Top Startup Idea: Courier Services

July 28th, 2017 | Posted in Business

Innovation and creativity are the tools instrumental for creating new ideas and addressing the needs of people to generate profits. The attempt on some untouched avenues of business is challenging. Therefore, exploring the road more travelled with a new pair of shoes and a new perspective makes the journey worthwhile. One such avenue is of courier services.

What does it require?

  • Establishing the legal framework, such as the company type is the first step.
  • This means whether it is a proprietorship, a partnership company or a limited liability company.
  • Thereafter, obtaining Employer Identification Number or EIN, that gives the legal permission to appoint or to employ a person for services to the company.

The legal clearance can be viewed as the first door to running a successful business without any interruption. Hence, it becomes essential to watch these legal formalities are taken care of properly. However, it should never produce itself as any barrier to progress.

Be Secure

  • Another legal aspect of the starting a business venture is insurance. Insurance empowers can to free the mind of the burden of possible future losses. Having a protection that may result from any unforeseen incident, tends to reflect planning and organizational skill possessed.
  • Again, insurance is for reducing the stress and being secure instead of getting demotivated by the whole process.

Pick the Right Tools

  • Selecting the ideal transportation for courier services is of paramount importance. This can alone decide the quality of services.
  • Timely pickups, safe shipping and punctual delivery of the products will build your reliability in the market. Hence, a proper delivery van or pickup truck is necessary and enough to get the work done.
  • Vehicle quality can project the company’s working standards.

The vehicle selected need not be fancy and expensive deal, for example, sending big trucks out to deliver couriers of short distances, makes no sense. Thus, a vehicle that meets the requirements and is not heavy on the pocket can be considered ideal.

Remunerations

  • The motive of any business is to earn profits. Quoting realistic rates helps in getting more clients and assists in the progression of business.
  • Most courier companies charge according to the job, yet there are some companies that charge on an hourly basis.

The national average is of $ 36 an hour. Introspect and frame your payment policy. Making the necessary alteration in policies can work as well but frequent change may prove unproductive.

Persistence and Work Ethics

  • Competition surely grinds individuals and creates stress. Being the boss in the business can reduce pressure but it never seize to increasing the responsibilities. The staff looks up to you and your attitude towards the work.

Hence taking care of own responsibilities, working harder than everyone and designing a work policy is essential in making a startup successful.

Respect The Feedback

  • Feedback does not matter if it is positive or negative, it is instrumental in improvement. It is the catalyst for progressive business developments.
  • Arguments with the client can hamper the reputation and yield loss of business. Apologize for the faults and the provide solutions as soon as possible. Complaints and suggestion assists the quality of service.

Trust your Idea

At the end of the day, client satisfaction matters the most. Courier services act as the mediating party that delivers safely and timely. Investing time and money is the first step, what converts the startup into a prolific business is the persistence of providing the best, adjusting to the needs of the market and having faith in the work.

Warehousing Logistics Miami : Esquire Logistics


5 Important Things Every Home Office Needs!

July 26th, 2017 | Posted in Loud Mouth

If you work from home, then you’ll need to set up a home office. Find out the five most important things every home office needs:

1.   Computer

You need a computer to help run your business. In this day and age, computers are essential for the running of any business. But, you’ll need to purchase a computer that has good work performance. A great work computer can perform at high speeds and have multiple programs open without any fuss. You should also get one with plenty of storage as you’ll more than likely be keeping a lot of files on there. Also, I’d recommend that the monitor for your computer comes equipped with a webcam. Webcams can come in handy if you want to Skype clients or carry out meetings online.

2. Desk

You’re going to need somewhere to conduct all your work from home, so purchase a desk. Don’t just buy any old desk, you need to get one that’s good for working on. It has to be a suitable height and have enough room for your computer and other stuff like your business cards and stationery. There should be enough space for you to conduct all your work without any problems. Get something with storage too, like draws or a small cupboard. That way you can store things in there and minimize desk clutter.

3. Chair

Don’t forget about buying a chair when you’re setting up a home office. Seeing as you could be sitting for long periods, acquire a chair that’s high in comfort. Hard chairs, like wood, metal or plastic can be very uncomfortable when sat on for a long time. Buy something that has enough cushion and doesn’t hurt your back. Back problems are common among people who work at desks all day, but you can help prevent this with a comfy chair. The last thing you want to do is develop chronic back pain.

