Looking for Customer Loyalty- Know Your Customer Better

July 8th, 2017 | Posted in Marketing
The keys of a marketing program that builds lasting relationships with customers and protecting profit margins.

Marketing one-to-one based on the idea of ​​establishing a learning relationship with each customer, starting with the most valuable. Although the principles of so-called “relationship marketing” are simple -Ask customers about their needs, interact with them and adapt the product or service to their demands, their implementation is complex. And too many companies, without proper preparation and with the excuse that they need to know their customers, overwhelmed with telemarketing campaigns and direct mail. In this note, Don Peppers offers useful to carry out a proper relationship marketing strategy tips and guidelines provides an exercise that allows to discover if a company is able to face her.

What are the advantages of using a marketing strategy one-on-one?

By creating a relationship with the customer, the company ensures their loyalty and protect their profit margins. When customers are not loyal, they are always looking for a competitor that offers lower prices. Therefore, companies embark on constant price reductions and, as a result, margins decrease.

You can win the loyalty of its customers, however, will not necessarily be obliged to propose cuts to match each competition.

What are the best customers to establish a one-to-one?

There are two types of value: the actual value, which is what is expected from the customer over a period of several years; and strategic value, which is what could be obtained from a client with growth potential uncovered, if a strategy to lure applied. In this context, the ideal customers for a one-on-one are those who are willing to work with the company to create the product or service they need; those who can help, because the company can do things better than themselves; and finally, those who have a strategic value for growth potential.

What are the steps to implement a relationship marketing program?

Identify customers; differentiate by value, actual and potential, which have for the company; interact with them and adapt their products or services to meet the individual needs of customers.

To know and differentiate customers have to have a large base of information.

How do you get it without feeling invaded?

In principle, we must never try to obtain information from a client without knowing previously what you are being used. Each of the data to be searched must have a clear purpose.

Another aspect worth considering is that no one likes to answer long Customer Loyalty questionnaires.

The companies that subject their clients to countless questions, all they do is irritate them and away. I suggest, instead, what I have called “dialogue of drip irrigation.” That is, every time the company interacts with a client must obtain a drop of information to complete your profile tastes, demands and requirements, instead of trying to put the puzzle input, using a single questionnaire and when not yet established a relationship of trust.

Because the more you know the customer’s business better adjust their behavior to what you need, that person will be willing to provide information whenever prompted.

And it affirms loyalty …

Yes, but it is a process that takes time. Literally, every time the customer gives you some information to a company, wants to see tangible results. The company wants to use that information to their advantage.

If a travel agency, and the client tells him not to smoke, that person expects that you reserve a non-smoking area in the hotel. If told that his favorite newspaper is the Wall Street Journal, you do not want the hotel people asked what their favorite newspaper; aims already know what it is.

So the more questions you answer, the more benefits expected; and only if you get them, you will find value in having provided information to the company.

Why do you say that in marketing one-to-one technology that is used plays a major role?

When I speak of technology I do not mean simply, which will automatically dial a phone number. The caller to a client must be able to read on the screen of your computer, what to ask. The conversation must have a predetermined script; you can not leave it to chance, or ask any questions.

Something similar happens with an automated sales force. The seller talks to the client after having checked his profile, and once you are able to follow a series of sales patterns. But the structure of the conversation that will keep is based on what the marketing department considered previously, would be the appropriate type for each customer or group of customers in particular message.

So, thanks to technology, the interaction process is almost automatic. It is also essential, of course, to organize information that is collected from customers. If the company has several thousand customers, you must seriously consider the need to acquire a tool of “data warehouse” (data storage) class. But if the company is small and has only a few hundred customers, you may find enough to buy a contact management software in a business computer. Many can be synchronized so that two or more vendors enter the information. If your process is more complicated, but not required to use data warehousing architecture, you can appeal to a system of sales force automation mid-range, or a marketing automation software.

There are many vendors who sell these applications, and not about investing multimillion amounts, but just a few thousand dollars.

When a company hires him to implement a marketing one-to-one, what are the stages of that process?

The initial stage is evaluated.

I have to determine exactly what the situation is regarding identification and differentiation of its customers. I should know if it has properly classified by value and your needs, whether you interact with them efficiently in terms of cost, and if you are able to adapt their products and services to customer needs.

So the first question I ask is: “Do you know the identity of their customers?”. Because maybe that company sells through dealers or retailers, and know their identities, but not the end-user. The second question is:

“You want to create a relationship with end users or resellers?”. Because you can do both, but the company is the one to make the decision. If the company is a retailer only you know the identity of a fraction of their customers because they sell a lot but do not know who bought it two weeks ago, so I advise is a marketing program often. Essentially, it is to give customers a card, and make a discount each time they buy. That way, the company can identify their frequent customers, and to emphasize them when you want to know more deeply.

Once identified, how the difference in order to adapt the product or service to your demands?

We split. To find out how it differs from the other client to take, in the database, those items that will build a statistical model. Then you have to find out what that path is point each client and represents how many potential business. But most important is to determine what their needs; because if I can differentiate according to them, I tell you with a mechanism to adapt the product or service, guided by the objective of meeting them. Now, what happens in the case of a telephone company?

Because the service provided is a kind of “commodity,” something undifferentiated. And all customers want the same thing: a quick, efficient and inexpensive connection to another phone.

