Simple Ways To Promote Your Online Business On A Tight Budget

November 7th, 2016 | Posted in Marketing

We all know how much cash the average business owner spends on promotion each year. It can be difficult to keep up with the competition if you don’t invest the same amount. However, we’ve identified some simple ways in which you can promote your company online. You don’t need a huge budget to make good use of these ideas. Indeed, anyone with a website can get involved today. It’s all about getting your name out there. You will also encourage people to become familiar with your brand. That should help to boost sales. It should also put your business in a better financial position.

Social media business accounts

Millions of people use social media websites on a daily basis. You can reach lots of users from many different countries with a business account. It should take no longer than five minutes to set everything up. After that has been done, you just need to worry about posting. Ideally, you should publish two updates every day. Less than that, and you might not see good results. More than that, and you might annoy your audience. Try to post information and links that require a response. Asking questions and using emotive language is always a wise move. You just need to grab attention. Your goal is to get people to stop when scrolling through their news feeds.

Blogging

Starting a blog is a fantastic way to interact with your customers. It will also help you to cement yourself as an authority within the industry. You should publish posts that are related to your business without using blatant advertising. Don’t simply publish information about your latest products and services. To help you come up with the best concepts, you should set up some Google News alerts. Just choose the most appropriate keywords. You will then get emails whenever something interesting happens. You can then use that industry-related news to create future blog posts.

Search engine optimisation

SEO companies are offering some great deals on their services at the moment. That is because there is so much competition in the marketplace. We spoke to the people behind CandidSky SEO Agency last week. They told us that business was booming. As more business owners choose to invest in that service, prices should continue to fall. SEO is good for your business. That is because it helps to ensure your site displays in the right positions. Whenever someone searches for a firm like yours online, you want to be at the top of the list.

There are many other ways you can promote your online business on a tight budget. The ones we’ve listed today are simply the most popular. They have all been used with great success in the past. So, you can guarantee they will provide excellent results for your company. The only other thing we’d like to mention relates to publicity stunts. Getting in the newspapers will mean lots of articles are published online. Many of them will contain links to your website. That is beneficial because Google uses backlinks as a means of working out how popular a domain has become.


Signs You’ve Found the Right PR Agency

November 5th, 2016 | Posted in Marketing

Finding the right PR agency to help you reach your targets as a business is so important. A strong online presence is essential, and doing the right things online can make all the difference to your success. So, how can you be sure that you’ve found the right PR agency? Here are some pointers:

They Aren’t Vague With You

So many PR agencies can be vague with clients and potential clients. Why? What sort of secret magic formula are they trying to hide? There isn’t a secret magic formula, so if they are being vague with you, you should probably get rid of them. You want a PR agency to be open and honest about how they plan on achieving your results. If you feel you’re having things hidden from you, this isn’t a good sign.

They are Honest About What You Can do

Some PR agencies will try to get you on board by lying to you about what you can do in terms of success. If what they’re telling you sounds too good to be true, then it probably is. Their results with other companies should speak for themselves. They should be honest about where they think they can help you, and what will be difficult to achieve. Then you know you can trust them.

You Get Along With Them

You don’t need to be best friends with them, but you should have a pretty good feeling about them. If you get on with them to an extent, and you like the vibe they give off, this is a very good sign. Sometimes you get a bad feeling about working with a company, and I’d usually tell you to go with your gut.

They Suit Your Budget

You probably have a budget that you’re willing to spend on this kind of thing. Being cheap here is not the way to go; it’s an investment that all businesses need, so you shouldn’t try to save or cut corners. Be generous with your budget, but sensible. You’re not looking for the cheapest company to help you, but you should be searching for value for money. If you have value for money, you know you’re getting the most for the amount you’re spending.

They’re Happy to Answer Your Questions

If you get a feeling is getting annoyed with you asking so many questions, then they aren’t for you. You’re spending money here, so it’s important you’re happy with the answers you’re getting. If they seem happy to tell you what you need to know, this is a good sign.

They don’t Try to Upsell

Most businesses offer multiple products and services. However, many of them will offer them to you when you don’t need them, just to try to make a quick buck. A company should only try to upsell to you if it’s obvious you need it. If they are constantly encouraging you to spend more money with them and you’re not sure why, don’t do it.

Have you found the right agency? Leave your thoughts below!