4. Printer

I think I can safely say that here will come a time in your working life where you’ll need to print something off. Logically speaking, if you want to print stuff off your computer, you’ll need a printer. If I were to recommend any printer, it would be one that is incredibly versatile. An ‘all in one’ printer delivers much more than your typical printing services. It can also be used as a scanner and a photocopier. Chances are you’ll need to scan and photocopy documents as well, so this saves you lots of money! Buying a printer that does all three stops you from having to buy the other two separately. Make sure the printer you purchase prints at a high speed and can hold large ink cartridges. You don’t want a slow printer that runs out of ink every two weeks.

5. Shredder

Anyone who’s done any office work will tell you that there will be lots of waste paper lying around. Getting a shredder is a convenient way to get rid of any scrap paper and make it easier to recycle. Pick a shredder that’s big enough to handle multiple sheets of paper at once, so you save time when shredding.


What You Need to Know to Reach New Target Customers

July 24th, 2017 | Posted in Marketing

So, your business is expanding, and you need to reach a whole new set of customers. This means having to identify who these new target customers are. Once you’ve done that, here’s how to reach out to them.

Not All Audiences Are the Same

This is a big mistake that far too many business owners make. They think that because they’ve understood and conquered one market, they can do the same with another one. But the essential thing to remember is that all audiences and all target markets are different. Therefore, they all require different approaches.

You should do your research and think carefully about what your new target customer want and need from a business like yours. Just because other markets have found your approach satisfying, it doesn’t mean all of them necessarily will too.

The Internet is Your Greatest Tool

Reaching new customers requires a lot of online legwork. You need to make direct connections with them and let them know that you know exist. The only way of doing this is by employing a slick internet marketing campaign and doing things that make your business impossible to ignore. If I were you, I’d use a digital marketing agency to make sure you reach as many new customers as possible.

Expand and upgrade your approach to social media so that you can attract more people and pull in more followers. Every additional follower you acquire is a potential customer, so don’t forget that! Another good idea is to start an email marketing strategy. Prompt people to sign up for regular newsletters by entering their email address when they arrive on your website.

Other Connections Can Help

Reaching new target customers in new markets needs you to raise your profile and be seen by more people. One way to make this happen is to make connections with other businesses or community organisations. Anything that can get your brand out there will benefit you and help you to reach new target customers.

If you’re thinking about reaching out to other businesses and building links with them, be careful to choose your partners wisely. You don’t want to approach a rival or a business that has a poor reputation with consumers. And think about how beneficial the partnership will be for your business.

Research is Vital

When your business is expanding, research is vital. Don’t be arrogant enough to think that you can step into an entirely new market without even doing research. A big part of your research will need to be focused on the share of the market you’re moving into. You need to know where your target customers are currently buying from.

Once you know where you’re customers are currently buying from, you should try to identify the strengths and weaknesses of your competitors. Then you’ll he able to put together a service and a marketing campaign that takes advantage of your competitors’ weaknesses to boost your own success.

If you understand the points above, you’ll be a step close to reaching new customers and making a success of your expansion.


Fantastic Ways To Market Your Business

July 22nd, 2017 | Posted in Marketing

Do you want your business to be seen by more people? Do you want a place on the bigger market? Of course, you do. We all want to be successful but how do we get there. It all comes down to marketing. You have to know how to advertise your company. It has to seem like something consumers want and need. Both of these factors are vital. So what is the secret way of getting this? The truth is it is not a secret. You Have to know your way around the internet. Once you know that your company is going to start getting very profitable.

SEO Is Awesome

We recommend you research what this is in more detail. It is very important for the success of your company. Search Engine Optimization means getting your company to the top of an internet search window. If you did it organically, then no money was involved in this privilege. You did it all with hard work and a lot of tech skill. It is about knowing how to design a website and how to add keywords as well as links. You need to make it, so your company website is the most valid option when consumers type a phrase into Google. For instance, a consumer might type in “Comic Book Movie News.” If your website is about comic book movie news or just movie news, in general, it needs these words. But it is also about knowing what consumers are going to search and writing good headlines.