It is not possible to conceive a telephone service tailored to each client. But what the company should do is analyze the use that each client gives the phone, find out what support services you use and try to differentiate it according to your needs are. Some will use it a lot because you work at home, and another person that travels frequently; both are heavy users of the service, but for different reasons, and the phone company must consider both needs.
If you target your database in large, medium and small customers, and corporate and individual clients in each segment will detect the shape of phone use. And each of these types of customers demand different services. For example: a person who travels a lot will need a special card, or maybe you want an account with code to charge calls to its customers; the person who works at home want your phone number and your fax line are elmismo, and perhaps some additional services for your computer. When you link those needs with the products offered, the company may suggest to its various customers other services that would solve their problems and their life easier.

In the continuing quest to differentiate customers, there can be no danger of saturation?

It is probable. Especially today, when people are exposed to thousands of stimuli per day, it is not uncommon for someone to say, “I do not want to bother me more.” If more and more companies interact with their customers individually, people do not want to set too many relationships. It will choose one that will manage your financial affairs, one that will give health-related issues, and one that addresses your travel and vacation, for example.

They aspire to have deep relationships with those few companies; and relationships to be more durable and identify those that best meet their demands.

And those that do first …

Of course. The first established a one-on-one with clients, everything is easier, beyond other companies to come to them and be more competitive in terms of price, for example. For those customers they have already told him what they want and whenever you use that information well, he will be loyal. In short, the work of re-tell other companies what they want are saved.

You can always happen that someone, to conquer market, decide to give away your product for a certain period. But, ultimately, this strategy is too expensive.

Is the condition for confronting the marketing one-to-one is having a base of well-armed and differentiated data?

It is not always necessary to arm the outset, a large database.

Consider a real example: a car dealership in San Antonio, Texas, charging patent numbers of cars clients in a database that costs $ 69. As the booking office has a service shifts large window overlooking the parking lot, whenever he sees a car approaching, the employee enters the patent number into the computer and, as soon as the driver then parked it, go to the office, calling him by the name salutes and says, “I know what you need your car.” It’s an easy idea to implement, but gives excellent results. Over time, people will demand the same treatment to all companies which it operates.

Is it possible to monitor in real time the effectiveness of marketing activities one-on-one?

Yes, pushing a control group made up of customers who are serving with the conventional marketing, but statistically equal to the group in which the program one-on-one was applied. It is sufficient to note the differences that occur in the two groups to determine the effectiveness of the new program.


Here’s Why YouTube Should Be A Key Part Of Your Marketing Strategy

July 6th, 2017 | Posted in Marketing

You’ve all heard of YouTube. You’ve probably watched a video there already today. Perhaps you used it to listen to music or used a tutorial to learn a new skill. In all likelihood, you’ve probably watched a funny cat video in the last few days. YouTube is ubiquitous and a vital part of any marketing strategy. Unfortunately, few businesses are capitalising on the immense power of video. If you don’t yet have a YouTube content strategy, here’s why you should.

It’s the second biggest search engine on the planet

Yes, after Google, the next big search engine isn’t Bing or Yahoo, it’s YouTube. Millions of people use its search function every day. Many of them will be searching for services like yours. They’re looking for advice, tutorials and entertainment. Why wouldn’t you want to appear here? More importantly, Google indexes videos and displays them on their regular search page. It’s a vital part of your SEO strategy.

Video is the most consumed form of content on the web

Forget blogs, infographics, photos, and think-pieces, it’s video content that is most loved online. Videos are streamed and shared more than any other content on the web. It’s easier to digest and provides a much better way of communicating with people. If you’re looking to implement an effective content strategy, video should be at the heart.

There’s an entire community of people there

There are millions of people who call YouTube home. For many it’s their default social media site, with communities full of people exchanging comments and videos. In particular, the younger generation gather here. Remember, they are your thought-leaders and taste-makers. Gaining a reputation among this crucial demographic will do wonders for your brand.

It’s the first place we turn for… music, tutorials, entertainment

YouTube has become our instinctive first response for many services. Did you know that it’s the biggest music streaming platform on the planet? Without thinking, YouTube has become our default online friend. Millions use it to learn new skills or find entertainment every day. It’s also slowly making its way into our home through TVs, cars and tablets. It will become an even bigger presence in the future.

Viral and shareability

In the online world, content is king. We share it with our friends and family and use it to create an online persona. Nowhere is this more powerful than video content. Many businesses tell us that their industry doesn’t lend itself to video content. This isn’t true! Every business can create compelling content, you just need to find the right angle. Sometimes it helps to work with creatives like Irving Video Production too. Experts can help you create something viral and shareable.

Humanize your business

One of the trickiest aspects of the online world is putting on a human face. It’s easy to hide behind websites and dense copy. But, the best companies allow their emotion and human side to show through. A video is the perfect way to do this.

YouTube should be a strong component of your marketing strategy. Don’t take our word for it, just look at the self-made YouTube millionaires. There is huge potential out there and you’re missing it!


Make $1000 + On A Single Affiliate Sale

July 4th, 2017 | Posted in Affiliate Marketing Tips

Affiliate marketing used to be easy. Now it’s an ultra-competitive saturated marketplace. Instead of working your ass off for nickle and dime commissions how would you like to earn $500, $1000, $5000, or even $10,000 per sale?

Can you really make 1000 bucks plus on a single sale of a product you don’t make, own, or distribute?

It’s not only possible but some of these high-end niches are actually less competitive in many categories because the average marketer is focusing on the easier-to-find small ticket affiliate programs. This site is dedicated to helping you find only the highest paying and most reputable affiliate programs available. There are thousands of ways to make $1000 online but not many that allow you to make that much from one single transaction. Don’t be an average internet marketer; become an exceptional internet marketer.