Expert Advice On Improving Your Customer Service

November 3rd, 2016 | Posted in Marketing

A business relies on its customers for a lot of things. Firstly, they provide the money a business needs to stay afloat. Secondly, customers can decide on the reputation of the business. If customers are satisfied, your business will earn a good reputation.

This means you have to pay close attention to your customer service. By providing good customer service, you keep your customers happy. Here are some ways you can improve customer service:

Keep It Local

It’s a good idea for you to keep your customer service local. By this I mean, make sure your customer service team are based locally. This doesn’t have to mean they need to be in the same city/town as you. Just make sure they’re in the same country. Many people get frustrated when they ring up customer service and are put through to someone in a different country. Lots of businesses tend to outsource customer service to companies in Asia. There’s nothing wrong with outsourcing but outsource locally. People feel a lot more comfortable if they can understand the person on the other line. So, ensure that your customer service staff all have excellent English speaking skills.

Improve Telecommunications

There are a few things you can do to improve customer service that revolve around telecommunications. Firstly, you can change the way you speak to customers over the phone. Make sure you use a calm and friendly voice at all times. Speak to them with a voice that makes them feel like you’re listening and happy to help. If you’re all boring and mopey, then no one will want to talk to you.

Secondly, improve your telephone service. This can be done by improving the line connection you have. You can buy hosted telephone systems, as seen on the Hosted VoIP UK website. A hosted system is normally provided by a secure internet connection. Which is different to a normal telephone line. By using an internet connection, the quality is a lot better and crisper. This means you won’t have to worry about hearing a horrible static sound when on the phone. The connection will always be clean and clear. This will make things a lot better for both you and your customers and improve your customer service.

Be Diverse

Don’t just focus on the telephone side of customer service, be diverse. There are many other tools out there that can be used to deliver great customer service. For example, use your website to provide help to customers. You can have online customer service agents that will speak to customers on your site. It works a lot like an instant messaging service. There will be a text chat on your site that customers can click on and ask questions to a customer service advisor. It’s quick, easy, and can improve the overall service.

Also, think about using social media as a form of customer service. You can use sites like Twitter and Facebook to speak with your customers. It gives them an easy way to ask questions and speak about problems. If you’re more active on social media, your customers service can become a lot better.

 

 


Revealed: The Easy Way To Direct More Traffic To Your Website

November 1st, 2016 | Posted in Marketing

The world of business has changed forever. A strong online presence has become one of the main priorities. Subsequently, the battle to gain followers and customers in the virtual arena is fierce.

A company’s website is one of the most powerful tools in marketing. Sadly, it won’t count for anything if you aren’t generating a steady flow of visitors. Creating a nice looking website is easy, it’s that fight for traffic that is hard.

Here are the easiest ways to bring more visitors to your website.

Channel The Power Of Your Customers

Your customers are the most important asset to your entire business. They are a powerful tool, especially online. If you treat them well then they will naturally start to market your business without even realising.

People are quick to shout out about good products or services, particularly on social media. Ensure that you always give a top class showing and word of mouth will soon spread. With this in mind, you could give out some freebies to popular Twitter accounts. In turn, they will praise your company and this message will be seen by all their followers. In terms of effective online marketing, it could be the best method around.

The key is to understand exactly who your audience are. Once you’ve done that, it will be much easier to target the demographic effectively. Get them behind you and the business is bound to thrive.

Go Viral

Millions of people use the internet on a daily basis. However, with so much content to filter through, they will only find yours if it’s worthwhile. The best way to achieve this is by creating something interactive and engaging.

By encouraging users to interact with your content, they are more likely to share it. When they do that, their friends get involved. If the content goes viral, your traffic will naturally shoot up.

Viral content often carries a sense of humour but not always. The most important part is to be creative and give users something they’ve never seen before. Capture their imagination and the awareness of your brand will grow beyond your wildest dreams.

Get Extra Help

Computers haven’t just changed the way we interact with customers. Technology has rapidly altered the way we deal with other businesses and employees. In today’s world, outsourcing tasks makes it easier to get work done quickly and professionally without the need for hiring full-time staff. It also saves on workspace and equipment too.

One area of your business that can benefit from outsourcing is your online advertising. By hiring a marketing agency to take care of your needs, rest assured that their years of experience will help determine the best solution in order to achieve your goals. Better still, they’ve done it all before and will know how to overcome any problems that may arise.

The experts can take care of pretty much any aspect imaginable, from SEO to content writing and social media. With all that extra time, you’ll be able to concentrate fully on doing the job that will make your business money.