Be Sociable

Now, for many this will need no explaining. It seems each year there is a new social site to add to the growing list we are all part of. They can be annoying. They can be an invasion of privacy but guess what? They can be the most effective marketing tool you will ever have. Have you been on Snap chat lately? Perhaps not. But if you have you will notice you can access bigger stories that are not personal. Rather they are a collection of different people attending an event. Businesses are starting to use these stories of snaps as free advertisement. It is very effective, but you can use virtually any social network to market your company. Be creative.

That Personal Touch

Customers like interacting with companies. They like knowing there are people behind them. But they also want to know they can be trusted. More importantly they want to know they have chosen correctly. Remember, whatever industry you are in you are going to be facing a lot of competition. What better way to stand out from the crowd then with business ecards. Companies like Ecard Shack provide this service at reasonable prices. Send your customers a message of thanks or encourage them to use your business again.

Get Blogging

One final suggestion? It is very well having a website, but you also need a blog. You can link it from your company website. Blogging is another form of free advertising. If you are clever, you can use it to market your company without customers knowing it is an ad. For instance, imagine you own a restaurant that sells a certain meal. You can use your blog to post a story about how healthy that meal is. It is free personal advertising. Smart. Fast. Simple.


Get Your Money Back: 5 Email Marketing Affiliate Programs

July 20th, 2017 | Posted in Affiliate Marketing Tips

Yes, you can promote email client affiliate programs, but I can’t get beyond the nagging question: Who still buys and downloads them?

While you do have several options, the number is pint-sized compared with the volume of people and businesses looking for email marketing software. Email marketing is a quick, efficient way to reach your customer base. It’s less expensive than sending traditional mail, and allows merchants and marketers to reach a large numbers of subscribers in a short amount of time. It’s targeted too, as only users who subscribe and opt in receive your emails, so you are assured that these are people who are interested in your niche.​

As shown in the above infographic, and as I expected, competition is stiff in this niche. There’s plenty of email marketing software vying for the same keywords.You’ll need to be creative and target keywords other than ” email marketing” and “autoresponder.”

Instead of going after these obvious keywords, target long tail information keywords like “how to pick autoresponders” or “how to start your newsletter series.” These may have low monthly searches, but they address a specific group of users who are interested in the subject and may actually make a purchase.

It’s a bit of a long shot, but it’s better than going head-to-head with other websites that have been in this niche far longer. You can always target other keywords once you get a few pages ranking, and getting consistent traffic to your site.

Email Marketing Affiliate Programs

It’s been quite some time since I featured ClickBank products here in Niche of the Week, so I went into the ClickBank Marketplace to look for email marketing affiliate programs. They have products on list building, but not a lot that are specific to email marketing and autoresponders.

So I went online to search. It wasn’t that difficult, as there are plenty of email marketing software providers online. The ones you see below are the more popular ones.

Aweber

I think some of you knew this email marketing provider would be here. For years, we have been recommending Aweber as an autoresponder, and it’s not because of the 30 percent recurring commission. It has have a user-friendly interface that is helpful to both beginners and advanced users.

Aweber manages its own affiliate program, so you need only go to the site to become an affiliate.

GetResponse

GetResponse is yet another popular autoresponder. It offers a slightly higher recurring commission at 33 percent. Like Aweber, it manages its own affiliate program.

Fluttermail

I can’t help but feel a bit cheeky including Fluttermail here. We recommend Fluttermail as the autoresponder of choice in Affilojetpack because the system is linked to the site-building process in AJP. The autoresponder interface is straightforward and easy to navigate, too.

I had to include Fluttermail here because it gives the highest recurring commission among email marketing affiliate programs that I’ve encountered so far: a whopping 50 percent. This is also one of the few email marketing programs in ClickBank.

Make Noise For Your Campaign

Driving traffic to a webpage is no easy feat, which is why it’s important that you have a traffic or link building strategy in place. You can create your strategy after you complete the site, yes, but I prefer to have have at least a few methods jotted down before I put the site up.

Having a list early on helps me transition from site building to link building quickly and smoothly. Some link building methods I have in mind for this niche are:

Press Releases

Press releases are short articles that are written like news briefs. They are usually distributed via news wires and press release sites.

You can write about special offers or any announcements from the merchant or vendor of the product you’re promoting and place your affiliate link on the press release, or link back to a relevant article on your site.