The bottom line in affiliate marketing is this:  It takes the same amount of time to promote a product that pays you $500 than it does to promote a product that only pays you $29.

This site will continue to evolve:

OK, here’s the deal. This site is a work in progress and will continue to evolve on a daily basis. Yes daily. I still have a ton of high paying affiliate programs yet to add to this site, and more programs are being launched each week. I will continue to add at least one new affiliate resource or article each day so please bookmark this site and check back often. I promise to keep this site continuously up-to-date, fresh, and relevant. Together we’ll weed out all programs that don’t pay, pay slow, or generally screw their affiliates.

Why did I build this site?

I built this site because I was looking for big ticket commission programs for my own campaigns and was sorely disappointed by the quality of information I found. I thought I could do a much better job organizing and cataloging these programs so why not build a site to help others while I’m helping myself? I’ve thrown a few ads and affiliate links in here and there for minor monetization but for now this site is simply a reference and testing platform for me. But for you, it’s a valuable free resource tool.

What’s my role here?

I am not an affiliate marketing trainer, mentor, or coach. There are plenty of other people who specialize in that and I can help you find them (making an affiliate commission along the way of course!). I’m simply your guide to finding the best affiliate programs that pay the highest commissions.

I am not the gold miner. I am simply the gold mining mercantile here to provide you with the pans, picks, shovels, wheel barrels, whiskey, and maps you need to succeed in this lucrative business.

How you can help:

You can help make this the number one authority site on the highest paying affiliate programs by:

  • Participating with your comments and feedback. (I’ll be happy to publish your backlink to your site with your comments as long as you’re not posting an affiliate program listing. That’s my job. If you have a suggestion on a program to add just contact me. Thanks!)
  • Linking to my site and sharing my information on social media channels
  • Letting me know if you find a non-functioning or irrelevant link
  • Buying products and services you need through my affiliate links on this site
  • Alerting me to big ticket programs not yet already included
  • Letting me know if you’ve had any bad experiences with any recommended programs so I can begin to weed out the bad guys and recommend only the good guys
  • Finally, liking us on our brand spanking new Facebook page:

Click HereTo Find Us On Facebook


Bitcoin Exchange Affiliate Programs

July 2nd, 2017 | Posted in Affiliate Marketing Tips

Bitcoin is a form of digital currency (cryptocurrency) created and held electronically. No one controls it. Bitcoins aren’t printed, like dollars or euros – they’re produced by lots of… …people running computers all around the world, using software that solves mathematical problems. It’s the first example of a growing category of money known as cryptocurrency.


Drone Affiliate Programs

December 31st, 2016 | Posted in Affiliate Marketing Tips

The drone market is forecasted to become the next trillion dollar industry and its poised to explode in the next year or two. Now is the time to start jockeying for position…

DroneFly

Affiliate Commissions:  A Four-Tier Structure. 

  • 1st Tier = 5%
  • 2nd Tier = 3%
  • 3rd Tier and 4th Tier = 2%

Affiliate Signup Link: Click Here

Website: See below

*Yes: As you may have guessed, the link above is my two-tier affiliate link. There are a few of these links on this site to pay me a small commission and allow me to keep this site free instead of a monthly membership site. Using my two-tier affiliate link will not affect the amount of commission paid to you with this or any other program. My commissions are paid out of the vendor’s cut, not yours. Please use this link to ensure I can keep this affiliate resource website free and updated weekly. Thanks!
Affiliate Description:DroneFly.com is the worlds number one online store to purchase the DJI PHANTOM.   We offer the lowest price and Free Shipping.  Plus we offer the best customer service via email and phone!  Dronefly’s founders Taylor Chien (CEO) and Frank Tesoro (CFO) share the same vision of providing high tech aerial vehicles for both professional and recreational uses.

i-Drone

Affiliate Commissions:  1 Tier = 5% of sales
Affiliate Signup Link: Click HereWebsite: Here

Affiliate Description:Developed, since the birth of the AR Drone, i-Drone has evolved, bringing you all the latest innovative products.  Now a market leader in AR Drone Mods, i-Drone brings all your specific needs to a one-stop-shop. Its all here, batteries, cases, upgrades, genuine spare parts, lights, bearings etc….

DronesEtc

Affiliate Commissions:  5% affiliate commissions on any sales from the production selection
Affiliate Signup Link: Click HereWebsite: Here

Affiliate Description:Drones Etc. is the #1 Most Trusted Online store for all things Drone.  We are a full service Drone store offering the best that the Unmanned Aerial Vehicle and RC Hobby world have to offer.  We are the preferred dealer for DJI, the #1 manufacturer of aerial photography Drones worldwide.  We also offer Cinema and Aerial Drone packages and bundles for the beginner, the amateur and the professional.   We provide ourselves in our unparalleled customer service, full warranty and repair center.  We stand behind every product we sell and will bend over backwards to keep our customers happy.

CopterDrones (UK)

Affiliate Commissions:  Terms being updated
Affiliate Signup Link: Click HereWebsite: Here

10 Popular Affiliate Programs for Small and Medium-sized Blogs

December 27th, 2016 | Posted in Affiliate Marketing Tips

As we’ve already seen today, affiliate marketing is a relatively trouble-free way for bloggers and other website owners to earn money. In fact, these days, even social media sites can become lucrative platforms for affiliate marketing campaigns.