Social Media And Business: Why It’s Such An Important Marketing Tool

October 30th, 2016 | Posted in Marketing

I challenge you to find something that’s grown as quickly as social media in the last decade. It started off with small sites like Myspace and has now evolved into a massive thing. There are billions of people signed up to social media sites across the web. It’s absolutely huge, and most people will access a social media site during the day. In fact, if you rounded up twenty people and asked them if they used social media every day, they’d probably all say yes.

What started off as a quirky way to communicate with others, has evolved into an important device. You’ll even find it’s become increasingly important to businesses. Once looked down upon, social media is now a primary marketing tool. In my opinion, every business needs to have a strong presence across social media. If you don’t know how to have a strong presence, enrol in a digital marketing course online. Seriously, it’s very important to the overall success of your business.

Still not convinced? Then here are some reasons to change your mind:

A strong social media presence will build greater trust with your customers. You can communicate with them freely, and they can contact you with ease. When you have this easy communication, then trust will build naturally. A consumer feels comfortable doing business with a company that actually talks to them. Plus, if you’re on social media then it’s almost as though you’re putting your business out there. You’re showing that there’s nothing to hide, and people like that. Consumers need to trust a business before they start spending any money. By using social media, you can gain their trust and their business.

Following on from this, as I mentioned, social media is great for communication. It’s a medium that allows customers to get in touch with your business. What this means is that it’s also a great way for you to get their feedback. Quite often people will take to social media and tell companies of any frustration they have. You can then use their complaints as constructive criticism to help improve your business! You can iron out any faults, and it will only serve to make your business more successful in the future.

Social media is also a phenomenal way to promote your business. It’s one of the biggest marketing devices around and with good reason. It’s very easy for you to post a tweet and have it seen by hundreds, thousands, maybe even millions of people. If you can utilize hashtags on social media, then you’ll be finding success. You can post links to articles that talk about your business, or even links to your website itself. Using social media gives you a chance to shout about your business to a very large audience.

To put it simply, your business will struggle without a social presence on the internet. There’s no reason you shouldn’t be using social media; it’s so important. If you have a strong presence, then you’re ultimately going to see a growth in success. Social media can drive traffic to your website and increase your customer base in a short space of time.


Are You Missing Out On Valuable Local Markets? Read This & Find Out

October 28th, 2016 | Posted in Marketing

The main advantage of an online business is also a weakness. There’s no doubt it has enabled many companies to grow out nationally and internationally. And, they have done so quicker than they could have dreamed before the Internet arrived. However, too many businesses often fail to take advantage of a fundamental source of custom – their local markets. So, the question is; is your company as local as it could be?

There are definite advantages in doing so. Primarily, it will help you rank higher in your area for keywords that you cannot possibly hope to rank for on a national basis. Secondly, it can help you grow a robust customer base from which to grow from. Here are some tips you can use to get you up and running.

The basics

First of all, be clever with your keywords. As you know, the keywords that you use on your website will help Google and the other search engines find you. If you have an excellent site that fulfills all their needs, then you rank higher – it’s as simple as that. But what about being more local?

Well, make sure that your phone number and address is on every page of your website. Why? Because Google will attribute your address and area code with where you live. Also, write as much as you can about your local area on your web pages. Use local clients for testimonials, for example. Or talk about your business experiences in your town. The more you can write about your company in terms of its location, the more signals Google will pick up.

Using tools

There are hundreds of tools that you can use out there to improve your local ranking for your startups. Some are free – updating your business on Google Maps, for example, sends a very strong signal. Some, however, offer a little more in depth analysis.

You could, for instance, use a local rank checker to see how your website is doing in terms of the competition. You can also use these kinds of tools to find out where your rivals are getting things right, and where you are slipping down. Once you balance out those results, you will be neck and neck. Then all you have to do is deliver better content and keep fleshing out your links – which we will go into now.

Finding local links

How do you go about getting more local links? It’s easier than you might think. Start with adding your company to your local business directories. There are dozens of them around in most areas, from city level through to county level. Next, try and find companies in your area that you have done work for or sold products to – and ask them if they can mention you on their website.

Finally, build up a relationship with the local press. Local news outlets get a lot of visitors every day and are seen by the search engines as authority figures. Any links from them will be strong – and safe. So, see if you can come up with an interesting piece of news about your industry. Perhaps you have noticed a pattern in your sales, or maybe you have some impressive statistics to share? Anything you can use that might make an interesting story could get your name in some interesting positions.