YouTube Video Marketing

YouTube is the most popular video-sharing site today, and the world’s second-largest search engine (with its parent company, Google, taking the top spot). YouTube attracts 1 billion unique users monthly to view, upload and share videos.

Get a share of YouTube’s massive traffic by creating how-to videos on setting up autoresponder and how email marketing works, then paste your affiliate link in the description of the videos along with a link back to your site.

Link Baiting

Link baiting can be a hit or miss, as far as the “baiting” part is concerned. The way this method works is you create high-quality content, using and citing in it several authority sites within your niche as sources. You then inform the website’s you’ve linked to on your content that you have cited them as reference.

They can then take the bait and refer to your content on their own sites, and most do. It’s not so bad if they don’t, you still end up with great content on your site, but the having popular sites link back to your content is better.

Email Marketing Affiliate Programs: Accept or Delete?

The commissions in the email marketing niche are great. They may not look much, but keep in mind that these are recurring commission so you will be getting them for the duration of the customer’s subscription. That alone is enough reason for me to try my hand in this niche.

I wouldn’t recommend this as the niche you start with. If you’re new to affiliate marketing, then this is not for you. There’s just too much competition. If you have an Internet marketing site though, or a blog about content creation or marketing, then you can monetize your site with any of these email marketing affiliate programs.

I hope you find this week’s Niche of the Week informative and fun. Please be sure to share this using the buttons below!

Do you have any niches you want featured here? What do you think about this week’s niche? Leave a comment to let me know!

Want to know how to do keyword research? AffiloBlueprint has the lessons!


Testing the Nvidia Optimus Technology – Operation

July 18th, 2017 | Posted in Reviews

As we mentioned in the introduction, with Optimus, NVIDIA aims to provide the user a solution to benefit both 3D performance to match its needs without neglecting energy consumption.

To meet this challenge, the solution is simple. Just implement two separate graphics circuits, with one side an integrated chipset and the other a dedicated graphics card. Nothing new in fact, many laptops are already equipped with this system for many years.

But until now, the user had to manually switch from integrated graphics to the dedicated graphics card or vice versa. If the arrival of Windows Vista has simplified the operation by allowing fail-over “hot”, that is to say, without having to restart the operating system, the constraints were too great for many users.

Several studies by NVIDIA have indeed shown that most people with a laptop with a dual graphics system, were content to use only one of the two. The reasons are many, but most often, users simply did not know of this possibility of switch as needed. For others, having to press a button and wait a few seconds is just too restrictive.

In the end, only a small percentage of users actually exploit the opportunities offered by the presence of a dual chipset. NVIDIA decided to respond and develop a fully transparent system for the user to automatically switch from integrated graphics chipset dedicated as needed.

If you regularly follow the High-Tech news, you are certainly aware of the peculiarity of the latest Intel Arrandale processors, better known by the appellation Core i. They have indeed a new architecture that includes in a single chip, the processor (CPU) and an integrated graphics (IGP). The latter most often coexists with a dedicated graphics card (GPU) to provide 3D performance more suited to the needs, especially those of the players. Only problem so far, few models offered the possibility to the user to choose between the IGP and GPU.

The Optimus technology developed by NVIDIA thus aims to overcome this limitation by allowing the automatic processing of the integrated graphics card and chipset. No need therefore to perform this task manually.

In practice

NVIDIA likes to compare the new technology with the operation of a hybrid vehicle. The user must have continuously the power needed but it must be exploited wisely. It therefore should not be wasted in order not to cause unnecessary energy consumption and penalize autonomy.

In developing its new technology, NVIDIA has simply inspired from the past. Previously, the user had to anticipate his needs in terms of power and activate 3D calculations, if any graphics card before starting the program concerned. For example, one game.

With Optimus, the preliminary step is no longer necessary. The graphics driver is able to choose himself and in real time between the IGP or GPU. To do this, it is based on a series of pre-recorded profiles, regularly updated by various software vendors, as verified by NVIDIA. For example, if you write text in Word, the driver knows that this type of program does not require significant computing power. So glad the integrated chipset. However by launching Call of Duty, this time the driver will recognize that this is a video game and activate immediately, the dedicated graphics card. The latter being more appropriate.