Because affiliate marketing doesn’t require affiliates to offer their own products or services for purchase, but only to place promotions on their sites for other merchants’ products, it frees affiliates from many of the responsibilities and complications of traditional sales models.

Affiliate marketing programs typically work by having the merchant handle all the logistics involved in selling products or services, processing customer orders and payments, and shipping merchandise—all while the affiliate sits back and collects a commission for each agreed-upon action completed by the visitors the affiliate sends to the merchant’s website via an affiliate link. As long as the affiliate has done her homework and chosen a trustworthy affiliate program, she needn’t worry about non-payment.

Affiliate networks administer programs for individual merchants, handling all the work involved, while generally providing tracking and reporting capabilities to their affiliates to help them keep tabs on their revenues and determine which products or services are producing the best returns. These tools can be helpful to an affiliate in fine-tuning the line of products she decides to promote on her site and, ideally, increasing revenues as a result.

However, all affiliate programs are not created equal. Which are the most popular programs available today?

1. LinkShare

Reportedly the largest affiliate network, with over 10 million affiliate partnerships, LinkShare took the number-one spot in the Blue Book of Top 20 Affiliate Networks for platform strength, support quality, and international capabilities.

LinkShare offers over 2,500 affiliate programs and lets you choose whether to have every aspect of your affiliate channel managed for you or whether you would rather manage your own program using the company’s various service and support options.

2. Commission Junction

Said to be the largest affiliate marketing network in North America (though it operates globally) and claiming the number-two spot in the Blue Book of Top 20 Affiliate Networks for being “the best at balancing the relationship between the merchants, the network, and the affiliates,” California-based Commission Junction, owned by ValueClick, Inc., offers affiliate, media, and tracking services and provides either a self-management or company-managed option for your affiliate relationships.

In addition to its regular pay-per-action affiliate program, the company also offers a convenient PayPerCall program to help affiliates “ensure they get paid commission for the leads they generate, thus further monetizing existing ad placements and having the opportunity to expand their promotional…online and offline campaigns.”

3. ShareASale

Claiming the number-three spot in the Blue Book of Top 20 Affiliate Networks for being the “overall best performance marketing network in the world today,” Chicago-based ShareASale has over 2,500 merchant programs and features brands such as HootSuite and PS Print.

ShareASale has received excellent ratings, with the company’s reputation/security, ethics, customer service, and ease of commission payment receiving glowing reviews.

4. Amazon Associates

Placing fourth in the Blue Book of Top 20 Affiliate Networks, for a reporting system that “far surpasses other big networks,” this is one of the largest and most diverse affiliate programs available.

As most people know, Amazon.com offers such a wide array of products that there’s bound to be something to fit your niche. In fact, they offer over a million products from which you can choose to monetize your website or blog. Amazon Associates is a pay-per-sale affiliate program.

5. Google Affiliate Network

According to the network’s Overview page, “Google Affiliate Network helps advertisers increase online conversions on a performance basis and enables publishers to monetize traffic with affiliate ads.”

Google Affiliate Network is a pay-per-action network that pays commissions to its affiliates for driving conversions (sales or leads). The network requires a Google AdSense account for posting ads to the affiliate’s website or blog and facilitating affiliate payments.

6. ClixGalore

ClixGalore is an Australian PPA (pay-per-action) affiliate network that also has offices in the US, UK, and Japan. The company offers various types of programs, including PPM (pay-per-impression), PPL (pay per lead), PPS (pay-per-sale), and PPC (pay-per-click). Many programs pay in US dollars.

Some well-known brands that use ClixGalore for their affiliate offerings are Bluehost, Time Life, Trend Micro, Citibank, and Fox Sports Shop. While not as widely known as some of the other affiliate networks, ClixGalore is a solid network that offers thousands of potential merchant programs. The network also offers a two-tier network. By referring other affiliates to the network, current affiliates can receive a portion of their earnings.

7. PeerFly.com

PeerFly is a PPA network with its own proprietary software system. The network made the Blue Book of Top 20 Affiliate Networks, which stated regarding them, “They are courteous, helpful, and point you in the right direction.”

The network also took the number-four spot in the Blue Book of Top 20 CPA Networks, for its high popularity, great staff, and excellent platform. PeerFly accepts publishers from all over the world and offers thousands of merchant programs.

8. ClickBank

A well-known affiliate network, ClickBank features digital products, such as e-books, software, and membership sites. The program reportedly offers up to 75% commissions on its tens of thousands of products. Commissions are paid weekly, and direct deposit is available to its affiliates.

Over the years, this network has remained popular, though some have questioned a few of its practices. Despite this, the company enjoys an A- rating with the Better Business Bureau.

9. MaxBounty

MaxBounty came in sixth in the Blue Book of Top 20 CPA Networks, though it didn’t make a showing in the Blue Book’s top 20 affiliate networks. In business since 2004, the network was founded on the philosophy of paying its affiliates more.

MaxBounty pays affiliate commissions weekly, and the company appears to have a good reputation among its affiliates. In fact, the network is popular among many top affiliate marketers and has received numerous positive reviews and writeups and critiques over the past several years.

10. Neverblue.com

Neverblue is a pay-per-action affiliate program that pays its affiliates for lead, download, and sale generation, as well as for new affiliate referrals. While Neverblue didn’t make the Blue Book of Top 20 Affiliate Networks, it did take the number-one spot in the Blue Book of Top 20 CPA Networks.

