • competition : competitors, of which we can get trained and experienced applicants.
  • human resources consulting : Companies specializing in search candidates, but at a very high cost.
  • practice : it consists in taking as candidates practitioners who are already working with us temporarily.
  • files or databases : it consists in taking as applicants who have already evaluated or who have left us their CV above (for past calls).

This stage also includes asked applicants to send us your resume or fill out a request form empelo (which must be designed in a way that allows us to collect as much information as possible).

3. Evaluation

The third step of the recruitment and selection of staff is evaluating applicants who have recruited or summoned to choose among them the most suitable (or most appropriate) for the position you are offering.

This stage can start with a pre-selection (eg, through revision of curricula) that allows us to screen out applicants who do not meet the requirements requested, or allows us to have a reasonable number of applicants which to assess.

And once we have a reasonable number of applicants, we turn to evaluate and cite them through the following process:

  • preliminary interview : take the applicant is a first interview informally in which you do open questions to see if it really meets the requirements we have requested.
  • knowledge test : the applicant is to take an oral test and type in order to determine whether it meets the necessary skills for the job.
  • psychological test : is to take a psychological test to determine their emotional balance, for which we could hire the services of a psychologist to help us with it.
  • final interview : is to take her interview more formal and strict than the first, where do you open questions in order to know in depth, which could be taken by the head of the area to which postulates.

You may obviate some of these steps in order to save time and reduce costs, however, while more formal and strict is this evaluation process, the more likely we hire the right person.

During this evaluation process is important to corroborate the information and references provided by the applicant are true, for example, communicating with their former employers and asking whether the information provided to us is correct.

It is equally important to assess how was the performance of the candidate in their old jobs, for which we could also choose to communicate with his former bosses, peers and subordinates, and consult them on their performance.

4. Selection and recruitment

Once we have evaluated all applicants or candidates, we select the best performance has been in testing and interviews, ie, we select the most suitable candidate to fill the vacancy.

And once we have chosen the most suitable candidate, had to hire, ie to sign with him a contract point out where the office performed the functions performed, his remuneration, time to work with us, and other aspects that might be necessary to agree.

Even before hiring, we might decide to test for a short time, in order to directly assess their performance in his new role, besides their ability to relate to his new bosses, peers and subordinates.

5. Induction and training

Finally, once we have selected and hired new staff, we must ensure that suits as soon as possible to the company, and train so that you can perform properly in your new post.

To do this, we could start with him know the facilities and areas of the company, tell you where you can find the tools you might need for your work, and introduce you to their immediate supervisors and peers.

Then we could point out your work schedule, tell you where to store your belongings, give his uniform if any, tell you how to keep it in good condition, tell you what to do in an emergency, etc.

And then inform about the processes, policies and business rules, and assign a tutor to be responsible to train them on the functions, tasks, responsibilities, obligations and other particulars of his new position.


10 Popular Affiliate Programs for Small and Medium-sized Blogs

December 27th, 2016 | Posted in Affiliate Marketing Tips

As we’ve already seen today, affiliate marketing is a relatively trouble-free way for bloggers and other website owners to earn money. In fact, these days, even social media sites can become lucrative platforms for affiliate marketing campaigns.

Because affiliate marketing doesn’t require affiliates to offer their own products or services for purchase, but only to place promotions on their sites for other merchants’ products, it frees affiliates from many of the responsibilities and complications of traditional sales models.

Affiliate marketing programs typically work by having the merchant handle all the logistics involved in selling products or services, processing customer orders and payments, and shipping merchandise—all while the affiliate sits back and collects a commission for each agreed-upon action completed by the visitors the affiliate sends to the merchant’s website via an affiliate link. As long as the affiliate has done her homework and chosen a trustworthy affiliate program, she needn’t worry about non-payment.

Affiliate networks administer programs for individual merchants, handling all the work involved, while generally providing tracking and reporting capabilities to their affiliates to help them keep tabs on their revenues and determine which products or services are producing the best returns. These tools can be helpful to an affiliate in fine-tuning the line of products she decides to promote on her site and, ideally, increasing revenues as a result.

However, all affiliate programs are not created equal. Which are the most popular programs available today?

1. LinkShare

Reportedly the largest affiliate network, with over 10 million affiliate partnerships, LinkShare took the number-one spot in the Blue Book of Top 20 Affiliate Networks for platform strength, support quality, and international capabilities.

LinkShare offers over 2,500 affiliate programs and lets you choose whether to have every aspect of your affiliate channel managed for you or whether you would rather manage your own program using the company’s various service and support options.

2. Commission Junction

Said to be the largest affiliate marketing network in North America (though it operates globally) and claiming the number-two spot in the Blue Book of Top 20 Affiliate Networks for being “the best at balancing the relationship between the merchants, the network, and the affiliates,” California-based Commission Junction, owned by ValueClick, Inc., offers affiliate, media, and tracking services and provides either a self-management or company-managed option for your affiliate relationships.