During our test period, we did not encounter any particular problems. The automatic switch is, as expected, really instant (200 ms announced). And if NVIDIA was not available to us a little widget to visualize in real time the active chipset, it would have been impossible to notice the passage of the IGP to GPU.

Automatic management has many advantages, it is undeniable. At the point to ask very quickly why this simple system has not been proposed earlier. Still, as any automated system, sometimes the Optimus driver from being “trapped” by enabling the chipset not always the most appropriate. Do not worry, it is of course possible to regain control.

In this case, simply visit the driver parameters and set manually if for the relevant program you want to use integrated graphics or on the contrary, the GPU. Example type games. If the majority of them, the dedicated graphics card is undoubtedly the most suitable for some older titles just greedy resource 3D, the GMA HD chipset will prove quite up to par.

It is also possible to occasionally choose a chipset by right-clicking the icon of the relevant program before launching it.

Currently, Optimus drivers are specific to models with this technology. However, in the coming weeks NVIDIA will simplify the situation by offering only one more driver for all its mobile graphics cards.

Architecture

Close this section by a small technical point on the architecture used.

Previously when two graphics circuits were established, it was necessary to use a multiplexer system to cover all the possibilities of displays. Besides latency to move from one multiplexer to another, this complex system of circuit integration involves additional costs for manufacturers.

With Optimus, NVIDIA has revised its implementation. As you can see in the diagram above, now it is no longer necessary to use multiplexers. Why? Simply because the dedicated graphics card is active or not, the display is always given to the video output of the integrated chipset (aka PGI). It is no longer necessary to double the circuits for the GPU.

But then how to ensure optimal performance without being limited by those of the IGP? To get NVIDIA uses a hardware component, the Copy Engine. The latter is responsible for reinjecting asynchronously the data generated by the graphics card dedicated to video controller IGP via a PCI-Express line. The integrated chipset then no longer load calculations when the GPU is activated.The Optimus technology is therefore based on both the software part but also on a particular architecture described above. Therefore, even if your laptop is equipped with a compatible graphics card (GeForce 200 and higher), you can not expect to benefit from a portable non Optimus originally equipped by the manufacturer.


Ideas For Making The Most Out Of Your Business Website

July 16th, 2017 | Posted in Marketing

Making the most out of your business website does not require that much work. You simply need the right advice and guidance from the experts. Luckily for you, we’ve come up with some basic tips and tricks that should make your life much easier. So long as you implement some of the strategies you’re going to learn about this morning, your website should be on the right track. It doesn’t matter which products or services you might supply, the same ideas will push your domain to a new level. Just make sure that you pay attention and understand everything properly before making any changes.

Choose a professional web design service

If you decided your budget was too small to pay for an expert web designer in the early days, now is the time to turn that around. Professional web designers will know how to get the results you desire, and they are in the perfect position to offer suggestions and guidance. To find the ideal designer, you simply need to do some research online. You should see lots of reviews and testimonials for companies with a good track record. Make sure you read them before making your selection.

Select a suitable SEO company

Presuming your web designers don’t provide an SEO service, you will need to look for a company that does. SEO by WME and other brands is vital if you want your site to reach its full potential. If your domain isn’t mentioned in the first few results on Google for relevant keywords, you could be missing a trick. The price of SEO can vary depending on the results you hope to achieve. So, make sure you put enough money aside in your marketing budget.

Take suggestions from your visitors

Just as supermarkets leave a box out for people to make complaints or suggestions; you should do the same thing with your website. Every time someone makes a purchase, you should send them to a page where they can assess their experience. If anyone thought improvements could be made, they are likely to let you know about them. While you don’t have to make changes based on every piece of feedback you receive, it’s still good to hear what your customers and clients thought of the online experience.

Provide multiple means of customer service

Even internet users have come to expect a certain level of customer service. If you want to make the most out of your site, visitors must have many different options for getting in touch. Live chat is one of the most popular at the moment because it allows them to deal with any issues in real time. However, you could go one step further and offer a video messaging service. You should also include phone numbers, addresses, and anything else your customers might require.

Now you know how to get the best results from your website, it is time to start work. It might take a couple of weeks to implement all the ideas we’ve just mentioned, but it will be worth all the effort. At the end of the day, the best websites are often the most simple, and so you don’t need to use futuristic graphics or huge passages of text to impress your visitors. They would much prefer a site that loads quickly and serves its purpose.