Note: Neverblue’s parent company, Velo Holdings, Inc, filed for Chapter 11 Bankruptcy earlier this year and now plans to sell the network at auction to pay its debts.

Despite this, the affiliate program has stated the following: “This filing will not impact Neverblue’s ability to meet client needs in any way—we intend to continue to operate business as usual without interruption. Neverblue’s business is fundamentally strong and we intend to make all affiliate payments on schedule, in a timely and reliable manner.”

Its management is just as confident that the sale will not affect Neverblue’s ability to meet its affiliates’ needs in any way. While this company tends to inspire high confidence among affiliates, you’ll have to decide whether to jump in now or wait a while to see how things go after the sale.

What’s your favorite network?

If you’ve been thinking of trying affiliate marketing to monetize your blog, consider testing these ten programs to see whether they fit your niche and audience. If you’ve used any of these programs, we’d love to hear your thoughts on them in the comments.


Blog Smarter: Turn Your Blogging Skills into Successful Affiliate Promotions

December 25th, 2016 | Posted in Affiliate Marketing Tips

Like most bloggers, you probably want to make some money from your blog. Chances are good you’ve tried things like writing product reviews or putting banners or links to affiliate products into your sidebar.

But while many bloggers have mastered the “Art of Blogging” (or at least the basic principles) successfully, earning money from your blog doesn’t seem to be that easy. So what could be better for you than to use your blogging experiences and skills to improve the results of your affiliate promotions?

In this post, I’ll show you how you can re-purpose three of the most successful blogging strategies to get more out of your affiliate promotions. As a nice extra, these tactics will also have a positive effect on your blog. But more importantly, you’ll learn how you can merge them into a combined and even more powerful strategy for your affiliate promotions.

While some of what I write may seem simple or self-evident to the more experienced affiliate bloggers, it’s this way of tying it all together into one strategy that will make the affiliate promotions on your blog really stand out.

Let’s look at the three important blogging strategies on their own first.

Write (and promote) for your audience

You know that well enough—if you want your stuff to be read, it has to match your audience’s interests. The same is true for your affiliate promotions, in particular for the products you choose to promote: they have to be relevant for your audience.

This sounds self-evident, but frankly I’m stumped at the number of bloggers who have an affiliate banner for a hosting company on their blog—even though their audience clearly isn’t thinking about computers or internet when visiting their blog.

So instead of promoting your hosting company on your garden blog, why not try it with an affiliate link for garden tools, or link to an ebook about gardening?

Publish (and promote) quality

You know the game… Quality content attracts real readers which are interested in the topic. An excited and engaged audience. (Just look around here on ProBlogger if you don’t believe me.) It also makes people stay on your site longer, come back for more, engage with you and others, and recommend you to friends.

Just the things you want for your blog.

The same holds true for any products you promote: choose quality. Again, this seems to be self-evident. But take a look around at some blogs and see what they promote. (Or take a close look at your own blog, just for good measure.)

A lot of times, I see just the same banners or “product reviews” for the same old products. It seems that a lot of affiliate bloggers don’t bother to pick a product by its quality. Nor do they care about the “quality” of the vendor, i.e. about his integrity, and about how much he cares about his customers.

In the long run, your readers will notice the difference. And they will trust your recommendations just because they know you watch out for them.

Even the quality of the affiliate program should matter to you as affiliate. After all, you can and should expect a fair treatment for your efforts. Affiliate promotions are a business deal between the vendor and you, the affiliate. If a vendor doesn’t care about the success of his affiliates, why should you bother to promote his products?

So, again, be picky. Choose the right kind of products to promote.

Establish expertise—not only for yourself

This powerful blogging strategy has several facets which can all play together:

  • You can establish yourself as expert on your own blog by posting the right kind of content.
  • You can establish yourself as expert to a wider audience by guest posting on other blogs.
  • You can establish other people as experts on your blog by publishing their guest posts.
  • And you can establish yourself as a “meta expert”, as the go-to guy/girl of the experts in your field, by publishing a selection of guest posts by recognized experts in your field and/or by interacting with them on your blog, e.g. through interviews.

Again, you can make use of the same strategy in your affiliate marketing. If you want your readers to buy the products you’ve selected for them, they need to do two things: trust your judgement, and trust the vendor to deliver quality. A big step towards the first is if your readers see you as the expert. That will make them much more likely to trust your recommendations.

But don’t forget about the second part, about trusting the vendor. Before somebody buys from a vendor you recommend, they have to be reasonably sure that this person will be honest, and that (s)he will deliver quality.

To some extent, you can establish that trust towards the vendor with your recommendation: if readers see you as trust-worthy, your recommendation carries some weight, too.

But you should also consider establishing expert status for the product creator on your blog. Then when a reader clicks on your affiliate link, he will already be prepared to trust the vendor whom he sees as expert.

Tie these strategies together for even more power

Just by using these three strategies, you can improve the results from your affiliate efforts a lot. But there’s a very simple, though rarely used way to combine these strategies into something even more powerful:

Publish guest posts by product vendors on your blog, and include your affiliate link in the byline.

Now, just to be clear about it: I’m not talking about promotional content or “product reviews”. I’m talking about guest articles with real, quality content. And about establishing the vendor as the expert (unlike a product review, where you are the “expert” who reviews). And, of course, about picking and promoting the right kind of products in the first place.

To fully understand the power of this strategy, put yourself in the shoes of your readers for a moment:

They come to your blog. They know you publish good stuff, and you’re an expert in the field—you’ve done your best to establish that status. On your blog, they read a guest article by another expert. It contains great content, is helpful, informative, and entertaining.