In addition to its regular pay-per-action affiliate program, the company also offers a convenient PayPerCall program to help affiliates “ensure they get paid commission for the leads they generate, thus further monetizing existing ad placements and having the opportunity to expand their promotional…online and offline campaigns.”

3. ShareASale

Claiming the number-three spot in the Blue Book of Top 20 Affiliate Networks for being the “overall best performance marketing network in the world today,” Chicago-based ShareASale has over 2,500 merchant programs and features brands such as HootSuite and PS Print.

ShareASale has received excellent ratings, with the company’s reputation/security, ethics, customer service, and ease of commission payment receiving glowing reviews.

4. Amazon Associates

Placing fourth in the Blue Book of Top 20 Affiliate Networks, for a reporting system that “far surpasses other big networks,” this is one of the largest and most diverse affiliate programs available.

As most people know, Amazon.com offers such a wide array of products that there’s bound to be something to fit your niche. In fact, they offer over a million products from which you can choose to monetize your website or blog. Amazon Associates is a pay-per-sale affiliate program.

5. Google Affiliate Network

According to the network’s Overview page, “Google Affiliate Network helps advertisers increase online conversions on a performance basis and enables publishers to monetize traffic with affiliate ads.”

Google Affiliate Network is a pay-per-action network that pays commissions to its affiliates for driving conversions (sales or leads). The network requires a Google AdSense account for posting ads to the affiliate’s website or blog and facilitating affiliate payments.

6. ClixGalore

ClixGalore is an Australian PPA (pay-per-action) affiliate network that also has offices in the US, UK, and Japan. The company offers various types of programs, including PPM (pay-per-impression), PPL (pay per lead), PPS (pay-per-sale), and PPC (pay-per-click). Many programs pay in US dollars.

Some well-known brands that use ClixGalore for their affiliate offerings are Bluehost, Time Life, Trend Micro, Citibank, and Fox Sports Shop. While not as widely known as some of the other affiliate networks, ClixGalore is a solid network that offers thousands of potential merchant programs. The network also offers a two-tier network. By referring other affiliates to the network, current affiliates can receive a portion of their earnings.

7. PeerFly.com

PeerFly is a PPA network with its own proprietary software system. The network made the Blue Book of Top 20 Affiliate Networks, which stated regarding them, “They are courteous, helpful, and point you in the right direction.”

The network also took the number-four spot in the Blue Book of Top 20 CPA Networks, for its high popularity, great staff, and excellent platform. PeerFly accepts publishers from all over the world and offers thousands of merchant programs.

8. ClickBank

A well-known affiliate network, ClickBank features digital products, such as e-books, software, and membership sites. The program reportedly offers up to 75% commissions on its tens of thousands of products. Commissions are paid weekly, and direct deposit is available to its affiliates.

Over the years, this network has remained popular, though some have questioned a few of its practices. Despite this, the company enjoys an A- rating with the Better Business Bureau.

9. MaxBounty

MaxBounty came in sixth in the Blue Book of Top 20 CPA Networks, though it didn’t make a showing in the Blue Book’s top 20 affiliate networks. In business since 2004, the network was founded on the philosophy of paying its affiliates more.

MaxBounty pays affiliate commissions weekly, and the company appears to have a good reputation among its affiliates. In fact, the network is popular among many top affiliate marketers and has received numerous positive reviews and writeups and critiques over the past several years.

10. Neverblue.com

Neverblue is a pay-per-action affiliate program that pays its affiliates for lead, download, and sale generation, as well as for new affiliate referrals. While Neverblue didn’t make the Blue Book of Top 20 Affiliate Networks, it did take the number-one spot in the Blue Book of Top 20 CPA Networks.

Note: Neverblue’s parent company, Velo Holdings, Inc, filed for Chapter 11 Bankruptcy earlier this year and now plans to sell the network at auction to pay its debts.

Despite this, the affiliate program has stated the following: “This filing will not impact Neverblue’s ability to meet client needs in any way—we intend to continue to operate business as usual without interruption. Neverblue’s business is fundamentally strong and we intend to make all affiliate payments on schedule, in a timely and reliable manner.”

Its management is just as confident that the sale will not affect Neverblue’s ability to meet its affiliates’ needs in any way. While this company tends to inspire high confidence among affiliates, you’ll have to decide whether to jump in now or wait a while to see how things go after the sale.

What’s your favorite network?

If you’ve been thinking of trying affiliate marketing to monetize your blog, consider testing these ten programs to see whether they fit your niche and audience. If you’ve used any of these programs, we’d love to hear your thoughts on them in the comments.