 


How To Make Your Business Computer Network Super-Fast!

July 14th, 2017 | Posted in Technology

If you run a business, chances are you’ll have a few computers in your office connected to a LAN or Local Area Network. The LAN, in turn, is connected to the Internet, so that you and your colleagues can surf the Web.

You might have a server attached to your network, responsible for sharing files amongst all the network users. That sounds like a good computer setup, right? The only downside to many computer networks these days is the speed. Or, should I say, the lack of speed!

Have you ever noticed that, when someone gets a large file, everyone’s network connections slow down? Especially if that transfer is taking place from a storage device attached to your network!

The good news is that you can turbocharge your organization’s network and computer systems. Want to know how? Keep reading to find out!

Workstation upgrade

Even if your network is super-fast, it won’t have much effect on a ten-year-old PC. It never ceases to amaze me how many businesses operate computers that got considered obsolete years ago.

Before you do anything with your network, you need to make sure your workstations are performing at their best.

Here are a few key upgrades you should perform in case they aren’t fast enough for today’s needs:

  • RAM – I recommend running at least 8GB of RAM if you’re using the latest version of Microsoft Windows or Apple OS X;
  • Processor – where possible, upgrade your CPU to the fastest one available for your budget. If you’re running an Intel Core i3 dual-core, consider an upgrade to a Core i5 quad-core;
  • Storage Drive – most systems won’t need a huge amount of storage space, especially if they keep their files on a server or in the cloud. With that in mind, upgrade each drive to a solid-state drive (SSD);
  • Network Port– computers usually have a built-in gigabit Ethernet port at the back of them. If your systems don’t, you can buy PCI cards that you slot into the motherboard that offer this functionality.

Server upgrades

If your workplace has a server attached to the network, you can apply the same upgrades to it as you would your workstations.

You might also be running a database on your server that your staff use on a daily basis. If your users are finding it slow to access or run queries on, you should consider migrating to an in-memory database.

Check out the FAQs over at Altibase.com to find out more about how they work. But, in a nutshell, they use your server’s RAM for data storage instead of a hard drive. Don’t worry; you can backup the data stored in RAM in case your server suffers from a power loss.

Network upgrades

The final thing you can do to speed up your network is to upgrade its technology! As mentioned earlier, gigabit Ethernet ensures faster data transmissions. You’ll need to change your routers and switches for models that support gigabit Ethernet.

Last, but not least, upgrade your Internet connection to a fiber-based one. Your network users will thank you for it!


10 Killer Secrets To Selling More Products Online

July 12th, 2017 | Posted in Marketing

Selling products online is a great way to support your business. There is a world of opportunity out there, and many bedroom entrepreneurs have gone on to make millions. Whether you’re a handy person selling crafts or a mechanic selling car parts, there are plenty of universal tips. As a small shop owner, you’re looking to extend your product’s reach and break into new markets.

If this sounds like you, then it’s essential that you keep looking for new ways to improve. You should always be searching for unique techniques to sell more products and get your name out there. In this post, we’ll show you ten effective methods that have worked for others in the past.

You’ll increase your community, make new loyal customers, and boost profit margins. It may just give you that boost to push your side project into a full-time reality. Let’s take a look at the most effective secrets.

  1. Great photos

In the fast-paced world of internet browsing, customer attention spans are short. You need something that will stop them in their tracks and make them take notice. Beautiful, stunning visual imagery is the best way to do that. If you haven’t already, invest in a DSLR camera and learn how to use it. Practise taking perfect photos of your products and then tweak them on photoshop or a free alternative. It’s all about capturing attention and making people fall in love with your product.

 

  1. Customer Reviews

As consumers, we like to see that other people approve of your product. It’s very difficult to make that first sale when you’re a new or small company. Reviews show that others have purchased and enjoyed your output. It’s a small seal of approval. You can do this by reaching out to previous buyers via email and asking for a quick rating. Studies show that nearly 90% of consumers trust online rating systems.

 

  1. Simple process

Take a step back from your website and ask yourself how simple it is to navigate. You need to make the experience as easy and intuitive as possible for your customers. Every additional step is another chance for them to leave before buying. Prioritise your products and make them stand out; avoid too many other distractions on the website. Give each product it’s own page, and craft the buying process to be as simple as possible. There’s no need to ask for their mother’s dog’s maiden name, just get the vital information and confirm the deal. There’s a reason Amazon has a one-click checkout system.