They like the style and want to read more of the same.

Do you think they’re likely to click on the link (your affiliate link) in the byline? And do you think they might be willing to spend money on a product by this expert?

To achieve this, you only need to re-purpose and tie together the three simple strategies you’re already following when you blog: write for your audience, publish quality, and establish expertise. Do this by choosing the right products, and then publishing informative guest posts by product vendors with your affiliate link included.

In return, you get more out of your affiliate promotions for everybody involved:

  • Your readers get to read great content.
  • You recommend a good product which will improve your readers’ lives in some way.
  • You make it easier for your audience to trust your recommendation, to buy the product and thus to improve their life.
  • The vendor has a chance to make more sales and get happy customers.
  • And you? You benefit from fresh quality content. You have a chance to enhance your reputation even further. And of course there’s the thing with the affiliate commissions…

In short, it’s a win-win-win. What I like most about this strategy is its simplicity. Despite being a really powerful strategy, it’s also about as simple and easy as it gets.

To show you just how easy it can be, I’ll give you the outline again in eight simple action steps. Why don’t you just give it a try and actually do the steps while you read along?

1. Choose a few good products to promote

By “good”, I mean quality products from trustworthy vendors with a quality affiliate program. And of course products which fit the interests and needs of your audience.

2. Sign up for the affiliate programs of the vendors

Make sure you read the terms of the affiliate programs, and are happy with them.

3. Check the existing promotional material

If the vendor offers promotional material for his affiliates, browse through it to check if there are any suitable articles you could use.

Don’t be disappointed if there aren’t any, though—usually vendors provide what is most asked-for by affiliates, and most affiliates don’t use this strategy… (bad for them, good for you!).

If you find ready-made articles by the vendor anywhere, make sure you’re allowed to enter your affiliate link. If in doubt, ask. If no suitable articles are readily available, go to step 4.

4. Get in touch with the vendors

Introduce yourself, and give them the URL of your blog. Be professional: you’re contacting a potential business partner.

Ask for suitable articles, and explain what you want to do with them (establish the vendor as expert on your blog, give your audience good content, and generate sales for both of you). It should be clear that you’re not looking for purely promotional material, but for actual content.

Make sure it’s absolutely clear that you will use your affiliate link in the resource box and/or the article content—you don’t want to risk any misunderstandings about this.

To increase your chances of getting suitable material, you can also point out that the articles could have been published elsewhere before. Most vendors, especially the more established and successful ones, won’t provide each affiliate with a different set of “unique” articles.

I’m not going into the depths of the “unique content” discussion here, but since this is not primarily an SEO strategy, it may not matter for you whether the guest articles on your blog have been published in other places, too. The quality of the articles is much more important! The internet is a huge place, and chances are very high your readers haven’t seen them before.

5. Read between the lines

Not every vendor will send you suitable articles. But regardless of that, their replies might tell you a lot about how they do business, and how they treat their customers and affiliates. Even if somebody can’t provide you with articles, he/she might be a great guy or girl, and there might be options for other business ventures in the future.

Just be open for ideas.

6. Check the material you get

Seriously. You want to feature the vendor as expert. So to make this strategy work, you have to stick to your standards. Make sure you only publish articles which:

  • are a good fit for your audience and topic
  • contain real content, are entertaining, informative, or helpful
  • aren’t promotional
  • meet your quality standards

A good test is to ask yourself if this article would be worth publishing without your affiliate link. If an article doesn’t match your requirements, don’t use it.

7. Insert your affiliate link

Insert your affiliate link for the vendor in the places you two agreed upon. Then double-check the link, just in case.

8. Publish

To add even more leverage, don’t just publish the article on your blog. We’re talking about serious, quality content here—about guest articles you could and should be proud to anounce to your audience and to the world.

Use social media to point people to the article. Link to it in your newsletter, or publish it in your ezine. Add it to an autoresponder sequence for your mailing list, so that any future subscribers can read it, too. Or link to it from your “thanks for opting in” page.

After all, if you’ve chosen the right kind of guest article, your audience will love you for the pointer to the post! Once you’re done with all the steps, go back to step 1 and start over.

The biggest enemy of success…

We’ve all been there: you read about a great new strategy that would move you forward quite a bit. You’re very excited about the idea, and make plans to implement it as soon as possible. Only “asap” usually turns out to be tomorrow. Then next week. Then next month. And then never.

Sound familiar? Why don’t you do it a bit different this time? I’ve given you eight action steps above. Take a piece of paper or open a file right now and start a list of suitable products and affiliate programs. If you’re already signed up for such affiliate programs, go straight to step 3. Check the available content for suitable pieces. And if you can’t find any, don’t pass go, proceed with step 4 and send a note to the vendor(s). Right now.

Worst case is you’ll spend the next hour getting in touch with potential business partners—not the worst thing that can happen to you today, is it?

Editor’s note: tomorrow, our final posts in this series look at blogging smarter (and more profitably) with WordPress.

Regine Becher is an affiliate manager and JV broker. To help affiliates and bloggers get more out of their affiliate promotions, Regine runs a service called Syndicated Partners, where affiliates can download quality articles and publish them with their affiliate link inside.


Git: Presentation of a Practical Versioning Program

December 23rd, 2016 | Posted in Technology

Today on the blog of Web design, a presentation of Git and some resources to get you started

Git, as its name does not indicate, is a version control software. You may be familiar with svn, bazaar, …, and well it fulfills the same functions (only better ^^).