Do you have any more tips for getting a more local audience? Let us know and we’ll get right back to you!

 


Essential Advice For New Business Website Owners

October 26th, 2016 | Posted in Marketing

Starting a new business website can become somewhat of a minefield. There are so many things to consider that you are sure to overlook something important. That is especially the case when it comes to marketing. You want as many people as possible to encounter your site. However, it isn’t always easy to find the best strategies. Considering that, we wanted to offer you a helping hand today. The ideas and concepts mentioned on this page are guaranteed to produce positive results. As with anything in this world, success depends on the amount of effort you put into making it work.

  • Promote your site on social networks

Those of you who haven’t opened social media accounts for your business should do so as soon as possible. Facebook and Twitter offer an amazing platform you can use to reach your target market. Setting up the pages will only take a few minutes. You can then start to post updates your audience might find useful. Refrain from blatant advertising unless you have no alternative. Ideally, you want to post comments and articles that hold some significance to your industry. Try to use emotive language to encourage participation. Asking questions is always a good idea too.

  • Pay for online advertising

There are lots of different online advertising services you might like to use. Google Adwords is always a favourite with business owners. That is because there is no minimum spend. You can invest a few dollars and mess around with the targeting options until you get it right. After that, you can spend more knowing you’re going to create positive results. Don’t limit yourself to Adwords advertising if you can help it. There are lots of alternatives that work well for other companies. Just do some research.

  • Publish carefully created content

Adding a blog to your website is always going to improve your traffic levels. You should post original content that has been created with your business in mind. Ideally, you should try to use lots of keywords associated with your industry. It will help to ensure your articles are ranked properly within search engine listings. That is why blogs are considered to offer the type of content every website needs for good SEO. Of course, there are plenty of optimisation professionals around if you don’t want to deal with that task. You will have to pay for their services, but doing so should help you to get results more quickly.

  • Network with other site owners

It might be possible for you to network with other relevant website owners. Performing a link exchange could help your site to gain more attention. It will also benefit you when it comes to improving SEO. Just make sure you never link to any direct competitors. Otherwise, you will cancel out all the hard work. You don’t want to push any potential customers in their direction.

Good luck with your new business website. Just remember that you’ll have to work hard if you want high traffic levels. So long as you do everything by the book, the outcome should be reasonable. Don’t try to cut corners or use black hat techniques because they always backfire. If in doubt, contact the experts for some advice! There’s always someone willing to help you out if you offer a financial incentive.


The Most Simple Ways to Promote Your Business Online

October 24th, 2016 | Posted in Marketing

Promoting your business online is a brilliant way to get more exposure, a larger following, and more business. If you don’t promote your business online, you’re definitely missing out. There’s a lot to remember and think about, so to help you out, here are some of the most simple ways to promote your business online:

Set Up Social Media Profiles

Social media profiles should be set up even if your business is local. You can engage with people in your local community and post exciting offers. If you’re a bigger business targeting a larger area, that’s even better. Just remember that it takes time to build up a genuine following. Buying followers is pointless – what’s the point in having fake followers if they don’t interact with you? Take the time to post interesting information and build up a loyal following of people who are genuinely interested in you. Here are some more tips too:

  • Post during peak times.
  • Only have as many profiles as you can manage.
  • Consider hiring a social media manager.
  • Develop a brand voice and personality.
  • Be consistent.

Run Competitions

Running competitions is a really good way to get exposure and a bigger following. People love free stuff so you’re bound to get more interest. Make sure you really promote your competitions and see if they work well for you.

Build a Website

If you don’t have a website, you’re making a very silly error. A website is available for your customers to look at any time of day. Even if you just give information on there rather than sell products, it’s better than nothing. There are lots of businesses out there that would be happy to give you more information. They use platforms like Magento to make the most of their websites. You need to stay ahead of the rest of the competition or at least be on par with them, and you can’t do that without a site.

Keep Everything Updated

If you don’t keep your social media sites/website updated, you’re going to look dead to visitors. Keep things fresh and up to date as often as you can.

SEO & PPC

SEO and PPC are tried and tested methods to strengthen your online presence. SEO is an organic way to get search engine success, while PPC can help you make sales instantly. All you need to do is make sure you do effective keyword research, and get a professional company to help you out. You can outsource these services, or have somebody do them for you in house.