  1. Social community

There are two steps to marketing your products. The first is reaching out to brand new customers and forging new connections. This is where marketers spend a lot of time and money on adverts and new ideas. However, the second aspect is just as important, if not more so. It’s connecting with existing customers. Building up a social media community and engaging with them is the best way to do this. When it comes to selling products, Pinterest, Instagram and YouTube have recently shown how powerful they can be. Spend some time building a presence here.

  1. Keep your website strong

The reliability of your site is a major factor in sales. Website speed, in particular, is crucial. If your website takes more than three seconds to load, nearly half of your customers will leave. Amazon admitted it would lose $1.6 billion if their site slowed down by just one second. Your site needs strength and reliability. For that reason, you need Magento support that specialises in ecommerce and online shopping.

  1. Offers and discounts

It’s a technique as old as time, but it still works wonders. If you need to boost sales quickly, then consider marking down some of your prices. It will draw more customers in and bring previous consumers surging back. Send out discount codes to your email collection and offer exclusives to your Facebook followers. Despite lowering your prices, you’ll boost overall sales and bring in repeat customers.

  1. Customer Relations

If you haven’t already, it’s time to start collecting data about your customers’ purchasing habits. Use a customer relations management system (CRM) to note what people are buying. It should also record how often they purchase from you and what their favourite items are. Once you have this data, you can send them relevant deals and information. You can upsell them related products when they’re on your site. It gives a more personal user experience.

  1. Optimise third parties

You should certainly be hosting your products on your unique website. However, don’t neglect powerful third party sellers. The likes of Shopify, Etsy and eBay have a built-in audience looking for new products. Utilise their platforms and offer your products there too. In most cases, you can use an API plugin to use their mechanics on your website. Customers also trust these well-known sites, so it’s well worth hosting here.

  1. Use analytics

Make sure you’re diving into the analytics and number behind your sales and website traffic. These numbers will tell you how many people are visiting your store. From there you can figure out what your conversion rate is and how people are finding your website. Take note of the search terms that people use to find you. It could show customer demand and a gap in the market. Keep adapting to what your website and visitors are telling you.

  1. Adverts

It can be very difficult to attract those first few customers, so sometimes you just need that first nudge. Perhaps you’ve fallen into a lull in sales and need to pick things back up again. An advert campaign can be a great way to do that. You can start with Facebook ads that have a strong proven success rate. Google AdWords will also get your products out in front of Google searchers. Additionally, you can pay influential members of Instagram, Twitter and Pinterest to post your products.

If your online store needs a little kick, try one of these great tricks. You’ll soon see that trickle of sales turn into a flood!


FMTC Rolls Out a Much-Needed Data Feed Cleanup Tool

July 10th, 2017 | Posted in Computers, Database

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Data feed — a file (.CSV, .XML, .XLS or any other type) that lists a merchant’s
product information which merchants provide to affiliates enabling them to feature the merchant’s products right on affiliate-built websites [more here].

Cleanup — the act or process of cleaning up [source].

Unclean data feeds have been an ongoing problem. Once exported from merchants’ databases they would often have unnecessary data migrate through. From HTML code to special characters (like & ampersands and ” or ‘ quotation marks), and from whitespace to other things… they would frequently contain data that would make them difficult for affiliates to work with. The less savvy affiliates would consequently just skip merchants with poor data feeds and move on to working with the advertisers that provided clean ones instead.

Beforehand, to make unclean data feeds usable, good affiliate managers would work with coders (in-house or outsourced) to write scripts that would tidy up the problematic product feeds.

Yesterday, however, FMTC quietly rolled out an invaluable addition to their merchant/advertiser toolbox — a brand new Datafeed Cleanup tool.

The solution is available to Premium (read: paid) subscribers only, and the price of using the tool depends on whether you run your program on one or multiple affiliate networks.

Having just “test-driven it” personally, I can report that on a 7,000+ SKUs data feed it took me only 14 seconds to upload the CSV feed to FMTC and then 45 seconds for the tool to tidy it up and download the clean feed to my computer.