If you do not know, let me explain the concept with three situations.

Go back to a modification

Have you ever lost a file by mistake, or want to go back, just before the last changes made? This is possible with Git.

Git will allow you, once installed in a folder, save all changes made ​​to files in the form of commit. You choose the files you want to include the changes, you put a little comment message, and you save the commit. You can then return to the state of the file before the commit, then reapply. A kind of ctrl-z / ctrl-y in short.

Do tests without duplicating his record

Have you ever wanted to try something that might break your project, while hoping to do in the main folder, without having to copy and paste the full dossier? Git can do that too.

Git allows you to create branches in your file. To test your functionality, create a branch. If the test is successful, you can apply some or all commit performed in the test plugs into your main branch. Otherwise, it removes the branch and talk about it more.

Collaborate

Have you ever worked on a two FTP, on the same file, and crushed changes your colleague without purpose? This can not happen with Git.

Git allows you to synchronize the status of your project between several computers and servers. So you can work on your local and push your changes to the server once they are tested and they work. If someone pushed   its own modifications, it will “merger”, ie blend the two branches of the project. Most of the time the operation is transparent.

(Note that svn & co can also help in these situations, but they are less well (trollolo))

Start with Git

So, want to try? The first thing to do is install it. If you   are on a * nix, I think I can say without worry that your package manager known as the git. If you summers on windows, you will find a version for you here: http://code.google.com/p/msysgit/ .

For the rest, I give you some resources to get you started.

Resources

Git Immersion

A very good tutorial to learn git.

 

Github

Github is a magical place, a sort of social network encoder. Here you can create your git repositories for open source projects, and participate in existing projects.

 

Le.git

Legit is a small program that aliases some rather hairy git commands into something easier to remember for an average human being.

 


Blog Smarter: 5 WordPress Plugins to Help You Make Money From Your Blog

December 21st, 2016 | Posted in Affiliate Marketing Tips

Why do we blog? Perhaps you feel you have things to say which the world would be interested in, or maybe you’re very passionate about a topic and your friends are sick of hearing you talk about it! I have a blog like that; it’s simply a sounding board for me to jabber on about a particular hobby of mine which none of my friends take part in.

But the main reason for blogging, I think, is to make some money out of it. Let’s face it, we all enjoy blogging and we all enjoy making money, so why not combine the two? But as we all know, it’s not that easy to make money from blogging, at least at first. So I did some research and found some plugins which could make monetising a blog just that bit easier. Please note that I haven’t used every one myself yet, so I’d welcome your feedback in the comments if they’ve worked (or not) for you!

Amazon Associate

I use this one myself and it’s invaluable if you have an Amazon affiliate account. Once the plugin is installed and set up with your access keys (found on your Amazon affiliates profile) it’s really simple to add in affiliate links to your posts by way of a simple search box on the New Post screen.

Simply highlight the text you want as the link, enter the search term relevant to the post in the side widget, select the category and hit search. It will bring up a list of products from Amazon and you just click on one of the insert buttons to put it straight into the post you’re writing.

You can also enter sidebar widgets as easily as setting up any other widget; on your widget page you’ll see several available widgets that just need to be dragged and dropped into the relevant sidebar panel. You can set up product carousels, favourites, product clouds, MP3 clips and there’s also a search widget. Each one can be customised to match your site and is linked to your affiliate ID, generating revenue each time a user clicks and purchases.

The money you earn from this plugin can be sent to a bank account or as an Amazon gift certificate. Sadly there’s no PayPal support yet but this will hopefully be implemented in the future.

Ad Rotator

This is one I’ve recently been trialling and so far it’s working well. Once installed (in the usual way) it gives you a widget which looks like the default text widget box. You put your ad codes in here and use <!–more–> to separate each block. Each time your site is refreshed the ad will change.

You can have more than one Ad Rotator block in your sidebars so you could have static ads too. The widgets can go in sidebars and footers and work with any ad size.

As there’s no CPM system with this plugin you can charge for ads in whatever method you like. I personally charge more for a static placement than a rotating one but it’s whatever works for you. The best thing about this plugin in the flexibility it offers you.

Kontera

I installed this on a site I run which doesn’t use sidebars. As Kontera places contextual ads within the text of a page, the absence of sidebars didn’t matter. You need to register for a Kontera account first but that is quick and easy, and gives you your published ID which is then entered in the plugin setup. From there it’s simply a matter of choosing the colour of the links you want and adding the generated code into all the pages you want the ads to appear on.

It can take up to 24 hours for ads to appear within your site text, so don’t do what I did at first and deactivate in frustration because it didn’t appear to have worked!

Kontera works in multiple blog platforms, so if you’re a fan of Blogger or Drupal you can also use this nifty plugin. Payments can be made via PayPal for best security.

MediaPass

If you have content on your website which you’d rather keep behind a pay wall, then this plugin would seem to be an easy answer. I say “seem” only because I haven’t used it myself.

Once you’ve registered for a MediaPass account and the plugin is installed, it’s as simple as highlighting the content that you want to put behind the pay wall and choosing the subscription option to apply.

MediaPass take 35% of the revenue the plugin generates, which sounds like a lot, but you do get a lot of support and behind-the-scenes processes for that commission. Their technicians handle all the merchant fees, database management and all the other techy stuff so the blogger can just concentrate on the actual content.