Facebook Ads

Facebook ads are targeted to your specific market, so they can have a massive impact. They’ll target people who actually search for what you’re offering, and who come under your target audience. Mothers aged 25-40 with 3 kids, for example.

Use these tips and you’ll notice a big increase in your success. You should eventually develop a large online following and get great results!

Leave your thoughts below. See you next time!


Expert Business Tips: How To Be A Success

October 22nd, 2016 | Posted in Reviews

When it comes to running a business, there are some simple rules that you should follow. You may wonder what separates an excellent businessman from his peers. Well, there is no magic solution that will turn you into a pro. If you want to be a success, you have to work hard at it. It’s not easy to become an entrepreneur, but if you follow this advice, you should pull it off.

Never spend more than a third of your funds

Budgeting is essential in any business. If you want to make money, you have to spend money. That is basic business practice. If you don’t want to waste your cash, though, you should avoid spending more than a third of your funds. That way, you always have a sum of money to fall back on when you need it. If you start a secure budgeting system from the start, you should have no problem at all!

Get an excellent site up online

When people search for your business, they will find your site. If your site let’s your company down, no one will want to deal with you. You can now get everything from blog to ecommerce website design online. That means that you don’t need to worry all that much about getting the right look for your site. Just find a company that you can trust and let them do all the hard work. Before you know it, your business will be a massive hit on the web!

Outsource business when you can

When you can’t do something in-house, it may pay to outsource it. Remember, when you outsource aspects of your business, it makes your job easy. If you have a million things to do, you need to streamline your day to day activities. Sometimes, that means that you should trust someone else to do things for you. Some people find this aspect of running a company hard, but it needn’t be.

Choose your staff with care

When it comes to hiring staff, you need to ensure that you get the right people for your company. You should never rush the hiring process. Look for professionals who share your business style. That way, you can be sure that they will work well with you. When you choose people based on their personalities, you are likely to succeed. Hold several interviews before you find the right staff for your team.

Market your business well

Finally, you need to ensure that you market your business well. When you work in any industry, it is crucial that you advertise your business to others. You can use social media to get the message out there, but you may also want to try traditional methods too. There is a lot of information online that may help you. Once you start getting the word out there, your business will boom.

These tips should help you become the success you deserve to be. When you work hard and put passion into each job, you can be sure that things will go to plan.


Build Your Business On Solid Ground With A Steady Marketing Campaign

October 20th, 2016 | Posted in Marketing

Every website has the potential to be a business. It does not matter whether it is selling anything because an excellent web page can simply sell information to the consumer. You can then attract advertisers and in months your website is a business. You can understand then why there are so many unheard of businesses online. They have not used any marketing techniques to get their site seen and so it becomes a dead space on the internet. No one sees it and businesses lose huge amounts of profit because they do not have an online profile. You do not want your business to end up this way, so you need to be promoting it online from the beginning.

1) Use SEO

SEO is the centre of your marketing campaign. It is how you get people to view your website in the first place. You can do it yourself by learning about search engine optimization online, or you can hire a company to set your business up with SEO. First, you need to understand what it is. We can simplify it by saying that SEO is how you get your site to the top of a search results page. Once your site is at the top, consumers will click on it when looking for products or services that your company is selling. After this occurs, you will see a huge increase in profit. By visiting brandnative.com, you can learn more about this service and what it could do for your business.

2) PPC

Pay by click marketing is quite similar to SEO because it is another way of getting your company seen and noticed online. There are some companies that offer this possibility because it is not a service that you can set up yourself. A company, typically a search engine company like Google, is paid to get your site seen more online. How much you pay will depend on how successful the strategy is for your company. That means that if it doesn’t work at all, you will not have to pay a dime.

3) Website Redesign

Of course, PPC and SEO are only useful if once you get a viewer to your site they turn into customers. The only way this happens is if you have an attractive, easy to navigate, website. It should be colourful and stylish while maintaining a certain level of professionalism. You do not even for a moment, want potential customers to get the idea that your company site is not the real deal. You can ensure this never happens by getting it designed by experts. A good web design company will know exactly what a customer wants to see and experience when they visit a business website. They know how to make you a trusted company.

4) Get Your Company Out There

Our last tip is to do some of the work yourself. You should be active on social media, regularly Tweeting and updating your business Facebook accounts. If you do not do this, your customers will lose interest in your business online, and it will reduce your internet profile. You need to stay active and to keep pushing your marketing further to generate more interest and in turn, bigger profits.