Skimlinks

If you want to earn your money through affiliate marketing, Skimlinks looks to be the tool to go for. The plugin will convert any product links and references in your posts into affiliate links, which can be from any one of over 17,000 merchants on the Skimlinks database.

The advantage of using Skimlinks is that it allows the busy blogger to free up the time otherwise spent seeking out affiliate schemes, setting up tracking codes and maintaining the accounts. Skimlinks does all this for you, and you only need the one account with them to get access to all those different merchant programs.

Skimlinks takes a 25% commission from the merchant, but because of their standing with the merchants they can often negotiate a better rate so overall, you’d probably end up getting more money than if you’d set up all the links yourself. Plus, all the time it saves you means you have more time to write great content!.

Again, I haven’t yet used this one but I am thinking of trying it; has anyone has experience with this?

I’d love to hear feedback about all of these plugins, and if there are any which work especially well for you that you feel should be included. Please let me know your opinions in the comments!

All images taken at the WordPress Plugin Directory.

Louise is a financial writer for MoneySupermarket.com and a freelance copywriter/web designer. In her spare time she runs her wrestler husband’s website and blog. You can find her on Twitter: @louisetillotson.


New study shows that the ‘Zero Day’ on Facebook is closer to being a reality

December 19th, 2016 | Posted in Loud Mouth

Changes in the algorithm that regulates what is seen on the Facebook news feed have made ​​what at first was a theory and a fear of the brands that use the social network to reach consumers is increasingly becoming a unquestionable reality.The Zero Day on Facebook or Faceboocalypse, as have been baptized some other analysts, is increasingly at the door.Brands fear the time when updates are no longer actually visible in their publications reach less likely to feed their followers and which therefore face the feared situation to be preaching in the wilderness (unless you spend per box to position their post).

A recent study has shown that the Zero Day is closer to being a reality of staying in only a fear of brands.An analysis of NewsWhip, you just compare the data of the media in English (usually on the other hand the starring elements and most viral stories) in January and February this year, has shown that its contents were shared much less in the second month in the first: the reason for this decline is that fewer consumers have seen their links in your news feed and, therefore, they have shared (or comparative) less.

What he has discovered the study?The truth is that the decline has been widespread and therefore can not be attributed to contextual elements.As pointed out in the analysis of Newswhip, weekends volume falls shared by netizens on Facebook items, although this decrease in activity is usually temporary and marked by the calendar quickly recomposed once again begins the week.For the month of February, however, there was a fall earlier this month and never recovered.The activity graph of the top ten online media in English on Facebook was maintained throughout the month of February in discrete levels.

In fact, the situation can quickly translate into numbers.According to data NewsWhip, the 100 most shared stories in January 2015 moved 16.4 million shares in Facebook.The 100 who managed to position itself at the same level in February only succeeded, however, 10.2 million shares.

Facebook has come out of these data indicated that the situation was actually due to a bug.”We have experienced a problem with logging in Page Insights in February that affected how they had correct some organic powerful way, “they said in statements submitted to the US media, noting that although the ratio range of publications was not did affected other counts of the same (ie, the contents were far beyond those shares that have been counted). Explanations of Facebook, even giving a key to understanding what happened, not silenced, however, existing widespread fears that the pages lose their organic visibility in the near future.

In the list of affected (considering what the test measures the impact of the news media more viral in English) is very popular headers, and often taken into Facebook a great ally for dissemination, such as BuzzFeed,The New York Times orThe Huffington Post.The study points out, though, that these media continue to have high shares of engagement and have recovered some positions during the first days of March.However, the survey results are used to thinking a lot about how Facebook is affecting the communication of brands and consumers.

A warning to mariners?

The results also can be understood in two ways.The first is the interpretation that has always given this type of analysis: the marks are, to some extent, slaves to the Facebook algorithm changes that make updates more or less visible and have an impact that goes far beyond what they can control.

But on the other hand, the new situation may be a kind of notice to mariners that things have to change, or that the media have to find new levers to reach readers.Some people seek alternatives to Facebook tracks and some are using Facebook in a different way.Buzzfeed, recall from NewsWhip is publishing and content directly on Facebook (see, for example, the video of Barack Obama doing things that everybody does in everyday) life and getting high success rates.Given that Facebook is leveraging content created or published directly to the network, such as the case of video, the situation can also be an early warning of a change in trend and a new gaming environment.Do not forget that the rumor mill (solvent) notes that Facebook wants to publish content directly.

A Brief History of Zero Day

Be the situation of something marked by a failure of an accountant, it is certain that the fears of Facebook Zero Day go far beyond this measurement and have a much longer history means.The alarmist forecasts of analysts have appeared in recent years, noting that high dependence on Facebook as an element to position it to be shown could be a double-edged sword.Facebook could change the rules of the game and what he was seeing and reaching consumers stop.

That is what has been happening over 2014. Facebook has been tweaking its algorithm throughout the year and has been changing playing conditions, making it harder for brands to get positioned to form organic.There are those who already speaks the twilight of the I like and the need to invest in new ways to achieve consumer engagement.An analyst at Forrester noted even that brands should forget about Facebook as a tool to reach their customers.And a study pointed out that the marks come really only2% of his followers on the social network.

The changes have been accumulating throughout the year.First detected loss of range after Facebook said it would make advertising pages were dispenser scope, later than would prevail now and then to penalize the click-baiting.At the same time, Facebook has been promoting other content, such as videos, which are becoming the kings of the organic range.The rules have therefore changed and so have massively.